Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Download or read book How to Write Copy That Sells written by Ray Edwards and published by Morgan James Publishing. This book was released on 2016-02-16 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

Download or read book What My Mother and I Don t Talk About written by Michele Filgate and published by Simon & Schuster. This book was released on 2020-08-11 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “You will devour these beautifully written—and very important—tales of honesty, pain, and resilience” (Elizabeth Gilbert, New York Times bestselling author of Eat Pray Love and City of Girls) from fifteen brilliant writers who explore how what we don’t talk about with our mothers affects us, for better or for worse. As an undergraduate, Michele Filgate started writing an essay about being abused by her stepfather. It took her more than a decade to realize that she was actually trying to write about how this affected her relationship with her mother. When it was finally published, the essay went viral, shared on social media by Anne Lamott, Rebecca Solnit, and many others. This gave Filgate an idea, and the resulting anthology offers a candid look at our relationships with our mothers. Leslie Jamison writes about trying to discover who her seemingly perfect mother was before ever becoming a mom. In Cathi Hanauer’s hilarious piece, she finally gets a chance to have a conversation with her mother that isn’t interrupted by her domineering (but lovable) father. André Aciman writes about what it was like to have a deaf mother. Melissa Febos uses mythology as a lens to look at her close-knit relationship with her psychotherapist mother. And Julianna Baggott talks about having a mom who tells her everything. As Filgate writes, “Our mothers are our first homes, and that’s why we’re always trying to return to them.” There’s relief in acknowledging how what we couldn’t say for so long is a way to heal our relationships with others and, perhaps most important, with ourselves. Contributions by Cathi Hanauer, Melissa Febos, Alexander Chee, Dylan Landis, Bernice L. McFadden, Julianna Baggott, Lynn Steger Strong, Kiese Laymon, Carmen Maria Machado, André Aciman, Sari Botton, Nayomi Munaweera, Brandon Taylor, and Leslie Jamison.

Download or read book How to Write a Good Advertisement written by Victor O. Schwab and published by Ravenio Books. This book was released on 2015-10-28 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How to Write a Good Advertisement, advertising expert Victor O. Schwab shares his proven techniques for crafting effective and persuasive advertisements. Drawing from his extensive experience in the industry, Schwab provides practical insights and strategies for capturing the attention of potential customers and compelling them to take action. Whether you're a seasoned marketer or just starting out, this book offers valuable guidance on how to create advertisements that deliver results.

Download or read book The Magic of Motherhood written by Ashlee Gadd and published by Zondervan. This book was released on 2017-04-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an imperfect, trying-her-best mom? If you're over reading parenting advice, The Magic of Motherhood should be your next read. Motherhood can often feel overwhelming and isolating. Your feelings swing between joy and uncertainty, intense love and anxiety, laughter and tears. Ashlee Gadd and the writers behind the popular blog Coffee + Crumbs have written a beautiful reminder of your identity, both as a woman and a mother. The Magic of Motherhood is a curated collection of honest stories weaving together the love, joy, and magnificent heartache of motherhood. Instead of offering advice, the writers offer something even better: their hearts. You'll read essays about identity, adoption, body image, miscarriage, friendship, faith, and more. After reading, mothers will: Find joy in both beauty and mess Discover a renewed strength and sisterhood Be reassured that they are not alone Want to gift this book on Mother's Day, birthdays, baby showers, National Best Friend Day, and other holidays New and seasoned moms will enjoy The Magic of Motherhood. This book is a love letter to mothers everywhere. Essays from Ashlee Gadd of Coffee + Crumbs and its contributors will provide solidarity for all moms.

Download or read book Summary of Hey Whipple Squeeze This by Luke Sullivan and Sam Bennett written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create compelling ads. Written for anyone who’s interested in the inner workings of advertising or wants to make it in the marketing world, Hey Whipple, Squeeze This! is the fourth edition of a classic guidebook series providing practical top tips for getting ahead in the ad game. It’s an ‘ad’ world out there (pun intended!) so dive in and learn why creativity and a little bit of crazy can be a powerful combination (And if you’re wondering about the wacky title, it’s a reference to a 1970s ad campaign for Charmin toilet paper, featuring a character named Mr. Whipple who couldn’t stop squeezing the product!). Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Download or read book The Best Kind of Mom Raises a Copywriter written by Paperpat and published by Independently Published. This book was released on 2019-01-08 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: - Lined 6" x 9" Notebook- 110 Pages- Classic Lined Pages - Planner, Dairy & Notebook for Writing, Sketching, Journals- Perfect and inexpensive Birthday, Christmas or Anniversary Gift Idea

Download or read book The Middle Finger Project written by Ash Ambirge and published by Penguin. This book was released on 2020-02-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh, funny, and fearless, The Middle Finger Project is a point-by-point primer on how to get unstuck, slay imposter syndrome, trust in your own worth and ability, and become a strong, capable, wonderful, weird, brilliant, ballsy, unfuckwithable YOU. "Don't worry, this isn't a book about God, nor is it a book about Ryan Gosling (second in command). But it is a book about authority and becoming your own." --Ash Ambirge After a string of dead-end jobs and a death in the family, Ash Ambirge was down to her last $26 and sleeping in a Kmart parking lot when she faced the truth: No one was coming to her rescue. It was up to her to appoint herself. That night led to what eventually became a six-figure freelance career as a sought-after marketing and copywriting consultant, all while sipping coffee from her front porch in Costa Rica. She then launched The Middle Finger Project, a blog and online course hub, which has provided tens of thousands of young "women who disobey" with the tools and mindset to give everyone else's expectations the finger and get on your own path to happiness, wealth, independence, and adventure. In her first book, Ash draws on her unconventional personal story to offer a fun, bracing, and occasionally potty-mouthed manifesto for the transformative power of radical self-reliance. Employing the signature wit and wordsmithing she's used to build an avid following, she offers paradigm-shifting advice along the lines of: • The best feeling in the world is knowing who you are and what you're capable of doing. • Life circumstances are not life sentences. If a Scranton girl who grew up in a trailer park can make it, so can you. • What you believe about yourself will either murder your chances or save your life. So why not believe something good? • You don't need a high-ranking job title to be authorized to contribute. You just need to contribute. • Be your own authority. Authority only works as long as you trust that someone smarter than you is making the rules. • The way you become a force is by being the most radically real version of yourself that you can be. • You only have 12 fucks a day to give, so use them wisely.

Download or read book Likeonomics written by Rohit Bhargava and published by John Wiley & Sons. This book was released on 2012-04-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to become a trusted resource for consumers in a society of constant manipulation People decide who to trust, what advice to heed, and which individuals to forge personal or transactional relationships with based on a simple metric of believability. Success, in turn, comes from understanding one basic principle: how to be more trusted. Likeonomics offers a new vision of a world beyond Facebook where personal relationships, likeability, brutal honesty, extreme simplicity, and basic humanity are behind everything from multi-million dollar mergers to record-breaking product sales. There is a real ROI to likeability, and exactly how big it is will amaze you. Likeonomics provides real-world case studies of brands and individuals that have used these principles to become wildly successful, including: An iconic technology brand that awakened a revolution among their employees by standing for something bigger than their products A Portuguese singer who used YouTube to rack up more than 30 million views and launch her professional career. A regional team of financial advisors that went from being last in the nation among 176 branches to first, and stayed there for 13 of the next 15 years A tiny professional sports talent agent who achieved the impossible by landing the #1 drafted player in the NFL draft as a client through the power of relationships Author Rohit Bhargava is a founding member of the world's largest group of social media strategists at Ogilvy, where he has led marketing strategy for clients including Intel, Pepsi, Lenovo, Seiko, Unilever, and dozens of other large companies With Likeonomics as a guide, readers will get unconventional advice on how to stand out in a good way, avoid the hype and strategic traps of social media, and appeal to customers in a way that secures your company as a trusted and believable resource.

Download or read book Love You Forever written by Robert N. Munsch and published by Firefly Books. This book was released on 2003 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman holds her newborn son And looks at him lovingly. Softly she sings to him: "I'll love you forever I'll like you for always As long as I'm living My baby you'll be." So begins the story that has touched the hearts of millions worldwide. Since publication in l986, Love You Forever has sold more than 15 million copies in paperback and the regular hardcover edition (as well as hundreds of thousands of copies in Spanish and French). Firefly Books is proud to offer this sentimental favorite in a variety of editions and sizes: We offer a trade paper and laminated hardcover edition in a 8" x 8" size. In gift editions we carry: a slipcased edition (8 1/2" x 8 1/4"), with a laminated box and a cloth binding on the book and a 10" x 10" laminated hardcover with jacket. And a Big Book Edition, 16" x 16" with a trade paper binding.

Download or read book The Gift of Self Love written by Mary Jelkovsky and published by Blue Star Press. This book was released on 2021-03-23 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build self-esteem and discover true self-love with this inspiring and interactive self-love workbook. Crafted for women of all ages, this interactive and heartfelt guide features exercises that empower you to rewrite limiting beliefs, embrace positive self-talk, and nurture genuine self-worth. Unleash your confidence, foster self-acceptance, and embark on a journey of inner strength and empowerment with this comprehensive workbook. The Gift of Self-Love includes: • A self-esteem and self-confidence quiz to assess how you feel about yourself today and identify areas to give yourself more compassion and love • Writing exercises to help you get in touch with your feelings, rewrite limiting beliefs, and stop pressuring yourself to meet other people’s expectations • A positive self-talk guide to help you reframe your thoughts and silence the negative voice in your head • Recommendations for loving your body and embracing healthy living at any size • Stories, research, and meaningful advice to help you build self-worth The Gift of Self-Love workbook is your path to enhanced self-esteem and genuine self-love. Don't miss this opportunity to boost confidence, rewrite limiting beliefs, and embrace a positive mindset. Get your hands on the best self-esteem workbook for women and embark on a life-changing journey today!

Download or read book Grace Not Perfection Bible Study Guide written by Emily Ley and published by HarperChristian Resources. This book was released on 2018-03-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to let go of your daily toil towards perfection and fall into the lasting freedom of God's grace. As a wife, new mother, business owner, and designer, Emily Ley reached a point when she suddenly realized she couldn't do it all. She needed to simplify her life, organize her days, and prioritize her priorities. She realized that she had been holding herself to a standard of perfection, when what God was really calling her to do was accept the welcoming embrace of his grace. In this four-session video-based study (DVD/video streaming sold separately), Emily—author of A Simplified Life­—describes the journey that led to her pursuing a life that allowed her to breathe, laugh, and grow. Along the way, she'll take you and your group through strategies to simplify your lives. Because God so abundantly pours out grace on us, we can surely extend grace to ourselves! This message is for anyone who has been trying to do it all…only to feel like you're burning out. Learn to find joy, acceptance, and clarity in the midst of life's beautiful messes. Sessions include: Let Go of the Perfect Life Surrender Control Build True Community Live in God’s Grace Designed for use with the Grace, Not Perfection Video Study (sold separately).

Download or read book Realizing River City written by Melissa Grunow and published by Tumbleweed Books. This book was released on 2016-02-14 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s a story about loss, love, compassion, and finally redemption. At times, life can feel like a challenging feat of survival. Whether it’s living through abusive relationships or figuring out the complexities of what it means to be a woman searching for love, Realizing River City is a memoir that proves how despite the troubles we may face, there is hope in the way we continually risk ourselves in search for the life we want to live. In her poetic exploration of past relationships, Melissa Grunow’s honest words do not falter in the face of so much loss. Taking the rage we all feel about grief and pain, and funneling it into truth, beauty, and ultimately redemption on each page, Realizing River City is about discovering how the most important relationship is the one we have with ourselves. Realizing River City Just the Right balance of vulnerability and strength.

Download or read book No B S Wealth Attraction In The New Economy written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2010-06-01 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions—booms or recessions, including the fast-emerging New Economy—there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than “Millionaire Maker” Dan S. Kennedy? Kennedy covers: • How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! • Wealth Inhibition—do you suffer from it? • Why Positive Thinking alone is worthless • Your #1 Entrepreneurial Responsibility • Is there a ‘dirty little secret’ behind many wealthy entrepreneurs? • The worst of all wealth-defeating habits • Are you an ‘opportunity thinker’ --- or are you guilty of ‘outcome thinking’? • “ Do what you love and the money will follow” B.S. that’s hazardous to your wealth • How to Stop playing Blind Archery • 12 Ways To Increase Your ‘Personal Value’ • Why you must STOP thinking about Income! • The 90 Day Experiment that may change your life forever

Download or read book New Handbook for a Post Roe America written by Robin Marty and published by Seven Stories Press. This book was released on 2021-03-30 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A completely new edition--with a new introduction by Amanda Palmer--of Robin Marty's best-selling manual on what to do if/when Roe v. Wade is overturned. The New Handbook for a Post-Roe America is a comprehensive and user-friendly manual for understanding and preparing for the looming changes to reproductive rights law, and getting the health care you need. Activist and writer Robin Marty guides readers through various worst-case scenarios of a post-Roe America, and offers ways to fight back, including: how to acquire financial support, how to use existing networks and create new ones, and how to, when required, work outside existing legal systems. She details how to plan for your own emergencies, how to start organizing now, what to know about self-managed abortion care with pills and/or herbs, and how to avoid surveillance. The only guidebook of its kind, The New Handbook for a Post-Roe America includes new chapters that cover the needs and tools available for pregnant people across the country. This second edition features extensively updated information on abortion legality and access in the United States, and approximately one hundred pages of new content, covering such topics as independent alternatives to Planned Parenthood, "auntie networks," taxpayer-funded abortions, and using social media wisely in the age of surveillance.

Download or read book The Well Fed Writer Third Edition written by Peter Bowerman and published by . This book was released on 2021-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Third edition of a detailed how-to guide to starting and growing your own lucrative "commercial" writing practice-writing for corporations and creative agencies, and for hourly rates of $50-125+.

Download or read book This Book Will Teach You How to Write Better written by and published by . This book was released on 2013-08-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get what you want. Learn how to increase your conversion rates. Learn how to make it easier to write anything (using formulas and mind-hacks). The information inside has turned keystrokes from my fingers, into millions of dollars in sales. Some of the concepts inside have been able to turn a poor man, into a rich man, by simply re-arranging some words on a page.