Download or read book The Anatomy of Persuasion written by Norbert Aubuchon and published by Amacom Books. This book was released on 1997 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want.
Download or read book The Anatomy of Persuasion written by Norbert AUBUCHON and published by AMACOM. This book was released on 2007-06-27 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way. The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to: * apply the two major principles of communication * perceive the needs of others * present the features and benefits of their idea * understand the subconscious decisions people often make * create a logical, error-free proposal (oral or written) that will win the day.
Download or read book The Anatomy of Illusion written by Thomas W. Keiser and published by Charles C. Thomas Publisher. This book was released on 1987 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Anatomy of Humbug written by Paul Feldwick and published by Troubador Publishing Ltd. This book was released on 2015-02-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
Download or read book Methods of Persuasion written by Nick Kolenda and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Using principles from cognitive psychology, Nick Kolenda developed a unique way to subconsciously influence people's thoughts. He developed a "mind reading" stage show depicting that phenomenon, and his demonstrations have been seen by over a million people across the globe. Methods of Persuasion reveals that secret for the first time. You'll learn how to use those principles to influence people's thoughts in your own life."--Publisher's description.
Download or read book Dark Persuasion written by Joel E. Dimsdale and published by Yale University Press. This book was released on 2021-08-10 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: A harrowing account of brainwashing’s pervasive role in the twentieth and twenty-first centuries This gripping book traces the evolution of brainwashing from its beginnings in torture and religious conversion into the age of neuroscience and social media. When Pavlov introduced scientific approaches, his research was enthusiastically supported by Lenin and Stalin, setting the stage for major breakthroughs in tools for social, political, and religious control. Tracing these developments through many of the past century’s major conflagrations, Dimsdale narrates how when World War II erupted, governments secretly raced to develop drugs for interrogation. Brainwashing returned to the spotlight during the Cold War in the hands of the North Koreans and Chinese. In response, a huge Manhattan Project of the Mind was established to study memory obliteration, indoctrination during sleep, and hallucinogens. Cults used the techniques as well. Nobel laureates, university academics, intelligence operatives, criminals, and clerics all populate this shattering and dark story—one that hasn’t yet ended.
Download or read book The Composite Persuasion written by Joel Marsh and published by Lulu.com. This book was released on 2011-10-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** Persuasion, manipulation & brainwashing. The most complete method of influence, ever. ** Did you know that most "classic" persuasion books are built on old research from the 1980's? Based on the science of psychology and the methods of masters, The Composite Persuasion is the long-awaited update to persuasion research for a new generation of persuaders, online and in real-life. Joel Marsh is a world-class Experience Architect who has compared over 40 persuasive disciplines, combining the best methods from the world's most persuasive experts into a single formula. From military training and movie scripts, to fortune tellers and scientists, all persuasion everywhere is the same. Learn how to "do" persuasion, fix your weaknesses, and avoid being manipulated, now.
Download or read book Split Second Persuasion written by Kevin Dutton and published by HMH. This book was released on 2011-02-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: An “entertaining” look at the psychology and neuroscience behind the act of influencing others (Kirkus Reviews). People try to persuade us every day. From the news to the Internet to coworkers and family, everyone and everything wants to influence our thoughts in some way. And in turn, we hope to persuade others. Understanding the dynamics of persuasion can help us to achieve our own goals—and resist being manipulated by those who don’t necessarily have our best interests at heart. Psychologist Kevin Dutton has identified a powerful strain of immediate, instinctual persuasion, a method of influence that allows people to disarm skepticism, win arguments, and close deals. With a combination of astute methods and in-depth research in the fields of psychology and neuroscience, Dutton’s fascinating and provocative book: Introduces the natural super-persuaders in our midst: Buddhist monks, magicians, advertisers, con men, hostage negotiators, and even psychopaths. Reveals which hidden pathways in the brain lead us to believe something even when we know it’s not true. Explains how group dynamics can make us more tolerant or deepen our extremism. Illuminates the five elements of SPICE (simplicity, perceived self-interest, incongruity, confidence, and empathy) for instantly effective persuasion. “[Split-Second Persuasion] offers some powerful insights into the art and science of getting people to do what you want.” —New Scientist
Download or read book The Only Authentic Book of Persuasion written by Richard Vatz and published by . This book was released on 2014-08-18 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Vatz and his Agenda-Spin Model were the featured topic at the Southern States Communication Association's Convention's keynote address in 2013.
Download or read book Robert Burton s Rhetoric written by Susan Wells and published by . This book was released on 2021-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates how Oxford scholar Robert Burton used the resources available to a seventeenth century academic: genres and languages, as well as academic disciplines such as medicine and rhetoric. Demonstrates how early modern practices of knowledge and persuasion can offer a model for transdisciplinary scholarship today.
Download or read book Techniques of Persuasion written by J. A. C. Brown and published by . This book was released on 1977 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Propaganda Persuasion written by Garth S. Jowett and published by SAGE Publications. This book was released on 2018-08-24 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda and how it works as a communication process. Providing provocative case studies and fascinating examples of the use of propaganda from ancient times up through the present day, Propaganda and Persuasion provides an original model that helps you analyze the instances of propaganda and persuasion you encounter in everyday life. New to the Seventh Edition: New coverage of social media as a disseminator of propaganda offers you an up-to-date perspective. The book’s four case studies have been updated and strengthened to demonstrate their relevance not only to past and contemporary culture, but also to the study of propaganda campaigns. New coverage of how a propaganda case study can be structured to reveal the components of a campaign allows you to compare strengths and weaknesses across different types of campaigns and evaluate the relative success of various propaganda strategies. Updated research on persuasion and expanded coverage of collective memory as it appears in new memorials and monuments enhances the presentation. Current examples of propaganda, especially the ways it is disseminated via the Internet, deepen your understanding. New illustrations and photos add a unique visual dimension that helps you conceptualize methods of persuasion and propaganda.
Download or read book Persuasive Techniques written by Richard Lewis and published by . This book was released on 2021-01-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasive Techniques: The 21 Laws of Persuasion The book "Persuasive Techniques" explains all the 21 Laws of Persuasion and how they can be applied to everyday life, especially in business. Written in plain English, with a conversational tone that anyone can understand, Persuasive Techniques builds on the work of social psychologists such as Robert B. Cialdini and covers each and every law of persuasion. The book details almost 60 Theories of Persuasion, such as: "The Behavior Model", "The Halo Effect", "The Social Proof Principle", "The Cognitive Dissonance Theory", "The Ziegarnik Effect" etc. It also explains the work of Research Psychologists like: Sigmund Freud, Leon Festinger, Robert B. Cialdini, B. F. Skinner, Albert Bandura etc. Who Will Benefit From Reading "Persuasive Techniques"? Anyone interested in Influence, the Psychology of Persuasion, Subliminal Persuasion or Persuasive Techniques in general will learn a great deal. All the 21 Laws of Persuasion are covered as are all the most relevant persuasion theories and social psychology theorists. However, the book has a STRONG BUSINESS BIAS and will definitely help business people, internet marketers and entrepreneurs. "Persuasive Techniques" includes case studies, how each law can be applied and real-life examples of how these theories can benefit anyone and any business when applied properly. What Will You Discover From Reading "Persuasive Techniques"? Master the Power of Persuasion Discover How Subliminal Messages and Subliminal Persuasion works Learn Persuasive Techniques and Persuasive writing Techniques Persuasion, The Art of Persuasion, Persuasion Techniques, Persuasiveness and Methods of Persuasion Social Influence, Influencing, Influence Science and Practice How to Use Mind Control Techniques Persuasive Speaking and Tools of Persuasion Influence, Human Behavior, Mind Control and social Psychology Stop Being a Gullible Consumer And Much, Much More... People Who Read This Book: "I learned a lot from reading it! This is the most comprehensive, and accessible, book on marketing-related psychological theories I've ever seen."Moe Muise, KeywordsBlogger.com"You Can Understand Exactly How to Begin Applying These 21 Laws of Persuasion to Your Business Right Away!"Tim Nesbitt, TheAffiliateMarketingGuide.net"Richard's smashed it with this one - imagine a comprehensive book on the powers of persuasion with only the most essential details and tidbits in - no fluff, no random tangents... just value."Ben Palmer-Wilson, BenPalmerWilson.com"This is one book you don't want to miss out on! I'm adding my copy to my library of favorite marketing books right alongside of Robert B. Cialdini's books "Influence" and "YES - 50 Scientifically Proven Ways to Be Persuasive". Cialdini's books are great but this book was written specifically help Internet Marketers." Steve Shulenski, StartaPhotographyBusinessToday.com"Richard gets it absolutely right. Richard explains and demonstrates how important psychology and really understanding what makes your potential target customers tick is in online marketing. I will read it again until I am confident that I've attained the level of psychological mastery that the author has obviously achieved." Steve Cowan, SteveCowan.com"This book taps into some advanced concepts, while still presenting the 'basic' info - so you don't need a degree in psychological theories to help you navigate the book (although I did get flashbacks of my last years in college...). The part that most marketers will enjoy is the "application" area in each Law of Persuasion chapter. This is the area that tells you how to use each specific law to help you sell and position your product." Danielle Lynn, DanielleLynn.com
Download or read book The Psychology of Fraud Persuasion and Scam Techniques written by Martina Dove and published by Routledge. This book was released on 2020-12-29 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fraud, Persuasion and Scam Techniques provides an in-depth explanation of not only why we fall for scams and how fraudsters use technology and other techniques to manipulate others, but also why fraud prevention advice is not always effective. Starting with how fraud victimisation is perceived by society and why fraud is underreported, the book explores the different types of fraud and the human and demographic factors that make us vulnerable. It explains how fraud has become increasingly sophisticated and how fraudsters use communication, deception and theories of rationality, cognition and judgmental heuristics, as well as specific persuasion and scam techniques, to encourage compliance. Covering frauds including romance scams and phishing attacks such as advance fee frauds and so-called miracle cures, the book explores ways we can learn to spot scams and persuasive communication, with checklists and advice for reflection and protection. Featuring a set of practical guidelines to reduce fraud vulnerability, advice on how to effectively report fraud and educative case studies and examples, this easy-to-read, instructive book is essential reading for fraud prevention specialists, fraud victims and academics and students interested in the psychology of fraud.
Download or read book Persuasion Tactics written by Patrick King and published by Createspace Independent Publishing Platform. This book was released on 2016-12-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get others to do what you want, subtly and without detection. Exact phrases and words to convince, plant ideas, lead, and defend yourself.If you want to (1) win people over, (2) negotiate and debate better, and (3) become an effective and engaging leader, Persuasion Tactics will be your seminal guide to coming out on top and ahead.Master both direct and subconscious persuasion methods.Most books on persuasion promise "mind control hacks" - they are complete myth. Persuasion Tactics contains only scientifically proven methods from the world's top researchers, marketers, leaders, and negotiators. Learn how to completely change people's minds with undetected, invisible influence and mental maneuvers.Get your way without confrontation or feeling pushyPersuasion is much more than simple arguing or negotiating - it's about making your presence and impact felt in every aspect of life. As a social skills and charisma coach and internationally bestselling author who has sold over a quarter of a million books, this is exactly how people get ahead in life and become charming, confident, and likable.Learn how to make your strongest point - every time.- The subtle power of emotional debt.- How to covertly plant an idea in someone's head without them realizing it.- Specific phrases, words, and speaking techniques to persuade and influence.- Classic psychological motivators.Become a people engineer.- The anatomy of Adolf Hitler's rise of power.- Psychological models of behavior and desires.- Mental and linguistics tactics to change people's realities.- Analyze communication styles to speak on people's level.Gain non-manipulative social influence and persuasive power.Persuasion gives you the power to shape your life and the relationships around you. Nothing we want in life will ever be simply given to you - you have to seize it. Persuasion is the key to that.You will learn to simply get what you want, without appearing confrontational or turning people off. Persuasion skills will make your life exponentially easier as a result of understanding people and using universal mental triggers.To get what you want, and defend it from others, click the BUY NOW button at the top right of this page!
Download or read book Fool s Talk written by Os Guinness and published by InterVarsity Press. This book was released on 2015-06-04 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our world is changing dramatically, yet many Christians still rely on cookie-cutter approaches to evangelism and apologetics. In his magnum opus, Os Guinness presents the art and power of creative persuasion—the ability to talk to people who are closed to what we are saying. Discover afresh the persuasive power of Christian witness.
Download or read book The Oxford Handbook of Electoral Persuasion written by Elizabeth Suhay and published by Oxford University Press. This book was released on 2020-04-01 with total page 1124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elections are the means by which democratic nations determine their leaders, and communication in the context of elections has the potential to shape people's beliefs, attitudes, and actions. Thus, electoral persuasion is one of the most important political processes in any nation that regularly holds elections. Moreover, electoral persuasion encompasses not only what happens in an election but also what happens before and after, involving candidates, parties, interest groups, the media, and the voters themselves. This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands. A global roster of authors provides a broad examination of electoral persuasion, with international perspectives complementing deep coverage of U.S. politics. Major areas of coverage include: general models of political persuasion; persuasion by parties, candidates, and outside groups; media influence; interpersonal influence; electoral persuasion across contexts; and empirical methodologies for understanding electoral persuasion.
