Download or read book The Big Hype written by Avery Corman and published by Open Road Media. This book was released on 2013-02-05 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVPaul Brock may have written a great book, but it isn’t until impresario Mel Steiner gets ahold of him that he discovers what it really takes to be the Great American Novelist/divDIV By the time Paul Brock finishes his first novel, he has already lived half his life: He has a wife, kids, and a career writing movie scripts. So to fulfill his dreams of becoming a Novelist with a capital N, he has to go big, and that means turning to his star-maker friend, Mel Steiner. Soon Brock has a team of trainers, a stage show, a signature look, and even a movie deal. Self-respect, however, remains elusive./divDIV /divDIVThe Big Hype is a rapier-sharp takedown of the book industry, and a brilliantly funny premonition of how authorship and celebrity culture have become dangerously intertwined./divDIV /divDIVThis ebook features an illustrated biography of Avery Corman, including rare images from the author’s personal collection./div
Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book Hope Or Hype written by Richard A. Deyo and published by AMACOM/American Management Association. This book was released on 2005 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Medical science has always promised -- and often delivered -- a longer, better life. But as the pace of science accelerates, do our expectations become unreasonable, fueled by an industry bent on profits and a media desperate for big news?Hope or Hype is a taboo-shattering look at what drives the American obsession with medical "miracles," exposing the equipment manufacturers and pharmaceutical companies; doctors and hospitals too quick to order surgery; the politicians; the press; and our own "technoconsumption" mindset. The authors spread blame for the parade of so-called miracle cures that too often are marginally effective at best -- and sometimes downright dangerous. They examine consumers? eager embrace of medical advances, and present riveting stories of the conscientious doctors and researchers who blew the whistle on ineffective treatments. Finally, they provide sane, practical recommendations for the adoption of new developments. The consequences of questionable practices include costly recalls, billions in wasted money, and the pain and suffering of innumerable patients and their families. In short, they must stop.
Download or read book The Hype Handbook 12 Indispensable Success Secrets From the World s Greatest Propagandists Self Promoters Cult Leaders Mischief Makers and Boundary Breakers written by Michael F. Schein and published by McGraw Hill Professional. This book was released on 2021-01-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes—like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step-by-step “manifesto” Citing the latest research in psychology, sociology and neuroscience, Schein breaks the concept of hype down into a simple set of strategies, skills, and techniques—and illustrates his methods through stories of the world’s most effective hype artists, including American propagandist Edward Bernays, Alice Cooper manager Shep Gordon, celebrity preacher Aimee Semple McPherson, Spartan Race founder Joe De Sena, and digital guru Gary Vaynerchuk. Whatever your temperament, education, budget, background, or natural ability, The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Download or read book Big Time Shakespeare written by Michael D. Bristol and published by Routledge. This book was released on 2005-08-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bristol debates Shakespeare's cultural success and widespread notoriety, his achievement of contemporary celebrity and argues that Shakespeare's plays represent the pathos of our civilization with extraordinary force and clarity.
Download or read book Believe the Hype written by Derrick Mingo and published by . This book was released on 2020-12-31 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A man, his dreams, the love for his family, the Loyalty, betrayal, and the murder! Life in the music business isn't all champagne, money, and cars, but in this city, you cant Believe the Hype. The road to the top isn't as easy as it seems, sometimes the ones closest to you will turn on you. You can either stay focused remain humble and keep your Karma clean or let the hood consume you.
Download or read book Agile written by Bertrand Meyer and published by Springer Science & Business Media. This book was released on 2014-04-03 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you attracted by the promises of agile methods but put off by the fanaticism of many agile texts? Would you like to know which agile techniques work, which ones do not matter much, and which ones will harm your projects? Then you need Agile!: the first exhaustive, objective review of agile principles, techniques and tools. Agile methods are one of the most important developments in software over the past decades, but also a surprising mix of the best and the worst. Until now every project and developer had to sort out the good ideas from the bad by themselves. This book spares you the pain. It offers both a thorough descriptive presentation of agile techniques and a perceptive analysis of their benefits and limitations. Agile! serves first as a primer on agile development: one chapter each introduces agile principles, roles, managerial practices, technical practices and artifacts. A separate chapter analyzes the four major agile methods: Extreme Programming, Lean Software, Scrum and Crystal. The accompanying critical analysis explains what you should retain and discard from agile ideas. It is based on Meyer’s thorough understanding of software engineering, and his extensive personal experience of programming and project management. He highlights the limitations of agile methods as well as their truly brilliant contributions — even those to which their own authors do not do full justice. Three important chapters precede the core discussion of agile ideas: an overview, serving as a concentrate of the entire book; a dissection of the intellectual devices used by agile authors; and a review of classical software engineering techniques, such as requirements analysis and lifecycle models, which agile methods criticize. The final chapters describe the precautions that a company should take during a transition to agile development and present an overall assessment of agile ideas. This is the first book to discuss agile methods, beyond the brouhaha, in the general context of modern software engineering. It is a key resource for projects that want to combine the best of established results and agile innovations.
Download or read book Mastering the Hype Cycle written by Jackie Fenn and published by Harvard Business Press. This book was released on 2008-10-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: It happens over and over again. Some innovation (a new product, a management trend) comes along that captures the public's imagination. Everybody joins the parade with great fanfare and high expectations. This "next big thing" promises to transform the companies that adopt it -- and inflict great peril on those that don't. Then, when the innovation fails to deliver as promised immediately, everyone starts bailing out. Investments are wasted; stock prices plunge; disillusionment sets in. It doesn't have to be this way. In Mastering the Hype Cycle, Jackie Fenn and Mark Raskino explain what drives this pattern and how your company can avoid its potential dangers. By understanding the hype cycle, you can ride it more skillfully -- timing your investment decisions so that the innovations you adopt stand the best chance of succeeding in the long-term. Drawing on company examples and Gartner's proven STREET (Scope, Track, Rank, Evaluate, Evangelize, Transfer) framework, the authors show how to orchestrate the key steps in the innovation-adoption process -- from choosing which innovations to take on and when in their life cycle you should adopt, to paving the way for a successful introduction. The hype cycle isn't going away. But this book arms you with the strategies you need to ride the crest of a new idea to success -- and steer clear of the trough of disillusionment.
Download or read book Hype written by Nina Shapiro and published by Macmillan + ORM. This book was released on 2018-05-01 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Publisher's Weekly Best Book of 2018 A straightforward appraisal of why health myths exist, dispelling many of them, and teaching readers how to navigate the labyrinth of health advice and the science and misinformation behind it. Hype is Dr. Nina Shapiro's engaging and informative look at the real science behind our most common beliefs and assumptions in the health sphere. There is a lot of misinformation thrown around these days, especially online. Headlines tell us to do this, not that—all in the name of living longer, better, thinner, younger. Dr. Shapiro wants to distinguish between the falsehoods and the evidence-backed truth. In her work at Harvard and UCLA, with more than twenty years of experience in both clinical and academic medicine, she helps patients make important health decisions every day. She's bringing those lessons to life here with a blend of personal storytelling and science to discuss her dramatic new definition of “a healthy life.” Hype covers everything from exercise to supplements, alternative medicine to vaccines, and medical testing to media coverage. Shapiro tackles popular misconceptions such as toxic sugar and the importance of drinking eight glasses of water a day. She provides simple solutions anyone can implement, such as drinking 2% milk instead of fat free and using SPF 30 sunscreen instead of SPF 100. This book is as much for single individuals in the prime of their lives as it is for parents with young children and the elderly. Never has there been a greater need for this reassuring, and scientifically backed reality check.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book Hype written by Gabrielle Bluestone and published by Harlequin. This book was released on 2021-04-06 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Hype is the best kind of nonfiction: juicy, sharp, savage and wildly entertaining, with a celebrity behaving badly on every page. What more could you want?” -Cat Marnell, New York Times-bestselling author of How to Murder Your Life From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them. We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen? Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.
Download or read book Unsigned Hype written by Booker T. Mattison and published by Revell. This book was released on 2009-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tory Tyson knows what he wants out of life--a successful music career. But will he be able to handle the fame and fortune he seeks? Grounded in the world of today's urban youth, this work is told in a fresh voice and true-to-life rendering of the hip-hop world.
Download or read book We ve All Been Suckered written by William O. Foster and published by Trafford Publishing. This book was released on 2002 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: A veteran of over thirty years tells us how we've all been suckered. We put all of our faith, our savings and our retirement funds with the politicians, CEOs, media and advisors, and they walked away with all of the welfare and happiness, leaving us with the misery! The great raid on our savings and retirement funds. Over 3 weeks on the Palm Beach best seller list! William O. Foster was recently interviewed by the Stephanie Murphy of the Palm Beach Daily News - read the text of this interview here
Download or read book Carter Beats the Devil written by Glen David Gold and published by Hachette UK. This book was released on 2009-07-23 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charles Carter, dubbed Carter the Great by Houdini himself, was born into privilege but became a magician out of need: only when dazzling an audience can he defeat his fear of loneliness. But in 1920s America the stakes are growing higher, as technology and the cinema challenge the allure of magic and Carter's stunts become increasingly audacious. Until the night President Harding takes part in Carter's act only to die two hours later, and Carter finds himself pursued not only by the Secret Service but by a host of others desperate for the terrible secret they believe Harding confided in him. Seamlessly blending reality and fiction, Gold lays before us a glittering and romantic panorama of our modern world at a point of irrevocable change.
Download or read book All About the Hype written by Paige Toon and published by Simon and Schuster. This book was released on 2016-07-28 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third “wonderful, addictive, sharp, and sexy” (Cosmopolitan) Jessie Jefferson novel from internationally bestselling author Paige Toon. Is the life of a famous rockstar’s daughter all it’s cracked up to be? And what about dating your fellow band-member just as you hit the bigtime? Jessie is still getting used to being a celebrity, and the daughter of one of the world’s biggest rock stars. With her own music career on the rise, a gorgeous love interest and a fun group of friends, it seems Jessie’s glamorous LA life couldn’t get any better…but things are about to get really complicated.
Download or read book Prized Possessions written by Avery Corman and published by Open Road Media. This book was released on 2013-02-05 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVCollege freshman Elizabeth Mason grew up with every advantage, but her life is thrown into chaos after a violent encounter /divDIV Elizabeth Mason’s parents always strived for the best for their daughter, sparing no expense on her education and upbringing. Now, on the verge of her freshman year at prestigious Layton College, Elizabeth has grown into a brilliant and compassionate young woman, if a little spoiled and naïve. But when a senior tennis star named Jimmy date rapes her during freshman orientation, Elizabeth’s once-tranquil life is shattered. Humiliated and guilt-ridden, she slips numbly through her first months of college before reporting the assault—a decision that launches her on a crusade to bring Jimmy to justice, one way or another./divDIV /divDIVIn this powerful and affecting novel, Corman explores the devastating repercussions—both private and public—of campus date rape and the double standards surrounding sexuality for young men and women./divDIV /divDIVThis ebook features an illustrated biography of Avery Corman, including rare images from the author’s personal collection./div
