Download or read book The Communication Scarcity in Agriculture written by Jessica Eise and published by Routledge. This book was released on 2016-07-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, the general public craves information on food and agriculture with an unprecedented passion. But the agricultural sector, unaccustomed to an interested and inquisitive society, has largely failed to respond to the public’s demands for information. Instead, corporations, time-pressed journalists, bloggers, media celebrities, film-makers, authors and concerned consumers jumped in to fill the void. Food is emotional, and these players - some well-intentioned and others not - got a lot of traction playing off consumer fears of the unknown. This critical and timely book explains how changing demographics, cultural shifts, technological advances and agriculture’s silence all combined to create the perfect storm – a great chasm between those who know, and those who don’t know, agriculture. The ramifications of a poorly-informed consumer base are now becoming clear in our policy debates and consumer-driven business decisions. There is a lot of common ground between the agricultural sector and their consumer base, but each group largely fails to appreciate it, and the consequences of such a divide grow increasingly dire. Drawing on a wide-range of expertise, from leading agricultural researchers to major agribusiness leaders to consumer advocates, Eise and Hodde lay out exactly why communication is so urgently critical to our modern-day agricultural system. They outline the major themes affecting agricultural communication – perception, emotion, technology, science - and what we can do now to improve the debate and safeguard our future food supply for generations to come.This book is suitable for those who study agriculture, environmental economics and mass media and communication.
Download or read book Agricultural Communications written by Kristina Boone and published by Wiley-Blackwell. This book was released on 2000 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Professional perspectives of prominent agricultural journalists and Nexus Points throughout the book encourage additional discussion and debate among students, academicians and practioners."--BOOK JACKET.
Download or read book Communications in Agriculture written by James F. Evans and published by Wiley-Blackwell. This book was released on 1974 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Feed the World written by Jessica Eise and published by Island Press. This book was released on 2018-03-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2050, we will have ten billion mouths to feed in a world profoundly altered by environmental change. How will we meet this challenge? In How to Feed the World, a diverse group of experts from Purdue University break down this crucial question by tackling big issues one-by-one. Covering population, water, land, climate change, technology, food systems, trade, food waste and loss, health, social buy-in, communication, and equal access to food, the book reveals a complex web of challenges. Contributors unite from different perspectives and disciplines, ranging from agronomy and hydrology to economics. The resulting collection is an accessible but wide-ranging look at the modern food system.
Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Download or read book Agricultural Communication written by and published by . This book was released on 2013 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles.
Download or read book Agricultural Communications in Action A Hands On Approach written by Ricky Telg and published by Cengage Learning. This book was released on 2011-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with real-life illustrations and practical applications, AGRICULTURAL COMMUNICATIONS IN ACTION: A HANDS-ON APPROACH helps students become better equipped as effective communicators. With a high degree of correlation to the AFNR Standards, this exciting First Edition is focused specifically on skills-building and communication concepts. It helps students understand the broad methods utilized in communication--whether it be in journalism, through social media, or in other outlets. With the text's breadth and depth of coverage, students can master communications development concepts quickly and then immediately put them into action. Current communication trends are integrated throughout this practical, how-to text. It also includes insight from real professionals in various agriculture-related industries, illustrating how they tackle communication issues and problems. Communications skills are critical to student success in high school, college, and their careers. By learning and applying the contents of this book, students will be better able to communicate the importance of agriculture to the world around them. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Download or read book Agricultural Communications written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communicating in the Agricultural Industry written by Russell A. Graves and published by Delmar Pub. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book encompasses many facets of the transforming agriculture communications industry, and prepares readers for careers in this field. Providing instruction and hands-on activities, it covers a range of media topics and industry employment opportunities. It discusses the industry, careers, writing, electronic media, Web page design, photography, public speaking, page layout, as well as many other topics that give readers valuable skills as they enter the work place. Examples and other chapter activities enrich the book and reinforce principles that readers learn from application.
Download or read book Communications written by Trevor M. Johnston and published by . This book was released on 1974 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication Technologies In Agriculture written by P. Jaisridhar and published by New India Publishing Agency. This book was released on 2019-09-04 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural Extension is one of the youngest disciplines that focus on enhancing agriculture and rural livelihood through improved information and communication (ICT) processes.The discipline primarily involves conceptualization, design, development, evaluation and application of innovative ways to use ICT in transfer of research output to the end users. Many ICT interventions developed and tested around the world have improvedfarmers livelihood, increased agricultural productivity and income, and reducedfarm risks. Within ICT, Communication is a broad term that needs to be understood very objectively by the scholars and practitioners so that their approach to the whole extension education process could be analytical and one that could draw synergies of technologies, concepts and philosophies which are getting added to already existing knowledge base. In the light of all the above this text book“Communication Technologies in Agriculture”will be a comprehensive book with 24 chapters which covers the old wisdom and also the new horizons in innovations and trends in Agricultural Extension for all those who are associated with Agricultural Extension as a student, scholar, researcher and practitioner.This book would serve to the information needs of all the stake holders in the change process. More fittingly, the Under Graduate students of Agriculture and Horticulture and Post Graduate students of Agricultural Extension, Mass Communication and Rural Development who would use it for enriching their theoretical requirements.
Download or read book Digital Communication for Agricultural and Rural Development written by Ataharul Chowdhury and published by Taylor & Francis. This book was released on 2024-07-04 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents insights on the challenges of digital communication and participation in agricultural and rural development. The COVID-19 pandemic has revealed that digital technology and mediated participation is more important and essential in managing ongoing communication for development projects than ever before. However, it has also underscored the various challenges and gaps in knowledge with digital participatory practices, including the further exclusion of marginalized groups and those with limited access to digital technology. The book considers how the concept of participation has been transformed by the realities of the pandemic, reflecting on essential principles and practical considerations of communication for development and social change, particularly in the context of global agriculture and food security, the well-being of rural communities, and evolving environmental challenges, such as climate change. In gathering these insights, this volume highlights lessons for the future of participatory development in communication for development and social change processes. This volume will be of great interest to students and scholars of agricultural and rural development, communication for development, digital communication, and sustainable development more broadly.
Download or read book Coping with Water Scarcity written by Jean-Marc Faurès and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The report aims to provide a conceptual framework to address food security under conditions of water scarcity in agriculture. It has been prepared by a team of FAO staff and consultants in the framework of the project "Coping with water scarcity - the role of agriculture", and has been discussed at an Expert Consultation meeting organized in FAO, Rome, during the period 14-16 December 2009 on the same subject. It was subsequently edited and revised, taking account of discussions in the Expert Consultation and materials presented to the meeting. The purpose of the Expert Consultation was to assist FAO to better design its water scarcity programme. In particular, the experts were requested to provide recommendations on the range of technical and policy options and associated principles that FAO should promote as part of an agricultural response to water scarcity in member countries. The document offers views on the conceptual framework on which FAO's water scarcity programme should be based, proposes a set of definitions associated with the concept of water scarcity, and indicates the main principles on which FAO should base its action in support to its member countries. At the meeting, experts were requested to review the draft document and provide feedback and recommendations for its finalization. Issues that were addressed in discussions included: 3⁄4 Water scarcity: agreement on key definitions. 3⁄4 The conceptualisation of water scarcity in ways that are meaningful for policy development and decision-making. 3⁄4 The quantification of water scarcity. . 3⁄4 Policy and technical response options available to ensure food security in conditions of water scarcity. . 3⁄4 Criteria and principles that should be used to establish priorities for action in response to water scarcity in agriculture and ensure effective and efficient water scarcity coping strategies.
Download or read book Information and Communication Technology for Agriculture and Rural Development written by R. Saravanan and published by New India Publishing Agency. This book was released on 2011-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The articles included in this book focuses on; Digital divide in rural India, e-Agriculture issues, Cyber extension, overview on Village Knowledge Centres VKCs, Community Information Centre iniative in Orissa, SATCOM application in Karnataka State, Model e-Villages in Arunachal Pradesh State of North-East India, Nationwide InDG web portal initiative for rural development, Kisan Mobile Sandesh KMS, Dynamic Market Information DMI by Web and Mobile in Tamil Nadu, Expert systems for pest and diseases diagnosis in rubber, Interactive Multimedia Compact Disc IMCD, Village Information Centres among Dairy Farmers in Tamil Nadu, KISSAN initiative of Kerala State, Mobile Agricultural School and Services MASS in Jharkhand, Farmers Database creation in Darjeeling District of West Bengal, Village Resource Centres VRCs in Uttaranchal, Pest Surveillance of Rice using satellite data, Techmode Approach for Distance Learning Courses for Field Veterinarians in Maharastra, Information Retrieval System for Buffalo Reproduction, Web Portals and Digital Data base in Agroforestry, Watershed Modelling using GIS and Remote Sensing in Gujarat State, e-Readiness and Participation Level of Akshya and KISSAN Kerala Beneficiaries and VRC & CIC Network in Assam and Internet utilization pattern, evaluation of Kissan Call Centres KCCs, ICT adoption level, impact, stakeholders feedback, policy implications and recommendations.
Download or read book Communication Techniques in Farm Extension written by T. Rathakrishnan and published by Scientific Publishers. This book was released on 2010-02-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book comprehensively covers three broad areas which one could not find from any single source. The major areas includes Farm Journalism which deals with basic concept and dimensions, principles, genesis and growth, journalism and mass media, ideals, functions and canons of journalism, ethics of journalism, art of speech, readability meaning, definition and formula for readability, newspaper makeup, E-journalism - online journalism, types of leads, writing feature stories, news, types of news, photo journalism, reporting - qualities of a good reporter, reporting skills, editing, balancing news paper. The cyber extension, information and communication technology (ICTs) covers genesis with development of instructional technologies, application of multimedia in agricultural extensions, Interactive video disc, cyber extension, information and communication technologies (ICTs), expert system, agri-portal, tele conferencing and its application, audio conferencing, video conferencing, trends of development in ICT. Finally, the new topic which is not covered in any of the text book of this nature is transfer of technology efforts - problems tree analysis. It will be of immense helpful to the field level extension functionaries and students communities to strengthen their communication skills. With rapid strides in agricultural sciences virtually, there is an information explosion. Mass media including newspaper, magazine, radio, TV are coming out with more and more agricultural information support programmes. This book act as an interface between media managers and professionals for the development of agricultural front.
Download or read book Text Book on Agricultural Communication Process and Methods written by Anoop Singh Sandhu and published by . This book was released on 2004 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt:
