Download or read book The Business of Media written by David Croteau and published by Pine Forge Press. This book was released on 2006 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Media presents the critical, yet careful, analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. The writing is clear and jargon-free, accessible to undergraduates without requiring a background in economics.
Download or read book The Business of Digital Publishing written by Frania Hall and published by Routledge. This book was released on 2013-06-26 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the growth of digital products and the commercial imperative to build new digital businesses, The Business of Digital Publishing offers a comprehensive introduction to the development of digital products in the book and journal industries. This textbook provides background to the main technological development that have influenced the growth of digital publishing, introducing students to the key terms and concepts that make digital publishing possible. Exploring four key publishing sectors: professional reference, academic, education and consumer, this book explains the context for the digital developments in each area and looks at the growth of new business models and the future challenges faced by each sector. It also addresses the key issues that face the industry as a whole, outlining current debates, such as pricing and copyright, and exploring their impact on the industry through relevant case studies. The Business of Digital Publishing is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Download or read book The Business of Streaming and Digital Media written by Dan Rayburn and published by CRC Press. This book was released on 2012-08-06 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
Download or read book Your Brand the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Download or read book The Business Of Media Change And Challenges written by Mónica Herrero and published by MediaXXI. This book was released on 2021-05-30 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book’s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments. The remainder of this brief introduction was written as a guide to the research and findings presented in these sections.
Download or read book Mainstream Multimedia written by Roger L. Fetterman and published by Van Nostrand Reinhold Company. This book was released on 1993 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted industry consultant and a multimedia executive offer the first and only comprehensive examination of the industry and its future in the world of business. The authors explore the dynamics of the market in terms of technology push and marketing pull, and the dramatic transition of desktop devices from personal computer to personal communicator.
Download or read book High Performance Multimedia written by P.A. Bruck and published by IOS Press. This book was released on 2008-07-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of High Performance Multimedia is on the ever expanding European e-content industry. Production, aggregation and distribution of that content are the starting points to any future development towards a flourishing industry sector of the third millennium. Nevertheless, in addition to the diffusion of knowledge throughout the industry, digitalisation has completely changed the structure of the content business through the dissociation of content and media channel. This movement creates problems in the process of the business. Highest technological demands in time and money are limiting the size of e-content enterprises today. In contrast, its distribution is still being dominated by broadcasters and telecom providers that skim the biggest part of the profits. However, possibilities do arise when analyzing the industry of e-content. The European e-content market will be able to play a major role in the future by including all relevant players and their abilities. The challenge during the next years will be to stop the concentration on high-end technology and to create new adequate e-content services providing added value to everyone in Europe.
Download or read book Multimedia Reporting written by Richard Scott Dunham and published by Springer. This book was released on 2019-08-02 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to apply multimedia tools to economic and business storytelling. By examining the journalism essentials as well as the advanced multimedia skills, it helps readers use the latest technological tools to integrate multimedia elements into traditional news coverage. It also explains how to tell stories solely through multimedia elements. The new language of online journalism includes writing for digital platforms, writing blogs and writing for social media and involves a wide range of multimedia skills, like video, audio, photography, graphics, data visualization and animation. Multimedia journalism allows a two-way communication with the audience that was not possible in traditional “legacy” media, and this textbook is replete with links to useful tutorials, examples of award-winning multimedia stories, and advanced digital resources, offering journalists a road map to the brave new world of digital reporting and editing.
Download or read book Multimedia written by Tony Feldman and published by Psychology Press. This book was released on 1994 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a non-technical explanation of multimedia - the combination of words, sounds and pictures in electronic form - and details how new ways of delivering information and entertainment will change our working and recreational lives.
Download or read book The Indian Media Business written by Vanita Kohli and published by SAGE. This book was released on 2006-06-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
Download or read book Online Multimedia Advertising Techniques and Technologies written by Hua, Xian-Sheng and published by IGI Global. This book was released on 2010-12-31 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The explosive growth of multimedia data on the web creates significant opportunities for multimedia advertising. Multimedia content becomes a natural information carrier for advertisements and business models that freely distribute multimedia contents and recoup revenue from multimedia advertisements that have emerged in large numbers. Online Multimedia Advertising: Techniques and Technologies unites recent research efforts in online multimedia advertising. This book include introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies.
Download or read book Understanding the Business of Global Media in the Digital Age written by Micky Lee and published by Routledge. This book was released on 2017-10-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Download or read book CIO written by and published by . This book was released on 1994-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Fundamentals of Multimedia written by Ze-Nian Li and published by Springer Science & Business Media. This book was released on 2014-04-09 with total page 741 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook introduces the “Fundamentals of Multimedia”, addressing real issues commonly faced in the workplace. The essential concepts are explained in a practical way to enable students to apply their existing skills to address problems in multimedia. Fully revised and updated, this new edition now includes coverage of such topics as 3D TV, social networks, high-efficiency video compression and conferencing, wireless and mobile networks, and their attendant technologies. Features: presents an overview of the key concepts in multimedia, including color science; reviews lossless and lossy compression methods for image, video and audio data; examines the demands placed by multimedia communications on wired and wireless networks; discusses the impact of social media and cloud computing on information sharing and on multimedia content search and retrieval; includes study exercises at the end of each chapter; provides supplementary resources for both students and instructors at an associated website.
Download or read book Multimedia based Instructional Design written by William W. Lee and published by John Wiley & Sons. This book was released on 2004-04-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimedia-Based Instructional Design is a thoroughly revised and updated second edition of the best-selling book that provided a complete guide to designing and developing interactive multimedia training. While most training companies develop their training programs in many different technological delivery media—computer-based, web-based, and distance learning technologies—this unique book demonstrates that the same instructional design process can be used for all media. Using just one process reduces cycle time for course development—and also reduces costs.
Download or read book Computerworld written by and published by . This book was released on 1995-04-17 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
Download or read book Encyclopedia of Multimedia Technology and Networking written by Pagani, Margherita and published by IGI Global. This book was released on 2005-05-30 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This encyclopedia offers a comprehensive knowledge of multimedia information technology from an economic and technological perspective"--Provided by publisher.
