Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Download or read book Traction written by Gabriel Weinberg and published by Penguin. This book was released on 2015-10-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.
Download or read book The Bullseye Principle written by David Lewis and published by John Wiley & Sons. This book was released on 2018-04-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critical communication lessons for sustained corporate success The Bullseye Principle is the definitive how-to guide for communicating, collaborating, and executing as a leader in the corporate arena. With these “soft skills” trending above technical knowledge in executive wish lists, this book provides invaluable guidance for new and experienced leaders alike; from the planning stages to the outcome and beyond, the discussion features critical insight and actionable tips based on award-winning methods. Polish your presence, utilize intention, influence emotion, engage workers, build relationships, make connections, and leverage the power of storytelling—it all comes down to technique. This book shows you everything you need to know to start communicating more effectively, starting today. The success of any communication rests more on how the information is conveyed than what that information actually is; at every level, in every sphere, effective leaders strive to master key skills that inspire, empower, motivate, and more. This book gives you a solid blueprint for effective communication in nearly any situation, merging the practical and theoretical to help you: Master the most challenging business interactions Become more influential as a leader and communicator Adopt a 3-step methodology to collaborate more effectively Build your personal brand and executive presence toward sustained success Most people believe that their communications skills are satisfactory for their jobs—most managers would disagree. That gap in perception presents a problem that ripples beyond your chances of promotion—where your communication fails, it has the capacity to affect the organization as a whole. The Bullseye Principle helps you build a robust repertoire of communication skills that put you ahead of the pack.
Download or read book Bullseye Marketing How to Grow Your Business Faster written by Louis Gudema and published by Wedgewood Press. This book was released on 2018-06-25 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Bullseye Marketing, Louis Gudema describes an intuitive, three-phase marketing method for companies to grow faster. The book includes hundreds of tips and best practices, and over 100 full-color examples.
Download or read book Bullseye written by William Schiemann and published by Simon and Schuster. This book was released on 1999 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order to cope with new market dynamics, including global competition and ever changing information technologies, organisations must be able to adjust their strategies more frequently and faster than ever before. In BULLSEYE!, William Schiemann and John Lingle outline the importance of measurement systems for creating, guiding, facilitating, and accelerating change, and they detail a concise approach to tracking performance based on four defining concepts: change; measurement; alignment; and results. After discussing the importance and difficulties of implementing a well-integrated measurement system, the authors lead readers through the four phases of this process: developing a strategic template; designing the measures of these goals; cascading the 'scorecards' for these measurements down through the organisation; and embedding the scorecard process into procedures. With a checklist for each phase, this practical guide will guide managers towards building an efficient company that will beat the competition!
Download or read book Bullseye written by Blake Beattie and published by John Wiley & Sons. This book was released on 2010-06-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to go on a life-changing journey that will revolutionize the way you approach goal achievement forever. Blake Beattie's simple, fun, and interactive goal-achievement solution empowers you to use your individual values to define success, and then gives you effective strategies to reach your goals more quickly than you ever thought possible. In this book, you will discover how to formulate inspiring, realistic goals using Blake's leading POWERTIP achievement system, maintain momentum during difficult times, blast through obstacles and break free from habits that limit you, among others.
Download or read book Bullseye written by Dave Halls and published by . This book was released on 2015-09-15 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bullseye takes the mystery out of what makes good communication and reveals what you can do to become a great communicator." Dr Joe Vitale, best-selling author and star of the blockbuster movie "The Secret" "Bullseye! by Dave Halls really does hit its mark. If you're looking to learn the skills required to really connect with your audience, then Bullseye! is required reading. From the Framework, to the medium and language, Dave covers every aspect with great detail, and in an easy to understand fashion." John Chow, Author, Blogger, Speaker, Entrepreneur Bullseye! - Getting the RIGHT message to the RIGHT audience offers you the path to becoming a great communicator. Communication expert and author Dave Halls takes a complex topic and explains it simple so that you can start making practical steps towards becoming a great communicator. In "Bullseye!" you'll learn: The four key elements in any communication that you need to understand to control your outcome The simple 5 step method to crafting a tight, relevant message that is laser targeted to your audience The different ways media work and how they influence the way you need to communicate when using them Practical examples of how this method applies across different media like writing, videos, social media and so on The principles shown in Bullseye! apply to documents, sales copy, web copy, video, speeches, audio and social media. If you want to become a great communicator in your personal and business life, you need to read Bullseye!. "Every person serious about becoming a great communicator needs to read Bullseye! It is a great resource that is packed with actionable strategies to fast impact your life, work and dreams." Rene Kamstra, International Communication expert, Author, Speaker, Media personality "Are you ready to take full control of your destiny? Choosing to master the art of communication is exactly where to begin. Bullseye! gives you the clarity, foundation, and plan to bring your ability to express yourself to another level, in the numerous channels that are available in today's connected world. Prepare to separate yourself from the pack and stand out from the rest." Tom Beal, Speaker, Author, Consultant
Download or read book Bull s Eye written by Brian Tracy and published by Sourcebooks, Inc.. This book was released on 2015-11-03 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it. Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull's eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition. You have the ability right now to achieve more than you ever have before. Bull's Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.
Download or read book Bull s eye written by Jonathan A. Edlow and published by Yale University Press. This book was released on 2004-01-01 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on the history of Lyme disease focusing on the scientific processes involved in its discovery.
Download or read book Approach written by and published by . This book was released on 1998 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The naval aviation safety review.
Download or read book Focus Groups written by Phillip H. Miller and published by . This book was released on 2016 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Origin of Consciousness in the Breakdown of the Bicameral Mind written by Julian Jaynes and published by Houghton Mifflin Harcourt. This book was released on 2000-08-15 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry
Download or read book The Little Book of Bull s Eye Investing written by John Mauldin and published by John Wiley & Sons. This book was released on 2012-04-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: To make money in this troubled economy you need to understand where the markets are headed, not where they?ve been. Clinging to outdated strategies and played out market trends are sure ways to miss out on new investments, and in The Little Book of Bull?s Eye Investing, acclaimed investment expert John Mauldin teaches you how to read the direction of the markets to make decisions that capitalize on today?s investment opportunities. A practical road map to what?s in store for the markets to help you stay ahead of the curve, the book debunks many of the myths that have come to govern investment logic, particularly the buy-and-hold, relative return vehicles that Wall Street peddles to unsuspecting investors. Giving you a clear view of the trends shaping the markets right now which are likely to provide investment options for the decade ahead, The Little Book of Bull?s Eye Investing teaches the value of careful research before you put your money to work. Whether the market is on its way up or down, there are always excellent opportunities to invest profitably. You just need to know where they are. Looking at how the markets have behaved in the past to make an educated prediction about where they?re going, The Little Book of Bull?s Eye Investing explains how to make investment decisions that make sense today, whether you?re trading stocks, bonds, gold, real estate, or anything else. Making the most of the markets is like hitting a moving target?difficult, but not impossible?and with The Little Book of Bull?s Eye Investing in hand, you have everything you need to improve your eye for investing and make stable and secure trading decisions that can turn a profit in even the most turbulent of times.
Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book The KM Cookbook written by Chris J Collison and published by Facet Publishing. This book was released on 2019-08-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The KM Cookbook serves up a menu of success stories and strategies for organizations wanting to know more about Knowledge Management Standard ISO30401 – whether they intend to pursue certification, or simply seek to use it as a framework to review their existing programme and strategy. The arrival of an internationally agreed standard and vocabulary, imbues fresh professional credibility to the field of Knowledge Management. Moving it on from a street food market of disparate approaches, it provides knowledge managers with a brand-new kitchen, and a moment during which they can pause and consider the service that they provide to their organisations. The KM Cookbook uses the metaphor of the restaurant, its cuisine, owner, chef, staff, ingredients, menu-planners, customers – and a restaurant critic, to serve up ISO 30401 on a plate for the readers. The second half of the book illustrates aspects of the standard by exploring sixteen different examples of KM in practice around the world, through the reflections of their own ‘KM chefs’. Case studies include: General Electric, World Bank, USAID, Schlumberger, PROCERGS, Médecins Sans Frontières, Transport for London, International Olympic Committee, TechnipFMC, Linklaters, Syngenta, Defence Science & Technology Laboratory, Financial Conduct Authority, Petroleum Development Oman, Saudi Aramco and MAPNA. This book will be invaluable for CKOs, CIOs, CEOs and knowledge and information managers seeking to gain professional recognition for their function and to review their approach within a new framework.
Download or read book The Bullseye Approach written by Maurice Sanders and published by . This book was released on 2020-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book New Thinking in Complexity for the Social Sciences and Humanities written by Ton Jörg and published by Springer Science & Business Media. This book was released on 2011-08-09 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The underlying idea and motive for the book is that the notion of complexity may humanize the social sciences, may conceive the complex human being as more human, and turn reality as assumed in our doing social science into a more complex, that is a richer reality for all. The main focus of this book is on new thinking in complexity, with complexity to be taken as derived from the Latin word complexus: ‘that which is interwoven.’ The trans-disciplinary approach advocated here will be trans-disciplinary in two ways: firstly, by going beyond the separate disciplines within the fields of both natural sciences and social sciences, and, secondly, by going beyond the separate cultures of the natural sciences and of the social sciences and humanities.
