Download or read book The Clam plate Orgy and Other Subliminal Techniques for Manipulating Your Behavior written by Wilson Bryan Key and published by Signet Book. This book was released on 1981 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Clam plate Orgy and Other Subliminal Techniques for Manipulating Your Behavior written by Wilson Bryan Key and published by Signet Book. This book was released on 1981 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Advertising: Perspectives on the Erotic Appeal is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques. The definitive source on sex in advertising, this book: *is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent; *includes multiple perspectives to capture the richness of sexual appeals; *brings together viewpoints from both well-known scholars and writers; *provides a wealth of ideas and research questions for those interested in the topic; and *contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond. The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.
Download or read book The Age of Manipulation written by Wilson Bryan Key and published by Madison Books. This book was released on 1992-12-18 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes the strategies used by advertisers to manipulate our thoughts and senses.
Download or read book Advertising and Popular Culture written by Sammy Richard Danna and published by Popular Press. This book was released on 1992 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Subliminal perception debunked, senior citizen advertising comes of age, Mona Lisa goes commercial, and male ad image changes are questioned! These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating and entertaining works." "Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's Advertising Area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the Advertising Area from 1985-1989. Authors represent a variety of interests and research areas." "While original plans did not call for any specific topic divisions in this volume, the articles do present variety, though somewhat loosely categorized. In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion." "All-in-all, you will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility."--BOOK JACKET.
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2015-07-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2015. Routledge is an imprint of Taylor & Francis, an Informa company.
Download or read book Stengrow s Dad written by Elia Katz and published by Bitingduck Press LLC. This book was released on 1995-12 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stengrow on his journey in search of his One True Dad, meets and falls in love with the beautiful Daphne, becomes a master of subliminal advertising, and almost loses his life. Reynold Stengrow just wants to be a good son. Not easy when you have 36 possible Dads, geniuses all, donors to Dr. I. Lord Genius Sperm Bank. So, until he finds his One True Dad, Stengrow must honor his Black Muslim father at the same time he's honoring his neo-nazi father, while immersing himself in the ancient traditions of his Jewish TV-producer Dad. Not to mention all the other citizens, millionaires, politicians, poets and failures who may possibly be Stengrow's Dad. In the course of his innocent, comic, ultimately tragic pilgrimage, Stengrow becomes an American Everyman, seeking his own identity, seeking a way of life he can believe in, as he makes his way through a nation that has become, here at the end of the millennium, a maze of conflicting truths, often - like Stengrow himself - at war with himself. Hallmark makes no card for Stengrow's situation. KatzOCOs writing has the Orwellian feel of being dead right. OCo Russell Baker, The New York Times Boson Books also offers Armed Love by Elia Katz. For an author bio and photo, reviews and a reading sample, visit bosonbooks.com."
Download or read book Advertising Research The Internet Consumer Behavior and Strategy written by George Zinkan and published by Marketing Classics Press. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book At the Altar of Wall Street written by Scott W. Gustafson and published by Wm. B. Eerdmans Publishing. This book was released on 2015-10-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows how economics functions as the dominant religion in America today In this provocative book Scott Gustafson argues that economics functions in our current global culture as religions have functioned in other cultures. He describes and analyzes the rituals, pilgrimage sites, myths, prophets, sacraments, and mission of Economics to show how the Economy is our de facto God. Discussing such topics as debt, economic terrorism, globalization, and money as the Economy's sacrament, Gustafson's At the Altar of Wall Street encompasses a broad sweep of history, philosophy, culture studies, economic ideas, and religion in its trenchant analysis.
Download or read book A Cognitive Psychology of Mass Communication written by Richard Jackson Harris and published by Routledge. This book was released on 2009-05-19 with total page 559 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fifth edition of A Cognitive Psychology of Mass Communication, author Richard Jackson Harris continues his examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Presenting theories from psychology and communication along with reviews of the corresponding research, this text covers a wide variety of media and media issues, ranging from the commonly discussed topics – sex, violence, advertising – to lesser-studied topics, such as values, sports, and entertainment education. The fifth and fully updated edition offers: highly accessible and engaging writing contemporary references to all types of media familiar to students substantial discussion of theories and research, including interpretations of original research studies a balanced approach to covering the breadth and depth of the subject discussion of work from both psychology and media disciplines. The text is appropriate for Media Effects, Media & Society, and Psychology of Mass Media coursework, as it examines the effects of mass media on human cognitions, attitudes, and behaviors through empirical social science research; teaches students how to examine and evaluate mediated messages; and includes mass communication research, theory and analysis.
Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.
Download or read book Visual Persuasion written by Paul Messaris and published by SAGE. This book was released on 1997 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate students and graduate students in communication and media studies
Download or read book Paper Trails written by Roy MacGregor and published by Random House Canada. This book was released on 2023-08-01 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Canada's greatest journalists shares a half century of the stories behind the stories. From his vantage point harnessed to a tree overlooking the town of Huntsville (he tended to wander), a very young Roy MacGregor got in the habit of watching people—what they did, who they talked to, where they went. He has been getting to know his fellow Canadians and telling us all about them ever since. From his early days in the pages of Maclean's, to stints at the Toronto Star, Ottawa Citizen, National Post and most famously from his perch on page two of the Globe and Mail, MacGregor was one of the country's must-read journalists. While news media were leaning increasingly right or left, he always leaned north, his curiosity trained by the deep woods and cold lakes of Algonquin Park to share stories from Canada's farthest reaches, even as he worked in the newsrooms of its southern capitols. From Parliament to the backyard rink, subarctic shores to prairie expanses, MacGregor shaped the way Canadians saw and thought about themselves—never entirely untethered from the land and its history. When MacGregor was still a young editor at Maclean's, the 21-year-old chief of the Waskaganish (aka Rupert's House) Crees, Billy Diamond, found in Roy a willing listener as the chief was appealing desperately to newsrooms across Ottawa, trying to bring attention to the tainted-water emergency in his community. Where other journalists had shrugged off Diamond's appeals, MacGregor got on a tiny plane into northern Quebec. From there began a long friendship that would one day lead MacGregor to a Winnipeg secret location with Elijah Harper and his advisors, a host of the most influential Indigenous leaders in Canada, as the Manitoba MPP contemplated the Charlottetown Accord and a vote that could shatter what seemed at the time the country's last chance to save Confederation. This was the sort of exclusive access to vital Canadian stories that Roy MacGregor always seemed to secure. And as his ardent fans will discover, the observant small-town boy turned pre-eminent journalist put his rare vantage point to exceptional use. Filled with reminiscences of an age when Canadian newsrooms were populated by outsized characters, outright rogues and passionate practitioners, the unputdownable Paper Trails is a must-read account of a life lived in stories.
Download or read book Every Picture Hides a Story written by William Cane and published by Rowman & Littlefield. This book was released on 2022-11-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each year 11 million people trek to the Louvre to gawk at the Mona Lisa. Many visitors clutch guide books in hand describing the painting. For some, it’s the experience of a lifetime, one they’ll talk about with friends and family for decades. Yet some modern researchers say that the vast majority of people will never recognize the hidden messages in this painting. That’s because those hidden messages are subliminal. Buried below the threshold of conscious awareness, Da Vinci used techniques people never notice. Not only don’t people know what they’re seeing, they would be shocked to find out. A surprisingly large number of famous paintings fall into the same category. That is, they employ subliminal techniques to enhance the effectiveness of the work or to encode messages within portraits and landscapes. No book, however, has ever attempted to provide an overview of the technical sophistication and arcane methods that artists worldwide have used to conceal secret meaning in their work. Every Picture Hides a Story is the first book to expose the subliminal content in the world’s greatest paintings. Titillating, subversive, and building on the groundbreaking work of pioneers of art criticism, this book will enable readers to view art masterpieces with greater understanding. And their enjoyment of these works will be exponentially enhanced. This full-color book contains 86 images of the paintings and their details.
Download or read book Persuasion in Society written by Jean G. Jones and published by Routledge. This book was released on 2022-03-28 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fully-updated fourth edition introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving perspectives from rhetoric, critical theory, and social science and applying their insights to practical political, social, and business contexts. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore the nature of persuasion and to understand its impact in their lives. Employing a contemporary approach, it draws from popular culture, mass media, social media, advertising, political campaigns, and social movements to help readers become informed creators and consumers of persuasive messages. Case studies show how and why people fall for persuasive messages, demonstrating how persuasion works at a cognitive level. This new edition includes extended treatment of the ethics of persuasion, including opposing views on handling controversial issues in the college classroom; a new chapter on propaganda and ideology; and a greater focus on digital contexts and social media. Discussion questions, exercises, and key terms are provided for each chapter. This textbook will be a valuable tool for students of communication, media studies, politics, psychology, and business and advertising. Online resources for instructors include PowerPoint slides and test bank.
Download or read book The Psychology of Television written by John Condry and published by Routledge. This book was released on 2017-10-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
Download or read book Implicit and Explicit Mental Processes written by Kim Kirsner and published by Psychology Press. This book was released on 2013-06-17 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: The need for synthesis in the domain of implicit processes was the motivation behind this book. Two major questions sparked its development: Is there one implicit process or processing principle, or are there many? Are implicit memory, learning, and expertise; skill acquisition; and automatic detection simply different facets of one general principle or process, or are they distinct processes performing very different functions? This book has been designed to cast light on this issue. Because it is impossible to make sense of implicit processes without taking into account their explicit counterparts, consideration is also given to explicit memory, learning, and expertise; and controlled processing. The chapter authors consider principles, processes, and models which stand above a wealth of data collected to evaluate models designed specifically to account for data from a specific paradigm, or even more narrowly, from a specific experimental task. The motivation behind this approach is the proposition that modeling is possible for a much broader data domain, even though there may be some cost where specific tasks are concerned. The aim of this book is to treat synthesis as the objective, and to approach this objective by collecting and discussing phenomena which--although they are drawn from diverse areas of psychological science--touch a single issue concerning the distinction between explicit and implicit processes.
