Download or read book The Competitive Strategy of the Product Life Cycle Revisited written by Kusno Tanuwidjaja and published by . This book was released on 1997 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dynamic Competitive Strategy Product Life Cycles written by Chester R. Wasson and published by . This book was released on 1974 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Product Cycle Revisited Knowledge Intensity and Firm Internationalization written by Tamar Almor and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper presents an expanded version of the product cycle framework, which illustrates how the role of R&D, production and marketing activities, as a salient determinant of competitive advantage, evolves along the product cycle. The framework considers the implications of these changes for the internationalization of firms marketing products belonging to the different phases of the cycle.
Download or read book The Competitive Power of the Product Lifecycle written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book CIM Handbook of Strategic Marketing written by Colin Egan and published by Routledge. This book was released on 2010-02-17 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company's strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company's capabilities with genuinely attractive market sectors. The Handbook's strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus. The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics - such as, Peter Doyle, Malcolm McDonald, Nigel Piercy The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance. Colin Egan is Professor of Strategic Management at Leicester Business School. Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
Download or read book The CIM Handbook of Strategic Marketing written by Chartered Institute of Marketing and published by Routledge. This book was released on 1998 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.
Download or read book Human Resource Management in China Revisited written by Malcolm Warner and published by Routledge. This book was released on 2020-10-28 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume first considers the economic background of the recent changes in HRM in the People's Republic of China from 1978 to the present day, exploring the change from a command economy to a more market-led one. It then goes on to look at the demise of so-called 'iron rice bowl' policy once dominated by a Soviet-inspired Personnel Management model to one now characterized by possibly Japanese, as well as Western-influenced HRM, albeit with what are widely described as 'Chinese characteristics'. Finally, it concludes with a comparative analysis of the contributions in the book on China vis-a-vis an appraisal of these with the national HRM systems of Japan and South Korea. This volume was previously published as a special issue of the International Journal of Human Resource Management.
Download or read book Managing Product Life Cycles written by and published by Harvard Business Review Press. This book was released on 1991 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Shrewd attention to the product life cycle is critical to competitive advantage. That means managing everything from product development to the service life cycle. This collection provides a comprehensive guide to the product life cycle, with articles on collaborative project design, going to market, managing the service life cycle, and more. Included are Kim Clark and Takahiro Fujimoto's "The Power of Product Integrity" and the best-selling "Exploit the Product Life Cycle" by Theodore Levitt."--
Download or read book Media Studies written by Pieter J. Fourie and published by Juta and Company Ltd. This book was released on 2010-06 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the media as an institution, this volume also introduces the topics of media regulation and content. The nature of communications policy is explained, following overviews of internal and external media regulation. Strategic ways of managing the media are discussed in addition to the guide's analysis of the ways that media presents issues of identity, race, gender, sexual orientation, the environment, AIDS, and terrorism.
Download or read book The Multinational Enterprise Revisited written by P. Buckley and published by Springer. This book was released on 2009-11-30 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key writings by the authors on the future of the multinational enterprise published over the last thirty years. It contains seminal pieces with a new introduction and conclusion to tie these pieces together in a comprehensive overview of the theory of the multinational enterprise.
Download or read book Marketing and Social Construction written by Chris Hackley and published by Routledge. This book was released on 2003-08-29 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new work, Chris Hackley presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a wide range of up-to-date European and North American studies, Dr Hackley presents his argument on two levels. First, he argues that mainstream marketing's ideologically driven curriculum and research programmes, dominated by North American tradition, reproduce business school myths about the nature of practically relevant theory and the role of professional education in management fields. Second, he suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. Intellectually rigorous yet comprehensible, this work will be of vital importance to all those interested in the future of teaching and research in business and management.
Download or read book Generic Strategy and the Product Life Cycle written by Ming-Je Tang and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of the different generic strategic approaches that businesses can adapt for optimal performance throughout the various stages of a product's lifecycle. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Managing Product Life Cycle in a Supply Chain written by Sameer Kumar and published by Springer Science & Business Media. This book was released on 2005-01-27 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to provide a better understanding with as to how to coordinate and improve decisions about product life cycle, process and supply chain design to improve new product development. The conclusions are based upon original research of supply chain management and new product development in numerous industries.
Download or read book Generic Strategy and the Product Life Cycle Classic Reprint written by Ming-Je Tang and published by Forgotten Books. This book was released on 2016-11-16 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from Generic Strategy and the Product Life Cycle Validity. Since the empirical studies of the plc almost exclusively deal with the validation of the shape of the plc, an attempt has been made to use the pims data base to further explore the characteristics of the different stages of the plc. The results are presented in the second section. The third section attempts to develop a methodology to identify generic strategies in the industry. This methodology is applied to the chemical industry and the machinery industry. Utilizing the results of the the third section, the fourth section studies the generic strategies of $305 in different stages of the plc. The final section examines the. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Download or read book The Microeconomics of Product Innovation written by Paul Stoneman and published by Oxford University Press. This book was released on 2018 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economics has not given sufficient attention to the microeconomic analysis of innovation and technological change. Counteracting this imbalance, The Microeconomics of Product Innovation considers how the use of economic analysis can guide and inform the search for insight in the generation and adoption of new products synonymously labelled product innovation. Written in an accessible tone and restricting its analysis to the use of microeconomics, this book encompasses the definition of product innovation. It explores means of measurement and revealed patterns of the extent of product innovation; the economic analysis of the forces driving the demand for, the supply of, and incentives to generate new products; empirical evidence upon the determinants of the extent of product innovation; the diffusion of product innovations; product innovation and firm performance; price measurement under product innovation; product innovation and welfare; and public policy and product innovation.
Download or read book Handbook of Research on Competitive Strategy written by Giovanni Battista Dagnino and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Research on Competitive Strategy presents a comprehensive state-of-the-art picture of current strategic management issues and demarcates the major investigation strands that are likely to shape the field into the future. The Handbook is the outcome of a far-reaching endeavour including new contributions from highly-reputed experts around the world, outlining the conceptual and empirical advancements and assessing the promises and practical relevance of the competitive strategy field. Looking at key areas such as alliances and innovation, ownership and networks, coopetition and entrepreneurship, multinational and trust management, and firm's financial structures and business models, the book sets a research agenda for the future of competitive strategy research. Gathering various solid branches of investigation that revolve around specific theories and applications (such as the socio-cognitive perspective, the strategy-as-practice view, and the most recent developments in competitive dynamics and the resource-based perspective of the firm), this inspiring and thought-provoking Handbook will provide executives, entrepreneurs, students and scholars in management with many insights into the nature and process of competitive strategy emergence, configuration and development.
Download or read book Global Perspectives in Marketing for the 21st Century written by Ajay K. Manrai and published by Springer. This book was released on 2015-06-09 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Global Perspectives in Marketing for the 21st Century. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
