Download or read book The Bar Restaurant Owner s Guide to Doubling Profits Loyal Regulars in Any Economy Your Step by Step Blueprint for Attracting New Customers Turning Them into Loyal Regulars written by Nick Fosberg and published by Lulu.com. This book was released on 2012-04-01 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gives bar restaurant owners the most profitable ways to dominate their competition by using unknown low cost marketing strategies that turns new customers into loyal regulars.
Download or read book Bar and Restaurant Success written by Nick Fosberg and published by . This book was released on 2016-08-23 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're a bar or restaurant owner, who's looking to attract new customers and turn them into loyal customers, Bar Restaurant Success is going to give you a step by step road map to follow to make that happen. Here's what 2 industry experts had to say. "This should be a book that every owner or operator owns and devours. In my 20 plus years in the hospitality industry, I have yet to read anything like this. I got value on just about every page and couldn't stop reading!" James Henderson, Former Director of Operations TGI Fridays & Former Vice President of Human Resources for Rafferty's Restaurants "From Nick's personal experience, his insight into the industry, not only provides today's operators with an informative analysis on the ever changing consumer loyalty relationship, but has also developed a proven solution in navigating and fusing the old world traditions of the hospitality industry with today's ever changing technology driven consumer. Bar Restaurant Success is a must read for any operator looking to stay ahead of the curve in securing and building customer loyalty for long term success." James Moreland, a New York based bar lifestyle, trade & industry expert Who Is The Book For? Any bar or restaurant owner who: Wants an easier, faster, less riskier way to increase sales and attract new customer without risking advertising dollars. Wants multiple ways to leverage their time and systematize their business so they can spend more time with family and friends. Wants a simple step-by-step guide to hand to their managers to help increase sales and get new customers in the door. Wants any advantage they can get over their competition. Any manager, server, or bartender who: Has a passion for marketing and promotions and wants to take their income to the next level by helping their owners build their business with proven, time tested marketing strategies. Eventually sees themselves opening up their own bar or restaurant in the near future and wants a proven formula for building and scaling the business in a way where their brand stands out from the competition. Here Are A Few Secrets That You'll Discover... The number one reason owners see zero results from social media marketing and the one simple tweak to fix it. How to ONLY advertise to people in your area who are BUYING beer, wine, liquor, and meals at other bars and restaurants on their credit cards - can you think of the ROI you'd get targeting ONLY these types of people with offers to your business. How Lena added 20 daily loyal customers to her business in just 60 days using one marketing strategy that cost very little to use. (Every bar and restaurant owner should be using this one strategy, but most are unaware of what it is) How a high end steakhouse in Houston, TX made almost $60,000 in sales and got over 2,000 brand new customers in the door with one promotion using Facebook and e-mail. The little known secret a restaurant owner in a town of 14,000 in Minnesota used to generate nearly $30,000 in sales from only using his e-mail list (If this works for small town restaurant owners, it will work for anyone). The one key element that determines if your marketing campaign is going to be a success or failure. The best offers to make to get new customers in your doors & the worst offers to make (Based on 6 years of testing different offers. This is your shortcut to eliminating trial and error). The 5 key ingredients you need in every ad to get the highest ROI on your marketing dollars - If you leave one of these out, you're marketing efforts can be a total loss. The $85 marketing campaign that can easily bring you well over $1,000 in sales if your ticket average is at least $15. "
Download or read book Running a Bar For Dummies written by Ray Foley and published by John Wiley & Sons. This book was released on 2014-05-05 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get insider details on how to operate a successful bar Running a Bar For Dummies, 2nd Edition shows established and future bar owners how to establish and maintain a successful business. Using clear, concise language, this For Dummies guide contains all the information you need to start your bar off on the right foot. From grand opening to last call, you'll discover the insider tricks that keep the business end running smoothly and the customers happily engaged. With updated information on marketing and social media, the book walks you step by step through the entire process, revealing the nitty-gritty details most new bar owners only discover after starting. The bar business continues to grow; however, securing running capital and having knowledge about the business are cited as the two biggest reasons new bars fail. Running a Bar For Dummies, 2nd Edition shines a light on these issues to help bar owners prepare properly. The book helps you find your way through the maze of licensing and permits, developing a business plan, and preparing for your grand opening, plus offers clear, no-nonsense guidance on dealing with tough customers. Every step of the way, Running a Bar For Dummies, 2nd Edition is a reference you can count on. Understand the bar business and important legal issues Stock the necessities, including equipment and inventory Promote your business using marketing and social media Manage expenses and control cash flow When run correctly, a bar can be an extremely profitable business, but the key to success is knowing exactly what you're getting into. By recognizing common problems and teach you how to adapt quickly to changing conditions, Running a Bar For Dummies, 2nd Edition provides the information you need to develop those skills, and get your bar started.
Download or read book Running a Restaurant For Dummies written by Michael Garvey and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The easy way to successfully run a profitable restaurant Millions of Americans dream of owning and running their own restaurant — because they want to be their own boss, because their cooking always draws raves, or just because they love food. Running a Restaurant For Dummies covers every aspect of getting started for aspiring restaurateurs. From setting up a business plan and finding financing, to designing a menu and dining room, you'll find all the advice you need to start and run a successful restaurant. Even if you don't know anything about cooking or running a business, you might still have a great idea for a restaurant — and this handy guide will show you how to make your dream a reality. If you already own a restaurant, but want to see it get more successful, Running a Restaurant For Dummies offers unbeatable tips and advice for bringing in hungry customers. From start to finish, you'll learn everything you need to know to succeed. New information on designing, re-designing, and equipping a restaurant with all the essentials—from the back of the house to the front of the house Determining whether to rent or buy restaurant property Updated information on setting up a bar and managing the wine list Profitable pointers on improving the bottom line The latest and greatest marketing and publicity options in a social-media world Managing and retaining key staff New and updated information on menu creation and the implementation of Federal labeling (when applicable), as well as infusing local, healthy, alternative cuisine to menu planning Running a Restaurant For Dummies gives you the scoop on the latest trends that chefs and restaurant operators can implement in their new or existing restaurants.
Download or read book Diner Devotion written by Donovan Garett and published by Donovan Garett Media Co.. This book was released on 2023-08-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small independent restaurant owner looking to grow your customer base, boost repeat business, and skyrocket customer loyalty? Look no further! "Diner Devotion" is the definitive handbook designed exclusively for restaurateurs like you, eager to implement a cutting-edge loyalty program that will help ensure predictable cash flow despite economic uncertainty. In this insightful and actionable guide, we delve deep into the world of customer loyalty, providing you with a blueprint to create and execute a comprehensive loyalty program tailored to your restaurant's unique identity and customer base. Whether you're a cozy café, a chic bistro, or a family-friendly diner, "Diner Devotion" equips you with the tools and strategies you need to connect with your patrons on a deeper level and keep them coming back for more. What You'll Discover: - Loyalty Psychology: Understand some of the psychology behind customer loyalty and how to leverage it to create lasting connections. - Designing Your Restaurant Loyalty Program: Craft a loyalty program that aligns seamlessly with your brand identity and values, ensuring an authentic experience that resonates with your customers. - Reward Structures that Resonate: Explore diverse reward options that suit various customer preferences, from discounts and freebies to exclusive events and personalized offers. - Data-Driven Strategies: Learn to harness the power of customer data to refine your loyalty program, tailoring it to your patrons' evolving needs and preferences. - Effective Communication Strategies: Master the art of engaging communication that keeps your customers excited and informed about your offerings and rewards. - Marketing Your Program: Uncover proven marketing tactics to launch your loyalty program successfully and attract new customers while retaining your current fan base. - Customer Experience Enhancement: Elevate your restaurant's overall experience, ensuring each visit leaves a positive and memorable impression. - Measuring ROI and Growth: Understand how to track the impact of your loyalty program on your business's bottom line and witness the growth it facilitates. "Diner Devotion" is more than just a book; it's your key to revitalizing your restaurant's customer relationships and propelling your business toward unmatched success. Whether you're a seasoned restaurateur or just starting out, this guide empowers you with the insights and strategies you need to create a loyalty program that not only retains customers but turns them into your restaurant's most enthusiastic advocates. Don't miss this opportunity to transform your restaurant into a beacon of culinary excellence and customer devotion. Order "Diner Devotion" today and embark on a journey to loyalty program mastery that will reshape your restaurant's future! TABLE OF CONTENTS Chapter 1. The World Changed . . . Didn’t You Get The Memo? Chapter 2. What Is A Loyalty Program, Anyway? Chapter 3. Introduction To Planning Your Loyalty Program Chapter 4. Choosing The Right Loyalty Program Chapter 5. Assessing Scalability, Flexibility, And Appeal Chapter 6. Determining Rewards And Program Mechanics Chapter 7. Utilize Digital Marketing Strategies For Promotion Chapter 8. Collaborate To Promote Your Loyalty Program Chapter 9. Adding Referral Incentives Chapter 10. Designing An Effective Points-Based Program Chapter 11. Communicating Value & Points Accumulation Chapter 12. The ‘Geeky Stuff’ - Track & Measure Performance With KPIs And Analytics Chapter 13. What Do Your Customers Really Think About Your Loyalty Program? Chapter 14. Scaling Your Loyalty Program And Expanding Its Reach Chapter 15. Final Thoughts, Freebies, And Contact Information
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book Cater Or Die written by Michael Attias and published by . This book was released on 2016-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Cater or Die was written for today's operator. We are in a new economy. Catering is no longer an option if you want to do more than just survive in the restaurant business. Catering is a high return, low cost vehicle to increase your restaurant bottom line. The incremental sales can double your profits without adding on the overhead of a second location. Each catering job ?pays? you to market your restaurant. Whether you do a lot, a little or absolutely zero catering, the new economy is making catering mandatory. Just look at all of your competitors and chains jumping on the catering bandwagon. Michael Attias took his 104 seat restaurant just outside of Nashville, Tennessee and build catering sales to over a million dollars a year. It took Michael over 10 years of trial and error, plus hundreds of thousands of dollars of investment, to create a perfect marketing system to help restaurants build a million dollar catering business. He is now the #1 authority of helping restaurant owners add or expand their catering business; sharing what really works from his personal lessons and those of his clients. Read Cater or Die, and you'll learn: ~ How to put the catering sales funnel to work bringing in a steady flow of new catering clients without breaking the bank or requiring you add another full time job to your overcrowded plate (you'll walk away with five ideas you can implement tomorrow). ~ Learn how to navigate the social media jungle and focus on those activities that will generate sales, not waste you time. ~ You'll learn what to do when the phone rings to turn price shoppers into catering clients for life. ~ You will get two ?must do's? for all catering jobs. ~ Revealed: the ?best practices? touch point to turn catering clients into family members. ~ Plus get a foolproof system to get lost catering clients back, and much, much more.
Download or read book From Concept to Cash written by Jeanelle K Douglas and published by Independently Published. This book was released on 2024-04-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do You Dream of Mouthwatering Meals and a Restaurant Empire? "From Concept to Cash" Makes it a Recipe for Success! Does the intoxicating aroma of sizzling steaks and the happy murmur of satisfied diners ignite a passion within you? Do you envision crafting a unique culinary experience and building a thriving restaurant business? Perhaps you possess a talent for cooking, a keen eye for hospitality, but the unknown of starting a restaurant holds you back. If you're ready to ditch the pre-heated expectations and become the head chef of your own destiny, "From Concept to Cash: A Comprehensive Guide on How to Start Your Own Lucrative Restaurant Business" is your essential recipe for success. Forget the limitations of working for someone else's vision. This book equips you with the knowledge and tools to turn your culinary dreams into a reality that's both delicious and profitable. Here's how "From Concept to Cash" will transform your culinary passion into a thriving restaurant: From Foodie to Foodpreneur: Master the Restaurant Business Essentials: Dive deeper than just choosing a location and whipping up delicious dishes. We'll demystify the legalities of starting a restaurant, explore various models (fine dining, casual, fast-casual), and equip you with the foundational knowledge to navigate the culinary world with confidence. Craft Your Culinary Niche: Cater to Your Ideal Diner and Stand Out From the Crowd: Discover proven strategies for identifying your target market and tailoring your concept to their specific desires. Learn how to create a unique menu that offers a memorable dining experience and leaves your customers craving more. Whether you're passionate about gourmet burgers or authentic Thai cuisine, "From Concept to Cash" helps you transform your culinary passion into a thriving business. Building Relationships, Building Success: The Art of Exceptional Customer Service: A successful restaurant thrives on more than just good food. We'll show you how to create a welcoming atmosphere and provide exceptional customer service that fosters trust and loyalty. Learn the tools to build positive relationships with your guests, keep them coming back for more, and turn them into loyal brand advocates. From Budget to Bonanza: Mastering Restaurant Finances and Ensuring Long-Term Profitability: Financial management is the backbone of any successful business, and restaurants are no exception. This book equips you with the knowledge to create a solid business plan, manage your finances effectively, and develop strategies to maximize profits. We'll guide you through everything from budgeting and bookkeeping to managing cash flow, ensuring your restaurant runs smoothly and profitably for years to come. Think you lack the experience? Don't be discouraged! "From Concept to Cash" offers valuable insights and practical guidance for all levels, from seasoned chefs to recent culinary school graduates brimming with passion. This book is your one-stop shop for turning your culinary dreams into a delicious reality. Stop letting your dream of building a successful restaurant remain just a dream. "From Concept to Cash" is your key to unlocking the potential to be your own boss and creating a culinary haven that thrives. Don't wait any longer! Click the "Buy Button" Now and Get Your Copy Today! Embrace the challenge, turn your passion into profit, and build a restaurant you'll be proud of.
Download or read book The Restaurant written by John R. Walker and published by Wiley. This book was released on 2004-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to restaurant success-fully updated and revised Yes, hard work and a dream are indispensable, but success in the restaurant business requires an arsenal of skills and a vast body of knowledge and access to information. The Restaurant: From Concept to Operation, Fourth Edition provides it all. This easy-to-read guide shows aspiring restaurateurs how to conceive, open, and run any type of restaurant, from fast-food franchise to upscale dining room. This book will equip aspiring restaurant owners to master a broad variety of start-up issues and gain the solid footing they'll need to ensure the restaurant's ongoing success. You will discover how to choose a suitable concept, find a market gap to fill, develop business and marketing plans, and secure financial backing. Also, you'll learn how to select the perfect location, obtain the necessary permits, create a tantalizing menu, design the interior, and hire and train employees. You'll also acquire the all-important skill of turning first-time customers into regular patrons. Special features of this new edition include: Increased focus on the independent restaurant Greater emphasis on restaurant business plans, including new exercises Up-to-date restaurant profiles, including franchises and independents A new chapter on restaurant operations and control A new chapter on the latest restaurant technology As part of the National Restaurant Association's Education Foundation's® Pro Mgmt. Certificate Program, this field-proven guide gives students, chefs, and entrepreneurs all of the skills and information they need to master every challenge and succeed in this highly competitive and rewarding industry.
Download or read book What I Know about Running Coffee Shops written by Colin Harmon and published by . This book was released on 2017 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Raise the Bar written by and published by . This book was released on 2013 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If there's anyone who can prevent a bar or restaurant from going belly up, it's Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants. As host and co-producer of Spike TV's Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he's offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone. Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you're running a storefront operation or a web-based company, whether you're manufacturing widgets or providing a service. Taffer's overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact"--
Download or read book The Financial Crisis Inquiry Report written by Financial Crisis Inquiry Commission and published by Cosimo, Inc.. This book was released on 2011-05-01 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Financial Crisis Inquiry Report, published by the U.S. Government and the Financial Crisis Inquiry Commission in early 2011, is the official government report on the United States financial collapse and the review of major financial institutions that bankrupted and failed, or would have without help from the government. The commission and the report were implemented after Congress passed an act in 2009 to review and prevent fraudulent activity. The report details, among other things, the periods before, during, and after the crisis, what led up to it, and analyses of subprime mortgage lending, credit expansion and banking policies, the collapse of companies like Fannie Mae and Freddie Mac, and the federal bailouts of Lehman and AIG. It also discusses the aftermath of the fallout and our current state. This report should be of interest to anyone concerned about the financial situation in the U.S. and around the world.THE FINANCIAL CRISIS INQUIRY COMMISSION is an independent, bi-partisan, government-appointed panel of 10 people that was created to "examine the causes, domestic and global, of the current financial and economic crisis in the United States." It was established as part of the Fraud Enforcement and Recovery Act of 2009. The commission consisted of private citizens with expertise in economics and finance, banking, housing, market regulation, and consumer protection. They examined and reported on "the collapse of major financial institutions that failed or would have failed if not for exceptional assistance from the government."News Dissector DANNY SCHECHTER is a journalist, blogger and filmmaker. He has been reporting on economic crises since the 1980's when he was with ABC News. His film In Debt We Trust warned of the economic meltdown in 2006. He has since written three books on the subject including Plunder: Investigating Our Economic Calamity (Cosimo Books, 2008), and The Crime Of Our Time: Why Wall Street Is Not Too Big to Jail (Disinfo Books, 2011), a companion to his latest film Plunder The Crime Of Our Time. He can be reached online at www.newsdissector.com.
Download or read book Backpacker written by and published by . This book was released on 2007-09 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Download or read book The Sticking Point Solution written by Jay Abraham and published by ReadHowYouWant.com. This book was released on 2010-06 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses can plateau, stall, OR stagnatewithout the owners or key executives even realizing it. A business might be achieving incremental year-on-year growth and yet still be in a situation of stagnation or stall. Why? Because entrepreneurs and ...
Download or read book Product Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:
Download or read book A Basic Guide to Exporting written by Jason Katzman and published by Skyhorse Publishing Inc.. This book was released on 2011-03-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.
Download or read book Getting Everything You Can Out of All You ve Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.
