Download or read book Crisis Communications written by Kathleen Fearn-Banks and published by Routledge. This book was released on 2010-10-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crisis Communications" presents case studies of organizational and individual problems that may become crises, and the communication responses to these situations. Helping professionals prepare for crises and develop communications plans, the third edition of this essential reference explores critical issues concerning how organizations, companies, and individuals communicate with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and

Download or read book The Business Communication Casebook written by James S. O'Rourke and published by South Western Educational Publishing. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 36 real-life cases in this collection explore aspects of the communication process in business, requiring students to apply theories of communication and integrate them with management strategies. Details of the cases come from public sources such as newspapers, news-gathering organizations, and

Download or read book Crisis Communications written by Kathleen Fearn-Banks and published by Psychology Press. This book was released on 2002 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.

Download or read book Media Management written by George Sylvie and published by Routledge. This book was released on 2009-03-04 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers. Among the additions to this fourth edition are Increased discussions on groups, vision, change, diversity, and management styles; Additional media-sensitive examples within each section of the text; A new chapter on knowledge management; Ethics integrated into law and leadership discussions; A primer in global markets, technology, and policy; In-depth consideration into the aspects of change; and Increased emphasis on analysis. This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

Download or read book Media Management written by Ann Hollifield and published by Routledge. This book was released on 2015-08-11 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers. Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings. As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Download or read book Inside Relationships written by Sandra L Faulkner and published by Routledge. This book was released on 2016-06-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of original case studies allows students in interpersonal and relational communication classes to engage with creative stories about lives and relationships, helping them understand how communication processes work. Written in literary format—essays, short stories, scripts, photographs, poetry—these 27 brief case studies by communication researchers allow students to see the workings of relationship management, friendship, disclosure, gender, family interaction, and other key topics in relational communication. Faulkner’s introduction to each section provides the basic pedagogical content to give context and meaning to the cases that follow. Questions for discussion, activities, and additional resources end each case to help guide the student.

Download or read book Communication and Organizational Culture written by Joann Keyton and published by SAGE. This book was released on 2011 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Communication & organizational culture. c2005.

Download or read book The Team Coaching Casebook written by David Clutterbuck and published by McGraw-Hill Education (UK). This book was released on 2021-12-22 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teams are a crucial part of working life, and they can also be a source of challenges, frustrations and opportunities. This industry first book explores the breadth of approaches available throughout a team coaching engagement narrated through case studies and editorial commentary. It illustrates the eclectic and emergent nature of interventions that enable teams to achieve lasting positive changes in capability. Drawing together 23 cases from multiple theoretical perspectives and industries from team coaching practitioners from across the globe, this book: •Includes the experiences, insights and learning of team leaders and team members as well as the team coaches with quotes and data from each engagement •Offers insight into the original need for the team coaching in each case study •Explores how the team relates to itself, its stakeholders and the wider system •Explains how the team coach or coaches engaged with the team detailing the specific practices the team coach used and the outcomes achieved •Features forewords from leading writers on coaching and team coaching: Nick Smith, Peter Hawkins and Paul Lawrence These features make it a fresh and valuable source of insight and reflection for both novice and experienced team coaches, team leaders, organisational sponsors, and buyers of team coaching. “Readers will take away a tangible sense of current team coaching practice and frameworks and feel more capable, knowledgeable, and confident working with teams.” Dr. Catherine Carr, Team Coach, Supervisor and Systemic Team Coaching Instructor, Co-Author of High Performance Team Coaching “This casebook offers inspiration and wisdom from an impressive array of experienced practitioners.” Ruth Wageman, PhD., Author of Senior Leadership Teams: What it Takes to Make them Great, Founder of 6 Team Conditions “This book presents action research at its best. With its diverse array of settings, the book conveys practical wisdom related to the challenges and opportunities of team coaching.” Amy C. Edmondson, Professor at Harvard Business School, Author of The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth David Clutterbuck is one of the early pioneers of coaching and is co-founder of the European Mentoring and Coaching Council (EMCC). He is also practice lead of Coaching and Mentoring International (CMI). Tammy Turner is CEO of Turner International and is Core Faculty and Head of Supervision at the Global Coach Training Institute (GTCI). She is an accredited master team and individual coach. Colm Murphy is an accredited master executive coach and team coach and Head of Coaching at Smurfit Executive Development, University College Dublin, Ireland. Colm is managing director of Dynamic Leadership Development. He is also Core Faculty at the Global Coach Training Institute (GTCI).

Download or read book HBR Guide to Building Your Business Case written by Raymond Sheen and published by Harvard Business Press. This book was released on 2015 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You've got a great idea that will increase revenue or productivity--but how do you get approval to make it happen? By building a business case that clearly shows its value. Maybe you struggle to win support for projects because you're not sure what kind of data your stakeholders will trust, or naysayers always seem to shoot your ideas down at the last minute. Or perhaps you're intimidated by analysis and number crunching, so you just take a stab at estimating costs and benefits, with little confidence in your accuracy. To get any idea off the ground at your company you'll have to make a strong case for it. This guide gives you the tools to do that"--

Download or read book Social Marketing Casebook written by Jeff French and published by SAGE. This book was released on 2011-10-03 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scoping and research stage right through to evaluation, providing the reader with a complete overview of the most important building blocks in social marketing and how these can be applied to the real world, including: - Insights from the key people involved in social marketing and the identification of the common themes associated with successful social marketing strategies. - An international range of cases from the health, environmental and civic sectors, from national and governmental programmes to local, small-budget interventions; - Comprehensive coverage of the whole process, from strategy, and implementation, through to the challenges and lessons learned; and - Academic exercises, discussion questions and references to reinforce student learning. This book demystifies social marketing for undergraduate and postgraduate marketing and health studies students, as well as practitioners in government, public institutions, NGOs and private organisations looking to develop more effective social change programmes.

Download or read book The Communication Disorders Casebook written by Shelly S. Chabon and published by Plural Publishing. This book was released on 2023-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Communication Disorders Casebook: Learning by Example, Second Edition focuses on current issues and trends in speech-language pathology (SLP) clinical practice. New and advanced students as well as practitioners will benefit from this comprehensive collection of real-world examples provided by experienced clinicians and scholars. The cases follow an easy-to-understand structure that allows readers to accompany an SLP through the steps of evaluation, diagnosis, treatment, and follow-up of individuals with speech, language, swallowing, and hearing challenges and their families"--

Download or read book Social and Sustainability Marketing written by Jishnu Bhattacharyya and published by CRC Press. This book was released on 2021-09-26 with total page 945 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Download or read book Business Communication written by Peter Hartley and published by Routledge. This book was released on 2008-01-28 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.

Download or read book Bribery and Corruption Casebook written by Joseph T. Wells and published by John Wiley & Sons. This book was released on 2012-03-23 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real case studies on bribery and corruption written by expert fraud examiners Bribery and Corruption Casebook: The View from Under the Table is a one-of-a-kind collection of actual cases written by the fraud examiners who investigated them. These stories were hand-selected from hundreds of submissions and together form a comprehensive, enlightening and entertaining picture of the many types of bribery and corruption cases in varied industries throughout the world. Each case outlines how the bribe or corruption was engineered, how it was investigated, and how perpetrators were brought to justice Written for fraud investigators, auditors, compliance officers, and corporate lawyers Reflects the recent crackdown on bribery and prosecution of cases under the Foreign Corrupt Practices Act (FCPA) Also by Dr. Joseph T. Wells: Fraud Casebook, Principles of Fraud Examination, and Computer Fraud Casebook This book reveals the dangers of bribery and corruption and the measures that can be taken to prevent it from happening in the first place.

Download or read book What Every Engineer Should Know About Business Communication written by John X. Wang and published by CRC Press. This book was released on 2008-05-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engineers must possess a range of business communication skills that enable them to effectively communicate the purpose and relevance of their idea, process, or technical design. This unique business communication text is packed with practical advice that will improve your ability to- Market ideas Write proposals Generate enthusiasm for research De

Download or read book Business Data Communications Casebook written by David A. Stamper and published by . This book was released on 1990 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Language in Business Language at Work written by Erika Darics and published by Bloomsbury Publishing. This book was released on 2018-01-31 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way. The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion. This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.