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Book The Business of Identity

    Book Details:
  • Author : Phillip I. Ackerman-Lieberman
  • Publisher : Stanford University Press
  • Release : 2014-01-15
  • ISBN : 0804787166
  • Pages : 463 pages

Download or read book The Business of Identity written by Phillip I. Ackerman-Lieberman and published by Stanford University Press. This book was released on 2014-01-15 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cairo Geniza is the largest and richest store of documentary evidence for the medieval Islamic world. This book seeks to revolutionize the way scholars use that treasure trove. Phillip I. Ackerman-Lieberman draws on legal documents from the Geniza to reconceive of life in the medieval Islamic marketplace. In place of the shared practices broadly understood by scholars to have transcended confessional boundaries, he reveals how Jewish merchants in Egypt employed distinctive trading practices. Highly influenced by Jewish law, these commercial practices served to manifest their Jewish identity in the medieval Islamic context. In light of this distinctiveness, Ackerman-Lieberman proposes an alternative model for using the Geniza documents as a tool for understanding daily life in the medieval Islamic world as a whole.

Book Corporate Identity

Download or read book Corporate Identity written by Wally Olins and published by Thames & Hudson. This book was released on 1989-01-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Preventing Identity Theft in Your Business

Download or read book Preventing Identity Theft in Your Business written by Judith M. Collins and published by John Wiley & Sons. This book was released on 2016-09-27 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preventing Identity Theft in Your Business is a reliable guide to help protect companies, their customers, and their employees from the growing problem of identity theft. Real-life examples show managers and executives how to identify business, customer, and employee identity theft, how these crimes are committed, how best to prevent them, and overall, develop an honest company culture. It also covers how to manage this threat in business reorganizations such as mergers, acquisitions, globalization, and outsourcing.

Book The Big Book of Corporate Identity Design

Download or read book The Big Book of Corporate Identity Design written by David E. Carter and published by . This book was released on 2001 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an overview of some of the corporate identity programs by design firms from the USA and around the world.

Book Digital Identity Management

Download or read book Digital Identity Management written by David G. W. Birch and published by Gower Publishing, Ltd.. This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goals of this book are to examine the functional components that take basic identity systems and turn them into identity management operations and to highlight some of the implications of those operations for identity management schemes.

Book Designing Brand Identity

    Book Details:
  • Author : Alina Wheeler
  • Publisher : John Wiley & Sons
  • Release : 2012-10-11
  • ISBN : 1118418743
  • Pages : 338 pages

Download or read book Designing Brand Identity written by Alina Wheeler and published by John Wiley & Sons. This book was released on 2012-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Book Designing Identity

    Book Details:
  • Author : Marc English
  • Publisher : Rockport Pub
  • Release : 2000
  • ISBN : 9781564966803
  • Pages : 144 pages

Download or read book Designing Identity written by Marc English and published by Rockport Pub. This book was released on 2000 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profiled in this book are nine case studies each providing insight into a specific business arena, and the unique role design plays in developing an identity as part of a strategy for success. Some of the best designers in the field today explain their process in creating identities, from initial client meetings and planning, through logo development and a wide variety of identity applications. The volume also includes a showcase of identity projects, from local ventures to national enterprises, further details of the objectives of client and designer.

Book Identity Designed

    Book Details:
  • Author : David Airey
  • Publisher : Rockport Publishers
  • Release : 2019-01-22
  • ISBN : 1631595946
  • Pages : 291 pages

Download or read book Identity Designed written by David Airey and published by Rockport Publishers. This book was released on 2019-01-22 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Book The Soul of the Corporation

Download or read book The Soul of the Corporation written by Hamid Bouchikhi and published by Pearson Prentice Hall. This book was released on 2008 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drawing on real-life stories from the world's most prominent companies, the authors show how identity can be an extraordinarily valuable asset - and how, if not properly managed, it can become a huge liability. Discover how your firm's identity is related to - and different from - its organizational culture, brand positioning, and reputation. Learn how to diagnose and manage the often unconscious shared beliefs that constitute your company's soul, how to face the enormous identity challenges that arise in mergers, alliances, spin-offs, and the creation of new brands, and above all, how to lead and inspire in this new Age of Identity."--Jacket.

Book Understanding Identity and Organizations

Download or read book Understanding Identity and Organizations written by Kate Kenny and published by SAGE. This book was released on 2011-12-01 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: An understanding of identity is fundamental to a complete understanding of organizational life. While conventional management textbooks nod to in-groups, cohesion and discrimination, this text offers instead a deeper, more nuanced understanding of why people, groups and organizations behave the way they do. With conceptions of identity perhaps less stable than they have ever been, the authors make complex theoretical issues accessible to the reader through the use of lively examples from popular culture. The authors present an overview of the key issues, as well as an examination of cutting-edge research and topical forces currently re-defining identity, such as globalisation, the fair trade movement and online identities. This text is a succinct, relevant and exciting overview of the field of identity studies as it relates to business and management and applied social sciences, an is an invaluable resource to undergraduate and postgraduate students of management on any course that has an identity component.

Book Corporate Identity Design

Download or read book Corporate Identity Design written by Veronica Napoles and published by John Wiley & Sons. This book was released on 1991-01-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a market cluttered with big and small companies competing for the consumer's attention, public image becomes more critical than ever to the success of any business. Veronica Napoles's Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program. It is an invaluable resource, since fashioning a powerful and accessible identity is a company's best bet for capturing the attention of consumers. Napoles explains the difference between corporate image--how a company is actually perceived by the public--and identity--how it wants to be perceived--and shows how to close the gap between the two. In doing so, she goes beyond previous books on the subject and anticipates the needs of consumers by incorporating elements of behavioral psychology into the design process. Corporate Identity Design is not merely a picture book or an anthology of symbols, but a comprehensive, detailed examination of all factors that lead to the choice and refinement of a corporate identity. Napoles's concise, step-by-step overview looks at all phases of the corporate identity design process, including: * recognizing the need for corporate identity adjustment * selecting a basic symbol category from which to choose * deciding on and refining a chosen symbol * implementing a careful, intelligent program for phasing in the new corporate identity and ensuring its acceptance by the public. The book includes dozens of helpful illustrations, a sample design proposal, questionnnaires, design briefs, and a color chart. In addition, Napoles provides guidelines for changing a company name, including information on basic name categories and the categories and the creative process for developing and evaluating names. These and other features make Corporate Identity Design the definitive work for establishing quick and accurate image/identity relationships in the mind of the public. Design students and professionals, public relations and communications officers, and top-level management personnel will all find Corporate Identity Design a continuing resource for ideas, information, and inspiration.

Book Strategy That Works

Download or read book Strategy That Works written by Paul Leinwand and published by Harvard Business Review Press. This book was released on 2016-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to close the gap between strategy and execution Two-thirds of executives say their organizations don’t have the capabilities to support their strategy. In Strategy That Works, Paul Leinwand and Cesare Mainardi explain why. They identify conventional business practices that unintentionally create a gap between strategy and execution. And they show how some of the best companies in the world consistently leap ahead of their competitors. Based on new research, the authors reveal five practices for connecting strategy and execution used by highly successful enterprises such as IKEA, Natura, Danaher, Haier, and Lego. These companies: • Commit to what they do best instead of chasing multiple opportunities • Build their own unique winning capabilities instead of copying others • Put their culture to work instead of struggling to change it • Invest where it matters instead of going lean across the board • Shape the future instead of reacting to it Packed with tools you can use for building these five practices into your organization and supported by in-depth profiles of companies that are known for making their strategy work, this is your guide for reconnecting strategy to execution.

Book Family Business Dynamics

Download or read book Family Business Dynamics written by Annika Hall and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Bringing the family and its related complexity back into the discussion of how to build healthy and long-term oriented relationships in business families, Annika Hall's book is both comprehensive and profound. It's a must-read for every family member involved in a family business, whether as owner, manager, potential successor, or as a family member of a business family.' – Sabine B. Rau, WHU-Otto Beisheim School of Management, Germany 'A crisp thought provoking book in which Annika Hall deftly brings to life the multiple dimensions and rationalities in family enterprises. She skilfully interprets these complexities in the fascinating story of the Indiska Magasinet AB (Indiska), a third generation Swedish retail enterprise of the Thambert family, from the pre-founding years until the beginning of the 21st century. Scholars and practitioners alike will enjoy gaining a richer perspective and deeper understanding of family enterprises.' – Pramodita Sharma, University of Vermont, US and Editor, Family Business Review This engaging book reveals how and why family relations influence the dynamics of family owned businesses. The author examines the relevance of role and identity to the strategic development and the succession process of family businesses. She explores the individual and organisational implications of these roles and identities at different stages in the family and business life cycles. Annika Hall highlights that family businesses have inherent dynamics, rooted in family relations, that might advantage business development assuming that the family is able to meet the inherent challenges of role transition. The book connects micro, socio-psychological aspects to more macro business outcomes, with the purpose of elaborating how and why these connections are made. Expertly integrating a detailed case study and by concluding with concrete advice, the closeness to practice is explicit and therefore strongly appealing to practitioners. By also integrating the practice with theory, the book will prove essential for academics and students of interpretive methodology and/or family business.

Book Book of Branding

    Book Details:
  • Author : Radim Malinic
  • Publisher : Brand Nu Limited
  • Release : 2019-11-11
  • ISBN : 0993540031
  • Pages : 313 pages

Download or read book Book of Branding written by Radim Malinic and published by Brand Nu Limited. This book was released on 2019-11-11 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity. The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved. Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.

Book Small Business and Identity Theft

Download or read book Small Business and Identity Theft written by Brian Gruss and published by Small Business and Id Theft. This book was released on 2006-11-20 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small Business and Identity Theft: Just the FACTA's was designed to be a time saver to help you protect yourself and your businesses from identity theft. You will find the book written in an easy to read and easy to understand format allowing you to easily implement the information, tips and tricks that Brian provides to help you protect yourself, your family, your business, your employees and their families from identity theft and the problems that come with it. Brian has done more than 1000 hours of research into the laws and acts of identity theft.

Book Brand Yourself

Download or read book Brand Yourself written by David Andrusia and published by . This book was released on 2000 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is the hottest, most talked about phenomenon in the business world today. For in the ultracompetitive twenty-first century, you need more than talent and hard work to get ahead. How do you brand yourself? By forging an identity that will help you make a dazzling impression and become a star in the career of your dreams. Marketing experts David Andrusia and Rick Haskins have consulted on brands for such diverse companies as Disney, Swatch Watch USA, and Revlon. Now they show you step-by-step how to develop, refine, and communicate your own unique brand. Inside you'll learn how to - Pinpoint your skills, your passions, and the "selling" parts of your personality with the exclusive Brand Assessment Test - Determine the needs of your target market - Create a Personal Branding Statement (P.B.S.) that says to your boss or potential employer: "You'd be crazy to go with anyone else." - Tailor your P.B.S. to the requirements of a specific job, industry, or client - Incorporate your brand in your resume, during job interviews, and in cultivating new employers or clients - Broadcast your brand--and receive the visibility to put you on top!

Book Identity Management

    Book Details:
  • Author : Ilan Sharoni
  • Publisher : MC Press
  • Release : 2009
  • ISBN : 9781583470930
  • Pages : 0 pages

Download or read book Identity Management written by Ilan Sharoni and published by MC Press. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity Management, or IDM, refers to how humans are identified and authorized across computer networks. It encompasses issues such as the way users are given an identity, the protection of that identity, and the technologies supporting that protection, such as network protocols, digital certificates, passwords, and so on. Proper identity management is, of course, an essential component of any security strategy. Identity Management: A Primer provides a complete and comprehensive overview of the elements required for a properly planned identity environment.