Download or read book The BCAP and CAP Code Pack written by Broadcast Committee of Advertising Practice and published by . This book was released on 2010-08-16 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pack containing: "The CAP code: the UK code of non-broadcast advertising, sales promotion and direct marketing" (12th edition, ISBN 9780117064102) and "The BCAP code: the UK code of broadcast advertising" (1st edition, ISBN 97801170564119), which are also available seperately
Download or read book The Stationery Office Annual Catalogue written by Stationery Office (Great Britain) and published by . This book was released on 2010 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essential Law for Marketers written by Ardi Kolah and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Law for Marketers doesn't assume any prior knowledge and has been designed to make UK and EU laws and regulations accessible for marketers at all levels. Jargon-free and easy to follow, it's widely acknowledged by professional bodies and legal experts as a masterful digest of all the main legal principles that need to be understood by sales and marketing professionals working in Europe. Written by one of the world's leading experts of sales and marketing law, this updated second edition of Essential Law for Marketers helps steer the reader through the legal minefield and provides unique strategies for using the law as a sales and marketing weapon in order to achieve competitive advantage. It covers making agreements; making statements in sales and marketing; legal barriers to market entry; legal requirement for sales and marketing activities; direct marketing and direct selling; EU Privacy and Electronic Communications Regulations; sales and price promotions; prize promotions and incentives and sponsorship and hospitality.
Download or read book Building Integrated Photovoltaic Designs for Commercial and Institutional Structures A Sourcebook for Architects written by and published by DIANE Publishing. This book was released on with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Letting children be children written by Independent Review of the Commercialisation and Sexualisation of Childhood and published by The Stationery Office. This book was released on 2011-06-06 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: This review by Reg Bailey, Chief Executive of Mothers' Union expresses the concerns at the commercialisation and sexualisation of childhood. We are all living in an increasingly sexual and sexualised culture and many parents feel that his culture is often inappropriate for their children. This leaves many feeling that children are being encouraged to grow up too quickly and that we don't allow them to be children. This is compounded in some new media where there is limited regulation. The review makes 14 recommendations covering 4 themes. The aims of these being: i) that sexualised images used in public places and on television, the internet, music videos and other places are more in line with what parents find acceptable, and that public space becomes more family-friendly; ii) that retailers do not sell or market inappropriate products or services for children; iii) that regulations protecting children from excessive commercial pressures are comprehensive and effective; and iv) that parents find it easier to voice their concerns, are listened to more readily when they so and have their concerns visibly acted on by businesses and regulators. Ultimately of course these recommendations need to be implemented by broadcasters, advertisers, retailers, other businesses and regulators within a reasonable timescale
Download or read book Guide to EU Pharmaceutical Regulatory Law written by Sally Shorthose and published by Kluwer Law International B.V.. This book was released on 2017-02-17 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the European Union (EU) and its Member States, as elsewhere, the marketing of pharmaceuticals has become subject to an increasingly complex web of legislation and regulation, resulting from the intense scrutiny necessary to ensure such essential products are not only efficacious but safe. This useful volume lays out this system with extraordinary clarity and logic. Adopting a Europe-wide perspective on the law governing pharmaceuticals, expert authors from the law firm Bird & Bird LLP map the life cycle of a medicinal product or medical device from development to clinical trials to product launch and ongoing pharmacovigilance, offering comprehensive and unambiguous guidance at every stage. A brief overview of how the proposed exit from the EU by the UK will affect the regulatory regime is also included. Following an introductory overview focusing on the regulatory framework for pharmaceuticals in Europe – from its underlying rationales to the relevant committees and agencies – each of fifteen incisive chapters examines a particular process or subject. Among the many topics and issues covered are the following: - obtaining a marketing authorisation; - stages and standards for creating a product dossier; - clinical trials; - how and when an abridged procedure can be used; - criteria for conditional marketing authorisations; - generic products and ‘essential similarity’; - paediatric use and the requisite additional trials; - biologicals and ‘biosimilars’; - homeopathic and herbal medicines; - reporting procedures; - pharmacovigilance; - parallel trade; - relevant competition law and intellectual property rights; and - advertising. In addition, national variation charts in many of the chapters illustrate eight major jurisdictions (Belgium, France, Germany, Italy, The Netherlands, Spain, Sweden, and the UK). Sample forms and URLs for the most important Directives are included. Pharmaceutical lawyers and regulatory advisers, both in-house and in private practice, will welcome this unique book. It offers immeasurable value for all who need to understand the process of bringing a medicinal product or medical device to market and the continuing rights and obligations.
Download or read book Influencer Marketing written by Sevil Yesiloglu and published by Routledge. This book was released on 2020-11-29 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the first textbooks to explore the phenomenon of Influencer Marketing and how it fits within marketing communications to build brands and their communities. Influencers – those who can impact a brand’s marketing and advertising strategies as well as build brand communities – are making extensive use of the new digital and traditional communications platforms. Influencers offer brands the ability to deliver the “right” communication and marketing messages to a specific target audience. Across four core sections, this book brings together the key theory and practical implications of this new marketing tool: how it works as part of communications campaigns, including how to select the right influencers and measure their success, the dark side of influencer marketing, and the legal and ethical framework. With contributions from authors across the globe, each chapter is also accompanied by an in- depth case study – from the Kardashians to Joe Wicks – that demonstrates how the theory translates to practice. Influencer Marketing is important reading for advanced, postgraduate and executive education students of Marketing, Digital Marketing, Marketing Communications, Brand Management and Public Relations. With its accessible style and practical content, it is also highly valuable for Marketing Communications, Branding and PR specialists.
Download or read book A Modern Epidemic written by Professor Louise A Baur and published by Sydney University Press. This book was released on 2012-03-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obesity and diabetes are not just problems for the individual. They pose risks to the environmental, psychological and economic stability of the entire world. The solutions, therefore, need to be equally wide-ranging and accessible to all. The authors write about the causes and consequences of obesity and diabetes, as well as prevention and treatment.
Download or read book The Army Lawyer written by and published by . This book was released on 2000 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Taggants in Explosives written by United States. Congress. Office of Technology Assessment and published by . This book was released on 1980 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Community Radio Toolkit written by and published by Radio Regen. This book was released on 2005 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Distribution Marketing of Drugs written by Eric Stupp and published by Sweet & Maxwell. This book was released on 2013 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive text on Professional Liability. It provides comprehensive coverage of the law and is an essential reference point for every practitioner. The 7th edition is bought fully up to date with the latest supplement.
Download or read book Degradation of Implant Materials written by Noam Eliaz and published by Springer Science & Business Media. This book was released on 2012-08-21 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reviews the current understanding of the mechanical, chemical and biological processes that are responsible for the degradation of a variety of implant materials. All 18 chapters will be written by internationally renowned experts to address both fundamental and practical aspects of research into the field. Different failure mechanisms such as corrosion, fatigue, and wear will be reviewed, together with experimental techniques for monitoring them, either in vitro or in vivo. Procedures for implant retrieval and analysis will be presented. A variety of biomaterials (stainless steels, titanium and its alloys, nitinol, magnesium alloys, polyethylene, biodegradable polymers, silicone gel, hydrogels, calcium phosphates) and medical devices (orthopedic and dental implants, stents, heart valves, breast implants) will be analyzed in detail. The book will serve as a broad reference source for graduate students and researchers studying biomedicine, corrosion, surface science, and electrochemistry.
Download or read book Lighting Design Basics written by Mark Karlen and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lighting is a basic, yet difficult-to-master, element of interior design, and Lighting Design Basics provides the information you need in a concise, highly visual format. Two leading designers, both with decades of experience, offer straightforward coverage of concepts and techniques, and present realistic goals you can use as guides to creating simple, typical lighting designs and when collaborating with professional designers on more complex projects. Design scenarios for more than twenty different spaces illustrate real-world case studies for illuminating residential and commercial spaces, from kitchens to doctors' offices. Each scenario includes an in-depth rationale for the proposed solution, insightful lighting distribution diagrams, floor plans, and details for lighting installation and construction. In addition, exercises allow you to develop lighting design skills in preparation for working on actual projects, as well as the NCIDQ and NCARB exams. Packed with informative illustrations, Lighting Design Basics is an invaluable resource for students, as well as interior designers and architects studying for professional licensing exams.
Download or read book Contracts in Counselling Psychotherapy written by Charlotte Sills and published by Pine Forge Press. This book was released on 2006-06-15 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the First Edition: `An excellently edited book... It touches upon the core philosophical bases of psychodynamic/psychoanalytic, cognitive and humanistic counselling, and explores the complicated and sometimes contradictory nature of contracting within these approaches... The book is written in an accessible language and often uses very powerful imagery to underline its message... I found this book to be extremely stimulating, accessible and readable. I recommend it to all people interested in counselling, and particularly to students of counselling at all levels′ - British Journal of Guidance and Counselling Contracts in Counselling and Psychotherapy, Second Edition is a practical guide to an essential area of professional knowledge and skills. Any kind of therapeutic relationship requires an agreement between practitioner and client at the outset. When contracting with clients, practitioners need to consider a whole range of factors including: " goals of counselling " theoretical orientation " brief or open-ended counselling " different personality types " ethical and legal issues. This book provides a unique guide to the nature of counselling contracts, why they are needed and how they are made. For the second edition, the book has been thoroughly updated to take account of the BACP ethical framework. Two new chapters have been added covering the legal aspects of contracting, and how to make contracts with trainees. Contracts in Counselling and Psychotherapy, Second Edition is an authoritative source of information and practical guidance for trainees and practitioners in counselling and psychotherapy. Charlotte Sills is Visiting Professor at Middlesex University, and Head of Transactional Analysis Department at Metanoia Institute, London
Download or read book Television without frontiers written by Great Britain: Parliament: House of Lords: European Union Committee and published by The Stationery Office. This book was released on 2007-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The draft Audiovisual Media Services (AMS) Directive, published in December 2005, was met with some alarm. It sought to extend the existing 'Television without Frontiers' Directive to new services which were seen to be competing for audience and revenue. In doing so it would have introduced inappropriate regulation on the new media sector. There have now been some changes to the original draft and a tightening of the definition of "television like" services. Although an improvement, the Committee is concerned that there is still not enough legal certainty. They are also worried about the need to defend the 'Country of Origin' approach to single market legislation and reject the idea that regulators should act to preserve the market dominance of existing players from new entrants. They are also unconvinced of the need for any quantitative restriction on advertising.
Download or read book Wood Energy in the ECE Region written by Francisco X. Aguilar and published by . This book was released on 2018 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication highlights the use of wood for energy and includes the most recent statistics on wood energy markets across the UNECE region. It aims to communicate the relevance of wood energy in the region and help bridge information about the forest and energy sectors. It also intends to offer some of the best-available information on the role that wood energy can play in various sectors to support environmental, energy, and socio-economic strategies toward a greener economy. It focuses on commercial wood energy uses in the UNECE including energy generated for cooking, heating and electricity generation.
