Download or read book Basic Marketing Research written by Gilbert A. Churchill and published by Houghton Mifflin. This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is BASIC MARKETING RESEARCH the best-selling marketing textbook? Because it's written to your perspective as a student. Authors Churchill and Brown know that for a marketing textbook to be effective, students have to be able to understand it. And they've achieved that time and again. This edition is packed with the features that made it a best-seller in the first place, from study tools to updated content to an easy-to-read writing style. Plus, in this volume you'll learn more about how experts gather data and how to use it yourself to turn greater profits.
Download or read book Principles of Management written by David S. Bright and published by . This book was released on 2023-05-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. Principles of Management is designed to meet the scope and sequence requirements of the introductory course on management. This is a traditional approach to management using the leading, planning, organizing, and controlling approach. Management is a broad business discipline, and the Principles of Management course covers many management areas such as human resource management and strategic management, as well as behavioral areas such as motivation. No one individual can be an expert in all areas of management, so an additional benefit of this text is that specialists in a variety of areas have authored individual chapters.
Download or read book Research Methods written by William M. K. Trochim and published by Atomic Dog Publishing. This book was released on 2005 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an expert in the research methods field, Research Methods: The Concise Knowledge Base was written specifically for undergraduates. Trochim streamlined and clarified explanations of fundamental, yet difficult, concepts in his familiar, engaging style. With this text, students will learn about the relationship between theory and practice, which will help them become better researchers and better consumers of research. From an expert in the research methods field, Research Methods: The Concise Knowledge Base was written specifically for undergraduates. Trochim streamlined and clarified explanations of fundamental, yet difficult, concepts in his familiar, engaging style. With this text, students will learn about the relationship between theory and practice, which will help them become better researchers and better consumers of research.
Download or read book Adventures in Social Research written by Earl R. Babbie and published by Pine Forge Press. This book was released on 2011 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click on the Supplements tab above for further details on the different versions of SPSS programs.
Download or read book Public Speaking written by Stephanie J. Coopman and published by Wadsworth Publishing. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: PUBLIC SPEAKING: THE EVOLVING ART, 2ND EDITION/ENHANCED is a fully integrated book and technology program that matches the expectations of today's students while preserving the well-respected traditions of public speaking instruction. The text comes automatically packaged with a printed access code to a variety of online tools: CourseMate (which houses the interactive activities); Speech Builder Express, Speech Studio 2.0, and access to the eBook. Each chapter's material, both in the book and online, takes you through a sequence that starts with reading the text, moves to watching unique integrated videos, segues to companion interactive activities that ask you to apply chapter concepts in hypothetical scenarios, and then to advance work on your own speech project. A unique, practical pedagogical system in the text -- "Read it, Watch it, Use it, Review it" -- gives structure to each chapter, and directs you to the easy-to-access online material. "Apply It" Boxes give you an opportunity to use your newly-gained public speaking skills in situations outside of the classroom.
Download or read book The College Writer written by Randall VanderMey and published by . This book was released on 2006-01-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: [This text] provide[s] coverage of the writing process for today's visually oriented students. The text also included a wealth of rhetorical strategies that instructors and students found accessible and helpful. [It] reinforces these strengths with enhanced coverage of many important topics such as analyzing the rhetorical situation, evaluating sources, avoiding plagiarism, and developing visual literacy.-Pref.
Download or read book Biology written by Cecie Starr and published by Brooks/Cole Publishing Company. This book was released on 2008-10-03 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Labeling exercises, self-quizzes, review questions, and critical thinking exercises help students with retention and better test results.
Download or read book Contemporary Financial Management written by R. Charles Moyer and published by South Western Educational Publishing. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The eighth edition of this successful text provides a comprehensive and contemporary introduction to financial management, focusing on shareholder wealth maximization and cash flow management, the international aspects of financial management, the ethical behavior of managers, and the increased impact of the Internet in business practice. In addition, content has been added or enhanced to reflect the changing focus on finance areas including topics such as discounted payback period, dividend practices of foreign firms, risk management, and real options.
Download or read book Theories of Personality written by Duane P. Schultz and published by Wadsworth Publishing Company. This book was released on 2001 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revision of the Schultz's popular text surveys the field, presenting theory-by-theory coverage of the major theorists who represent the psychoanalytic, neopsychoanalytic, life-span, trait, humanistic, cognitive, behavioral, and social-learning approaches, as well as clinical and experimental work. Where warranted, the authors show how the development of certain theories was influenced by events in a theorist's personal and professional life. This thoroughly revised Seventh Edition now incorporates more examples, tables, and figures to help bring the material to life for students. The new content in this edition reflects the dynamism in the field. The text explores how race, gender, and culture issues figure in the study of personality and in personality assessment. In addition, a final integrative chapter looks at the study of personality theories and suggests conclusions that can be drawn from the many theorists' work.
Download or read book Research Methods for Criminal Justice and Criminology written by Michael G. Maxfield and published by Cengage Learning. This book was released on 2007-03-01 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even more student-friendly and featuring new examples, topics, and references throughout, the Fifth Edition of Michael G. Maxfield and Earl Babbie's RESEARCH METHODS FOR CRIMINAL JUSTICE AND CRIMINOLOGY effectively engages your students in applying the specific research methods used in criminal justice. Combining the accessibility and conversational tone of Babbie's bestseller, THE PRACTICE OF SOCIAL RESEARCH, with Maxfield's expertise in criminology and criminal justice, the new edition of this market-leader includes enhanced coverage of ethics, causation, validity, and research design, as well as new and expanded examples, especially in the discussion of field research. A new running case study on racial profiling that progresses and builds from chapter to chapter-further demonstrates the important role of research methods in our evolving understanding of crime and society.
Download or read book Introduction to Social Work and Social Welfare written by Charles Zastrow and published by . This book was released on 2004 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business Ethics written by O. C. Ferrell and published by . This book was released on 1990-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Seeing Sociology Lms Integrated for Mindtap Sociology 1 term Access written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sociology written by Robert J. Brym and published by . This book was released on 2018-01-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: A compelling design, research focus, and an engaging narrative defines Sociology: Compass for a New Social World. The renowned author team shows students how thinking sociologically can help them draw connections between themselves and the social world. Sociological concepts are clearly connected to students' interests and experiences by taking universal and popular elements of contemporary culture and rendering them sociologically relevant. This text devotes more space than others do to drawing connections between objectivity and subjectivity in research, presenting a more realistic, and therefore more exciting, account of how sociologists practise their craft. Tables and graphs are not simply referred to, they are analyzed. Some theories are rejected, while others are endorsed. The author team brings depth to issues of diversity and globalization using personal and research experiences.
Download or read book Accounting Information Systems written by Chengyee Janie Chang and published by McGraw-Hill Education. This book was released on 2013-09-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Accounting Information Systems 1e covers the four roles for accountants with respect to information technology: 1. Users of technology and information systems, 2. Managers of users of technology, 3. Designers of information systems, and 4. Evaluators of information systems. Accountants must understand the organisation and how organisational processes generate information important to management. Richardson's focus is on the accountant's role as business analyst in solving business problems by database modeling, database design, and business process modeling. Unlike other texts that provide a broad survey of AIS related topics, this text concentrates on developing practical, real-world business analysis skills.
Download or read book Solving the Equation written by and published by . This book was released on 2015 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the underrepresentation of women in engineering and computing and provides practical ideas for educators and employers seeking to foster gender diversity. From new ways of conceptualizing the fields for beginning students to good management practices, the report recommends large and small actions that can add up to real change.
Download or read book Social Welfare in Canada 4th Edition written by Steven Hick and published by . This book was released on 2021-04-15 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ?social safety net? created in Canada after World War II faced serious challenges from the early 1980s onwards. Neoliberal economic policies pursued by successive federal and provincial governments left many groups of people ? especially those in precarious work, women, racialized minorities, older individuals and Indigenous communities ? highly vulnerable and seriously under-protected. Social justice and full equality can come about only if systemic barriers such as these are acknowledged and completely eliminated. About This Edition This edition focuses on the transformative social policies and universal programs that are needed to promote personal and social well-being and ensure full equality of opportunity for all. Social workers at home and abroad are committed to building inclusive communities, promoting participatory democracy, fighting racism, and actively addressing the problems of economic sustainability, and climate change. The social work profession provides an excellent opportunity to join with health care professionals and others to bring about the fundamental changes necessary to ensure full inclusion, equity and social justice, and a safer and prosperous future.
