Download or read book The Challenge of Marketing New Shopping Centres in Hong Kong written by Wai-yi Yuen (Winnie) and published by . This book was released on 2005 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by Wing-Chi Ng and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong" by Wing-chi, Ng, 吳永治, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This paper examines the major components and effectiveness of the marketing strategies in promotion mix of shopping centres in Hong Kong. In order to attract as many as visitors, many shopping centres in Hong Kong have implemented different promotional strategies with a hope to successfully deliver valuable goods and services to their customers. This paper studies what kinds of promotional mix those shopping centres are being implemented and its effectiveness on attracting shoppers. Three famous shopping centres are selected for the study. They are the Pacific Place at Admiralty, Harbour City at Tsim Sha Tsui and New Town Plaza at Sha Tin. They are separately located in Hong Kong Island, Kowloon and New Territory but they all successfully attract shoppers from local residents to tourists. On site investigation and customer survey from shoppers will be conducted to collect views and opinions regarding shopping centres' promotional strategies. Analysis for customer survey and recommendations would be suggested to shopping centres management for modifying their promotional strategies. It wishes to give the management more insights and different considerations to adjust their current promotional mix so that their promotional strategies could be more comparable and better deliver their goods and services to their existing and potential customers. In view of emerge of change in technology, mobile communication recently becomes more and more popular and seems to be more influential than traditional public media. This paper also suggests measures for shopping centre management adjusting their promotion mix by taking advantage of the technology to enhance their marketing strategies and allow direct marketing with their customers. Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book A Study of Marketing Strategies of Shopping Centres for Promotion in Hong Kong written by 吳永治 and published by . This book was released on 2015 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Study on Prevailing Factors for the Success of Small Scale Shopping Centre in Hong Kong written by Cheuk-Man Li and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study on Prevailing Factors for the Success of Small-scale Shopping Centre in Hong Kong" by Cheuk-man, Li, 李卓文, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: According to unofficial statistics information (i.e. Wikipedia and Editorial ... etc.), the proportionality for small-scale shopping centres in Hong Kong is around three times of the same for large-scale. This indicates the market of small-scale shopping centres is significant and cannot be ignored. In fact, many studies were done by scholars regarding the successful management of large-scale shopping centres, yet detailed study related to such kind of small-scale shopping centres is found absent or pretty rare. Under observation, the management of stand-alone large-scale shopping centres is too perfect to criticize, whereas the same of small-scale shopping centres is unsystematic or can be called messy. Obstruction, security loophole, poor management and cleaning problem found in these shopping centres not only produce great nuisance to the owners/ occupiers, but also transform to be a social problem. The major scope in this study will be around the facilities and management services provided in small-scale shopping centres underneath composite building (residential ] retail) or commercial building (office + retail). Meanwhile, pros and cons of these shopping centres will be noted and referred. By consolidating the data of difficulties in managing overseas Mixed-use developments. 7Ps marketing mix, management theories and practical examples, a framework for analyzing the prevailing factors for small-scale shopping centre is explored. Empirical research will indicate practical solutions to the drawbacks of small-scale shopping centres in stratified ownerships as well as the prevailing measures for the improvement of shopping centre environment. The results of this study are meaningful for prospective retailers to find shopping centres with good business environments and for other centre managers or practitioners to improve the environment/ strengthen the user-friendliness and competiveness of this kind of shopping centres. DOI: 10.5353/th_b4834260 Subjects: Shopping centers - China - Hong Kong

Download or read book Comparing the Attractiveness of Public and Private Shopping Centres in Hong Kong written by Yuk-Ping Yu and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Comparing the Attractiveness of Public and Private Shopping Centres in Hong Kong" by Yuk-ping, Yu, 余玉冰, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: In the past decades, the performance of shopping centres under government owned was far from satisfaction. Subsequent to the divestment exercise in 2005, HA still owns a small number of remaining shopping centres. In 2012, there was a critical new trial for HA in developing a flagship regional shopping centre, Domain in Yau Tong. Superficially, this new HA shopping mall gives no difference from other private shopping centre no matter in design, outlook or internal layout. The essential point is that HA has made great effort to enhance the attractiveness of Domain. The success of Domain will be influential in the future development of public shopping centres. This research paper will use the SCATTR instrument factors as a measurement to do the questionnaire survey in order to assess whether the difference in management practices will affect the attractiveness of public and private shopping centres in Hong Kong taking consideration of the main management factors of goal complexity, formalization, political control and social responsibility. From the questionnaire survey of shoppers and interview result of managers, I find that, in a certain extent, positive or negative effect to the attractiveness of shopping centres are resulted from the difference in management of public-private sector. Basing on the research findings for relatively weaker in the attraction of public shopping centre, recommendations are given with inclination to the public sector side. Some but not all governmental problems like quality of housing management staff, the traditional barriers & constraints as well as accountability are identified and recommendations are also proposed. However, the essence does not argue that public or private sectors are better but awareness of the differences will enable both sectors‟ managers to be more effective in their own environments. The choice of tools used should balance between the policy compliance and problem solving. Subjects: Shopping centers - China - Hong Kong

Download or read book A Study of Marketing Strategies of Shopping Centers in Hong Kong written by Hoi-Wan Samuel Lai and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategies of Shopping Centers in Hong Kong" by Hoi-wan, Samuel, Lai, 黎凱宏, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4500902 Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book Homogeneous Shopping Malls in Hong Kong written by Ka-Yan Wong and published by Open Dissertation Press. This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Homogeneous Shopping Malls in Hong Kong: the Underlying Cause" by Ka-yan, Wong, 王家欣, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: "Shopping malls in Hong Kong are homogeneous, the operating mode for each malls are almost the same." commented by Hong Kong shoppers. It is being criticized that Hongkongers do not have choice when they do shopping in malls, the tenant mix in every shopping malls are similar, small and medium enterprises were asked to leave the malls after tenancy expiry, their space are then replacing by well known brands or chain stores. In this dissertation, one would first identify the extent of homogeneity of regional shopping malls in Hong Kong, selected shopping malls including New Town Plaza in Shatin, APM in Kwun Tong, Domain in Yau Tong and Cityplaza in Taikoo Shing are studied, by interviewing shoppers in those shopping malls, one would be able to understand more on their views in shopping malls homogeneity. Shoppers' views are important in this dissertation as they are the one who make the complain on shopping malls. The tenant mix, quality design, marketing and promotions, and customer services are important factors leading to success of malls. Being the shopping mall operators, in order to increase footfall and thus sale volume of their tenants, when tenants' business improved, they could be able to pay higher rent. In result, the income of shopping malls increased. In the second part of this dissertation, further analysis will be concluded from shopping mall operators regarding their views on shopping malls homogeneity and investigating the underlying causes for the homogeneity in different aspects. From shopping mall operators aspects, no one would be intentionally sculpture a mall which is similar to its counterparts. Operators aim at satisfying the need of their target customers so that they will visit the malls frequently. This intention might be the causes leading to the similarities of regional shopping malls as the target catchment of the regional shopping malls are larger, unlike neighbourhood shopping malls aim at serving shoppers from the estate nearby, more effort should be made in order to attract target shoppers. Finally, the concluding chapter of this dissertation provide suggestions for further studies in Hong Kong shopping malls, an unique retail environment which is far different with shopping malls overseas. Hong Kong shopping malls are yet to be improved so that it would offer shoppers unforgettable shopping experience, it is the responsibility for every operators, both public and private ones. In result, Hong Kong could retain its name of "shopping paradise." DOI: 10.5353/th_b5124666 Subjects: Shopping malls - China - Hong Kong

Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Download or read book Contexts of Blue Ocean Strategy and Its Implications to Market Regional Shopping Arcades written by CHI-KONG ANDY. YUEN and published by . This book was released on 2017-01-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Contexts of Blue Ocean Strategy & Its Implications to Market Regional Shopping Arcades: an Analysis on Marketing Strategies of The APM Shopping Mall & the Link Shopping Centre" by Chi-kong, Andy, Yuen, 袁志江, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4290568 Subjects: Shopping malls - China - Hong Kong Arcades - China - Hong Kong Marketing

Download or read book STUDY OF MARKETING STRATEGY OF written by Ka-Wai Chu and published by Open Dissertation Press. This book was released on 2017-01-24 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "A Study of Marketing Strategy of Shopping Centre for Customer Retention in Hong Kong" by Ka-wai, Chu, 朱嘉慧, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. DOI: 10.5353/th_b4440065 Subjects: Shopping centers - China - Hong Kong - Marketing

Download or read book Evaluation of Information Technology Application in Retail Marketing in Hong Kong written by Tung-Wing Albert Kwong and published by Open Dissertation Press. This book was released on 2017-01-27 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Evaluation of Information Technology Application in Retail Marketing in Hong Kong" by Tung-wing, Albert, Kwong, 鄺東榮, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Hong Kong is renowned for its name of shopping paradise in the past several decades. It not only has the attractive street markets, but also has the different styles, themes and levels of shopping malls. Indeed, the retail industry of Hong Kong serves both visitors and Hong Kong local people as well. From the figures of Hong Kong Retail Management Association, it recorded HK$494,456 million dollars overall retail sale in 2013 and 267,703 person were employed as the workforce under retail as at December 2013. In the past two decades, many large, trendy and featured shopping malls were built, and they were mostly developed and owned by the major developers as a long term investment for rental return. However, as Hong Kong is just a small city, thus this leads to keener competitions between the shopping malls in order to attract shoppers to increase the turnover of the shop tenants inside, thus the rental receivables to the developers in turn. In order to attract more shoppers, other than the asset enhancements, improvements and renovation projects carried out by the shopping malls within a short period of time to have a fresh feeling to the shoppers and improve the deficiencies of the malls, many new and innovative marketing activities were carried out by them as well, such as placing 100 number of full height Doraemom mascots (a famous Japanese cartoon character) outside the shopping mall, arranging a 20 meter height inflatable Holland designer rubber duck to be display on the sea outside the shopping mall, organizing overnight cheering up activities for the student at the eve of the announcement of public exam, providing overnight live broadcasting of World Cup, etc. Besides the above, many information technologies were incorporation in the shopping malls nowadays so as to provide a convenience, better feelings and involvement to the shoppers. Other than retail, telecommunications in Hong Kong is also the leading edge in the world. The mobile penetration rate is 238.6 percent by February 2014, that means every Hong Kong people has over two mobile phones; in which, around 72% is using 3G/4G, it means around two-third of mobile subscribers are using smartphones. For the marketing of the shopping malls, they also provide many information technology applications in order to attract the shoppers. For example, sophisticated webpage design, mobile apps, Facebook, Weibo, Twitter, Instagram, were made for their shopping mall. In this paper, we will evaluate of using such information technology applications in the retail marketing under the context of shopping malls in Hong Kong. DOI: 10.5353/th_b5334651 Subjects: Shopping malls - Technological innovations - China - Hong Kong

Download or read book International Marketing written by Shaoming Zou and published by Emerald Group Publishing. This book was released on 2011-01-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A Comparative Study of Marketing Strategies of Shopping Centers in Hong Kong written by Cheung-shing Chan and published by . This book was released on 2003 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Application of Barrier Free Facilities in Shopping Centres in Hong Kong written by Chun-Chun Chan and published by . This book was released on 2017-01-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "The Application of Barrier-free Facilities in Shopping Centres in Hong Kong" by Chun-chun, Chan, 陳真真, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: This discussion studies the application of barrier-free facilities in shopping centres in Hong Kong. Through literature review of "barrier-free" concept and the oversea examples, the meaning of "barrier-free" is discussed. This study targets three categories of shopping centres namely shopping centers owned by The Hong Kong Housing Authority (the Housing Authority), shopping centres owned and managed by the Link and shopping centres privately owned by single developer. Via literature review, a questionnaire survey on disabled people about their general comments to different shopping centres and a site survey conducted to the six shopping centres from the perspective of property manager, the application of barrier-free facilities in two shopping centres of each category are examined. Research questions are raised and answered: what are facility users' comments to each category of shopping centres when they were interviewed? Is there a relationship between the performance on facility categories and different shopping centres? Do the users' comments differ from those of a property manager? Is there any difference between shopping centres managed by the same authority and why? What are major reason behind accessibility problems observed generally and how and who to improve the status quo? Sub chapter 3.5.1 reviews the questionnaire result that shopping centres owned and managed by the Link has the best performance in the application of different barrier-free facilities while the worst comments were given to shopping centers owned by the Housing Authority. Based on the questionnaire results, sub chapter 3.5.2 discusses the influence of business position of different shopping centres on the resources allocation, general policy and practice of barrier-free facilities based on questionnaire results reviewed in sub chapter 3.5.1. Sub chapter 4.4.1 discusses observation of uneven efforts on accessibility practices and facility application in different shopping centres under the same management authority after site survey in two shopping centres in each of three categories was conducted. Sub chapter 4.4.2 reviews the similarity in result of site survey and questionnaire survey conducted on the shopping centres owned and managed by The Link while the shopping centres owned by single developers are found to have worse performance on entrance accessibility as compared to questionnaire results. Observation of irresponsive attitude to overcome accessibility insufficiency is discussed in sub chapter 4.4.3. As the site survey exposes the lack of barrier free facilities and non-compliance with standards requirements in different shopping centres due to lack of advisory resources from the government, insufficient knowledge and skills of the management staff and lack of quality assurance in manufacturing and installation of barrier-free facilities, three suggestions are discussed in sub chapter 5.2.1, 5.3.1 and 5.4.1 including panel for registration and certification of quality contractors and service providers, vocational training and exchange of ideas, review on existing regulations for obligatory provision of barrier free facilities to improve the accessibility performance in different shopping centres. Subjects: Shopping centers - Barrier-free design - China - Hong Kong

Download or read book Managing Marketing Performance written by Helen Meek and published by Routledge. This book was released on 2006 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam

Download or read book FACTORS AFFECTING THE SUCCESS written by Sau-Wan Wong and published by Open Dissertation Press. This book was released on 2017-01-26 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation, "Factors Affecting the Success of Shopping Centres in Hong Kong" by Sau-wan, Wong, 黃秀雲, was obtained from The University of Hong Kong (Pokfulam, Hong Kong) and is being sold pursuant to Creative Commons: Attribution 3.0 Hong Kong License. The content of this dissertation has not been altered in any way. We have altered the formatting in order to facilitate the ease of printing and reading of the dissertation. All rights not granted by the above license are retained by the author. Abstract: Shopping centre is very important in our daily life. It consists of retail stores and leisure facilities for public to spend their time as well as maximises their quality of lives. Many decades ago, the majority of shopper preferred to shop in street fronting outlets and the open food markets. After a well development of retail business, there was a move away from the open markets to shopping centres. In the past two decades, the economy of Hong Kong has undergone a remarkable transformation, which continues to grow strongly recent years. The development of a shopping centre has got dynamic changes as well. The demand for an improved quality of life is increasing so that the basic shopping environment cannot satisfy shoppers. Apart from having good shopping environment in shopping centres, shoppers expect to take other advantages such as receiving exciting experience and having diversification of tenant mix. In fact, a successful shopping centre should be accommodated in a multi-purpose building where integrated with different facilities, for example shopping, entertainment, dining, and recreation. It aims to reduce the travel time of shoppers and provide what they actually need. Four shopping centres, APM, New Town Plaza, Telford Plaza and Maritime Square, are selected in this dissertation. Seven factors including location and visibility, accessibility, size, design and layout, anchor tenant, tenant mix and promotion which affect the success of shopping centres in Hong Kong are chosen after study the literature review. Nevertheless, numerous scholars argued the relative importance of the factors, for example, Beddington (1982) and Abratt et al.(1985) emphasized that the success of a shopping centre was affected by the tenant mix which was the single most important determinant. Abghari and Hanzaee (2011) opined that the tenant mix is an influential factor of a shopping centre while other factors are less important. Consequently, two hypotheses were established in this study. In this research, the importance of the factors for successful shopping centres was studied in details and this would be useful for owners and management operators of shopping malls. Total twelve research questions were analyzed through conducting surveys for tenants and shoppers, and they were categorized into two categories which were to find out the dominant factors affecting the success of shopping centres and to rank those factors in order to find out the most crucial factor. After performing the thorough data analysis, it was found that "accessibility" and "tenant mix" were the dominant factors affecting the success of shopping centres where "accessibility" was the most crucial factor. Recent years, with the development and improvement of transportation network, the importance of "accessibility" factor has gradually increased. Actually, "accessibility" was the main reason to attract people to visit shopping centres, which could increase the pedestrian flow and sales volume of the malls. In addition, shoppers were not willing to spend time on travelling so that "accessibility" became more important. On the other hand, the findings of this survey showed that "tenant mix" was less important than "accessibility" due to the similar tenant mix and homogenous shopping centres in Hong Kong, and it also showed that "promotion" was the least important affecting the success of shopping centres. It was becau...