Download or read book The Beginning of Marketing Thought in the United States with Reminiscences of Some of the Pioneer Marketing Scholars written by Paul Dulaney Converse and published by . This book was released on 1959 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: While people have thought about the process of marketing ever since barter began among primitive people, the term "marketing thought" is used here to denote the written thought about marketing as a separate part or concept of business or the economic system. -- Preface.
Download or read book The Beginning of Marketing Thought in the United States and Fifty Years of Marketing in Retrospect written by Paul Dulaney Converse and published by . This book was released on 1978 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Download or read book The History of Marketing Thought written by Mark Tadajewski and published by . This book was released on 2008 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Summary: "This new major work by Sage performs the vital task of collecting together those articles that have examined the history of marketing thought. It includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date. Part I provides an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought until present day. Part II introduces historical figures that have played an important role in developing marketing thought. Part III places the development of marketing thought in its historical context by connecting the changing industrial climate of the late nineteenth century, with the emerging conceptual foundations of marketing thought. This major work, compiled by well-reputed researchers in the field, will ensure that material published in difficult to obtain sources is kept in circulation as well as providing academics and students with a resource that will endow them with an in-depth understanding of the development of their discipline."--pUBLISHER DESCRIPTION.
Download or read book Marketing Thought in the United States in the Late Nineteenth Century written by Frank Gordon Coolsen and published by . This book was released on 1960 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Survey of University Business and Economic Research Reports written by Stella Traweek and published by . This book was released on 1961 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book SATISFACTION GUARANTEED REV PB written by Strasser S and published by Smithsonian. This book was released on 2004-10-17 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.
Download or read book Explorations in the History of Marketing written by Jagdish N. Sheth and published by Elsevier. This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Development of Marketing Thought written by Robert Bartels Ph.D and published by . This book was released on 1962 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of Marketing Thought written by Robert Bartels and published by Publishing Horizons, Incorporated. This book was released on 1988 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Development of Marketing Management written by Kazuo Usui and published by Taylor & Francis. This book was released on 2024-11-01 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century, becoming dominant after the Second World War. In order to recognize why and how this kind of thought developed in the USA, it is necessary to explore the historical contexts in which the marketing management thought was produced and developed at this time, as well as the contents of the thought. This work argues that while doubts about the US origin of marketing are acceptable, marketing management thought, which especially appeals to mass producers such as the USA, developed according to their particular needs. This book looks at the relationship between theories of marketing and the historical context in which they were developed, rescuing them from later generalizations that failed to take into account contemporary social and economic factors.
Download or read book The Quarterly Journal of Economics written by Charles Franklin Dunbar and published by . This book was released on 1959 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vols. 1-22 include the section "Recent publications upon economics".
Download or read book Publications of the Faculty and Staff written by University of Texas at Austin and published by . This book was released on 1974 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Publications written by University of Texas at Austin. Bureau of Business Research and published by . This book was released on 1973 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Studies in Marketing written by University of Texas at Austin. Bureau of Business Research and published by . This book was released on 1953 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing History written by Terence R. Nevett and published by . This book was released on 1989 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index of Publications of Bureaus of Business and Economic Research written by Associated University Bureaus of Business and Economic Research and published by . This book was released on 1959 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
