Download or read book The Buying Revolution written by and published by The ASG Group. This book was released on with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Shopping Revolution written by Barbara E. Kahn and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
Download or read book The Customer Service Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2015-01-06 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.
Download or read book The Shopping Revolution Updated and Expanded Edition written by Barbara E. Kahn and published by University of Pennsylvania Press. This book was released on 2021-04-30 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is "a brisk and thought-provoking anatomy of shopping in the 21st century" (Kirkus Reviews). The retail industry was already in the midst of unparalleled disruption. Then came COVID-19. In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges. Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products. Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.
Download or read book The Context Marketing Revolution written by Mathew Sweezey and published by Harvard Business Press. This book was released on 2020-03-24 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Download or read book The Cashless Revolution written by Martin Chorzempa and published by Hachette UK. This book was released on 2022-10-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Times, Best Books of 2022: Economics The startling picture of how China’s revolution in finance and technology is changing both Wall Street and the way individuals manage their personal finances. The future of finance – the way Wall Street operates and how individuals manage their money - is on the verge of upheaval. And the force underlying the change comes from China, where finance and technology are being merged into a system with consequences that resonate far beyond China’s border. The changes of this global revolution in finance and technology - fintech - will be as powerful as those wrought in social media, retailing and advertising by giants such as Amazon, Facebook, Google, and Twitter, which have overturned how we shop and communicate. China reinvented money with lightning speed, transforming a backward, antiquated cash-based finance system into one centered on super-apps created by technology giants Alibaba and Tencent. More powerful than anything available outside of China, they allow their billion users to pay, borrow, invest, buy goods and services, travel, chat (and far more) all fused together in one mobile phone application. Think Facebook, Google, Twitter, Goldman Sachs, Amazon, J.P. Morgan Chase all rolled into one app. We in the West need to understand China’s cashless revolution for reasons ranging from the macroeconomic to issues of personal liberty: The cutting edge of finance is now in China, forcing major financial firms in the United States and the West to figure out how not to be left behind.. China’s cashless revolution is also a harbinger of our future if we let the genie out of the bottle and allow big tech to become big finance. As money goes digital and central banks around the world consider launching digital currencies, we may have both immense convenience and a frightening concentration of power that could violate our privacy, stifle competition, increase financial risk, and give big firms or the government more control over our financial lives. And, once this genie is out of the bottle, the struggle to put it back in may be impossible.
Download or read book Brazil s Revolution in Commerce written by James P. Woodard and published by UNC Press Books. This book was released on 2020-03-03 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: James P. Woodard's history of consumer capitalism in Brazil, today the world's fifth most populous country, is at once magisterial, intimate, and penetrating enough to serve as a history of modern Brazil itself. It tells how a new economic outlook took hold over the course of the twentieth century, a time when the United States became Brazil's most important trading partner and the tastemaker of its better-heeled citizens. In a cultural entangling with the United States, Brazilians saw Chevrolets and Fords replace horse-drawn carriages, railroads lose to a mania for cheap automobile roads, and the fabric of everyday existence rewoven as commerce reached into the deepest spheres of family life. The United States loomed large in this economic transformation, but American consumer culture was not merely imposed on Brazilians. By the seventies, many elements once thought of as American had slipped their exotic traces and become Brazilian, and this process illuminates how the culture of consumer capitalism became a more genuinely transnational and globalized phenomenon. This commercial and cultural turn is the great untold story of Brazil's twentieth century, and one key to its twenty-first.
Download or read book Dancing with the Revolution written by Elizabeth B. Schwall and published by UNC Press Books. This book was released on 2021-04-06 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elizabeth B. Schwall aligns culture and politics by focusing on an art form that became a darling of the Cuban revolution: dance. In this history of staged performance in ballet, modern dance, and folkloric dance, Schwall analyzes how and why dance artists interacted with republican and, later, revolutionary politics. Drawing on written and visual archives, including intriguing exchanges between dancers and bureaucrats, Schwall argues that Cuban dancers used their bodies and ephemeral, nonverbal choreography to support and critique political regimes and cultural biases. As esteemed artists, Cuban dancers exercised considerable power and influence. They often used their art to posit more radical notions of social justice than political leaders were able or willing to implement. After 1959, while generally promoting revolutionary projects like mass education and internationalist solidarity, they also took risks by challenging racial prejudice, gender norms, and censorship, all of which could affect dancers personally. On a broader level, Schwall shows that dance, too often overlooked in histories of Latin America and the Caribbean, provides fresh perspectives on what it means for people, and nations, to move through the world.
Download or read book A Careful Revolution written by Amelia Sharman and published by Bridget Williams Books. This book was released on 2019 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘I am 29 years old. I was born just before the Kyoto Protocol was signed, and since then global mean temperatures have risen by an estimated 0.2°C per decade . . . in my lifetime I am likely to experience a world that is 2°C warmer, perhaps as much as 4°C, and has more droughts, fires and floods.’ Sylvia Nissen Climate crisis is upon us. By choice or necessity, New Zealand will transition to a low-emissions future. But can this revolution be careful? Can it be attentive to the disruptions it inevitably creates? Or will carefulness simply delay and dilute the changes that future people require of us? This timely collection brings together eleven authors to explore the politics and practicalities of the low-emissions transition, touching on issues of justice, tikanga, trade-offs, finance, futurism, adaptation, and more.
Download or read book Cuban Revolution in America written by Teishan A. Latner and published by UNC Press Books. This book was released on 2018-01-11 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuba's grassroots revolution prevailed on America's doorstep in 1959, fueling intense interest within the multiracial American Left even as it provoked a backlash from the U.S. political establishment. In this groundbreaking book, historian Teishan A. Latner contends that in the era of decolonization, the Vietnam War, and Black Power, socialist Cuba claimed center stage for a generation of Americans who looked to the insurgent Third World for inspiration and political theory. As Americans studied the island's achievements in education, health care, and economic redistribution, Cubans in turn looked to U.S. leftists as collaborators in the global battle against inequality and allies in the nation's Cold War struggle with Washington. By forging ties with organizations such as the Venceremos Brigade, the Black Panther Party, and the Cuban American students of the Antonio Maceo Brigade, and by providing political asylum to activists such as Assata Shakur, Cuba became a durable global influence on the U.S. Left. Drawing from extensive archival and oral history research and declassified FBI and CIA documents, this is the first multidecade examination of the encounter between the Cuban Revolution and the U.S. Left after 1959. By analyzing Cuba's multifaceted impact on American radicalism, Latner contributes to a growing body of scholarship that has globalized the study of U.S. social justice movements.
Download or read book The Selling Revolution written by and published by The ASG Group. This book was released on with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Worm Farming Revolution written by Pauly Piccirillo and published by Outskirts Press. This book was released on 2016-03-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Worm Farming Revolution Book teaches you everything you need to know about raising worms in order to grow amazing plants, recycle kitchen scraps, or grow your own fishing worms. It's a Return to the Founding Principles of Successful Gardening and an almost lost art our forefathers past down to us. Just because our technology changes and our knowledge increases doesn't mean that we have to invent something that's completely opposite of what the Creator showed us. A new way of feeding millions of people doesn't have to oppose nature, but should work with nature. I show you how to harness and multiply the power of a tiny organism that corporations and many people have become disconnected with. We have gone down a dark agricultural road with too few exits to get us back in the right direction. The technology of today combined with the proven methods of the past is where science should have lead us. But where "scientists" have failed, there has been a revolt. Not in a new way, but the reviving of a forgotten way. If you've never heard of the term "Worm Farming" then it may seem like a silly, eccentric hobby created to study the natural habits of worms. Well that may be true to some degree, but the truth, meaning, and reason behind this quirky little phrase may be one of the greatest yet simplest technological awakenings to hit the agricultural industry since the invention of, what I call, the world's most "successful failures..".synthetic fertilizers. No matter what gardening method you use, the fact is, you WILL need worm castings (worm poop) in order to give plants the proper food they were created to feed on. Worm castings are as natural to plants as breast milk to a new born baby. This is one of the reasons why worms are found moving in and out of the root systems of plants. They deposit the rich, microbial fertilizer that plants depend on for optimal health. This book teaches you how to grow your plants by, FIRST, growing your soil. You'll learn everything you
Download or read book Revolution Today written by Susan Buck-Morss and published by Haymarket Books. This book was released on 2019-05-19 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Buck-Morss asks: What does revolution look like today? How will the idea of revolution survive the inadequacy of the formula, “progress = modernization through industrialization,” to which it has owed its political life? Socialism plus computer technology, citizen resistance plus a global agenda of concerns, revolutionary commitment to practices that are socially experimental and inclusive of difference—these are new forces being mobilized to make another future possible. Revolution Today celebrates the new political subjects that are organizing thousands of grass roots movements to fight racial and gender violence, state-led terrorism, and capitalist exploitation of people and the planet worldwide. The twenty-first century has already witnessed unprecedented popular mobilizations. Unencumbered by old dogmas, mobilizations of opposition are not only happening, they are gaining support and developing a global consciousness in the process. They are themselves a chain of signifiers, creating solidarity across language, religion, ethnicity, gender, and every other difference. Trans-local solidarities exist. They came first. The right-wing authoritarianism and anti-immigrant upsurge that has followed is a reaction against the amazing visual power of millions of citizens occupying public space in defiance of state power. We cannot know how to act politically without seeing others act. This book provides photographic evidence of that fact, while making us aware of how much of the new revolutionary vernacular we already share. Susan Buck-Morss is distinguished professor of political philosophy at the CUNY Graduate Center, NYC. Her work crosses disciplines, including art history, architecture, comparative literature, cultural studies, German studies, philosophy, history, and visual culture.
Download or read book The Consumer Revolution 1650 1800 written by Michael Kwass and published by Cambridge University Press. This book was released on 2022-02-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold new interpretation of 'consumer revolution' in 18th-century Europe, examining globalization and the politics of consumption in the age of Revolution.
Download or read book Revolution written by Russell Brand and published by Ballantine Books. This book was released on 2014-10-14 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER We all know the system isn’t working. Our governments are corrupt and the opposing parties pointlessly similar. Our culture is filled with vacuity and pap, and we are told there’s nothing we can do: “It’s just the way things are.” In this book, Russell Brand hilariously lacerates the straw men and paper tigers of our conformist times and presents, with the help of experts as diverse as Thomas Piketty and George Orwell, a vision for a fairer, sexier society that’s fun and inclusive. You have been lied to, told there’s no alternative, no choice, and that you don’t deserve any better. Brand destroys this illusory facade as amusingly and deftly as he annihilates Morning Joe anchors, Fox News fascists, and BBC stalwarts. This book makes revolution not only possible but inevitable and fun.
Download or read book Revolution within the Revolution written by Michelle Chase and published by UNC Press Books. This book was released on 2015-11-30 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A handful of celebrated photographs show armed female Cuban insurgents alongside their companeros in Cuba's remote mountains during the revolutionary struggle. However, the story of women's part in the struggle's success has only now received comprehensive consideration in Michelle Chase's history of women and gender politics in revolutionary Cuba. Restoring to history women's participation in the all-important urban insurrection, and resisting Fidel Castro's triumphant claim that women's emancipation was handed to them as a "revolution within the revolution," Chase's work demonstrates that women's activism and leadership was critical at every stage of the revolutionary process. Tracing changes in political attitudes alongside evolving gender ideologies in the years leading up to the revolution, Chase describes how insurrectionists mobilized familiar gendered notions, such as masculine honor and maternal sacrifice, in ways that strengthened the coalition against Fulgencio Batista. But, after 1959, the mobilization of women and the societal transformations that brought more women and young people into the political process opened the revolutionary platform to increasingly urgent demands for women's rights. In many cases, Chase shows, the revolutionary government was simply formalizing popular initiatives already in motion on the ground thanks to women with a more radical vision of their rights.
Download or read book The Shopper Marketing Revolution written by Mike Anthony and published by . This book was released on 2013-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The consumer goods industry accounts for 20 percent of the world's gross domestic product (GDP)-that's over $14 trillion in turnover. And yet the industry isn't growing! It lags behind global GDP growth, and the latest figures suggest that the world's top 250 consumer goods manufacturers lost nearly $38 billion in profit in 2011 compared to the previous year. As growth declines, profit margins erode and leading players are caught in a perfect storm: hyper competition, the growth of mega-retailers, explosive increases in input costs, talent shortages, and the declining effectiveness of traditional marketing methods all suck profits from a once vibrant and progressive industry. Industry thought leaders see an urgent need for change. In The Shopper Marketing Revolution, shopper marketing pioneers Mike Anthony and Toby Desforges analyze why the industry needs to change and provide managers in the field with the practical advice and proven techniques they'll need to revolutionize their businesses. Mike and Toby introduce the five-step Total Marketing model, an approach that creates coherent links between the end consumer and the in-store environment. Total marketing represents a fundamental shift in the way marketing works. It will help businesses understand how to respond to the reality of the 21st century-transforming the way they market their brands and relate to retail customers.
