Download or read book The Antecedents and Consequences of Consumer Fanaticism written by Scott L. Thorne and published by . This book was released on 2003 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Drying Ear Corn by Mechanical Ventilation written by and published by . This book was released on 1963 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2005 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour International Edition 1 e written by David Mothersbaugh and published by McGraw Hill. This book was released on 2023-09-01 with total page 2341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior: Building Marketing Strategy International Edition builds on theory to provide students with a usable, strategic understanding of consumer behaviour that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle's business applications, the international edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life and four chapters written specifically to focus on the European context. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases.
Download or read book Encyclopedia of Adolescence written by Roger J.R. Levesque and published by Springer Science & Business Media. This book was released on 2011-09-05 with total page 3161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Adolescence breaks new ground as an important central resource for the study of adolescence. Comprehensive in breath and textbook in depth, the Encyclopedia of Adolescence – with entries presented in easy-to-access A to Z format – serves as a reference repository of knowledge in the field as well as a frequently updated conduit of new knowledge long before such information trickles down from research to standard textbooks. By making full use of Springer’s print and online flexibility, the Encyclopedia is at the forefront of efforts to advance the field by pushing and creating new boundaries and areas of study that further our understanding of adolescents and their place in society. Substantively, the Encyclopedia draws from four major areas of research relating to adolescence. The first broad area includes research relating to "Self, Identity and Development in Adolescence". This area covers research relating to identity, from early adolescence through emerging adulthood; basic aspects of development (e.g., biological, cognitive, social); and foundational developmental theories. In addition, this area focuses on various types of identity: gender, sexual, civic, moral, political, racial, spiritual, religious, and so forth. The second broad area centers on "Adolescents’ Social and Personal Relationships". This area of research examines the nature and influence of a variety of important relationships, including family, peer, friends, sexual and romantic as well as significant nonparental adults. The third area examines "Adolescents in Social Institutions". This area of research centers on the influence and nature of important institutions that serve as the socializing contexts for adolescents. These major institutions include schools, religious groups, justice systems, medical fields, cultural contexts, media, legal systems, economic structures, and youth organizations. "Adolescent Mental Health" constitutes the last major area of research. This broad area of research focuses on the wide variety of human thoughts, actions, and behaviors relating to mental health, from psychopathology to thriving. Major topic examples include deviance, violence, crime, pathology (DSM), normalcy, risk, victimization, disabilities, flow, and positive youth development.
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Routledge. This book was released on 2018-12-07 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book Sport Fans written by Daniel L. Wann and published by Routledge. This book was released on 2018-08-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports, and the fans that follow them, are everywhere. Sport Fans: The Psychology and Social Impact of Fandom examines the affective, behavioral, and cognitive reactions of fans to better comprehend how sport impacts individual fans and society as a whole. Using up-to-date research and theory from multiple disciplines including psychology, sociology, marketing, history, and religious studies, this textbook provides a deeper understanding of topics such as: the pervasiveness of sport fandom in society common demographic and personality characteristics of fans how fandom can provide a sense of belonging, of uniqueness, and of meaning in life the process of becoming a sport fan sport fan consumption and the future of sport and the fan experience. The text also provides a detailed investigation of the darker side of sport fandom, including fan aggression, as well as a critical look at the positive value of fandom for individuals and society. Sport Fans expertly combines a rigorous level of empirical research and theory in an engaging, accessible format, making this text the essential resource on sport fan behavior.
Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.
Download or read book Brand Attachment written by C. Whan Park and published by Now Publishers Inc. This book was released on 2008 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Download or read book CAPE written by Courtney N. Plante and published by Stephen Reysen. This book was released on 2021-10-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researchers across disciplines have been studying the psychology of fans for decades. Seeking to better understand fan behavior and the various factors motivating fans, researchers have studied dozens of variables in hundreds of studies of different fan groups. To date, however, there have been relatively few attempts to integrate this sizable body of work, pulling together findings across from the field to with a broader, more holistic perspective. This book does exactly that, identifying and concisely summarizing research on 28 separate lines of inquiry on the psychology of fans and integrating it all into an empirically-validated model known as the CAPE model. Useful as a textbook for a fandom studies course and as a handbook for fan researchers, this book is essential reading for anyone looking to better understand the state of fan psychology and wanting to conduct their own research exploring the ins and outs of fans of all sorts!
Download or read book The Black Man His Antecedents His Genius And His Achievements written by William Wells Brown and published by BoD – Books on Demand. This book was released on 2023-10-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour an Asia Pacific Approach Public Relations Writing written by Doug Newsom and published by . This book was released on 2006-11-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.
Download or read book Reformations written by Carlos M. N. Eire and published by Yale University Press. This book was released on 2016-06-28 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fast-paced survey of Western civilization’s transition from the Middle Ages to modernity brings that tumultuous period vividly to life. Carlos Eire, popular professor and gifted writer, chronicles the two-hundred-year era of the Renaissance and Reformation with particular attention to issues that persist as concerns in the present day. Eire connects the Protestant and Catholic Reformations in new and profound ways, and he demonstrates convincingly that this crucial turning point in history not only affected people long gone, but continues to shape our world and define who we are today. The book focuses on the vast changes that took place in Western civilization between 1450 and 1650, from Gutenberg’s printing press and the subsequent revolution in the spread of ideas to the close of the Thirty Years’ War. Eire devotes equal attention to the various Protestant traditions and churches as well as to Catholicism, skepticism, and secularism, and he takes into account the expansion of European culture and religion into other lands, particularly the Americas and Asia. He also underscores how changes in religion transformed the Western secular world. A book created with students and nonspecialists in mind, Reformations is an inspiring, provocative volume for any reader who is curious about the role of ideas and beliefs in history.
Download or read book Imperialism written by John Atkinson Hobson and published by . This book was released on 1902 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Study of Sociology written by Herbert Spencer and published by London, D. Appleton. This book was released on 1874 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt:
