Download or read book Business Research Methods written by Donald R. Cooper and published by Irwin/McGraw-Hill. This book was released on 2003-01-01 with total page 857 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cooper and Schindler's Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.
Download or read book Hybrid Workplace The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2022-03-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.
Download or read book Qualitative Methods in Business Research written by Päivi Eriksson and published by SAGE. This book was released on 2008-03-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research' - The Qualitative Report Covering all the major qualitative approaches in business studies (including case study research, ethnography, narrative inquiry, discourse analysis, grounded theory and action research), this practical how-to guide shows how qualitative methods are used within management, marketing, organizational studies and accounting. Within each approach, the authors consider crucial issues such as framing the research, generating research questions, getting access, collecting empirical materials, reporting the results and evaluating the research. Original case studies drawn from around the world are included throughout to demonstrate the practical applications of the methods discussed.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Doing Your Business Research Project written by John Beech and published by SAGE. This book was released on 2014-11-10 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the fear out of writing your business project, this book helps you understand and carry out each step of the research process. With detailed, friendly and engaging support it takes you from the very beginning to the very end. Key features: Chapters are structured around FAQs such as ‘How to choose a research question?’, ‘How do I go about a literature review?’ guiding you towards a full understanding of the research process Workbook tasks help you shape your thoughts on each topic, enabling you to decide your own research question and how you will research it The importance of various ideas is clearly signposted, helping you prioritise your time according to your needs and goals. Templates and checklists from the book are also available for download at the Doing Your Business Research Project companion website at study.sagepub.com/beech This interactive guide is ideal for all Business and Management students about to complete a research project or dissertation.
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1971 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essentials of Business Research written by Jonathan Wilson and published by SAGE. This book was released on 2014-01-20 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: ′You′re the Supervisor′ sections - helps students to meet learning objectives ′Common questions and answers′ - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.
Download or read book Management and Business Research written by Mark Easterby-Smith and published by SAGE. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its Fifth Edition, this much-loved text offers theoretical and philosophical depth as well as insights into practice. The text covers the entire research process in an accessible way and provides critical, thoughtful treatment of important issues like ethics and politics, making it an invaluable companion for any business and management student New to the Fifth Edition: Expanded to include examples from across business and management including Marketing, International Business and Psychology Up-to-date, international examples and cases from a range of countries Introductory chapter looks at writing proposals in detail Chapter on the literature review now includes how to critically review Move towards new technologies and social media including discussion of wikis and cloud sourcing Improved structure and flow, with three chapters on qualitative methods and three on quantitative methods Additional practical exercises which are linked to key research tasks throughout The companion website (https://edge.sagepub.com/easterbysmith) offers a wealth of resources for both lecturers and students including, for lecturers, an instructor′s manual and PowerPoint slides and, for students, author podcasts, journal articles, web links, MCQs, datasets and a glossary.
Download or read book Business Research Methods written by Dr Sue Greener and published by Bookboon. This book was released on 2008 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book written by Donald R. Cooper and published by . This book was released on 2006 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: 教育部高校工商管理类教学指导委员会双语教学推荐教材工商管理经典教材·核心课系列
Download or read book Writing Business Research Reports written by Matthew J. Rehart and published by Routledge. This book was released on 1994 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Loose Leaf for Business Research Methods written by Pamela S. Schindler and published by McGraw-Hill Education. This book was released on 2021-01-29 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research Methods 14e contains stand-alone chapters that reflect research industry practices using real examples from all areas of business. In collaborations with over two dozen industry researchers, Schindler writes a real-world research methods book that distinguishes between big data analytics and small data with an emphasis on decision making. She eloquently covers ethical issues and their solutions, and has added more coverage of process models, sampling how to, and data preparation. Conscious of the different learning styles of students, Schindler provides appropriate cues for both visual and verbal learners through the use of in-text exhibits, bolded key terms, conceptual photos throughout and research though-leader quotes in PowerPoints for each chapter. She also used various interim GreenBook Research Industry Trends (GRIT) reports to guide the research for this revision. The latest GRIT Report is based on the largest study of research suppliers and users ever conducted. Automation and privacy are hot topics in GRIT, so she added material on both these topics in the 14th edition. This edition is available for purchase with the digital platform Connect, which provides a highly reliable easy-to-use homework and learning management solution that embeds learning science and award-winning adaptive tools to improve student results
Download or read book A Survey of University Business and Economic Research Reports written by University of Texas. Bureau of Business Research and published by . This book was released on 1963 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Survey of University Business and Economic Research Reports written by United States. Small Business Administration and published by . This book was released on 1963 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Research Paper FPL written by and published by . This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management written by and published by . This book was released on 1985 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Housing Research Paper written by United States. Housing and Home Finance Agency and published by . This book was released on 1951 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
