Download or read book The Brandgym written by David Taylor and published by John Wiley & Sons. This book was released on 2003-03-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
Download or read book The Brand Gym written by David Taylor and published by John Wiley & Sons. This book was released on 2010-04-09 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: This refreshingly simple, practical guide demonstrates how brand management can boost business performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the template of the highly successful original version, the book consists of a programme of 8 "workouts" that will help marketers raise their own game in key areas such as: insight, portfolio strategy, positioning and innovation. The tools and techniques in the book have been road-tested on over 100 brandgym projects out of the last 8 years, making this book extremely practical. Based on the inside stories of brand leaders who have achieved success: Tesco, T-Mobile, Unilever and Proctor and Gamble. These companies share their tips, tricks and warn of the traps to avoid. 50% of the content is new or updated with the latest thinking on "recession proof branding", how to win when times are tough, communication briefing, growing the core business and new research with marketing directors on the key success factors of brand leaders. The authors are most influential, appearing in The Guardian, Marketing, Brand Strategy, Market Leader and The Marketer. The CIM have called David Taylor one of the "World's 50 most important marketing thinkers".
Download or read book Grow the Core written by David Taylor and published by John Wiley & Sons. This book was released on 2013-02-25 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow the Core stands conventional wisdom about business growth on its head and provides a proven formula for growing your business in recessionary times. These days, it′s a common belief among business leaders across industry sectors that the best way to grow their businesses is to expand into new markets. In reality, virtually all top–performing companies achieve superior results through a leading position in their core business. Unfortunately, there′s very little in the way of practical advice on how to do this. Grow the Core shows you how tofocus on your core business for brand success, with a program of eight workouts road-tested by the author's consultancy, the brandgym. The book provides inspiration, practical advice and proven tools for building and strengthening your core business. It is packed with case studies from brandgym clients, including Mars, Friesland Campina, SAB Miller and Danone. The book features exclusive brandgym research, in addition to front–line experience on over one hundred brand coaching projects.
Download or read book Brandgym third edition written by David Taylor and published by eBook Partnership. This book was released on 2017-08-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: the brandgym is a refreshingly simple, practical guide to boosting your brand and business performance. This new and updated edition 'reboots' the whole brand vision to action process to be fit for purpose in today's digital age, illustrated with inside stories from Snapchat, Airbnb, Netflix, Burberry, Dove, Apple, accenture, Lego and many others. The programme of 11 'Workouts' is packed with practical tools and tips to raise your game in key areas includinginsight, brand purpose and positioning, innovation and internal engagement. Complementary online resources include over 1,250 case studies with detailed data and videos.
Download or read book Brand Vision written by David Taylor and published by John Wiley & Sons. This book was released on 2007-03-13 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition The visioning journey: creating a compelling brand purpose, a big idea and a rallying call; combining product 'sausage' and emotional 'sizzle' Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.
Download or read book The Brandgym written by David Taylor and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding rebooted for the digital age
Download or read book It s a Branded World written by Tom Sitati and published by Lulu.com. This book was released on 2009-08-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book on branding published in East Africa by an East African and takes a wide view of both the local and global brandscape. Through the collection of selected articles, the book which makes for an easy read, also tackles the future of brands and branding.
Download or read book Gym Launch Secrets written by Alex Hormozi and published by . This book was released on 2019-03-26 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Brand Stretch written by David Taylor and published by John Wiley & Sons. This book was released on 2006-02-08 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stretching the Brand offers practical and actionable advice on how to extend successful brands into new areas without losing sight of the value of the original brand itself. Examples of brand stretching include Dove soap, which has now been extended to the shampoo and deodorant markets. This book presents a single-minded focus on brand stretching that covers topics not found anywhere else, such as how to launch brand extensions and support them. Stretching the Brand will help companies increase their chances of winning by looking at the lessons learnt from both successes and failure in brand stretching. It provides the tools and techniques to stretch a brand successfully.
Download or read book Alliance Brand written by Mark Darby and published by John Wiley & Sons. This book was released on 2006-07-11 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation. Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets. That's a compelling return on investment. That's an Alliance Brand.
Download or read book Never Mind the Sizzle Where s the Sausage written by David Taylor and published by John Wiley & Sons. This book was released on 2010-02-05 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a branding book that's a bit different? You've found it. Never Mind the Sizzle... is an irreverent story packed full of practical tips, tricks and tools that reveal how to cut through the bull and buzzwords of branding, get deep insight into your customers, create a big brand idea, get your boss on board, win the consumer's heart and mind and stand out from the crowd. Join the blog at wheresthesausage.com !
Download or read book Return on Ideas written by David Nichols and published by John Wiley & Sons. This book was released on 2008-05-23 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, ‘rocketing’, to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry’s – as well as unconventional sources such as theatre and comedy.
Download or read book The Employer Brand written by Simon Barrow and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Prêt a Manger.
Download or read book Brand Journalism written by Andy Bull and published by Routledge. This book was released on 2013-06-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can acquire the skills necessary to become a multimedia publisher. Areas covered include: • Establishing the audience your brand wants to engage with • Identifying your organisation’s business goals • Developing a brand journalism strategy to help deliver those business goals • Measuring the results of your brand journalism strategy The book also features a wealth of case studies on the subject and offers an invaluable companion website - www.brand-journalism.co.uk.
Download or read book Brand esSense written by Neil Gains and published by Kogan Page Publishers. This book was released on 2013-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has reached a new frontier. In the future, brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking Brand esSense shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.
Download or read book Brand Think written by Lilian Wong and published by Trafford Publishing. This book was released on 2005 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Think™- a guide to branding is written for those who want to know what is involved in building a brand to achieve greater success in marketing. Whether they run their own business or work in the marketing department or a marketing student, the book offers an easy-to-read and start point to learn what branding is all about. Branding is part of the marketing management discipline that can offer the differentiation to compete in the market place outside the organization, and offer the consensus and focus wi The book acquaints the reader with the basics on what a brand is, what branding can do for a business, and introduces the concept of a brand as a Person. Incorporated is the Brand Person™ tool, an easy format to capture your brand identity, defined by eight elements. Each element is explained in detail with accompanying Brand Person™ illustrations. Brand Think™ offers a basic formula that takes into consideration the interplay of the three dimensions of Brand, Consumer and Environment. Each dimension is discussed in some depth. Discipline and action are required to build and bring the brand to life.
Download or read book Kellogg on Branding written by Alice M. Tybout and published by John Wiley & Sons. This book was released on 2011-01-07 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenating brands. Destined to become a marketing classic, Kellogg on Branding includes chapters written by respected Kellogg marketing professors and managers of successful companies. It includes: The latest thinking on key branding concepts, including brand positioning and design Strategies for launching new brands, leveraging existing brands, and managing a brand portfolio Techniques for building a brand-centered organization Insights from senior managers who have fought branding battles and won This is the first book on branding from the faculty of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment. Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
