Download or read book The Art of Data Driven Business written by Alan Bernardo Palacio and published by Packt Publishing Ltd. This book was released on 2022-12-02 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to make the right decisions for your business with the help of Python recipes and the expertise of data leaders Key FeaturesLearn and practice various clustering techniques to gather market insights Explore real-life use cases from the business world to contextualize your learningWork your way through practical recipes that will reinforce what you have learnedBook Description One of the most valuable contributions of data science is toward helping businesses make the right decisions. Understanding this complicated confluence of two disparate worlds, as well as a fiercely competitive market, calls for all the guidance you can get. The Art of Data-Driven Business is your invaluable guide to gaining a business-driven perspective, as well as leveraging the power of machine learning (ML) to guide decision-making in your business. This book provides a common ground of discussion for several profiles within a company. You'll begin by looking at how to use Python and its many libraries for machine learning. Experienced data scientists may want to skip this short introduction, but you'll soon get to the meat of the book and explore the many and varied ways ML with Python can be applied to the domain of business decisions through real-world business problems that you can tackle by yourself. As you advance, you'll gain practical insights into the value that ML can provide to your business, as well as the technical ability to apply a wide variety of tried-and-tested ML methods. By the end of this Python book, you'll have learned the value of basing your business decisions on data-driven methodologies and have developed the Python skills needed to apply what you've learned in the real world. What you will learnCreate effective dashboards with the seaborn libraryPredict whether a customer will cancel their subscription to a serviceAnalyze key pricing metrics with pandasRecommend the right products to your customersDetermine the costs and benefits of promotionsSegment your customers using clustering algorithmsWho this book is for This book is for data scientists, machine learning engineers and developers, data engineers, and business decision makers who want to apply data science for business process optimization and develop the skills needed to implement data science projects in marketing, sales, pricing, customer success, ad tech, and more from a business perspective. Other professionals looking to explore how data science can be used to improve business operations, as well as individuals with technical skills who want to back their technical proposal with a strong business case will also find this book useful.

Download or read book Data Driven Marketing written by Mark Jeffery and published by John Wiley & Sons. This book was released on 2010-02-08 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATION How organizations can deliver significant performance gains through strategic investment in marketing In the new era of tight marketing budgets, no organization can continue to spend on marketing without knowing what's working and what's wasted. Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing. Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

Download or read book Data Driven Business Transformation written by Peter Jackson and published by John Wiley & Sons. This book was released on 2019-05-28 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.

Download or read book The Art Of Alignment written by Art Johnson and published by Made For Success Publishing. This book was released on 2021-02-23 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading organizations worldwide are evolving from the idea of employee engagement to that of organizational alignment. More important in today’s virtual work environment, The Art of Alignment provides a roadmap to creating alignment to your mission and vision to distributed teams. Readers will discover the answers to: How bought in to the mission and vision are your employees? Are leaders across your organization aligned? How are your KPIs integrated into the organizational alignment? The Art of Alignment takes a data-driven approach to organizational alignment. When executives add PURPOSE to engagement, coupled with measurement, your organization will experience market-leading performance. By following the 9-Pillars approach to leadership, your organization can increase key metrics by as much as 28% with each percentage point improvement in alignment. The approach to organizational alignment is organized into four parts; how it can be measured, practiced and analyzed: Part 1 – Alignment is the Responsibility of Leadership Part 2 – The Nine Pillars of Alignment Part 3 – The Data-Driven Leadership Playbook Part 4 – The Scientific Leader - Where Data Science Meets Leadership Decisions By adopting a scientific approach to your leadership style, leaders are able to visualize how to improve employee engagement and performance.

Download or read book Data Driven written by DJ Patil and published by "O'Reilly Media, Inc.". This book was released on 2015-01-05 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt. You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century. You’ll explore: Data scientist skills—and why every company needs a Spock How the benefits of giving company-wide access to data outweigh the costs Why data-driven organizations use the scientific method to explore and solve data problems Key questions to help you develop a research-specific process for tackling important issues What to consider when assembling your data team Developing processes to keep your data team (and company) engaged Choosing technologies that are powerful, support teamwork, and easy to use and learn

Download or read book Data Driven written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2015-02-02 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics. Written by one of the world's leading authorities on the topic, this book shows you how to transform the corporate sales function by leveraging big data into better decision-making, more informed strategy, and increased effectiveness throughout the organization. Engaging and informative, this book tells the story of a newly hired sales chief under intense pressure to deliver higher performance from her team, and how data analytics becomes the ultimate driver behind the sales function turnaround. Each chapter features insightful commentary and practical notes on the points the story raises, and one entire chapter is devoted solely to laying out the Prescriptive Action Model step-by-step giving you the actionable guidance you need to put it into action in your own organization. Predictive and prescriptive analytics is poised to change corporate sales, and companies that fail to adapt to the new realities and adopt the new practices will be left behind. This book explains why the Prescriptive Action Model is the key corporate sales weapon of the 21st Century, and how you can implement this dynamic new resource to bring value to your business. Exploit one of the last remaining sources of competitive advantage Re-engineer the sales function to optimize success rates Implement a more effective analytics model to drive efficient change Boost operational effectiveness and decision making with big data There are fewer competitive edges to gain than ever before. The only thing that's left is to execute business with maximum efficiency and make the smartest business decisions possible. Predictive analytics is the essential method behind this new standard, and Data Driven is the practical guide to complete, efficient implementation.

Download or read book Dear Data written by Giorgia Lupi and published by Chronicle Books. This book was released on 2016-09-13 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equal parts mail art, data visualization, and affectionate correspondence, Dear Data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life," in the words of Maria Popova (Brain Pickings), who introduces this charming and graphically powerful book. For one year, Giorgia Lupi, an Italian living in New York, and Stefanie Posavec, an American in London, mapped the particulars of their daily lives as a series of hand-drawn postcards they exchanged via mail weekly—small portraits as full of emotion as they are data, both mundane and magical. Dear Data reproduces in pinpoint detail the full year's set of cards, front and back, providing a remarkable portrait of two artists connected by their attention to the details of their lives—including complaints, distractions, phone addictions, physical contact, and desires. These details illuminate the lives of two remarkable young women and also inspire us to map our own lives, including specific suggestions on what data to draw and how. A captivating and unique book for designers, artists, correspondents, friends, and lovers everywhere.

Download or read book Creating a Data Driven Organization written by Carl Anderson and published by "O'Reilly Media, Inc.". This book was released on 2015-07-23 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What do you need to become a data-driven organization? Far more than having big data or a crack team of unicorn data scientists, it requires establishing an effective, deeply-ingrained data culture. This practical book shows you how true data-drivenness involves processes that require genuine buy-in across your company ... Through interviews and examples from data scientists and analytics leaders in a variety of industries ... Anderson explains the analytics value chain you need to adopt when building predictive business models"--Publisher's description.

Download or read book Data Driven Business Strategies written by Steven Vollmer and published by Steven Vollmer. This book was released on 2023-06-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data-Driven Business Strategies: Understanding and Harnessing the Power of Big Data" is a comprehensive guide that delves into the intersection of business strategies and the potential of big data. This book equips readers with the knowledge and tools to leverage the vast amounts of data available in today's digital age. It covers essential concepts, methodologies, and real-world examples to help businesses make informed decisions, optimize processes, and create effective strategies based on data insights. Whether you're a business professional, manager, or entrepreneur, this book provides valuable insights into harnessing the power of big data to drive success in the modern business landscape.

Download or read book The Data Driven Leader written by Jenny Dearborn and published by John Wiley & Sons. This book was released on 2017-10-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data is your most valuable leadership asset—here's how to use it The Data Driven Leader presents a clear, accessible guide to solving important leadership challenges through human resources-focused and other data analytics. This engaging book shows you how to transform the HR function and overall organizational effectiveness by using data to make decisions grounded in facts vs. opinions, identify root causes behind your company’s thorniest problems and move toward a winning, future-focused business strategy. Realistic and actionable, this book tells the story of a successful sales executive who, after leading an analytics-driven turnaround (in Data Driven, this book’s predecessor), faces a new turnaround challenge as chief human resources officer. Each chapter features insightful commentary and practical notes on the points the story raises, guiding you to put HR analytics into action in your organization. HR and other leaders cannot afford to overlook the power and competitive advantages of data-driven decision-making and strategies. This book reflects the growing trend of CEOs choosing analytics-minded business leaders to head HR, at a time when workplaces everywhere face game-changing forces including automation, robotics and artificial intelligence. It is urgent that human resources leaders embrace analytics, not only to remain professionally relevant but also to help their organizations successfully navigate this digital transformation. HR professionals can and must: Understand essential data science principles and corporate analytics models Identify and execute effective data analytics initiatives Boost HR and company productivity and performance with metrics that matter Shape an analytics-centric culture that generates data driven leaders Most organizations capture and report data, but data is useless without analysis that leads to action. The Data Driven Leader shows you how to use this tremendous asset to lead your organization higher.

Download or read book Data Driven Business Transformation written by Peter Jackson and published by John Wiley & Sons. This book was released on 2019-03-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: OPTIMIZE YOUR BUSINESS DATA FOR FIRST-CLASS RESULTS Data Driven Business Transformation illustrates how to find the secrets to fast adaptation and disruptive origination hidden in your data and how to use them to capture market share. Digitalisation – or the Digital Revolution – was the first step in an evolving process of analysis and improvement in the operations and administration of commerce. The popular author team of Caroline Carruthers and Peter Jackson, two global leaders in data transformation and education, pick up the conversation here at the next evolutionary step where data from these digital systems generates value, and really use data science to produce tangible results. Optimise the performance of your company through data-driven processes by: Following step-by-step guidance for transitioning your company in the real world to run on a data-enabled business model Mastering a versatile set of data principles powerful enough to produce transformative results at any stage of a business’s development Winning over the hearts of your employees and influencing a cultural shift to a data-enabled business Reading first-hand stories from today’s thought leaders who are shaping data transformation at their companies Enable your company’s data to lift profits with Data Driven Business Transformation.

Download or read book The Art of Data Usability written by Tryggvi Björgvinsson and published by Manning Publications. This book was released on 2019-08-06 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: With this practical guide, readers will master an iterative process for identifying and refining user data needs and reflecting those requirements in data projects. Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats.

Download or read book Data Driven Business Models for the Digital Economy written by Rado Kotorov and published by . This book was released on 2019-12-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive success in the old economy was determined by accumulation, aggregation, and concentration of physical resources. Success in today's new digital economy is achieved by disaggregation and scale. The most strategic resource is data and the most important managerial tools are data management and analytics. Digital companies own no physical resources and manage less assets and people; and, yet, they achieve larger market share and higher market capitalizations. Using data to disaggregate every aspect of the business in order to manage based on micro-trends, the digital companies achieve unprecedented concentration of demand for their data products and services.

Download or read book Data Driven Digital Marketing The Art and Science of Intelligent Decision Making written by Milad Shemshaki and published by Milad Shemshaki. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book combines theoretical foundations with practical insights, case studies, and actionable strategies, making it an invaluable resource for marketing professionals, business leaders, students, and entrepreneurs alike. By exploring cutting-edge technologies and emphasizing the alignment of data-driven tactics with broader business objectives, Shemshaki equips readers with the knowledge and tools necessary to thrive in the digital age. Whether you're looking to enhance your data analysis skills, drive business growth through intelligent marketing decisions, or gain a competitive edge in the marketplace, this book provides a roadmap for leveraging data to create more meaningful connections with your audience and achieve measurable business results.

Download or read book Data Driven Business Intelligence Systems for Socio Technical Organizations written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2024-04-09 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: The convergence of modern technology and social dynamics have shaped the very fabric of today’s organizations, making the role of Business Intelligence (BI) profoundly significant. Data-Driven Business Intelligence Systems for Socio-Technical Organizations delves into the heart of this transformative realm, offering an academic exploration of the tools, strategies, and methodologies that propel enterprises toward data-driven decision-making excellence. Socio-technical organizations, with their intricate interplay between human and technological components, require a unique approach to BI. This book embarks on a comprehensive journey, revealing how BI tools empower these entities to decipher the complexities of their data landscape. From user behavior to social interactions, technological systems to environmental factors, this work sheds light on the multifaceted sources of information that inform organizational strategies. Decision-makers within socio-technical organizations leverage BI insights to discern patterns, spot trends, and uncover correlations that influence operations and the intricate social dynamics within their entities. Research covering real-time monitoring and predictive analytics equips these organizations to respond swiftly to demands and anticipate future trends, harnessing the full potential of data. The book delves into their design, development, and architectural nuances, illuminating these concepts through case studies. This book is ideal for business executives, entrepreneurs, data analysts, marketers, government officials, educators, and researchers.

Download or read book Staying on the Front Foot written by Anton Buchner and published by . This book was released on 2016-09-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business book for marketers and leaders to understand data-driven marketing and the impacts on their activity in today's digital and data-driven environment

Download or read book Data Driven Security written by Jay Jacobs and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uncover hidden patterns of data and respond with countermeasures Security professionals need all the tools at their disposal to increase their visibility in order to prevent security breaches and attacks. This careful guide explores two of the most powerful data analysis and visualization. You'll soon understand how to harness and wield data, from collection and storage to management and analysis as well as visualization and presentation. Using a hands-on approach with real-world examples, this book shows you how to gather feedback, measure the effectiveness of your security methods, and make better decisions. Everything in this book will have practical application for information security professionals. Helps IT and security professionals understand and use data, so they can thwart attacks and understand and visualize vulnerabilities in their networks Includes more than a dozen real-world examples and hands-on exercises that demonstrate how to analyze security data and intelligence and translate that information into visualizations that make plain how to prevent attacks Covers topics such as how to acquire and prepare security data, use simple statistical methods to detect malware, predict rogue behavior, correlate security events, and more Written by a team of well-known experts in the field of security and data analysis Lock down your networks, prevent hacks, and thwart malware by improving visibility into the environment, all through the power of data and Security Using Data Analysis, Visualization, and Dashboards.