Download or read book Frida Kahlo written by Susana Martínez Vidal and published by . This book was released on 2015-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frida Kahlo was not only an iconic artist, she was also a bold beauty and an avant-garde fashionista whose timeless sense of style continues to inspire and influence the worlds of fashion, media, and art today.
Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.
Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Springer Nature. This book was released on 2020-06-18 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Download or read book The Art of Luxury Fashion written by Akeem Feiton, Sr. and published by . This book was released on 2024-03-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you curious about the inspiration behind haute couture fashion? Do you find yourself wondering what makes a brand more successful and long-lasting than others?Does the power and influence of luxury brands fascinate you?If you've answered "Yes" then The Art of Luxury Fashion is a must-read. Dive into the opulent world of haute couture, where every stitch tells a story and every garment exudes sophistication.The Art of Luxury Fashion is your passport to sartorial splendor.Peek behind the velvet curtain and explore:¿ The captivating tales of legendary fashion houses, from Dior's New Look to the avant-garde designs of Alexander McQueen.¿ The global influences shaping trends, from the runways of Paris to the streets of Tokyo.¿ The cutting-edge technologies reshaping the future of fashion, from 3D printing to sustainable innovations.¿ The groundbreaking innovations revolutionizing the industry, from sustainable materials to virtual fashion shows.And so much more! Whether you're a fashion aficionado or just beginning your journey into the world of luxury style, this book promises an unforgettable odyssey through the realms of glamour and sophistication.Elevate your style, expand your knowledge, and indulge in the sheer pleasure of sartorial sophistication.Immerse yourself in the allure of luxury fashion today - because elegance is timeless, and style knows no bounds.If you've ever yearned to delve into the captivating universe of luxury fashion, don't hesitate to click "Add to Cart" now and unlock the door to a world of glamour and sophistication!
Download or read book Luxury Fashion Branding written by U. Okonkwo and published by Springer. This book was released on 2016-01-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.
Download or read book When Luxury Meets Art written by Olga Louisa Kastner and published by Springer Science & Business Media. This book was released on 2013-12-05 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed attributes and a large number of real cases. Finally, the author describes the main characteristics of the identified types and illustrates them by prototypical cases.
Download or read book Luxury Fashion written by Caroline Cox and published by Bloomsbury Visual Arts. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Luxury brands are not about banal retro styling or taking refuge in past glories; they are brands with a heritage that still chimes with contemporary culture. Luxury Fashion is a unique tribute to the world's most hallowed fashion brands. Glossy and highly informative, it provides in-depth feature portraits of fifty of the finest luxury fashion brands (renowned heritage labels and hidden gems) as well as an essential directory of a further 150 brands, which includes details of key items and where to find them. Each featured brand is beautifully illustrated, with historical and contemporary images, evoking the story of how artisans from all over the world have created objects of desire that have endured because of their superb quality, superior craftsmanship and timeless design appeal. Lively, insightful text explores manufacturing processes and materials, revealing how the most revered fashion brands have maintained astonishingly long lineages. This illuminating sourcebook uncovers the story the most fabled creators, from Hermès of Paris and Trickers of London through to legendary US brands Chippewa and Wesco. A luxurious and sophisticated volume, Luxury Fashion will captivate and inform even the most avid fashion devotee.
Download or read book Storytelling in Luxury Fashion written by Amanda Sikarskie and published by Routledge. This book was released on 2020-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With chapters from authors in China and Macau (PRC), India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method of reaching potential consumers and perpetuating brand identity is a hugely important factor in the marketing of luxury brands and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing.
Download or read book Understanding Luxury Fashion written by Isabel Cantista and published by Springer Nature. This book was released on 2019-11-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.
Download or read book Rethinking Luxury Fashion written by Thomaï Serdari and published by Springer Nature. This book was released on 2020-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics. Specifically, it studies the brands, their products and signature experiences as well as their relationship with the consumer in an attempt to define the greater powers that have pushed fashion labels in and out of fashion. It focuses on case analysis of specific luxury fashion brands and attempts to link those to the greater context of material culture while also elaborating on theoretical discussions. Bridging theory and practice, this book explores the relationship between creative strategy and cultural intelligence.
Download or read book Spirit of Luxury and Design written by Jie Srun and published by Oro Editions. This book was released on 2021-10-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The vast medium of jewelry and fashion artefact design continues to be a central pillar of fashion luxury goods industries and artistic practice, but there is a lack of discussions on the researches, value and roles of it. Design is an expression of values and attitudes, and a tangible form of guiding the thoughts and desires of individuals and members of society. In the contemporary society, when science, technology and craftsmanship reach a stage, whether products and services become luxurious or not, its quality, uniqueness, artistry and rarity are all achieved through design. This book represents the articles from 20 outstanding design researchers from 11 countries, including many works from international designers, who are engaging with and pushing the boundaries of the medium. It contributes to these international debates on contemporary fashion and jewelry design while providing an accessible overview and a concise reference book.
Download or read book The Future of Luxury Brands written by Annamma Joy and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-02-07 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.
Download or read book The Artification of Luxury Fashion Brands written by Marta Massi and published by Palgrave Pivot. This book was released on 2021-07-03 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
Download or read book Luxury Fashion and Culture written by Arch G. Woodside and published by Emerald Group Publishing. This book was released on 2013-03-14 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focuses on the study of how humans use high quality, highly pleasurable, and frequently rare products, services, and experiences to distinguish to themselves and others who they are as well as whom they are not - both within and across cultures.
Download or read book Deluxe written by Dana Thomas and published by Penguin. This book was released on 2007-08-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: “With Deluxe: How Luxury Lost Its Luster, [Dana] Thomas—who has been the cultural and fashion writer for Newsweek in Paris for 12 years—has written a crisp, witty social history that’s as entertaining as it is informative.” —New York Times From the author of Fashionopolis: The Price of Fast Fashion and the Future of Clothes Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don't want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
Download or read book Chanel The Impossible Collection written by Alexander Fury and published by Assouline Publishing. This book was released on 2019-10-01 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a literary museum exhibition, a curated selection of 100 iconic and signature looks of the house of Chanel, from the timeless Little Black Dress to the impeccably simple tweed suit, the apothecary-style perfume bottle, two-tone pumps, abundant strands of faux pearls and stones, and diamond-quilted leather handbag, from Mademoiselle’s revolutionary designs to Karl Lagerfeld’s unexpected and even irreverent variations on her original codes.
Download or read book The Curious Economics of Luxury Fashion written by Don Thompson and published by Dnt. This book was released on 2021-02-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York's Metropolitan Museum of Art Costume Institute Benefit Ball, run by Anna Wintour, the editor of Vogue, is the most difficult-to-obtain ticket for any cultural event in America- in spite of being a hundred thousand dollar, tickets + outfit evening. The size of the logo on a Louis Vuitton handbag is inversely related to its price; less expensive bags have larger logos, the most expensive has the smallest (those who matter to the owner recognize the tiny logo; those who don't, don't matter). Luxury fashion conglomerate Louis Vuitton Moet Hennessy is the second most valuable company in the European Union, after Royal Dutch Shell. In The Curious Economics of Luxury Fashion, economist and bestselling author Don Thompson offers these and other insights and fascinating examples in discussing the intriguing and fast-evolving world of luxury fashion. Why does one handbag sells for five times the price of another that looks and feels pretty much the same? How does a luxury label justify a runway show costing many millions of dollars, when most of the outfits paraded will never appear for sale? Why are fall fashions shown on the runway in March, and spring fashions in October? The book includes stories of the people and workings of luxury fashion, from New York, London, Paris, Milan-and in the rapidly growing markets of China. It includes a chapter on "Death by Amazon and AI", the inroads and existential threat of Amazon to the luxury fashion world as it previously existed.
