Download or read book The Brand You 50 Reinventing Work written by Tom Peters and published by Knopf. This book was released on 1999-12-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Download or read book The Brand You50 Reinventing Work written by Tom Peters and published by National Geographic Books. This book was released on 1999-09-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder." Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers. But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now. I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You. Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You. In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You. See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world.

Download or read book The Pursuit of Wow written by Tom Peters and published by Vintage. This book was released on 2010-09-22 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organized into more than 200 thought- and action-provoking elements—from the importance of clean trucks and bathrooms to conversations with entrepreneurs creating new markets—Tom Peters, bestselling management guru offers a practical guide to impractical times. In The Pursuit of Wow!, Tom Peters offers readers the words, the tools, to survive in tumultuous business environments. In his groundbreaking book, In Search of Excellence changed the way business does business. Now it’s time to take the next leap into the cyberstage era. Getting to a place called excellence is no longer the idea. You’ve got to take that leap, then leap again—catapult their imaginations, blow their mindsets—in a word, wow! them. Once more the unconventional Peters stimulates corporate thought processes. Along with the best of his columns, Peters includes questions and rebuttals that come from readers and listeners, as well as his own candid responses. A must-read for every business person.

Download or read book Advances in Corporate Branding written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.

Download or read book The Project50 Reinventing Work written by Tom Peters and published by Knopf. This book was released on 1999-12-15 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple and handy guide that provides 50 easy steps to help the modern businessperson choose the right project, find the right team, develop strategies for success, and ultimately know when it's time to move on. The common denominator/bottom line for both the professional service firm/PSF and the individual/Brand You is: the project. And for the cool individual in the cool professional service firm there is only one answer: the cool project. A seminar participant said: "Reward excellent failures. Punish mediocre successes." So, how many of you are at work—right now—on "mediocre successes"? At work on projects that won't be recalled, let alone recalled with fondness and glee, a year from now? We don't study professional service firms. (Mistake.) And we don't study WOW Projects. (Worse mistake.) There is, of course, a project management literature. But it's awful. Or, at least, misleading. It focuses almost exclusively on the details of planning and tracking progress and totally ignores the important stuff like: Is it cool? Is it beautiful? Will it make a difference? My No.1 epithet: "On time ... on budget ... who cares?" I.e., does it matter? Will you be bragging about it two—or ten—years from now? Is it a WOW project? So, then: Step #1 ... the organization ... the professional service firm/PSF 1.0. Step 2 ... the individual ... the pursuit of distinction/Brand You. And: Step #3 ... the work itself ... the memorable project/WOW Projects. See also the other 50List titles in the Reinventing Work series by Tom Peters—The Brand You50 and The Professional Service Firm50—for additional information on how to make an impact in the professional world.

Download or read book The People Part written by Annie Hyman Pratt and published by Hay House, Inc. This book was released on 2023-11-28 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spirit of The One Thing and Start with Why, this guide provides the "missing link" for entrepreneurs to generate fast, sustainable growth, get out of the weeds, and build their A-teams from the inside out. “The People Part . . . starts with the first principles that most every other leadership book glosses over. This is a nutrient-dense book that will show you how to build a responsive and productive team.” — Jeff Walker, #1 New York Times best-selling author of Launch Success in business today means responding to change at an ever-increasing pace—due to factors such as competition, evolving technology, and increasing client expectations. Delivering more value with fewer resources is the name of the game. But even when a business is winning, the leaders and teams playing the game often feel like they are losing—plagued by overwhelm and burnout. Most business books try to address this problem with systems, structures, and values. What’s missing? The “People Part”—the often-misunderstood area of a business where leaders and team members do the actual thinking, interacting, and performing together. Drawing on Annie’s 30 years of working with humans in business, this dynamic and engaging book—available in paperback for the first time—outlines seven easy-to-implement agreements to build a high-performance team. You’ll learn how to: Lead in a way that supports others to perform at their best, by strengthening your own Self-Leadership Generate a leadership reputation where the best A Players seek to work with you, and stay for the long term Create psychological safety—the environment that empowers team members to collaborate at the highest levels Develop leaders and team members to take on responsibilities with the same commitment level as the owners Supercharge your team productivity If you’re an entrepreneur just starting out . . . a CEO trying to get out of the weeds to work “on” rather than “in” your business . . .a leader needing a breakthrough for yourself and your team . . . or a team member wanting to make your best contribution yet . . . then The People Part is for you.

Download or read book Getting Everything You Can Out of All You ve Got written by Jay Abraham and published by Truman Talley Books. This book was released on 2000-02-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted advisor to America's top corporations and recognized as one of today's preeminent marketing experts, Jay Abraham has created a program of proven strategies to help you realize undreamed-of success! Unseen opportunities face each of us every day. Using clear examples from his own experience, Jay explains just how easy it can be to find and/or create new opportunities for wealth-building in any existing business, enterprise, or venture. And just how easy can it be? One entrepreneur took the concept of the ballpoint pen and refined it into a multimillion-dollar idea: roll-on deodorant. Fred Smith of Federal Express took the methods that banks use for clearing checks to develop an overnight delivery company that has revolutionized the way we do business. Now, what have you seen--or are going to see--that you could take and turn to your advantage? In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

Download or read book The Truth Matters written by Bruce Bartlett and published by Ten Speed Press. This book was released on 2017-10-24 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguish fake news from reliable journalism with this clear and concise handbook by New York Times best-selling author Bruce Bartlett. Today’s media and political landscapes are littered with untrustworthy sources and the dangerous concept of “fake news.” This accessible guide helps you fight this deeply troubling trend and ensure that truth is not a permanent casualty. Written by Capitol Hill veteran and author Bruce Bartlett, The Truth Matters presents actionable tips and tricks for reading critically, judging sources, using fact-checking sites, avoiding confirmation bias, identifying trustworthy experts, and more.

Download or read book Start Over Finish Rich written by David Bach and published by Currency. This book was released on 2009-12-29 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let 2010 Set You on the Path to Wealth. Believe it or not, recessions make millionaires! Will you be one? In Start Over, Finish Rich, America's best-loved financial expert, David Bach, explains that 2010 will be the best opportunity for building wealth we have seen in decades. And, as the economy recovers, you must be set up to recover with it. Bach's easy, take-action plan will show you how. Start Over, Finish Rich supplies the ten crucial moves you must make in 2010 to get back on track and recapture your dreams of a richer future. Learn how to: * Get out of debt * Fix your credit * Rebuild your 401k plan * Improve your 529 Plan * Take smart risks * Reorganize your financial life for the high tech age * Update your real estate plan * Change your thinking about money * Recommit to wealth As Bach says, "A recession is a terrible thing to waste—so don't waste this one! Use it instead to get rich." Read Start Over, Finish Rich and let David Bach put you and your family back on the path to financial freedom.

Download or read book Teaching Guitar written by Jody Fisher and published by Alfred Music Publishing. This book was released on 2005-07 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimizing personal income while developing a career both as a guitar teacher and musician can be rewarding, but challenging. Finally, here is a guide written by a seasoned professional---full of teaching tips, musical examples and business advice to help you run a successful teaching business. The Enhanced CD included with this book contains recorded examples, backing tracks for students to improvise over, and helpful forms for bookkeeping and tracking student attendance and progress. This in-depth guide, which explores diverse teaching situations and styles, will put you on the right path to follow your dream of making a living as a guitar teacher.

Download or read book The Startup of You Revised and Updated written by Reid Hoffman and published by Crown Currency. This book was released on 2012-02-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The groundbreaking #1 New York Times bestseller that taught a generation how to transform their careers—now in a revised and updated edition “A profound book about self-determination and self-realization.”—Senator Cory Booker “The Startup of You is crammed with insights and strategies to help each of us create the work life we want.”—Gretchen Rubin, author of The Happiness Project In this invaluable book, LinkedIn co-founder Reid Hoffman and venture capitalist Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a startup business: a living, breathing, growing startup of you. Why? Startups—and the entrepreneurs who run them—are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or résumés. Instead, you will learn the best practices of the most successful startups and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, stitch together multiple gigs in a portfolio career, or are launching your own venture, you need to know how to • adapt your career plans as pandemics rage and technologies upend industries • develop a competitive advantage so that you stand out from others at work • strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships • engineer serendipity that produces life-changing career opportunities • take proactive risks to become more resilient to industry tsunamis • tap your network for information and intelligence that help you make smarter decisions The career landscape has changed dramatically in the decade since Hoffman and Casnocha first published this guide. In an urgent update to the frameworks that have helped hundreds of thousands of people transform their careers, this new edition of The Startup of You will teach you how to achieve your boldest professional ambitions.

Download or read book The Circle of Innovation written by Tom Peters and published by Vintage. This book was released on 2010-09-08 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters--brilliant, original, and perhaps the most inspiring and listened-to business thinker of our time--has a lot on his mind these days. And he wants to share it in The Circle of Innovation. The world of business is in a permanent state of flux, he argues, a state of chaos in which constant innovation is the only survival strategy--for the individual and for the organization. And he presents here a lifesaving handbook--both provocative and practical--designed to turn any organization into a perpetual innovation machine. In 400 seminars in 47 states and 22 countries in the last five years, Peters has reexamined, refined, and reinvented his views on innovation. Now he brings those seminars--and his passion--to the reader in a landmark book. It is meant, he writes, to both "terrify" and "enlighten." These are "times of matchless peril for those who fail to grasp the nettle...and times of matchless opportunity for those who do." To keep us alert, limber, and ready for action, he provokes and cajoles in chapter after chapter. Among his institutions and revelations: We Are All Michelangelos. He shows how to transform every "jobholder" into a full-fledged businessperson. All Value Comes from the Professional Services. How to convert sluggish staff units into Vital Centers of Intellectual Capital Accumulation. The System is the Solution. How to build great systems--which go far beyond nuts and bolts. Create Waves of Lust. Quality is not the automatic advantage it recently was. There is a pressing need to reverse the rising tide of product and service "commoditization." Tommy Hilfiger Knows. In a crowded marketplace, branding is far more important than ever before. It's a Woman's World. How to capitalize on the fact that women purchase/are purchasing agents for well over half of U.S. commercial and consumer goods. Little Things Are the Only Things. As the Blight of Sameness encroaches on market after market, design is often the best tool in services or manufacturing for sustainable differentiation. We're Here to Live Life Out Loud. Why transformational leaders of the future must have laser-like focus, tell the truth, and live on the lunatic fringe. The hallmarks of Tom Peters legend are an insatiable curiosity, an agile intellect, a pragmatic perspective, and an uncanny ability to gauge the global zeitgeist. These qualities are all brought to bear as Peters sets out to engage, enrage, and ultimately empower his readers, amid forces that are reshaping not only business but every aspect of human experience.

Download or read book The Anxiety Book written by Jonathan Davidson and published by Penguin. This book was released on 2004-02-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have unhealthy anxiety? Do you suffer from sleeplessness, irritability, trouble relaxing, difficulty in concentrating, or fear of ambarrassment? From Dr. Jonathan Davidson, director of the Anxiety and Traumatic Stress Program at Duke University Medical Center and one of the most respected experts on anxiety disorders, comes the definitive and solution-filled book about anxiety. The Anxiety Book offers self-assessment tests and serves as a comprehesive treatment guide for one of the most common health concerns in America.

Download or read book True Age written by Morgan Levine, PhD and published by Penguin. This book was released on 2023-05-02 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cutting-edge research shows how to determine and decrease your true biological age. What if there was a way to measure our biological age? And what if there were strategies to slow down—or even reverse—the aging process? The answers to these questions lie at the heart of the groundbreaking work Dr. Morgan Levine is doing in her lab at Yale. True Age introduces readers to the latest developments in the science of aging and longevity. It provides an in-depth understanding of biological age and the methods now available to estimate our own. It helps us target an individualized plan to eat, exercise, and sleep, as well as pointing to other lifestyle practices like intermittent fasting and caloric restriction that have been shown to slow or reverse the aging process. The goal is to guide every reader toward a personal regimen to keep them as youthful as possible—both inside and out—with low risk, data-driven biohacking. The book gives readers and their doctors unprecedented ways to identify their personalized aging process and increase not only their lifespan but also then their healthspan.

Download or read book True Professionalism written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are some technically competent professionals who work hard and long hours 'true professionals' or are they just cruisers? In this deeply illuminating call to arms, David Maister, the world's premier consultant to professional service firms, vigorously challenges individuals to examine closely the meaning of their work and reach beyond their grasp. The pursuit of the highest standards, Maister argues, is the primary road to commercial success. He presents a visionary reconception of professionalism that encompasses a lifelong dedication to self-improvement, a personal commitment to excellence, and a true spirit of service to clients. Looking first at the individual professional, Maister dares those good corporate citizens who 'do their duty' to discover what they truly love to do. Turning to the institution, Maister focuses on what he calls the 'instability' of professional service firms today, and offers advice on how to invest in skill building. David Maister's message is a recipe for success and for professional satisfaction making TRUE PROFESSIONALISM a worthy successor to his previous writings.

Download or read book The 50th Law written by 50 Cent and published by Profile Books. This book was released on 2010-07-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'My favourite book' Tinchy Stryder BA Business Life Book of the Month The ultimate hustle is to move freely between the street and corporate worlds, to find your flow and never stay locked in the same position. This is a manifesto for how to operate in the twenty-first century, where everything has been turned on its head. Building on the runaway success of Robert Greene's The 48 Laws of Power (almost five million copies sold), the 'modern Machiavelli' teams up with rapper 50 Cent to show how the power game of success can be played to your advantage. Drawing on the lore of gangsters, hustlers, and hip-hop artists, as well as 50 Cent's business and artistic dealings, the authors present the 'Laws of 50', revealing how to become a master strategist and supreme realist. Success comes from seeking an advantage in each and every encounter, and The 50th Law offers indispensable advice on how to win in business - and in life.

Download or read book Reinventing You written by Dorie Clark and published by Harvard Business Press. This book was released on 2013-03-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to reinventing you Are you where you want to be professionally? Whether you want to advance faster at your present company, change jobs, or make the jump to a new field entirely, the goal is clear: to build a career that thrives on your unique passions and talents. But to achieve this in today’s competitive job market, it’s almost certain that at some point you’ll need to reinvent yourself professionally. Consider this book your road map for the next phase of your career journey. In Reinventing You, branding expert Dorie Clark provides a step-by-step guide to help you assess your unique strengths, develop a compelling personal brand, and ensure that others recognize the powerful contribution you can make. Mixing personal stories with engaging interviews and examples from well-known personalities—Mark Zuckerberg, Al Gore, Tim Ferriss, Seth Godin, and others—Reinventing You shows how to think big about your professional goals, take control of your career, build a reputation that opens doors for you, and finally live the life you want.