Download or read book Gower Handbook of Customer Service written by Peter Murley and published by Gower Publishing, Ltd.. This book was released on 1997 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new Gower Handbook covers an area of management that is now regarded as fundamental to the success of any organization, whether it is in the private or the public sector. A team of experienced professionals and practising managers have pooled their expertise to provide nearly 50 chapters of current best practice in all aspects of customer service management, making this a valuable addition to the renowned Gower Handbook series.
Download or read book Superior Customer Value written by Art Weinstein and published by CRC Press. This book was released on 2012-02-24 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A customer-centric culture provides focus and direction for the organization, ensuring that exceptional value will be offered to customers — this, in turn, results in enhanced market performance. Unfortunately, caught up in the daily economic and competitive pressures of running complex and fast-changing businesses, managers may lose sight of customers’ desires. And, consequently, customer experiences often fall far short of expectations. Written by an expert with more than fifteen years of experience, Superior Customer Value: Strategies for Winning and Retaining Customers, Third Edition benchmarks the best companies and shows you what it truly means to create world-class value for customers. The book is a state-of-the-art guide to designing, implementing, and evaluating a customer value strategy in service, technology, and information-based organizations. It explores key marketing planning issues that emphasize relationship management strategies to keep customers happy. See What’s New in the Third Edition: New topics include: Business models Co-creation of value Corporate entrepreneurship Customer experience management Customer value metrics Net promoter score Image Innovation Social media Expanded coverage of: Customer relationship management E-business opportunities Written as an academic textbook for use in MBA programs, the book is highly readable, practical, and action-oriented, giving managers at all levels of experience guidance on how to improve marketing operations and create customer-centric organizations. It explains valuable tools such as customer value funnel, customer value assessment, service-quality-image-price (SQIP) analysis, and CRM models. Each chapter has a customer value insight checklist, action items, and informative figures and tables. This revised edition addresses current trends in value-adding business practice, from understanding how to drive a market and find new ventures to the rise in customer importance of the online arena and new models and metrics for customer loyalty and retention. Great companies amaze and delight customers — Superior Customer Value offers a strategic blueprint to learn from the market leaders and apply those lessons to your organization. Art Weinstein discusses the book in several videos on the CRC Press YouTube Channel.
Download or read book Telemarketing written by and published by . This book was released on 1990 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Art of Influencing and Selling written by Ardi Kolah and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're new to sales or have at least one year's experience in selling, this book will leapfrog your selling skills and understanding of sales techniques to a more sophisticated, satisfying and more genuinely customer and client-oriented level. If you're more experienced, then this book provides a comprehensive refresher which uses fresh insights, the latest ideas and practical useable tools like checklists to help you sell more and sell better. Fully reference and researched, The Art of Influencing and Selling covers: The psychology of selling a product or service; the sales pipeline and how to ensure it's realistic; making an effective sales presentation; up-selling, cross-selling, cold-calling and warm calling; effective approaches to prospective customers and clients; how to interrogate a database of contacts to get more sales; how to write effective sales materials; the power of business networking; how to get senior level appointments in your diary and closing a sale and follow up. If you want to improve your sales performance by learning how to listen to your customer and client and collaborate with them profitably, The Art of Influencing and Selling is the book for you.
Download or read book Effective Call Center Soft Skills written by and published by Excel Books India. This book was released on with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the 1988 Academy of Marketing Science AMS Annual Conference written by Kenneth D. Bahn and published by Springer. This book was released on 2015-05-08 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book Folio written by and published by . This book was released on 2000 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comdex Call Center Training Course Kit With Cd written by Vikas Gupta and published by Dreamtech Press. This book was released on 2003-05-12 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comdex Call Centre Training Kit is a revolutionary 3-stage self learning system that covers the contents in sessions to give the readers a comprehensive exposure to the world of Call Centers. These sessions help to initiate call center skills and further sharpen the acquired skills for becoming a seasoned call center executive. The book contains a CD running an Accent Training Software. Such an approach aids in finding any possible mismatch of acquired and desired skills. It helps to practice hard on those areas.
Download or read book Small Business Sourcebook written by and published by Gale Cengage. This book was released on 2007-12 with total page 1726 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Real Resumes for Nursing Jobs written by Anne McKinney and published by PREP Publishing. This book was released on 2003 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even within the nursing field, there are a wide variety of positions, and this book shows samples of resumes and cover letters than have worked. This title will be a valuable resource to nursing professionals who seek clinical nursing or administrative positions. Newly minted nurses and newcomers to the field will learn how to show off their clinical rotations to best advantage. Nurses often change fields, too, and the book includes resumes of nurses who have successfully transitioned into pharmaceutical sales and other areas. A ?bonus? of this book is that it includes samples of paperwork involved in getting federal government jobs: specialized resumes and the federal ?resumix? as well as the write-ups for the Knowledge, Skills and Abilities (KSAs) which are often required for government positions. This book will show nurses how to maximize their career potential, get federal nursing positions, and change fields if they want to. (This is the 25th title in PREP's Real-Resumes Series.)
Download or read book Real resumes for Medical Jobs written by Anne McKinney and published by PREP Publishing. This book was released on 2001 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key to advancing professionally is to choose the right industry in which to work, and if your interests are in any way medically related, you are fortunate career-wise. The medical field is a fast-growing one, and this targeted resume and cover letter book will help you enter this "land of opportunity" or advance in it. A key is to make sure your resume "talks the lingo" of the medical field. Get the book that can show you how to best express and phrase the concepts you want to communicate. Here's a book in which you will find resumes with job titles such as these: director of nursing, medical therapist, nurse's aide, medical doctor (M.D.), nurse practitioner, dental hygienist, cytotechnologist, director of nursing, director of dental surgery, pharmaceutical sales representative, massage therapist, medical administrator, medical supplies coordinator, nursing home administrator, medical office manager, operating room nurse, patient care advocate, orthopedic technician, pharmacy manager, phlebotomist, registered nurse (R.N.), licensed practical nurse (L.P.N.), public health case worker, transcriptionist, veterinary technician, and many more!
Download or read book Real resumes for Teachers written by Anne McKinney and published by PREP Publishing. This book was released on 2000 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applying for teaching and administrative positions in schools requires a specialized kind of resume. This guide offers advice along with actual examples of resumes and covering letters, to help educators find the best opportunities available to them.
Download or read book The Complete Idiot s Guide to Marketing written by Sarah White and published by Penguin. This book was released on 2003 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's business environment, many professionals are getting back to the basics of key topics such as marketing. In this new edition of the popular The Complete Idiot's Guide to Marketing, author Sarah White gives a comprehensive update on marketing today. She takes a firm foundation of the basics and adds to it accessible marketing techniques including guerrilla marketing, marketing to the Baby Boomer generation, online marketing, targeted affordable direct mail, and more! With all the formal material readers need for positioning products or services including marketing plans, distribution strategies, and more, this completely updated edition is the book readers need for today! New coverage includes sample marketing plans for several types of small business – and a couple of larger projects; practical do-it-yourself strategies and tactics; how to analyze business segments, trends, etc.
Download or read book A Collection of Cases in Marketing Management written by H. Robert Dodge and published by . This book was released on 1987 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Download or read book The Direct Marketing Market Place written by and published by . This book was released on 1989 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing and Delivering Superior Customer Value written by Art Weinstein and published by CRC Press. This book was released on 2020-03-25 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s).
