Download or read book The Business Owner s Creative Guide for Increasing Sales and Profitability written by Richard Hughes and published by CreateSpace. This book was released on 2010-12-07 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Owner's Creative Guide For Increasing Sales & Profitability, is jam packed with useful and practical marketing insights and strategies that are being successfully applied with absolutely spectacular results, by the upper crust of marketing leaders within the direct response industry all over the world today. Companies like Agora, Boardroom, Forbes, Kiplinger and numerous others together with an elite group of astute independent marketers, are generating millions of dollars in profits year in and year out, using the same tactics and applications you're about to discover here. In fact, these giants of industry use these proven strategies to drive sales and rack up record profits over and over again. And they do it year after year online and offline, irregardless of economic conditions. The good news is...You can immediately apply them to your business today and then stand back as your market share and profits explode! Renowned direct response marketer Jay White has this to say about the The Business Owner's Creative Guide For Increasing Sales & Profitability "Richard's marketing insights are like a breath of fresh air. His past experience as a marketing professional in the corporate world gives him a unique perspective into the direct response model, one that can quickly turn your business into a profit center. If you're struggling to effectively market your products and generate massive sales, you gotta read this!" Jay White AutoresponderApprentice.com For those of you who take this information to heart and run with it, you can expect to not only see a dramatic increase in conversions, leads and ultimately profits...but you may very well inherit and fast track all that comes from a job well done. Namely promotions, salary increases, recognition, professional respect and finally...a deep sense of personal satisfaction which frankly money cannot buy or replace. At the end of the day if your aim is to: Convert more of your website visitors into buyers, and improve how your company markets on the Internet...You'll find the 'how-to' steps in this guide! If you want to know how to recession proof your business...You will find the answers in this guide! If you want to generate an on-going stream of new customer leads...You'll discover how to do exactly that in this guide! If you want to build customer loyalty and repeat business - You simply follow the steps laid out in this guide! If you want to sell more products for less and increase sales revenues and reduce costs, thus increasing your ROI, profits, and market share - You will discover exactly what you must do in this guide! If you need publicity and powerful advertising that attracts and compels consumers into action in print, on-line and or over the airwaves - You will find the answers in this guide! If you need to drive more traffic to your website, into your store, office, retail outlet or whatever business you're in - You'll discover the secrets here in this guide! And if you want to double and triple your sales and leave your competition dead in the water ...Study and follow the strategies and recommendations in each chapter of this guide!

Download or read book Sell More written by Judy McKay and published by iUniverse. This book was released on 2007-09-26 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sell More, will do for your business what slow motion did for Baywatch; the ideas included will increase interest in your company. This results oriented book is filled with inexpensive techniques designed to attract new customers, entice them to return often and recommend your product or service to everyone they know. Whether you are just opening your business or need to stimulate sales, Sell More provides the remedy for drooping profits. Filled with proven strategies, Sell More is a practical resource to help you customize your sales and marketing plan. Learn how to maximize your visibility, sales and profitability with minimum expense. Judy writes in a fun uncomplicated style. She recognizes the ever-changing challenges that face today's entrepreneurs. She shares proven strategies that can easily be adapted to fit your unique circumstances and budget. The goal of this book is to serve as a tool that will help you achieve the thriving, profitable business you envision.

Download or read book Creative Business Handbook written by Alicia Puig and published by Chronicle Books. This book was released on 2023-05-23 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering veteran insight and friendly, actionable advice from two self-made women who manage three six-figure businesses, this practical handbook acts as a roadmap to guide anyone wanting to build a profitable venture out of their creative passion. Figuring out how to make a living from your creative work poses unique challenges and obstacles. From choosing the right business model to building a brand, from managing your time to scaling up your production—starting your own creative business often means doing it all yourself. Enter The Creative Business Handbook by Alicia Puig and Ekaterina Popova, the dynamic duo behind Create! Magazine. With its conversational tone and accessible advice, this handbook lays an essential foundation for anyone wanting to earn a living with their art—no fancy business degree required! In addition to nuts-and-bolts advice based on the authors' real-life experiences, each chapter of the book includes an interview with a creative entrepreneur from a different background and craft, and ends with action steps that will help keep you on track. Written by creative business owners for creative business owners, this is the perfect book for anyone with a vision who is ready to hit the ground running. EXPERT AUTHORS: Informed by the authors' decades of experience founding and managing three successful creative businesses—as well as the lessons they learned from some projects that didn't stand the test of time—this book offers tried-and-true advice for artists looking to get their creative enterprises off the ground and achieve real financial success. Popova and Puig have also included interviews with other self-employed creatives across a variety of fields, giving you a window into the myriad paths available to you as you embark on your entrepreneurial journey. FOR ALL CREATIVES: This book offers real wisdom for starting and sustaining your unique creative business no matter your passion, whether you are a career artist looking to make a living outside of the gallery space, an experienced freelance writer interested in mentoring your peers, or a podcaster who dreams of sustaining yourself by making content that you genuinely care about. From advice about best marketing practices to striking the ever-elusive work-life balance, this guide will help you to understand the business side of your creative practice. Perfect for: Artists, designers, makers, illustrators—recent graduates and budding professionals—looking to start their own businesses Creative people exploring career ideas and looking for practical advice and inspiration Graduation, birthday, or holiday gift for artistic and entrepreneurial friends and loved ones Readers of Create! Magazine, Steal Like an Artist, Big Magic, and Untamed

Download or read book Marketing For Business written by Sherril Zeitler and published by Independently Published. This book was released on 2021-08-21 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don't seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you've been in business for 3 months or 30 years, there is always room for improvement. In this book, you'll learn exactly how you can make more money in less time from your business by using seven very effective marketing strategies that have added extra profits to almost any business - no matter what the industry. You'll learn a proven 'step-by-step' system that can easily increase the profitability of your business by 50% or more within the next 6-12 months, and with little or no more marketing costs than you're spending now. You'll learn how to create, design, master-mind, implement and manage these seven profit-producing concepts and strategies into your business to get you more prospects, customers, sales, and profits. If you're looking to grow your business profits, then you'll find this book very valuable in helping you make more money, without working harder, and in less time than you're spending now. In it, you'll discover how to grow your business profits by: * attracting more leads and prospects to your business * converting more prospects to customers for your business, and * increasing the lifetime profit value of your current and new customers by increasing the average dollars per sale, and increasing the frequency that they purchase from you Plus, you'll learn these seven important marketing secrets that most business owners never systematically program into their business for consistent results: 1. How to clearly state the exact 'reasons why people should do business with you rather than any of your competitors 2. How to improve your current marketing approach for quick profits 3. Three secrets to getting more profits out of your current customers 4. How to set up joint venture alliances with other business owners - a a mutually beneficial way to easily harvest more profits by working together with others 5. How to use targeted direct marketing to get new customers who are eager and willing to do business with you 6. How to get more results from your advertising dollars - your advertising is costing you the same whether it brings in a little or a lot here's how to get more business in the door with no more expense 7. How to drive your competition absolutely crazy by using FREE marketing concepts - don't pay for advertising, when you can get it for FREE

Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

Download or read book The Salesman Who Doesn t Sell written by Brian J. Greenberg and published by Morgan James Publishing. This book was released on 2018-01-02 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet provides a remarkable platform for large and small businesses alike, and learning how to take advantage of this incredible tool can mean more publicity, more customers, and more sales—all with less work for entrepreneurs. A successful SEO marketing professional with decades of experience developing passive-income businesses online, Brian Greenberg—the salesman who doesn’t sell—shares his unique, time-honed strategies to drastically increase sales without putting in overtime hours. This book is an indispensable resource for any professional looking to increase business, from doctors to restaurant owners to e-commerce entrepreneurs.

Download or read book Secrets to Running a Successful Business written by Angelica Rose and published by angelica rose. This book was released on 1993 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates many of the effective methods used in today's business world as a leader. * Easy to read format * Covers the facets to increase success & avoid costly mistakes * Action guide, getting direct results on what is taught * Proven success formulas used by millions Contents for Secrets to Running a Successful Business Company profitability and Mission Statement: Preface Chapter 1: The Business Plan Outline of a Business Plan Business Plan Exercise Mission Statement Chapter 2: Creative Planning and Pro-Action Steps Helpful Hints For Achieving Results Creative Planning Pro-Action Steps The Most Common Fears Tasks to Do Networking Serendipity Focus Vs. Murphy Law Syndrome Opportunities of Wisdom Chapter 3: Time Management & Organization Skills Time Wasters Plan of Action 20 ways to Effective Organization Effective Decision Making Solving Your Challenges Exercise Ways Out of Guilt and Resentment Summary on Solving Your Challenges Major Factors to Observe and Learn From Chapter 4: Creative Marketing Creative Marketing What Makes Your Product (Service) Unique? Relationship Based Marketing Measuring Your Advertising and Sales Tools Types of Sales Tools Used to Bring in Profit Exercise Advertising Analysis Chapter 5: Increasing Your Client Base Monthly Sales Projections and Actuals Pre-Planning Where to Get Business: Resources Marketing Letters Sales Letters Cold Calling Telemarketing Calculating Your Worth Chapter 6: Increasing Your Sales Volume Weeding Out the Non-Prospect Credibility and Company Credentials Personality Types Communication: Levels and Understanding Conversation Communication Styles The 10 Traits of an Effective Person Finding Motive to Buy Formula For Improving Your Listening Skills Improving Your Communication Skills Test Closes Giving Your Presentation How to Solve Prospects' Concerns/Fears Sales Practice Sales Observation Chapter 7: Customer Service & Improving profits Customer Service Customer Service: Follow-Up Referrals Healthy Self Image Chapter 8: Tax Preparation Tax and License Information Bibliography Autobiography

Download or read book The Business Owner s Guide to Profit written by Ben Slater and published by . This book was released on 2017-08 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Would Happen In Your Business If You Focussed On the Only 8 'Profit Maximisers' That Actually Matter?Most business owners never find the profits that lie hidden in their business... When you uncover the ONLY 8 things you need to optimising right now, you will be introduced to the power of compound interest... Einstein once called it the "8th wonder of the world".... And If you could increase these ratios in the book by just 10% each you will double the NET Profits in your business!! Here's just a fraction of what you will learn;- Why You Must Lead With Reward to Drive More Referrals in Your Business- How to Use a Gamification Campaign to Collect 65 Leads This Week- The $5000.00 Secret Weapon of Sales- How to Sell Higher Ticket Products and Services- Never Want to Pay For Marketing Again? Discover How to Form, Mine and Manufacture Strategic Partnerships- Why Those Who Tell Stories Rule the World of Business- How to Create an Engagement Ladder in Your Business to Easily and Ethically Sell at Least 10% of Your Clients into Something 10x More Expensive- Discover How Education Based Marketing and Selling Can See You Close Up to 500% More Sales and Reach 20x More ProspectsAbout the Author: Ben Slater is a Business Consultant, Speaker, and Educator from Sydney Australia. He Teaches Knowledge Based Entrepreneurs How to Grow Their Businesses and Build Personal Wealth at Seminars, Courses and During His Private Consults. He Does This Through a Deep Understanding of Psychology, Human Behaviour, Marketing and Sales

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2003-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most authoritative and comprehensive marketing book available, the Guide is packed with marketing tricks and secrets that top business and sales professionals use daily to devour competition, close more sales, win new customers, and keep them coming back. It was developed for small-business owners who are looking for cost-effective ways, both innovative and time-tested, to market their businesses, products and services. In addition to chapters on research, planning, competition, customer service, advertising, direct marketing, networking, Web sites and many other topics, Stephenson's meaty volume provides hundreds of handy online resources, checklists and sample forms. And it's written in a straightforward, jargon-free style that's easy to understand and put into practice.

Download or read book Ultimate Home Based Business Handbook written by James Stephenson and published by Entrepreneur Press. This book was released on 2004-07-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything You Need to Know to Start, Run and Grow Your Own Profitable Business - Right From Home! Are you looking for ways to minimize the cost of starting your own business? Then why not run your business from home - some of the most successful companies were started from a kitchen, a spare room, even a garage. Here's the toolkit you need to move your venture from startup to profitable. Inside, you'll find comprehensive, detailed information on every stage of business creation. Combine that with how-to tips, ideas, tools and hundreds of print and online resources, and you have the required one-stop guide to starting your venture at home. Whether you're in the early dreaming stage, planning or have already begun, this guide helps you: Start smart Choose the best business Set up your business legally Learn the basics of management, operations, marketing and sales Organize your home office Develop winning business processes Attract and keep customers for life Even if you have no prior business experience, you'll get up to speed fast using step-by-step solutions for business problems and challenges. From operations to collections to increasing sales and profitability, this guide provides you with quick and effective answers on running a homebased business. Don't put your dreams on hold. Start, run and grow your dream business from home now! Experienced homebased consultant JAMES STEPHENSON's third book in Entrepreneur magazine's "Ultimate" series focuses on solutions and results, including proven ways to get and keep customers for life. He shares 15 years of business and marketing experience here and in his other books, Entrepreneur Magazine's Ultimate Start-Up Directory and Ultimate Small Business Marketing Guide. Small-business clients thrive on his creative, results-based marketing solutions.

Download or read book Secrets of Question Based Selling written by Thomas Freese and published by Sourcebooks, Inc.. This book was released on 2013-11-05 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: "After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results."—Jim Cusick, vice president of sales, SAP America, Inc. "Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!"—Alan D. Rohrer, director of sales, Hewlett Packard For nearly fifteen years, The Secrets of Question Based Selling has been helping great salespeople live you deliver big results. It's commonsense approach has become a classic, must-have tool that demonstrates how asking the right questions at the right time accurately identifies your customer's needs. But consumer behavior and sales techniques change as rapidly as technology—and there are countless contradictory sales training programs promising results. Knowing where you should turn to for success can be confusing. Now fully revised and updated, The Secrets of Question Based Selling provides a step-by-step, easy-to-follow program that focuses specifically on sales effectiveness—identifying the strategies and techniques that will increase your probability of success. How you sell has become more important than the product. With this hands-on guide, you will learn to: Penetrate more accounts Overcome customer skepticism Establish more credibility sooner Generate more return calls Motivate different types of buyers Develop more internal champions Close more sales...faster And much, much more

Download or read book The Artful Marketer written by Minette Riordan and published by . This book was released on 2015-01-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a creative entrepreneur who wishes that marketing was easy? Are you tired of trying to figure it out? Have you been stuck at the same income for years and are ready for a breakthrough? Inside The Artful Marketer you will discover the 5 mistakes that most creative entrepreneurs make that destroy their chances of breaking through to 6 figures and how to avoid those mistakes. Did you know that of the 10 million women-owned businesses in the United States, only 6% ever reach the 6-figure mark? In fact, over 50% of those businesses never exceed $25,000 dollars a year in revenue. You don't have to remain in that 94% of business owners who never reach 6-figures. Would you like to learn how to reach and exceed the 6-figure mark in your creative business? In The Artful Marketer, Dr. Minette Riordan shows how creative entrepreneurs can turn these statistics upside down and easily break through to 6-figures or more. Learn the 3 simple strategies they must have in place to be successful in their business. Inside this book, you will find specific ideas for using mindfulness, art and journaling to build your business along with practical checklists and templates that make growing your business creative, fun and effective! Learn how to create a one-page visual business plan and a colorful, intuitive marketing plan that are easy to implement, fun to create and specifically designed to grow your creative business.

Download or read book Ultimate Small Business Marketing Guide written by James Stephenson and published by Entrepreneur Press. This book was released on 2007-01-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1500 Secrets of Top Marketing Professionals Boost your sales revenue, profits and customer loyalty with the 1,500 great marketing tips jam-packed into this essential reference guide. Marketing secrets of top business and sales professionals help you devour competitors, close more sales, win new customers and keep them coming back. Stay one step ahead of the competition with dozens of new high-tech strategies. Refresh your marketing plans with more than 250 new ideas, in addition to the hundreds of proven ideas from the first edition. 91 advertising, direct-marketing and telemarketing tips 30 marketing tricks for your home office 47 ways to take advantage of free PR 39 creative selling methods 89 online marketing techniques And more! To learn more about all of these can't-miss strategies, valuable internet resources are provided. Even just a few of the 1,500 ideas in this book will propel your business light-years ahead of your competitors and boost your revenue through the roof!

Download or read book Four Steps To Building A Profitable Business written by Deborah Brown-Volkman and published by iUniverse. This book was released on 2004-05 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you work for yourself? Or, do you dream of doing so one day? Are you worried that your venture will not be sufficiently profitable because of doubts about marketing yourself, your products, or your services? Would you like quick answers and a start-up guide, with resources in one place, to make marketing easy to apply and understand? Deborah Brown-Volkman, noted career and mentor coach, speaker, writer, and author of two books: Coach Yourself To A New Career and Four Steps To Building A Profitable Coaching Practice will show you how to build and market a profitable business in four easy steps. You Will Learn How To: Select the most profitable group of people to market and sell to Create a program or process that potential customers will pay you lots of money for Create a winning marketing strategy with techniques and examples to implement your plan Become masterful at both marketing and selling This book is based on the hundreds of business owners, entrepreneurs, and professionals the author has met and worked with, her twelve years experience as a sales and marketing executive, and personal know-how building two successful marketing-driven companies of her own. This is a practical, down-to-earth guide that takes you through the components of marketing a profitable business quickly and easily.

Download or read book The Business Side of Creativity The Complete Guide to Running a Small Graphics Design or Communications Business Third Updated Edition written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2010-03-26 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed by one reviewer as the creative business "bible," and considered the authoritative book on the subject for over ten years, The Business Side of Creativity is back, updated and revised to include even more invaluable facts, tips, strategies, and advice for beginning creatives. Every year the market for creative services expands, but the competition is increasing even faster. Today, success hinges not on talent alone, but on a thorough understanding of the business side of creativity. The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, a successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed - from getting launched as a freelancer to running a multiperson shop to retiring comfortably, and everything in between. Sample business forms and documents to help put the information into practice are included in the appendixes, and are available for downloading at www.creativebusiness.com/bizbook.html. How should you organize? What should you charge? What marketing techniques yield the best returns? How do you know when it's right to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more and gives you practical, real-world answers and invaluable expert advice.

Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing

Download or read book The Creative Professional s Guide to Money written by Ilise Benun and published by Simon and Schuster. This book was released on 2011-02-04 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Creative Professional's Guide to Money teaches creatives everything they need to know about the financial side of running a creative business. Creatives - which include anyone promoting their own creative services (designers, copywriters, photographers, illustrators, interior designers, web designers, and more) - are great at their work, but when it comes to running the financial side of their business, most would rather not talk about it. This book focuses on proven techniques and resources used by a wide range of successful creatives to manage their business finances. Expert advisers are interviewed on topics such as accounting, taxes, contracts and financial planning. Using examples, case studies, and real-life stories from actual creatives, this book addresses: How to build the financial structure of a creative business from the ground up How to set up and achieve long-term financial goals and plan for a prosperous retirement Common financial mistakes small business owners make and how to avoid them How to handle taxes and insurance How to perform day-to-day accounting tasks How to create a budget and adhere to it What to charge for work and how to determine a profit margin How to talk about money with clients and prospects