Download or read book The Brain Audit written by Sean D'Souza and published by . This book was released on 2009-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Brain Goes Through Decision-Making: Do you often wonder what your customer is thinking? Don't leave the thought process to chance and let that customer walk away. Your customers don't want to walk away. They want to buy from you. So how does the brain make decisions? And what causes it to get confused? The Brain Audit shows you how the customer takes decisions. And what you need to put in place, so that the customer feels happy to buy products or services from you. The Brain Audit isn't about persuasion or any mind tricks. Instead it shows you the information that your customers need in order to make a decision. It shows you how to present that information, and thereby enable the customer to intelligently go through a purchase sequence. The Brain Audit is designed to do the following: brain_audit_benefits 1) Enable you to spot every one of the 'seven bags' that are required to make a decision 2) Present those bags to the customer in the right sequence. 3) Enable you to get the customer to buy without needing to use pressure tactics.
Download or read book The Better Brain Book written by David Perlmutter and published by Penguin. This book was released on 2005-08-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the #1 New York Times bestseller Grain Brain and New York Times bestseller Brain Maker... Loss of memory is not a natural part of aging—and this book explains why. Celebrated neurologist David Perlmutter reveals how everyday memory-loss—misplacing car keys, forgetting a name, losing concentration in meetings—is actually a warning sign of a distressed brain. Here he and Carol Colman offer a simple plan for repairing those problems, clarifying misconstrued connections between memory loss and aging, and regaining and maintaining mental clarity by offering the tools for: Building a better brain through nutrition, lifestyle changes, and brain workouts Coping with specific brain disorders such as stroke, vascular dementia, Alzheimer's, Parkinson's, multiple sclerosis, and Lou Gehrig's disease Understanding risk factors and individually tailoring a diet and supplementary program Features a "Life Style Audit," quizzes, a brain fitness program with the most effective ways to exercise your brain, and a nutritional program that details the best brain food and supplements.
Download or read book The Anxiety Audit written by Lynn Lyons and published by Simon and Schuster. This book was released on 2022-10-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sought after expert whose advice appears regularly in Psychology Today, the New York Times, and other media outlets, Lynn Lyons offers a refreshing playbook that uncovers the 7 sneaky ways anxious patterns weave their way into our families, our friendships, and our jobs, and provides clear and actionable steps to break the worry cycle. Ask people to describe anxiety and they’ll start with the familiar physical symptoms: racing heart, sweaty palms, difficulty breathing. Anxiety, they might add, is “freaking out,” a panic attack, a frightening loss of control. But anxiety isn’t always what we think it is, especially now. Anxiety has become the new normal, constant and simmering, disguising itself in patterns and responses we don’t even recognize as anxiety. Patterns like global thinking, inner isolation, and busyness. The Anxiety Audit is a guide for everyone, free of psychobabble and full of relatable insight that can be instantly applied to our everyday lives. The Anxiety Audit uncovers the seven sneaky ways anxious patterns weave their way into our families, our friendships, our jobs, and provides clear and doable steps to change them.
Download or read book Using Equity Audits to Create Equitable and Excellent Schools written by Linda Skrla and published by Corwin Press. This book was released on 2009-05-05 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the power of equity audits to help eliminate achievement gaps and educational bias! Grounded solidly in theory and the use of data, this resource provides practical, easy-to-implement strategies for effectively using equity audits to ensure a high-quality education for all students, regardless of socio-economic class. Readers will discover how to increase equity awareness at school and district levels and remedy inequalities in teacher quality, program design, and student achievement by using: A set of “inequity indicators” for evaluating schools, generating essential data, and identifying problem areas Nine skill sets for improved equity-oriented teaching Charts, graphs, and support materials that can be customized for specific settings
Download or read book Listen Like You Mean It written by Ximena Vengoechea and published by Penguin. This book was released on 2021-03-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Full of revealing, instantly applicable ideas for leveraging your strengths and overcoming your weaknesses.” —Adam Grant, author of Think Again and Originals, and host of the TED podcast WorkLife For many of us, listening is simply something we do on autopilot. We hear just enough of what others say to get our work done, maintain friendships, and be polite with our neighbors. But we miss crucial opportunities to go deeper—to give and receive honest feedback, to make connections that will endure for the long haul, and to discover who people truly are at their core. Fortunately, listening can be improved—and Ximena Vengoechea can show you how. In Listen Like You Mean It, she offers an essential listening guide for our times, revealing tried-and-true strategies honed in her own research sessions and drawn from interviews with marriage counselors, podcast hosts, life coaches, journalists, filmmakers, and other listening experts. Through Vengoechea’s set of scripts, key questions, exercises, and illustrations, you’ll learn to: • Quickly build rapport with strangers • Ask the right questions to deepen a conversation • Pause at the right time to encourage vulnerability • Navigate a conversation that’s gone off the rails Now more than ever, we need to feel heard, connected, and understood in a world that keeps turning up the volume. Warm, funny, and immensely practical, this book shows you how.
Download or read book Content Audits and Inventories written by Paula Ladenburg Land and published by XML Press. This book was released on 2014-10-04 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful content strategy projects start with a thorough assessment of the current state of all content assets: their quantity, type, and quality. Beginning with a data-rich content inventory and layering in a qualitative assessment, the audit process allows content owners and business stakeholders to make informed decisions. Content Audits and Inventories, by veteran content strategist Paula Land, shows you how to begin with an inventory, scope and plan an audit, evaluate content against business and user goals, and move forward with a set of useful, actionable insights. This practical, tactic-filled handbook walks you through setting up and running an inventory using an automated tool, setting the stage for a successful audit. Specific audit tactics addressed include auditing for content quality, performance, global considerations, and legal and regulatory issues. You will also learn how to do a competitive audit and incorporate personas into an audit. Tips on presenting audit results to stakeholders will help you deliver effective strategies.
Download or read book Content Strategy for the Web written by Kristina Halvorson and published by New Riders. This book was released on 2012-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
Download or read book Master Your Brain written by Phillip Adcock and published by Union Square + ORM. This book was released on 2015-04-21 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to achieve the mindset and habits that help you reach your goals—in your work, relationships, health, and more. What do you aspire to that always seems out of reach—a choice promotion? A happy and enduring romance? That perfect home somewhere in paradise? Highlighting the latest discoveries in neuropsychology, Master Your Brain: Training Your Mind for Success in Life offers science-based solutions for overcoming your greatest obstacles. By demystifying how (and why) our brains function as they do and—crucially—how we can apply these insights to everyday situations, commercial psychologist Phillip Adcock provides us with the tools to dramatically improve our lives in every area, from work and relationships to health and athletics.
Download or read book The Self Illusion written by Bruce Hood and published by Oxford University Press. This book was released on 2012-06-15 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us believe that we are unique and coherent individuals, but are we? The idea of a "self" has existed ever since humans began to live in groups and become sociable. Those who embrace the self as an individual in the West, or a member of the group in the East, feel fulfilled and purposeful. This experience seems incredibly real but a wealth of recent scientific evidence reveals that this notion of the independent, coherent self is an illusion - it is not what it seems. Reality as we perceive it is not something that objectively exists, but something that our brains construct from moment to moment, interpreting, summarizing, and substituting information along the way. Like a science fiction movie, we are living in a matrix that is our mind. In The Self Illusion, Dr. Bruce Hood reveals how the self emerges during childhood and how the architecture of the developing brain enables us to become social animals dependent on each other. He explains that self is the product of our relationships and interactions with others, and it exists only in our brains. The author argues, however, that though the self is an illusion, it is one that humans cannot live without. But things are changing as our technology develops and shapes society. The social bonds and relationships that used to take time and effort to form are now undergoing a revolution as we start to put our self online. Social networking activities such as blogging, Facebook, Linkedin and Twitter threaten to change the way we behave. Social networking is fast becoming socialization on steroids. The speed and ease at which we can form alliances and relationships is outstripping the same selection processes that shaped our self prior to the internet era. This book ventures into unchartered territory to explain how the idea of the self will never be the same again in the online social world.
Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Download or read book Coaching the Brain written by Joseph O'Connor and published by Routledge. This book was released on 2019-02-21 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything we do, and sense, happens through our brain. In Coaching the Brain: Practical Applications of Neuroscience to Coaching, highly experienced coaches Joseph O’Connor and Andrea Lages ask and answer the question: ‘How can we use our knowledge of the brain to help ourselves and others to learn, change, and develop?’. This book will show you how to apply insights from the latest neuroscience research in a practical way, in the fields of personal development, coaching and cognitive therapy. Accessible and practical, it begins with an overview of how the brain works along with an explanation of how our brain changes due to our actions and thoughts, illuminating how these habits can be changed through neuroplasticity. Understanding the neuroscience of goals and mental models helps us to work with and change them, and clarity about emotions and the emotional basis of values can help achieve happiness. Most importantly, neuroscience illuminates how we learn, as well as the power of expectations. The book also explores the key lessons we can take from neuroscience for high performance and leadership. Eminently accessible, this book gives you new tools to help yourself and others create better futures. As a whole, the book will provide you with a new respect for the depth and complexity of your thinking and emotions. Coaching the Brain: Practical Applications of Neuroscience to Coaching, with its clarity and practical application, will be essential reading for coaches in practice and in training, as well as leaders, coach supervisors and HR and L&D professionals, and will be a key text for academics and students of coaching and coaching psychology.
Download or read book At Left Brain Turn Right written by Anthony Meindl and published by Createspace Independent Pub. This book was released on 2012-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: ."..shows you how to silence the noise of your left brain, ignite your creative side, and live the life you've always imagined"--P. [4] of cover.
Download or read book Demystifying the Brain written by V. Srinivasa Chakravarthy and published by Springer. This book was released on 2018-12-07 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an emerging new vision of the brain, which is essentially expressed in computational terms, for non-experts. As such, it presents the fundamental concepts of neuroscience in simple language, without overwhelming non-biologists with excessive biological jargon. In addition, the book presents a novel computational perspective on the brain for biologists, without resorting to complex mathematical equations. It addresses a comprehensive range of topics, starting with the history of neuroscience, the function of the individual neuron, the various kinds of neural network models that can explain diverse neural phenomena, sensory-motor function, language, emotions, and concluding with the latest theories on consciousness. The book offers readers a panoramic introduction to the “new brain” and a valuable resource for interdisciplinary researchers looking to gatecrash the world of neuroscience.
Download or read book The Four written by Scott Galloway and published by Penguin. This book was released on 2017-10-03 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Download or read book The Irresistible Consultant s Guide to Winning Clients written by David A. Fields and published by Morgan James Publishing. This book was released on 2017-03-21 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This deeply insightful guide to understanding what clients really want is “an indispensable resource for consultants” (Keith Ferrazzi, #1 New York Times-bestselling author of Never Eat Alone). Independent consulting is a potentially lucrative enterprise—but the reality seldom matches the dream. Most solo consultants and boutique consulting firms are perpetually within six months of bankruptcy due to the sputtering unreliability of their new business engines. The problem, according to international consulting expert David A. Fields, is twofold: 1) lack of a consistent, proven plan, and 2) fundamental misunderstanding about what clients want in a consultant. Fields, who has helped hundreds of consultants and boutique firms worldwide build profitable, sustainable practices, replaces the typical consultant’s mindset of emphasizing expertise and differentiated processes with a focus on building relationships, engendering trust, and solving clients’ existing problems. In The Irresistible Consultant’s Guide to Winning Clients, Fields synthesizes his decades of experience into a step-by-step approach to winning more projects from more clients at higher fees. From nuts-and-bolts business advice and tactics to a deeply insightful breakdown of the human side of a very human profession, Fields, named one of Advertising Age magazine’s “Marketing Top 100,” delivers a comprehensive guidebook that is at once highly approachable and satisfyingly detailed. “If I could have just one book on client strategy, this book would be it.” —Marshall Goldsmith, #1 New York Times–bestselling author of Triggers
Download or read book Brain Body Food written by Ngaire Hobbins and published by Ngaire Hobbins . This book was released on 2021-04-20 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book delivers the latest science in nutrition, ageing and dementia risk reduction in everyday language - so you can enjoy the life you had planned for the years ahead. You will learn food and life choices crucial to preventing avoidable physical and cognitive decline and the stark difference between those at 40 or 50, compared to what's needed as you move closer to your 80s and beyond. Most popular health and eating plans are ideal for those in their 20s, 30s or 40s, but can be anything from unhelpful to downright harmful if you are heading towards or beyond your 70s. Brain, Body, Food gives you the insights into understanding that and knowing how to adapt your focus to avoid harm and relish life as you age. It is about eating and living to: · Help your body meet the unique challenges of ageing · Reduce your dementia risk · Strengthen your immune system · Head off preventable physical decline and more. Ngaire Hobbins - dietitian/nutritionist specialising in ageing and brain health - skilfully presents the latest science in everyday language, to help you enjoy real food and achieve peak body and brain function as you age.
Download or read book Head First Python written by Paul Barry and published by "O'Reilly Media, Inc.". This book was released on 2016-11-21 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to learn the Python language without slogging your way through how-to manuals? With Head First Python, you’ll quickly grasp Python’s fundamentals, working with the built-in data structures and functions. Then you’ll move on to building your very own webapp, exploring database management, exception handling, and data wrangling. If you’re intrigued by what you can do with context managers, decorators, comprehensions, and generators, it’s all here. This second edition is a complete learning experience that will help you become a bonafide Python programmer in no time. Why does this book look so different? Based on the latest research in cognitive science and learning theory, Head First Pythonuses a visually rich format to engage your mind, rather than a text-heavy approach that puts you to sleep. Why waste your time struggling with new concepts? This multi-sensory learning experience is designed for the way your brain really works.
