Download or read book The Behavioral Significance of Color written by Edward H. Burtt, Jr. and published by Routledge. This book was released on 2018-02-19 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to publication the study of animal coloration was plagued by fanciful speculations, post hoc explanations and untestable hypotheses. This title, originally published in 1979, draws together widely scattered research into the coloration of animals; formulates predictive hypotheses to account for color; documents the accuracy of many of these hypotheses; and suggests directions for future research. The book grew out of a symposium, The Behavioral Significance of Color at the 1977 meeting of the Animal Behavior Society, and presents evidence concerning patterns of coloration and their influence on animal behaviour and interaction Physical principles of radiation are discussed in Chapter 1, followed, in subsequent chapters, by an examination of the physiological functions of animal coloration (e.g. thermoregulation, hydroregulation, abrasion-resistance, extraretinal photoreception). Treatment of coloration that affects the animal’s visibility to other animals opens with a masterful overview of theories of color vision and its occurrence throughout the animal kingdom. Chapter 6 explores the role of color vision and fruit color in the selection of food by wild primates with comments on the coevolution of fruiting trees and their primate customers. Dr Jack P. Hailman addresses the elusive concept of conspicuousness. He summarizes a strategy for calculating conspicuous coloration based on measurements in natural habitats. Experiments, naturalistic observations and anecdotes of optical communication are exceedingly numerous. Chapters 8 and 9 review these data and suggest general principles of inter- and intraspecific optical communication. Each chapter is enhanced by the critical evaluations of Drs. C. Richard Tracy and W. J. Hamilton III. In closing, the editor discusses coloration as it affects an animal’s own vision (e.g., black eyelines to reduce glare). Most significantly the book emphasizes the need for a balanced, scientifically rigorous approach to the question of evolution of animal coloration. It is an important source for anyone contemplating or currently involved in research in this field of investigation.

Download or read book The Behavioral Significance of Color written by Edward H. Burtt, Jr. and published by Routledge. This book was released on 2018-02-19 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prior to publication the study of animal coloration was plagued by fanciful speculations, post hoc explanations and untestable hypotheses. This title, originally published in 1979, draws together widely scattered research into the coloration of animals; formulates predictive hypotheses to account for color; documents the accuracy of many of these hypotheses; and suggests directions for future research. The book grew out of a symposium, The Behavioral Significance of Color at the 1977 meeting of the Animal Behavior Society, and presents evidence concerning patterns of coloration and their influence on animal behaviour and interaction Physical principles of radiation are discussed in Chapter 1, followed, in subsequent chapters, by an examination of the physiological functions of animal coloration (e.g. thermoregulation, hydroregulation, abrasion-resistance, extraretinal photoreception). Treatment of coloration that affects the animal’s visibility to other animals opens with a masterful overview of theories of color vision and its occurrence throughout the animal kingdom. Chapter 6 explores the role of color vision and fruit color in the selection of food by wild primates with comments on the coevolution of fruiting trees and their primate customers. Dr Jack P. Hailman addresses the elusive concept of conspicuousness. He summarizes a strategy for calculating conspicuous coloration based on measurements in natural habitats. Experiments, naturalistic observations and anecdotes of optical communication are exceedingly numerous. Chapters 8 and 9 review these data and suggest general principles of inter- and intraspecific optical communication. Each chapter is enhanced by the critical evaluations of Drs. C. Richard Tracy and W. J. Hamilton III. In closing, the editor discusses coloration as it affects an animal’s own vision (e.g., black eyelines to reduce glare). Most significantly the book emphasizes the need for a balanced, scientifically rigorous approach to the question of evolution of animal coloration. It is an important source for anyone contemplating or currently involved in research in this field of investigation.

Download or read book Eye Color written by Morgan Worthy and published by iUniverse. This book was released on 1999 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Morgan Worthy, a research psychologist, presents a comprehensive picture of how eye color is related to the behavior of humans and animals. In humans, he used archival records of athletic performance to show the theoretical pattern which has light-eyed athletes performing at their best on self-paced tasks and dark-eyed athletes, on average, performing at their best on reactive tasks. This same general pattern is shown to hold true in animal behaviors such as hunting tactics of predators and escape tactics of prey. Whereas dark-eyed predators tend to rely on immediate, quick, reactions to catch prey, light-eyed predators tend to rely more on their ability to lie-in-wait or stalk prey. Various other behaviors such as perception and social interaction are discussed in the same theoretical framework.

Download or read book Psychology of Color written by IntroBooks Team and published by IntroBooks. This book was released on 2019-12-04 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of color psychology as a subject is considered to be one of the newest branches in psychology. Color Psychology is defined as the science or the study of the effects that colors tend to have over the moods, behaviors or feelings of the people. Color psychology is used in various fields because of the effects that colors tend to have over different determinants of human behavior. Color Psychology is considered to be a part of modern psychology. Colors help in determining the various unclear perceptions. There is no direct relation between the perception and color however they greatly complement each other. Colors help in improvising the effectiveness of the placebos. Color Psychology is widely used in the field of marketing and branding. The big companies and business consider color as an important part of their marketing strategy due to the fact that the colors of their products, goods, and services highly affect the perceptions and emotions of their customers which as a result determines the purchase rates of the products, goods or services. Colors have been used for treating the illnesses of the people which is known as Chromotherapy. Colors also affect the performing ability of an individual. A relation exists between the color and the time. Hence, it can be said that the color psychology is used in diverse fields and constitutes an important part of our lives.

Download or read book Color Psychology and Color Therapy written by Faber Birren and published by . This book was released on 2024-03-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology and Color Therapy: A Factual Study of the Influence of Color on Human Life (1950) is a book of color theory by renowned color expert Faber Birren. The work explores the impact of color on human behavior and emotions. Born in 1900 in Chicago, Illinois, Birren began studying color and art as a teen at the Art Institute of Chicago. While he originally intended to follow in his father's footsteps as a landscape painter, he determined that he didn't have the requisite talent. He attended the University of Chicago as an education major instead, but found that his interest was still in the world of color. Since no formal program in color theory existed at the time, he left school to pursue a course of self-managed study, spending hours at the Chicago Public Library. At age 24, Birren began a prolific writing career, publishing dozens of books and articles on color theory over the course of his life. Soon, he began consulting for businesses, claiming he could boost sales with the careful use of color. One of Birren's early successes was a Chicago wholesale meat company. He suggested that the white walls of the meat coolers made the meat appear an unappetizing gray color. He proposed that the meat company paint the coolers in a blue-green color instead, to make the meat's red hue pop. Sales increased, and Birren had proven that paying attention to color theory could reap dividends. Birren brought this expertise to many well-known corporations throughout the middle of the 20th century. He consulted with major manufacturers like Monsanto, General Electric, and DuPont, among others. His goals went beyond sales, aiming to improve employee mood and attentiveness as well. He even consulted with Disney on the color choices in the films Bambi, Fantasia, and Pinocchio. Color Psychology and Color Therapy is written in four parts. In part one, Birren discusses color symbolism in varied mystic, occultist, and religious traditions. He also shares the views on color expressed by various ancient philosophers. In part two, Birren takes a scientific approach to color. He explores the electromagnetic spectrum and the effects of certain wavelengths of light and color on plants, animals, and the human body. In part three, Birren turns his attention to the psychological impacts of color on human behavior and emotions. Unsurprisingly, the impact of color on mood and behavior is far more complex than "red makes us happy" and "gray makes us sad." It is a complex blend of context, personal associations, and subjective impressions, which Birren explores in depth. Finally, part four focuses on the visual aspects of color, like the function of the eye and how it perceives different colors. Through a deliberate use of color, Birren argues that we can reduce eye strain and fatigue, and improve efficiency and safety. He also explores visual difficulties, like color blindness and night blindness, their causes, and their effects. Birren's contributions to the field of color theory are still seen today. Colorful safety margins painted around factory equipment and purple-topped pool tables (instead of the traditional green) are both among his many legacies.

Download or read book Handbook of Color Psychology written by Andrew J. Elliot and published by Cambridge University Press. This book was released on 2015-12-17 with total page 1737 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and on everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Handbook provides comprehensive coverage of emerging theory and research. Top scholars in the field provide rigorous overviews of work on color categorization, color symbolism and association, color preference, reciprocal relations between color perception and psychological functioning, and variations and deficiencies in color perception. The Handbook of Color Psychology seeks to facilitate cross-fertilization among researchers, both within and across disciplines and areas of research, and is an essential resource for anyone interested in color psychology in both theoretical and applied areas of study.

Download or read book The Little Book of Colour written by Karen Haller and published by Penguin UK. This book was released on 2019-08-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SUNDAY TIMES DESIGN BOOK OF THE YEAR _________________________________________ The definitive guide for harnessing the power of colour to improve your happiness, wellbeing and confidence Wouldn't you like to boost your confidence simply by slipping on 'that' yellow jumper? Or when you get home after a stressful day, be instantly soothed by the restful green of your walls? The colours all around us hold an emotional energy. Applied Colour Psychology specialist, Karen Haller, explains the inherent power of colour; for example, looking closely at the colours we love or those we dislike can bring up deeply buried memories and with them powerful feelings. A revolutionary guide to boosting your wellbeing, The Little Book of Colour puts you firmly in the driver's seat and on the road to changing the colours in your world to revamp your mood and motivation. Illuminating the science, psychology and emotional significance of colour, with key assessments for finding your own true colour compatibility, this book will help you to rediscover meaning in everything you do through the joy of colour. Get ready to join the colour revolution, and change your life for the better.

Download or read book Color Psychology Profit From The Psychology of Color Discover the Meaning and Effects of Color written by Richard G. Lewis and published by Psychoprofits. This book was released on 2020-09-08 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color Psychology: Profit From The Psychology of Color: Discover the Meaning and Effect of ColorsThe book "Color Psychology" explains the different psychological effects that different colors have on the human mind. Color consultants believe that the colors used in the design of any object or environment (e.g. a website) can have a significant impact on the emotions and performance of people within that environment and that people respond, even at a psychological level, to colors. Based upon fundamentals in Color Psychology, with years of research by color psychologists, the characteristics of certain colors have been identified to cause an emotional response in people. This was done by studying the response from hundreds of thousands of test subjects around the world in order to isolate how certain colors make us feel. What You'll Learn: How Color Can Improve Your Bottom Line How Color Can Affect People's Emotions Which Colors Suit Your Target Market Which Are The "Magic" Colors Which Color makes Shoppers Spend More And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways. Although The Psychology of Color is a relatively new area of scientific research, ancient civilizations believed in the influence of color on humans; the ancient Chinese, Egyptians, and Indians believed in chromotherapy. The Future Use of The Psychology of Color...Case Study: With world-renowned Spanish chef, Ferran Adria, he focused on the color of the crockery. Guests sat down one side of a large table were given a pink strawberry dessert on a white plate. Down the other side of the table guests ate an identical dessert from a black plate. Those eating from the white plates rated the dessert as 10% sweeter than those who ate from the black plates. Subsequent experiments have shown that introducing a square or angular plate intensifies the difference, with roundness accentuating sweetness. "Clearly contextual perception is a big opportunity." Johannes Le Coutre, a perception physiologist with Nestle. Who is This Book For? Anyone interested in the influence of color will get something from this book. However, primarily I wrote this book as a guide for all Internet Business People, Marketers and Entrepreneurs because I think it's essential that we all understand the psychological influence of color.Changing the colors on your sales page or website won't suddenly bring in millions of dollars but there is no doubt that a change of color may well result in a change of mood in the viewer; it's how you use that power that can determine your profitability. The challenge for you as an Internet Business Person, Marketers or Entrepreneur is to understand the theories of color and to use them in a profitable but professional and ethical way.People Who Read This Book: "I was blown away by the information. Great book." Jonathan Smith, WealthCrave.com "I can heartily recommend this Book. The book describes the emotional reactions that people may be expected to evince, based on considerable research by psychologists." David J. Linden, BizWebTX.com "It's fascinating to see the way that certain institutions use these colors in order to influence people." George Cuthbert, TheCopywritingRevolution.com "Know exactly what color combinations you will need to use on your site." Jeff Gibson, Mr. Affiliate. "Good read, I recommend it." Kaan Bimplis (Neurophysicist & Licensed NLP Trainer) NLPIstanbul.com NB: "Color Psychology" - color theory, color and design, and psychology of color and design.

Download or read book Colour Psychology Nowadays How Color Can Affect People s Emotions written by Allena Mauss and published by . This book was released on 2021-03-08 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: We perceive color everywhere and in everything that we encounter in daily life. Color science has progressed to the point where a great deal is known about the mechanics, evolution, and development of color vision, but less is known about the relation between color vision and psychology. However, color psychology is now a burgeoning, exciting area and this Colour Psychology Nowadays Book provides comprehensive coverage of emerging theory and research. What You'll Learn in this Colour Psychology Nowadays Book: - How Color Can Improve Your Bottom Line - How Color Can Affect People's Emotions - Which Colors Suit Your Target Market - Which Are The "Magic" Colors - Which Color makes Shoppers Spend More - And Much, Much More... The effect that color has on human emotions can be profound. Researchers have studied the biological perception of color, the relationships between color and emotion, and how different colors can be used to affect mood and behavior in predictable ways.

Download or read book Statistical Concepts for the Behavioral Sciences written by Harold O. Kiess and published by Cambridge University Press. This book was released on 2019-12-19 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reissue of fourth edition published by Allyn & Bacon.

Download or read book Fish behaviour and welfare written by Pablo Almazan Rueda and published by Frontiers Media SA. This book was released on 2024-09-19 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fish welfare is currently one of the most important concerns in aquaculture, and knowledge on how to improve fish welfare should be practical and implementable for all aquaculture farms. The objective of this Research Topic is to extend the current knowledge on fish welfare and to identify more comprehensive and practical indicators of the existing standard for fish welfare that are easily, more comprehensive and practical indicators in order to make it easy to implement on fish farms. A secondary objective is to identify which welfare issues are most relevant. It is important to mention that good fish welfare cannot simply be extrapolated from terrestrial animals. It has to take into consideration that different species of fish must also be taken into consideration. Whether these are species of commercial interest or not, they have different behaviour and respond differently to stress, and consequently, require a species-specific approach to improving their welfare. Intensive fish production systems have important negative consequences for the animals including impaired health and erratic behaviour. For many industries, their main goal is to achieve higher production whilst majority of the time, welfare is not take it into consideration. Better conditions for intensively produced farm animals, including fish, should result in improved efficiency and performance and higher quality product for consumers. We welcome papers demonstrating such effects. This research topic is related to the welfare of farmed fish. Fish welfare is related to how we treat our fish: the type of feed, how often we feed them, the stocking density that it is used, the environment where they are growing, how we grow them, from fertilized egg to fish ready to sell for public consumption. This Research Topic should address fish welfare during the whole growth period, and may also include papers on the attitudes and perceptions of stakeholders, including fish farmers and public about fish welfare.

Download or read book Study Guide to Accompany Integrative Statistics for the Social and Behavioral Sciences written by Renee R. Ha and published by SAGE. This book was released on 2011-06-28 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study guide to accompany Renee Ha and James Ha's Integrative Statistics for the Social and Behavioral Sciences offers additional review and practice to helpstudents succeed intheir statistics class. Each chapter corresponds to the appropriate chapter in Integrative Statistics for the Social and Behavioral Sciences and contains the following: · Notes to the student+ Multiple choice and short-answer questions+ ExercisesAnswers to all questions are also included.Studentswill also find useful study resources on the open-access Student Study Site at http:/www.sagepub.com/ha, including flashcards and the datasets referenced in the book.This study guideisalso available in a bundle with Integrative Statistics for the Social and Behavioral Sciencesfor just $5.00 more than the price of the stand-alone text. Bundle ISBN: 9781452205304.

Download or read book MATLAB for Behavioral Scientists written by David A. Rosenbaum and published by Routledge. This book was released on 2014-07-17 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for those with no prior programming experience and minimal quantitative training, this accessible text walks behavioral science students and researchers through the process of programming using MATLAB. The book explores examples, terms, and programming needs relevant to those in the behavioral sciences and helps readers perform virtually any computational function in solving their research problems. Principles are illustrated with usable code. Each chapter opens with a list of objectives followed by new commands required to accomplish those goals. These objectives also serve as a reference to help readers easily relocate a section of interest. Sample code and output and chapter problems demonstrate how to write a program and explore a model so readers can see the results obtained using different equations and values. A web site provides solutions to selected problems and the book’s program code output and examples so readers can manipulate them as needed. The outputs on the website have color, motion, and sound. Highlights of the new edition include: •Updated to reflect changes in the most recent version of MATLAB, including special tricks and new functions. •More information on debugging and common errors and more basic problems in the rudiments of MATLAB to help novice users get up and running more quickly. •A new chapter on Psychtoolbox, a suite of programs specifically geared to behavioral science research. •A new chapter on Graphical User Interfaces (GUIs) for user-friendly communication. •Increased emphasis on pre-allocation of memory, recursion, handles, and matrix algebra operators. The book opens with an overview of what is to come and tips on how to write clear programs followed by pointers for interacting with MATLAB, including its commands and how to read error messages. The matrices chapter reviews how to store and access data. Chapter 4 examines how to carry out calculations followed by a review of how to perform various actions depending on the conditions. The chapter on input and output demonstrates how to design programs to create dialogs with users (e.g., participants in studies) and read and write data to and from external files. Chapter 7 reviews the data types available in MATLAB. Readers learn how to write a program as a stand-alone module in Chapter 8. In Chapters 9 and 10 readers learn how to create line and bar graphs or reshape images. Readers learn how to create animations and sounds in Chapter 11. The book concludes with tips on how to use MATLAB with applications such as GUIs and Psychtoolbox. Intended as a primary text for Matlab courses for advanced undergraduate and/or graduate students in experimental and cognitive psychology and/or neuroscience as well as a supplementary text for labs in data (statistical) analysis, research methods, and computational modeling (programming), the book also appeals to individual researchers in these disciplines who wish to get up and running in MATLAB.

Download or read book Neurobiological Perspectives in Behavioral Addiction written by Jung-Seok Choi and published by Frontiers Media SA. This book was released on 2019-07-25 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some classes of behaviors, including gambling, Internet gaming, and sexual behaviors, may lead to compulsive engagement for a minority of individuals. In extreme cases where individuals may feel unable to control these behaviors without external influence, these behaviors may be considered non-substance or behavioral addictions. Many such behaviors may occur predominantly online, such as gaming, social media, shopping, and pornography, and may be driven by constant accessibility via smartphone and other mobile device technologies. This Research Topic presents diverse papers on neurobiological evidence of behavioral addictions, encompassing gambling disorder, Internet-based disorders, including Internet gaming disorder and smartphone addiction, and compulsive sexual behaviors.

Download or read book The Science of Color written by Sergio Rijo and published by SERGIO RIJO. This book was released on 2023-05-03 with total page 91 pages. Available in PDF, EPUB and Kindle. Book excerpt: Color is an integral part of our daily lives, from the clothes we wear to the products we buy, the places we visit, and the emotions we feel. In "The Science of Color: Understanding the Psychology of Color," you will dive deep into the world of color, discovering its history, cultural significance, and scientific principles. This book is a comprehensive guide to the science and psychology of color, covering topics such as color perception, color theory, color symbolism, and the impact of color on our emotions, behaviors, and perceptions. You will learn how color can be used to create mood and atmosphere, communicate messages, and influence consumer behavior in various fields, from art and design to marketing and branding. Through vivid examples and real-life case studies, "The Science of Color" provides a practical and insightful guide to understanding color and its applications. You will discover the ways in which color can be used to enhance creativity, improve productivity, and promote well-being in various contexts, from the workplace to the home. Whether you are an artist, designer, marketer, or simply someone who loves color, "The Science of Color" is a must-read book that will inspire and enrich your understanding of the power and beauty of color.

Download or read book Behavioral Anti predator Strategies in Newly metamorphosed American Toads bufo Americanus in Response to Predation Risk by Eastern Garter Snakes thamnophis Sirtalis written by Joel Thomas Heinen and published by . This book was released on 1992 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Surrounded by Idiots written by Thomas Erikson and published by St. Martin's Essentials. This book was released on 2019-07-30 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ever think you’re the only one making any sense? Or tried to reason with your partner with disastrous results? Do long, rambling answers drive you crazy? Or does your colleague’s abrasive manner rub you the wrong way? You are not alone. After a disastrous meeting with a highly successful entrepreneur, who was genuinely convinced he was ‘surrounded by idiots’, communication expert and bestselling author, Thomas Erikson dedicated himself to understanding how people function and why we often struggle to connect with certain types of people. Surrounded by Idiots is an international phenomenon, selling over 1.5 million copies worldwide. It offers a simple, yet ground-breaking method for assessing the personalities of people we communicate with – in and out of the office – based on four personality types (Red, Blue, Green and Yellow), and provides insights into how we can adjust the way we speak and share information. Erikson will help you understand yourself better, hone communication and social skills, handle conflict with confidence, improve dynamics with your boss and team, and get the best out of the people you deal with and manage. He also shares simple tricks on body language, improving written communication, advice on when to back away or when to push on, and when to speak up or shut up. Packed with ‘aha!’ and ‘oh no!’ moments, Surrounded by Idiots will help you understand and communicate with those around you, even people you currently think are beyond all comprehension. And with a bit of luck you can also be confident that the idiot out there isn’t you!