Download or read book The Choice Effect written by Amalia McGibbon and published by ReadHowYouWant.com. This book was released on 2011-02 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Choice Effect is for young women who have all the opportunities in the world and no idea how to decide among them. It's one thing to have lots of options when it comes to fulfilling careers or traveling the world-but what does it mean for our love lives? How can you know whether you're with the right person-or if the time is right-when you haven't vetted the other possibilities? With hard-won insight, plus interviews with a whole host of other women who are living it, the twentysomething friends and authors of The Choice Effect explain why their generation is sidestepping traditional timelines. They look at the question of choice in the twenty-first century as they give voice to their generation's dilemma: How do you choose when you've been taught you can have it all?
Download or read book Choice Hacking written by Jennifer L. Clinehens and published by Jennifer L. Clinehens. This book was released on 2020-06-16 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could use Nobel prize-winning science to predict the choices your customers will make? Customer and user behaviors can seem irrational. Shaped by mental shortcuts and psychological biases, their actions often appear random on the surface. In Choice Hacking, we'll learn to predict these irrational behaviors and apply the science of decision-making to create unforgettable customer experiences. Discover a framework for designing experiences that doesn't just show you what principles to apply, but introduces a new way of thinking about customer behavior. You'll finish Choice Hacking feeling confident and ready to transform your experience with science. In Choice Hacking, you'll discover: - How to make sure your customer experience is designed for what people do (not what they say they'll do) - How to increase the odds that customers will make the "right choice" in any environment - How to design user experiences that drive action and engagement - How to create retail experiences that persuade and drive brand love - How brands like Uber, Netflix, Disney, and Starbucks apply these principles in their customer and user experiences Additional resources included with the book: - Access to free video Companion Course - Access to exclusive free resources, tools, examples, and use cases online Who will benefit from reading Choice Hacking? This book was written for anyone who wants to better understand customer and user decision-making. Whether you're a consultant, strategist, digital marketer, small business owner, writer, user experience designer, student, manager, or organizational leader, you will find immediate value in Choice Hacking. About the Author Jennifer Clinehens is currently Head of Experience at a major global experience agency. She holds a Master's degree in Brand Management as well as an MBA from Emory University's Goizueta School. Ms. Clinehens has client-side and consulting experience working for brands like AT&T, McDonald's, and Adidas, and she's helped shape customer experiences across the globe. A recognized authority in marketing and customer experience, she is also the author of CX That Sings: An Introduction To Customer Journey Mapping. To learn more about this book or contact the author, please visit ChoiceHacking.com
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2003-12-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice -- the hallmark of individual freedom and self-determination that we so cherish -- becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice -- from the mundane to the profound challenges of balancing career, family, and individual needs -- has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Download or read book Smart Persuasion written by Philippe AIMÉ and published by Convertize. This book was released on 2019-03-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conversions begin in the brain. Every purchase starts with a decision, and every decision is shaped by consumer psychology. This book explains how mental shortcuts (cognitive biases) affect your customers' decision making and shows you how to be more persuasive online. Philippe Aimé and Jochen Grünbeck are optimisation addicts and have been at the forefront of digital marketing since the beginning. Inspired by behavioural economists like Daniel Kahneman, Dan Ariely and Richard Thaler, the techniques described in Smart Persuasion leverage powerful decision-making biases to make marketing more effective. Alongside these behavioural insights, Smart Persuasion incorporates research from marketing experts such as Jonah Berger, Robert Cialdini and Roger Dooley. Principles relating to attention and perception, as well as the cognitive effects that make consumers predictably irrational, are distilled into concrete website optimisation strategies. Drawing from hundreds of unique studies, Smart Persuasion lists proven effects such as Anchoring and Framing. Each one is illustrated with case-studies, examples and ideas that you can apply immediately. Using the persuasive strategies outlined in this book will allow you to influence consumers more effectively, unlocking your website's potential. All profits from the sale of this book help provide educational resources for children in Africa.
Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2008-12-09 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.
Download or read book The Art of Sustainable Performance written by Bas Kodden and published by Springer Nature. This book was released on 2020-07-08 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book revisits common notions on how to select and recruit the right employees. It reveals that the secret of successful individuals and teams lies in a combination of talent and four important performance indicators, offering an innovative approach that companies can fruitfully adopt. Bas Kodden has studied key performance indicators among over 1,100 executives, senior staff and professionals, including 50 CEOs from leading Dutch companies. His findings put the present recruitment and selection procedures used by many prominent companies in a new light. Moreover, the book not only addresses theory; it also offers a practically applicable model for recruitment, selection and professional development. In closing, the book includes a variety of questionnaires and checklists for HR professionals and executives whose goal is to build sustainable and successful teams and organizations.
Download or read book The Interface Effect written by Alexander R. Galloway and published by John Wiley & Sons. This book was released on 2013-05-20 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interfaces are back, or perhaps they never left. The familiar Socratic conceit from the Phaedrus, of communication as the process of writing directly on the soul of the other, has returned to center stage in today's discussions of culture and media. Indeed Western thought has long construed media as a grand choice between two kinds of interfaces. Following the optimistic path, media seamlessly interface self and other in a transparent and immediate connection. But, following the pessimistic path, media are the obstacles to direct communion, disintegrating self and other into misunderstanding and contradiction. In other words, media interfaces are either clear or complicated, either beautiful or deceptive, either already known or endlessly interpretable. Recognizing the limits of either path, Galloway charts an alternative course by considering the interface as an autonomous zone of aesthetic activity, guided by its own logic and its own ends: the interface effect. Rather than praising user-friendly interfaces that work well, or castigating those that work poorly, this book considers the unworkable nature of all interfaces, from windows and doors to screens and keyboards. Considered allegorically, such thresholds do not so much tell the story of their own operations but beckon outward into the realm of social and political life, and in so doing ask a question to which the political interpretation of interfaces is the only coherent answer. Grounded in philosophy and cultural theory and driven by close readings of video games, software, television, painting, and other images, Galloway seeks to explain the logic of digital culture through an analysis of its most emblematic and ubiquitous manifestation – the interface.
Download or read book The Compound Effect written by Darren Hardy and published by Vanguard Press. This book was released on 2011-11-01 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times and Wall Street Journal bestseller, based on the principle that little, everyday decisions will either take you to the life you desire or to disaster by default. No gimmicks. No Hyperbole. No Magic Bullet. The Compound Effect is a distillation of the fundamental principles that have guided the most phenomenal achievements in business, relationships, and beyond. This easy-to-use, step-by-step operating system allows you to multiply your success, chart your progress, and achieve any desire. If you're serious about living an extraordinary life, use the power of The Compound Effect to create the success you want. You will find strategies including: How to win--every time! The No. 1 strategy to achieve any goal and triumph over any competitor, even if they're smarter, more talented or more experienced. Eradicating your bad habits (some you might be unaware of!) that are derailing your progress. The real, lasting keys to motivation--how to get yourself to do things you don't feel like doing. Capturing the elusive, awesome force of momentum. Catch this, and you'll be unstoppable. The acceleration secrets of superachievers. Do they have an unfair advantage? Yes they do, and now you can too!
Download or read book Great American City written by Robert J. Sampson and published by University of Chicago Press. This book was released on 2024 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In his magisterial Great American City, Robert J. Sampson puts social scientific data behind an argument that we all feel and experience everyday: the neighborhood you live in has a big effect on your life and the city you live in. Not only does your neighborhood determine where your nearest hospital is, what kind of schools your children can attend, or how many police officers you might encounter (and how they respond to you), it affects how you feel, how you think about the world and your place in it. Like many sociologists before him, Sampson looks to Chicago to make his insightful interventions, based on extensive data collected across the city's diverse neighborhoods. This edition includes a new afterword by Sampson reflecting on changes in Chicago and the country that have occurred since the book was initially published. He notes the increase in gun violence, both among civilians and police killings of civilians, as well as steady or growing rates of segregation despite an increase in diversity. With these changes have come new research, much of it a continuation or elaboration of the work in Great American City. He updates readers on the status of the research initiative that serves as the basis of Great American City, the Project on Human Development in Chicago Neighborhoods (PHDCN), and summarizes how scholars have taken up his work. Many of these scholars have new tools at their disposal with the rise of big data; Sampson remarks on these changes in the field"--
Download or read book Choice Theory written by William Glasser, M.D. and published by Harper Collins. This book was released on 2010-11-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. William Glasser offers a new psychology that, if practiced, could reverse our widespread inability to get along with one another, an inability that is the source of almost all unhappiness. For progress in human relationships, he explains that we must give up the punishing, relationship–destroying external control psychology. For example, if you are in an unhappy relationship right now, he proposes that one or both of you could be using external control psychology on the other. He goes further. And suggests that misery is always related to a current unsatisfying relationship. Contrary to what you may believe, your troubles are always now, never in the past. No one can change what happened yesterday.
Download or read book Routledge International Handbook of Consumer Psychology written by Cathrine V. Jansson-Boyd and published by Taylor & Francis. This book was released on 2016-11-18 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Download or read book The Net Effect written by Thomas Streeter and published by NYU Press. This book was released on 2011 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book about America's romance with computer communication looks at the Internet, not as a harbinger of the future or the next big thing, but as an expression of the times. Streeter demonstrates that our ideas about what connected computers are for have been in constant flux since their invention. In the 1950s they were imagined as the means for fighting nucelar wars, in the 1960s as systems for bringing mathematical certainty to the messy complexity of social life, in the 1970s as countercultural playgrounds, in the 1980s as an icon for what's good about free markets, in the 1990s as a new frontier to be conquered, and, by the late 1990s, as the transcendence of markets in an anarchist open source utopia. The Net Effect teases out how culture has influenced the construction of the internet and how the structure of the internet has played a role in cultures of social and political thought." -- cover.
Download or read book The Effect of Freedom of Choice on Group Attractiveness written by Richard John Dieker and published by . This book was released on 1967 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Harper Effect written by Taryn Bashford and published by Simon and Schuster. This book was released on 2018-05-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: A sizzling coming of age story set in the world of professional tennis about a girl who learns to win from a boy who has lost everything. Sixteen-year-old Harper was once a rising star on the tennis court—until her coach dropped her for being “mentally weak.” Without tennis, who is she? Her confidence at an all-time low, she secretly turns to her childhood friend, next-door neighbor Jacob—who also happens to be her sister’s very recent ex-boyfriend. If her sister finds out, it will mean a family war. But when Harper is taken on by a new coach who wants her to train with Colt, a cold, defensive, brooding young tennis phenom, she hits the court all the harder, if only to prove to Colt she has it in her to be a champion. As the two learn to become a team, Harper gets glimpses of the vulnerable boy beneath the surface, the boy who was deeply scarred by his family’s dark and scandalous past. The boy she could easily find herself falling for. As she walks a fine line between Colt’s secrets, her forbidden love, and a game that demands nothing but the best, Harper must choose between her past and her future and between two boys who send her head spinning. Turns out, the biggest battle she needs to win, is the one against herself.
Download or read book The Authenticity Principle written by Ritu Bhasin and published by . This book was released on 2017 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a society that pushes conformity, how can you be courageously authentic despite fear of judgment? Award-winning leadership and diversity expert Ritu Bhasin gives you the tools to make this happen. This is more than a call to "be yourself"-it's a rally to disrupt the status quo, bring your differences to the light, and help others do the same.
Download or read book Lake Effect written by Nancy A. Nichols and published by Island Press. This book was released on 2010-03-18 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: On her deathbed, Sue asked her sister for one thing: to write about the connection between the industrial pollution in their hometown and the rare cancer that was killing her. Fulfilling that promise has been Nancy Nichols’ mission for more than a decade. Lake Effect is the story of her investigation. It reaches back to their childhood in Waukegan, Illinois, an industrial town on Lake Michigan once known for good factory jobs and great fishing. Now Waukegan is famous for its Superfund sites: as one resident put it, asbestos to the north, PCBs to the south. Drawing on her experience as a journalist, Nichols interviewed dozens of scientists, doctors, and environmentalists to determine if these pollutants could have played a role in her sister’s death. While researching Sue’s cancer, she discovered her own: a vicious though treatable form of pancreatic cancer. Doctors and even family urged her to forget causes and concentrate on cures, but Nichols knew that it was relentless questioning that had led to her diagnosis. And that it is questioning—by government as well as individuals—that could save other lives. Lake Effect challenges us to ask why. It is the fulfillment of a sister’s promise. And it is a call to stop the pollution that is endangering the health of all our families.
Download or read book Ripple s Effect written by Shawn Achor and published by Little Pickle Press. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The residents of an aquarium learn that often a smile can turn a bully into a friend.
