Download or read book The Brain Trust Program written by Larry McCleary and published by Penguin. This book was released on 2007 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: MCCLEARY/BRAIN TRUST PROGRAM

Download or read book Brain Trust written by Colm A. Kelleher and published by Simon and Schuster. This book was released on 2004-10-19 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the cattle-borne sickness known as Mad Cow Disease first appeared in America in 2003, authorities were quick to assure the nation that the outbreak was isolated, quarantined, and posed absolutely no danger to the general public. What we were not told was that the origins of the sickness may already have been here and suspected for a quarter of a century. This illuminating exposé of the threat to our nation's health reveals for the first time how Mad Cow Disease (a.k.a. Bovine Spongiform Encephalopathy) has jumped species, infecting humans in the form of Creutzfeldt-Jakob Disease (CJD), and may be hidden in the enormous increase in the number of Alzheimer's cases since 1979. Detailing the history and biology of Mad Cow Disease, Brain Trust discloses how an investigation into the mysterious deaths in a group of cannibals in a remote part of the world evolved into a research program in the United States that may have had unforeseen and frightening consequences. The shocking questions examined include: • Have millions of Americans already been exposed to the prions known to cause Mad Cow Disease through years of eating tainted beef? • Does the epidemic of prion disease spreading like wildfire through the nation's deer and elk pose a threat to hunters and venison eaters? • Are the cattle mutilations discovered in the last 30 years part of a covert, illegal sampling program designed to learn how far the deadly prions have spread throughout the nation's livestock and beef products? Exposing the devastating truth about Mad Cow Disease and a new theory of the possible consequences of a little-known government research program and the potential national health catastrophe that may be the result, Brain Trust inoculates Americans with an effective cure: the truth.

Download or read book Brain Trust written by Garth Sundem and published by Crown. This book was released on 2012-03-06 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blind Them…with SCIENCE! How much better would your life be if you had an army of Nobel Laureates, MacArthur ‘geniuses’ and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you’ll regret tomorrow, or when to sell your car—or even helping you trick your spouse into doing the dishes? With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy’s biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that’ll help you see the real world better—and smarter. Discover: --what advanced math can teach you about getting all your chores done today --how creating a ‘future self’ can help you shop smarter at the grocery store --what prairie voles can teach us about love --how the science of happiness can help you trick lawyers into doing charity work --the components of gullibility, and how they can help you scam-proof yourself --the secrets to building your very own army of cyborg beetles --how memetic information can help you exploit altruism for good…or evil --why eating for eight hours can help you lose weight --the behavioral economics behind selling your junk for big bucks on eBay --how to get more plasure for less price …And much, much more.

Download or read book Creativity Inc The Expanded Edition written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Download or read book Feed Your Brain Lose Your Belly written by Larry McCleary and published by Greenleaf Book Group. This book was released on 2011 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a breath of fresh air for diet-weary people. The book reveals how to choose heart- and brain-healthy foods to make you thin. The former acting Chief of Paediatric Neurosurgery at Denver Children's Hospital, Dr Larry McCleary became fascinated by the paradox of the fattening of America and the brain starvation being seen in ageing brains. His research led to this innovative conclusion: Calories we are consuming bypass our brains and end up being stored in fat cells. He outlines the Brain-Belly connection that describes how sticky fat cells send mixed messages to the brain, causing us to experience persistent hunger, to overeat, and to get fat as a result. His book offers a unique approach that enables us to get in touch with the signals our bodies generate so that we work with, not against, our innate metabolic machinery. This makes weight loss easy and keeps hunger at bay while providing our brains with high-octane fuel that keeps us mentally sharp. By breaking down how different styles of eating "cruise-ship" diets, starvation diets, among others -- affect us, the author reveals a novel perspective on the counterintuitive benefits of brain-healthy fat consumption. Dr McCleary's Feed Your Brain Lose Your Belly Diet and Activity program was clinically tested with a group that called themselves the "Biggest Losers", and the results were amazing. The firsthand accounts of their heartache and despair and how they overcame these feelings and successfully lost weight are inspirational. This book pairs its advice with 7 days' worth of helpful meal plans and plenty of delicious recipes. Learning to choose foods that prevent the production of sticky fat cells, rather than forcing ourselves to eat less, is the best way to feed our hungry brain cells and stay thin.

Download or read book Making a Good Brain Great written by Daniel G. Amen, M.D. and published by Harmony. This book was released on 2005-10-11 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Amen, M.D., one of the world’s foremost authorities on the brain, has news for you: your brain is involved in everything you do—learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days! You probably run, lift weights, or do yoga to keep your body in great shape; you put on sunscreen and lotions to protect your skin; but chances are you simply ignore your brain and trust it to do its job. People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives. Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn: •how to eat right to think right •how to protect your brain from injuries and toxic substances •how to nourish your brain with vitamins and do mental workouts to keep it strong •the critical component of physical exercise, and which kinds work best •how to rid your brain of negative thoughts, counteract stress, and much more Full of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.

Download or read book Power Foods for the Brain written by Neal D Barnard, MD and published by Balance. This book was released on 2013-02-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen your memory with New York Times bestselling author Dr. Neal Barnard’s simple 3-step plan to protecting your brain with your diet. Could your breakfast or lunch be harming your memory? Are you missing out on the foods that could prevent Alzheimer's disease? Everyone knows good nutrition supports your overall health, but few realize that certain foods-power foods-can protect your brain and optimize its function, and even dramatically reduce your risk of Alzheimer's Disease. Now, New York Times bestselling author, clinical researcher and health advocate Dr. Neal Barnard has gathered the most up-to-date research and created a groundbreaking program that can strengthen your memory and protect your brain's health. In this effective 3-step plan Dr. Barnard reveals which foods to increase in your diet and which to avoid, and shows you specific exercises and supplements that can make a difference. It will not only help boost brain health, but it can also reduce your risk of Alzheimer's disease, stroke, and other less serious malfunctions such as low energy, poor sleep patterns, irritability, and lack of focus. You'll discover: The best foods to increase cognitive function Dairy products and meats-the dangers they may pose to your memory The surprising roles alcohol and caffeine play in Alzheimer's risk The latest research on toxic metals, like aluminum found in cookware, soda cans, and common antacids. Plus a detailed menu plan, recipes and time-saving kitchen tips

Download or read book NeuroSelling written by Jeff Bloomfield and published by . This book was released on 2020-01-27 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business lives and dies by your customer conversations. Shouldn't you have those down to a science? If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R), the only customer conversation tool grounded in neuroscience and behavioral psychology. But NeuroSelling(R) is more than just theory--it's a step-by-step, practical communication methodology honed by years of field experience, resulting in millions in new revenue in industries as diverse as biotech, financial services, manufacturing, and engineering. Start communicating in a way that: -Builds personal and professional trust faster -Naturally drives urgency to buy -Creates an automatic commitment to change In this book, you'll also read the stories of a sales rep who went from the bottom half of his sales organization to becoming rep of the year, as well as the dark-horse executive candidate who became CEO, chosen over three more experienced leaders. No matter your situation, successful selling begins and ends with the customer conversation.

Download or read book The Brains Trust written by R. G. Tugwell and published by ACLS History E-Book Project. This book was released on 2008-11 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Positive Intelligence written by Shirzad Chamine and published by Greenleaf Book Group. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chamine exposes how your mind is sabotaging you and keeping your from achieving your true potential. He shows you how to take concrete steps to unleash the vast, untapped powers of your mind.

Download or read book Culturally Responsive Teaching and The Brain written by Zaretta Hammond and published by Corwin Press. This book was released on 2014-11-13 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold, brain-based teaching approach to culturally responsive instruction To close the achievement gap, diverse classrooms need a proven framework for optimizing student engagement. Culturally responsive instruction has shown promise, but many teachers have struggled with its implementation—until now. In this book, Zaretta Hammond draws on cutting-edge neuroscience research to offer an innovative approach for designing and implementing brain-compatible culturally responsive instruction. The book includes: Information on how one’s culture programs the brain to process data and affects learning relationships Ten “key moves” to build students’ learner operating systems and prepare them to become independent learners Prompts for action and valuable self-reflection

Download or read book The End of Alzheimer s written by Dale Bredesen and published by Penguin. This book was released on 2017-08-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The instant New York Times and Wall Street Journal bestseller A groundbreaking plan to prevent and reverse Alzheimer’s Disease that fundamentally changes how we understand cognitive decline. Everyone knows someone who has survived cancer, but until now no one knows anyone who has survived Alzheimer's Disease. In this paradigm shifting book, Dale Bredesen, MD, offers real hope to anyone looking to prevent and even reverse Alzheimer's Disease and cognitive decline. Revealing that AD is not one condition, as it is currently treated, but three, The End of Alzheimer’s outlines 36 metabolic factors (micronutrients, hormone levels, sleep) that can trigger "downsizing" in the brain. The protocol shows us how to rebalance these factors using lifestyle modifications like taking B12, eliminating gluten, or improving oral hygiene. The results are impressive. Of the first ten patients on the protocol, nine displayed significant improvement with 3-6 months; since then the protocol has yielded similar results with hundreds more. Now, The End of Alzheimer’s brings new hope to a broad audience of patients, caregivers, physicians, and treatment centers with a fascinating look inside the science and a complete step-by-step plan that fundamentally changes how we treat and even think about AD.

Download or read book Words Can Change Your Brain written by Andrew Newberg and published by Penguin. This book was released on 2012-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our default state, our brains constantly get in the way of effective communication. They are lazy, angry, immature, and distracted. They can make a difficult conversation impossible. But Andrew Newberg, M.D., and Mark Waldman have discovered a powerful strategy called Compassionate Communication that allows two brains to work together as one. Using brainscans as well as data collected from workshops given to MBA students at Loyola Marymount University, and clinical data from both couples in therapy and organizations helping caregivers cope with patient suffering, Newberg and Waldman have seen that Compassionate Communication can reposition a difficult conversation to lead to a satisfying conclusion. Whether you are negotiating with your boss or your spouse, the brain works the same way and responds to the same cues. The truth, though, is that you don't have to understand how Compassionate Communication works. You just have to do it. Some of the simple and effective takeaways in this book include: • Make sure you are relaxed; yawning several times before (not during) the meeting will do the trick • Never speak for more than 20-30 seconds at a time. After that they other person's window of attention closes. • Use positive speech; you will need at least three positives to overcome the effect of every negative used • Speak slowly; pause between words. This is critical, but really hard to do. • Respond to the other person; do not shift the conversation. • Remember that the brain can only hold onto about four ideas at one time Highly effective across a wide range of settings, Compassionate Communication is an excellent tool for conflict resolution but also for simply getting your point across or delivering difficult news.

Download or read book The Pentagon s Brain written by Annie Jacobsen and published by Hachette UK. This book was released on 2015-09-15 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the definitive history of DARPA, the Defense Advanced Research Project Agency, in this Pulitzer Prize finalist from the author of the New York Times bestseller Area 51. No one has ever written the history of the Defense Department's most secret, most powerful, and most controversial military science R&D agency. In the first-ever history about the organization, New York Times bestselling author Annie Jacobsen draws on inside sources, exclusive interviews, private documents, and declassified memos to paint a picture of DARPA, or "the Pentagon's brain," from its Cold War inception in 1958 to the present. This is the book on DARPA -- a compelling narrative about this clandestine intersection of science and the American military and the often frightening results.

Download or read book Captivate Activate and Invigorate the Student Brain in Science and Math Grades 6 12 written by John Almarode and published by Corwin Press. This book was released on 2013-04-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your STEM lessons are falling on disinterested ears, it's time to mix things up. What you need are more engaging, brain-based science and math strategies to captivate your students' attention, activate their prior knowledge, and invigorate their interest. Blending current research on the student brain with practical methods for teaching science and math, John Almarode and Ann M. Miller identify six essential "ingredients" in a recipe for student success. In their book you'll discover A customizable framework you can use right away Classroom-ready, content-specific attention grabbers Overt and covert strategies to boost behavioral, emotional, and cognitive engagement Techniques for making relevant connections that maximize retention With this new approach to captivating STEM lessons, you'll energize classroom time and keep your students on task and engaged-every day.

Download or read book Brain Boosting Foods written by Janet Maccaro and published by Charisma Media. This book was released on 2012-09-20 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVIs memory loss an unavoidable part of aging? Nutritionist Maccaro says no---and teaches you to boost your brainpower naturally! Discover how you can think more clearly, "unclutter your mind," and slow your brain's aging process by eating the right foods a/div

Download or read book The Brain Injury Rehabilitation Workbook written by Rachel Winson and published by Guilford Publications. This book was released on 2017-01-13 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with practical tools and examples, this state-of-the-art workbook provides a holistic framework for supporting clients with acquired brain injury. Clinicians are guided to set and meet collaborative treatment goals based on a shared understanding of the strengths and needs of clients and their family members. Effective strategies are described for building skills and teaching compensatory strategies in such areas as attention, memory, executive functions, mood, and communication. Particular attention is given to facilitating the challenging process of identity change following a life-altering injury. In a large-size format for easy photocopying, the volume features 94 reproducible client handouts. Purchasers get access to a Web page where they can download and print the reproducible materials.