Download or read book The Ayer Idea in Advertising written by Ayer, Firm, Newspaper Advertising Agents and published by . This book was released on 1912 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Readings in Advertising Society and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
Download or read book Advertising The Uneasy Persuasion RLE Advertising written by Michael Schudson and published by Routledge. This book was released on 2013-06-26 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.
Download or read book Advertising and Selling Practice written by John Baker Opdycke and published by . This book was released on 1918 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Revolutions in Communication written by Bill Kovarik and published by Bloomsbury Publishing USA. This book was released on 2015-11-19 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutions in Communication offers a new approach to media history, presenting an encyclopedic look at the way technological change has linked social and ideological communities. Using key figures in history to benchmark the chronology of technical innovation, Kovarik's exhaustive scholarship narrates the story of revolutions in printing, electronic communication and digital information, while drawing parallels between the past and present. Updated to reflect new research that has surfaced these past few years, Revolutions in Communication continues to provide students and teachers with the most readable history of communications, while including enough international perspective to get the most accurate sense of the field. The supplemental reading materials on the companion website include slideshows, podcasts and video demonstration plans in order to facilitate further reading. www.revolutionsincommunication.com
Download or read book List of References on Advertising written by Herman Henry Bernard Meyer and published by . This book was released on 1916 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Progress written by Pamela Walker Laird and published by JHU Press. This book was released on 2020-01-15 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1891 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Nation of Small Shareholders written by Janice M. Traflet and published by Johns Hopkins University Press+ORM. This book was released on 2013-03-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little-known story of Wall Street’s effort to court individual investors during the Cold War in order to build a bulwark against communism. Immediately after the frightening Great Crash of 1929, many Americans swore they would never—or never again—become involved in the stock market. Yet hordes of Americans eventually did come to embrace equity investing, to an extent actually far greater than the level of popular involvement in the market during the Roaring Twenties. A Nation of Small Shareholders explores how marketers at the New York Stock Exchange during the mid-twentieth century deliberately cultivated new individual shareholders. Janice M. Traflet examines the energy with which NYSE leaders tried to expand the country’s retail investor base, particularly as the Cold War emerged and then intensified. From the early 1950s until the 1970s, Exchange executives engaged in an ambitious and sometimes controversial marketing program known as “Own Your Share of America,” which aimed to broaden the country’s shareholder base. The architects of the marketing program ardently believed that widespread share ownership would strengthen “democratic capitalism”—which, in turn, would serve as an effective barrier to the potential allure of communism here in the United States. Based on extensive primary source research, A Nation of Small Shareholders illustrates the missionary zeal with which Big Board leaders during the Cold War endeavored to convince factions within the Exchange, as well as the public, of the practical and ideological importance of building a true shareholder nation.
Download or read book Advertising to the American Woman 1900 1999 written by Daniel Delis Hill and published by Ohio State University Press. This book was released on 2002 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author focuses on the marketing perspective of the topic and illustrates how women's roles in society have shifted during the past century. Among the key issues explored is a peculiar dichotomy of American advertising that served as a conservative reflection of society and, at the same time, became an underlying force of progressive social change. The study shows how advertisers of housekeeping products perpetuated the Happy Homemaker stereytype while tobacco and cosmetics marketers dismantled women's stereotypes to create an entirely new type of consumer.
Download or read book 100 Media Moments That Changed America written by Jim Willis and published by Bloomsbury Publishing USA. This book was released on 2009-12-09 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the launching of America's first newspaper to YouTube's latest phone-videoed crime, the media has always been guilty of indulging America's obsession with controversy. This encyclopedia covers 100 events in world history from the 17th century to the present—moments that alone were major and minor, but ones that exploded in the public eye when the media stepped in. Topics covered include yellow journalism, the War of the Worlds radio broadcast, the Kennedy-Nixon debates, JFK's assassination, the Pentagon papers, and Hurricane Katrina. These are events that changed the way the media is used—not just as a tool for spreading knowledge, but as a way of shaping and influencing the opinions and reactions of America's citizens. Thanks to the media's representations of these events, history has been changed forever. From classified military plans that leaked out to the public to the first televised presidential debates to the current military tortures caught on tape, 100 Media Moments That Changed America will demonstrate not only an ever-evolving system of news reporting, but also the ways in which historical events have ignited the media to mold news in a way that resonates with America's public. This must-have reference work is ideal for journalism and history majors, as well as for interested general readers. Chapters are in chronological order, beginning with the 17th century. Each chapter starts with a brief introduction, followed by media event entries from that decade. Each entry explains the moment, and then delivers specific details regarding how the media covered the event, America's response to the coverage, and how the media changed history.
Download or read book The Advertising of Ideas written by Gwinn Nixon Mobley and published by . This book was released on 1956 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The R J Reynolds Tobacco Company written by Nannie M. Tilley and published by UNC Press Books. This book was released on 2018-08-25 with total page 753 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this corporate history of the R. J. Reynolds Tobacco Company, Nannie M. Tilley recounts the story of Richard Joshua Reynolds and the vast R. J. Reynolds tobacco complex with precision and drama. Reynolds's rise in the tobacco industry began in 1891 when he introduced saccharin as an ingredient in chewing tobacco. Forced into James B. Duke's American Tobacco Company in 1899, the Reynolds company became the agency for consolidating the flat plug industry. In 1907, as the government began its antitrust suit against Duke, Reynolds himself bucked the trust and introduced another bestseller: Prince Albert smoking tobacco. The government won its suit in 1911; Duke's Tobacco Combination was dissolved, and Reynolds, left with a free and independent company, a much larger plant, and improved machinery, immediately began an expansion program. In 1913 Reynolds introduced Camels, a blend of Burley and flue-cured tobacco with some Turkish leaf. Perhaps the best-known cigarette ever produced, Camels swept the market and generally led the way until the development of filter-tipped cigarettes in the 1950s. Other important Reynolds advances include the systematic purchase and storage of leaf tobacco, the development of a stemming machine, the adoption of cellophane for wrapping cigarettes, and the production of cigarette paper. For its employees, the company established a medical department, introduced lunch rooms and day nurseries, and installed group life insurance. Perhaps more important than any of these items was the development of reconstituted leaf, a method of combining scrap tobacco and stems into a fine elastic leaf entirely suitable for use in any tobacco product. This achievement represented a savings of 25 percent in the cost of leaf and was followed by the development of the filter-tipped Winstons and Salems. The R. J. Reynolds Tobacco Company includes absorbing accounts of the company's steady technological progress, its labor problems and advances, and its influential role in North Carolina and in the industry through 1962.
Download or read book Strategic Brand Management written by Brice Martin & Elisha Stephens and published by Scientific e-Resources. This book was released on 2019-07-03 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on a solid theoretical underpinning, this book provides a rigorous grounding in the subject of brand management. The theory is applied to examples throughout, to enable students to understand the practical application. Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that framework. The framework for the book separates a brand's concept into functional and emotional parts, looking at purchases that fulfil a functional need and how these develop into emotional decision-making processes. The language of the book is kept simple without compromising the effectiveness of the argument for diluting the analyses. The book has been written to meet the requirements to the syllabus of B.Com, BBA, M. Com and MBA courses of various Universities.
Download or read book U S Army Recruiting and Career Counseling Journal written by United States. Army Recruiting Command and published by . This book was released on 1976 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Army recruiter's professional magazine.
Download or read book The Untold Story of Advertising Masters of Marketing Secrets Origins of American Marketing Revealed written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-28 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Albert Davis Lasker started out as a newspaper reporter when still a teenager but soon got interested in advertising. He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting. By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day. Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years. Get your copy today and learn how the earliest and most successful marketer in the first half of this century created that success.
Download or read book Advertising Uneasy Persuason written by Michael Schudson and published by . This book was released on 1984-12-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Assesses the impact of advertising on American society--advertising as a business and as a social institution.
