Download or read book 70 Billion in the Black written by D. Parke Gibson and published by MacMillan Publishing Company. This book was released on 1978 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Shopping While Black written by Shaun L. Gabbidon and published by Routledge. This book was released on 2020-05-25 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2022 Academy of Criminal Justice Sciences Outstanding Book Award! Shopping While Black: Consumer Racial Profiling in America lays out the results of nearly two decades of research on racial profiling in retail settings. Gabbidon and Higgins address the generally neglected racial profiling that occurs in retail settings. Although there is no existing national database on shoplifting or consumer racial profiling (CRP) from which to study the problem, they survey relevant legal cases and available data sources. This problem clearly affects a large number of racial/ethnic minorities, and causes real harm to the victims, such as the emotional trauma attached to being excessively monitored in stores and, in the worst-case scenarios, falsely accused of shoplifting. Their analysis is informed by their own experience: one co-author is a former security executive for a large retailer, and both are Black men who understand firsthand the sting of being profiled because of their color. After providing an overview of the history of CRP and the official and unofficial data sources and criminological literature on this topic, they address public opinion polls, as well as the extent and impact of victimization. They also provide a review of CRP litigation, provide recommendations for retailers to reduce racial profiling, and also chart some directions for future research. This book is appropriate for researchers as well as advanced undergraduates and graduate students in Criminology, Black Studies, Ethnic Studies, Sociology, Security Studies, and Law programs, and will be of interest to the general reader.
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Download or read book Desegregating the Dollar written by Robert E. Weems and published by NYU Press. This book was released on 1998-02-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capitalism and slavery stand as the two economic phenomena that have most clearly defined the United States. Yet, despite African Americans' nearly $500 billion annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in post-slavery America. Robert E. Weems, Jr., presents the first fully integrated history of black consumerism over the course of the last century. The World War I era Great Migration of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights movement which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers. Unwilling to settle for facile answers, Weems explores the role of black entrepreneurs who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned business. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Desegregating the Dollar takes us through the "blaxploitation" film industry, the vast market for black personal care products, and the insidious exploitation of black urban misery by liquor and cigarette advertisers. Robert E. Weems, Jr., has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
Download or read book Department Stores and the Black Freedom Movement written by Traci Parker and published by UNC Press Books. This book was released on 2019-02-06 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores, and broadens our understanding of historical transformations in African American class and labor formation. Built on the goals, organization, and momentum of earlier struggles for justice, the department store movement channeled the power of store workers and consumers to promote black freedom in the mid-twentieth century. Sponsoring lunch counter sit-ins and protests in the 1950s and 1960s, and challenging discrimination in the courts in the 1970s, this movement ended in the early 1980s with the conclusion of the Sears, Roebuck, and Co. affirmative action cases and the transformation and consolidation of American department stores. In documenting the experiences of African American workers and consumers during this era, Parker highlights the department store as a key site for the inception of a modern black middle class, and demonstrates the ways that both work and consumption were battlegrounds for civil rights.
Download or read book What s Black about It written by Pepper Miller and published by Paramount Market Publishing. This book was released on 2005 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last--in-depth, qualitative insights paint an eye-opening picture of Black culture and the Black lifestyle and how to connect your products and services with Black consumers.What's Black About It? presents historical, psychological, and cultural influences that delve far deeper into the Black experience than the demographics that are at the heart of other ethnic marketing books and market research reports. Now you will be able to break through stereotypes to better understand and relate to African-American consumers.Other ethnic marketing books may include a general chapter or two on Black consumers. What's Black About It? focuses on African-American consumers and engages you with bold graphics, pop-culture sidebars, insights from focus groups, and examples from current advertising and marketing campaigns.
Download or read book Purchasing Power written by Elizabeth M. Liew Siew Chin and published by U of Minnesota Press. This book was released on 2001 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to be young, poor, and black in our consumer culture? Are black children "brand-crazed consumer addicts" willing to kill each other over a pair of the latest Nike Air Jordans or Barbie backpack? In this first in-depth account of the consumer lives of poor and working-class black children, Elizabeth Chin enters the world of children living in hardship in order to understand the ways they learn to manage living poor in a wealthy society. To move beyond the stereotypical images of black children obsessed with status symbols, Chin spent two years interviewing poor children in New Haven, Connecticut, about where and how they spend their money. An alternate image of the children emerges, one that puts practicality ahead of status in their purchasing decisions. On a twenty-dollar shopping spree with Chin, one boy has to choose between a walkie-talkie set and an X-Men figure. In one of the most painful moments of her research, Chin watches as Davy struggles with his decision. He finally takes the walkie-talkie set, a toy that might be shared with his younger brother. Through personal anecdotes and compelling stories ranging from topics such as Christmas and birthday gifts, shopping malls, Toys-R-Us, neighborhood convenience shops, school lunches, ethnically correct toys, and school supplies, Chin critically examines consumption as a medium through which social inequalities -- most notably of race, class, and gender -- are formed, experienced, imposed, and resisted. Along the way she acknowledges the profound constraints under which the poor and working class must struggle in their daily lives.
Download or read book Unfreedom written by Jared Hardesty and published by NYU Press. This book was released on 2016-04-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title of 2016 Reveals the lived experience of slaves in eighteenth-century Boston Instead of relying on the traditional dichotomy of slavery and freedom, Hardesty argues we should understand slavery in Boston as part of a continuum of unfreedom. In this context, African slavery existed alongside many other forms of oppression, including Native American slavery, indentured servitude, apprenticeship, and pauper apprenticeship. In this hierarchical and inherently unfree world, enslaved Bostonians were more concerned with their everyday treatment and honor than with emancipation, as they pushed for autonomy, protected their families and communities, and demanded a place in society. Drawing on exhaustive research in colonial legal records – including wills, court documents, and minutes of governmental bodies – as well as newspapers, church records, and other contemporaneous sources, Hardesty masterfully reconstructs an eighteenth-century Atlantic world of unfreedom that stretched from Europe to Africa to America. By reassessing the lives of enslaved Bostonians as part of a social order structured by ties of dependence, Hardesty not only demonstrates how African slaves were able to decode their new homeland and shape the terms of their enslavement, but also tells the story of how marginalized peoples engrained themselves in the very fabric of colonial American society.
Download or read book It s in the Bag written by and published by . This book was released on 2018 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The consumer journey, or path to purchase, finds a logical end at the purchase point. But where does the journey begin? Unlike in times past, the start was pretty easy to pinpoint. While it starts where consumers learn about products, the ways in which we learn about products are far more varied, ranging from advertising, the recommendations of friends, family and online communities, as well as our own research. For Black consumers, who command $1.3 trillion in annual buying power, much of that product discovery takes place on mobile devices. That doesn't mean, however, that they tune out traditional channels. After all, Black consumers love all forms of media, and they spend more time than the total population with media on traditional platforms like TV and radio. The key to engaging with Black consumers is reaching them as they research and discover the products they need. So how do Black consumers arrive at their purchase decisions? More than other consumers, family and culture are the primary purchase influencers among Black consumers. African Americans are also more likely than the total population to say that they would spend more on a product that aligns with the image they want to convey. But Black consumers aren't just focused on themselves. They’re also conscious shoppers, as they seek brands that support causes they care about, and that develop advertising that features Black talent. To meet these consumers where they are and with products they’re looking for, companies must align their brands with Black consumer concerns."--
Download or read book The Myth and Propaganda of Black Buying Power written by Jared A. Ball and published by Springer Nature. This book was released on 2020-04-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Palgrave Pivot offers a history of and proof against claims of "buying power" and the impact this myth has had on understanding media, race, class and economics in the United States. For generations Black people have been told they have what is now said to be more than one trillion dollars of "buying power," and this book argues that commentators have misused this claim largely to blame Black communities for their own poverty based on squandered economic opportunity. This book exposes the claim as both a marketing strategy and myth, while also showing how that myth functions simultaneously as a case study for propaganda and commercial media coverage of economics. In sum, while “buying power” is indeed an economic and marketing phrase applied to any number of racial, ethnic, religious, gender, age or group of consumers, it has a specific application to Black America.
Download or read book Our Black Year written by Maggie Anderson and published by . This book was released on 2012-02-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maggie and John Anderson were successful African American professionals raising two daughters in a tony suburb of Chicago. But they felt uneasy over their good fortune. Most African Americans live in economically starved neighborhoods. Black wealth is about one tenth of white wealth, and black businesses lag behind businesses of all other racial groups in every measure of success. One problem is that black consumers--unlike consumers of other ethnicities-- choose not to support black-ownedbusinesses. At the same time, most of the businesses in their communities are owned by outsiders. On January 1, 2009 the Andersons embarked on a year-long public pledge to "buy black." They thought that by taking a stand, the black community would be mobilized to exert its economic might. They thought that by exposing the issues, Americans of all races would see that economically empowering black neighborhoods benefits society as a whole. Instead, blacks refused to support their own, and others condemned their experiment. Drawing on economic research and social history as well as her personal story, Maggie Anderson shows why the black economy continues to suffer and issues a call to action to all of us to do our part to reverse this trend.
Download or read book How to Make Black America Better written by and published by Anchor. This book was released on 2009-04-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issuing a powerful call for constructive social action, the popular radio and television commentator Tavis Smiley has assembled the voices of leading African American artists, intellectuals, and politicians from Chuck D to Cornel West to Maxine Waters. How to Make Black America Better takes a pragmatic, solutions-oriented approach that includes Smiley’s own ten challenges to the African American community. Smiley and his contributors stress the family tie, the power of community networks, the promise of education, and the leverage of black economic and political strength in shaping a new vision of America. Encouraging African Americans to realize the potential of their own leadership and to work collectively from the bottom up, the selections offer new ideas for addressing vital issues facing black communities. Featuring original essays by some of our most important thinkers, How to Make Black America Better is an essential book for anyone concerned with the status of African Americans today.
Download or read book Franchise The Golden Arches in Black America written by Marcia Chatelain and published by Liveright Publishing. This book was released on 2020-01-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Download or read book Black Looks written by bell hooks and published by Routledge. This book was released on 2014-10-10 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the critical essays collected in Black Looks, bell hooks interrogates old narratives and argues for alternative ways to look at blackness, black subjectivity, and whiteness. Her focus is on spectatorship—in particular, the way blackness and black people are experienced in literature, music, television, and especially film—and her aim is to create a radical intervention into the way we talk about race and representation. As she describes: "the essays in Black Looks are meant to challenge and unsettle, to disrupt and subvert." As students, scholars, activists, intellectuals, and any other readers who have engaged with the book since its original release in 1992 can attest, that's exactly what these pieces do.
Download or read book Cultivating Food Justice written by Alison Hope Alkon and published by MIT Press. This book was released on 2011 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Documents how racial and social inequalities are built into our food system, and how communities are creating environmentally sustainable and socially just alternatives.
Download or read book The Negro Motorist Green Book written by Victor H. Green and published by Colchis Books. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.
Download or read book Black Bourgeoisie written by Franklin Frazier and published by Simon and Schuster. This book was released on 1997-02-13 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published: Glencoe, Ill.: Free Press, [1957].
