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EBookClubs

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Book The AMPscript Guide

    Book Details:
  • Author : Adam Spriggs
  • Publisher :
  • Release : 2019-08-02
  • ISBN : 9780648287223
  • Pages : 416 pages

Download or read book The AMPscript Guide written by Adam Spriggs and published by . This book was released on 2019-08-02 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: AMPscript is a scripting language for Salesforce Marketing Cloud. You can use it to create highly sophisticated, personalized content through an extensive set of functions.The language follows a simple syntax and semantics. With an understanding of the fundamentals, you can quickly gain proficiency in AMPscript - no prior experience in scripting languages is needed.This book extends the existing Salesforce documentation to provide an authoritative reference manual on AMPscript. Whether you are inexperienced in writing scripts or are already highly proficient in AMPscript, this book will enable you to enjoy rapid development through clear explanations and extensive documentation on all AMPscript functions, including real-world supporting code samples for you to reuse.

Book Salesforce Marketing Cloud For Dummies

Download or read book Salesforce Marketing Cloud For Dummies written by Chester Bullock and published by John Wiley & Sons. This book was released on 2017-10-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Salesforce Marketing Cloud: Take your digital marketing on a journey! Everything seems to be moving to the cloud these days—and digital marketing is no exception! Salesforce Marketing Cloud For Dummies guides you through the use of Salesforce's exciting suite of cloud-based digital marketing solutions, which have the power to help you plan, personalize, and optimize your customers' journey. Written by a leader of the Salesforce training and development team, Salesforce Marketing Cloud users will find essential information on using the suite of tools and tips and tricks that only an insider would be able to share. With easy-to-follow instructions, this guide helps you discover how to incorporate your data sets into the tools to create models, campaigns, and customer maps that enable you to create a positive experience for your customers. As Salesforce.com's multi-channel digital marketing platform, the Salesforce Marketing Cloud focuses on helping you manage one-on-one customer journeys. Leveraging a variety of features, this suite of tools offers email marketing, mobile marketing, social media marketing, content and messaging, predictive intelligence, and more. Your ability to navigate these features and functions will determine your digital marketing campaign's success, so it's critical that you make the most of this tool! Navigate and manage the Salesforce Marketing Cloud Define and understand your customers' journeys—and how you fit into them Engage your customers across devices, ensuring consistent communication Use predictive data to optimize engagement Salesforce Marketing Cloud For Dummies helps you make the most of your investment in the digital marketing world!

Book Jenkins 2  Up and Running

Download or read book Jenkins 2 Up and Running written by Brent Laster and published by "O'Reilly Media, Inc.". This book was released on 2018-05-02 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design, implement, and execute continuous delivery pipelines with a level of flexibility, control, and ease of maintenance that was not possible with Jenkins before. With this practical book, build administrators, developers, testers, and other professionals will learn how the features in Jenkins 2 let you define pipelines as code, leverage integration with other key technologies, and create automated, reliable pipelines to simplify and accelerate your DevOps environments. Author Brent Laster shows you how Jenkins 2 is significantly different from the more traditional, web-only versions of this popular open source automation platform. If you’re familiar with Jenkins and want to take advantage of the new technologies to transform your legacy pipelines or build new modern, automated continuous delivery environments, this is your book. Create continuous delivery pipelines as code with the Jenkins domain-specific language Get practical guidance on how to migrate existing jobs and pipelines Harness best practices and new methods for controlling access and security Explore the structure, implementation, and use of shared pipeline libraries Learn the differences between declarative syntax and scripted syntax Leverage new and existing project types in Jenkins Understand and use the new Blue Ocean graphical interface Take advantage of the capabilities of the underlying OS in your pipeline Integrate analysis tools, artifact management, and containers

Book Conversations for Change  12 Ways to Say it Right When It Matters Most

Download or read book Conversations for Change 12 Ways to Say it Right When It Matters Most written by Shawn Kent . Hayashi and published by McGraw Hill Professional. This book was released on 2010-10-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must read for anyone in business, government or academia. The lessons Hayashi teaches are all too often taken for granted. This work distills a lifetime of experience into easily understood actions that can benefit us all.”–Joseph Major, Chairman and CEO, The Victory Bank Key Conversations for Positive Change--SAY IT RIGHT FOR BUSINESS AND CAREER SUCCESS Whether you’re trying to motivate a team, negotiate a contract, make a sale, ask for a raise, land a new job, or terminate an employee, the conversations you have will either help you succeed or undermine your goals. Communication expert and leadership coach Shawn Kent Hayashi has spent more than two decades studying how the things people say impact their business and professional lives. In her new book CONVERSATIONS FOR CHANGE: 12 Ways to Say It Right When It Matters Most, she not only identifies the twelve most important types of conversations people have, but shows readers how to reach their maximum potential by using these conversations effectively. Hayashi identifies the 12 types of conversations that are vital for growth and success--not just in business but in every area of your life. In order to communicate well you must first master three fundamentals. These are: Building emotional intelligence Understanding workplace motivators Recognizing and adapting to communication styles Readers of CONVERSATIONS FOR CHANGE, can take a free, self assessment at www.WhenTheConversationChanges.com to identify their personal communication style. This is the book that shows you how to: Simplify your message--without oversimplifying it Reduce tensions between you and your listener Quickly recognize and choose the most effective interpersonal communication techniques Be flexible and resilient while staying focused on your objective Choose the right phrases for any situation Use timing to your best advantage

Book A Land Remembered

Download or read book A Land Remembered written by Patrick D. Smith and published by Pineapple PressInc. This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces the story of the MacIvey family of Florida from 1858 to 1968.

Book The Midnight Gang

Download or read book The Midnight Gang written by David Walliams and published by HarperCollins. This book was released on 2018-02-27 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hailed as “the heir to Roald Dahl” by The Spectator, the UK’s #1 bestselling children’s author, David Walliams, will have fans of Jeff Kinney and Rachel Renee Russell in stitches! David Walliams burst on to the American scene with his New York Times bestseller Demon Dentist, and now he’s bringing his signature humor to the sick ward in The Midnight Gang. Tom lands in the hospital with a nasty bump on the head after a gym class accident. And things only get worse when he meets the hospital staff, including the wicked matron of the children’s ward.. But luckily, Tom’s time in the hospital will be anything but boring when he discovers that his fellow patients turn the awful ward into the most wondrous world after lights out Join the Midnight Gang as they make their wildest dreams come true!

Book Gene Expression Analysis

Download or read book Gene Expression Analysis written by Nalini Raghavachari and published by Humana. This book was released on 2018-05-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides experimental and bioinformatics approaches related to different aspects of gene expression analysis. Divided in three sections chapters detail wet-lab protocols, bioinformatics approaches, single-cell gene expression, highly multiplexed amplicon sequencing, multi-omics techniques, and targeted sequencing. Written in the highly successful Methods in Molecular Biology series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible laboratory protocols, and tips on troubleshooting and avoiding known pitfalls. Authoritative and cutting-edge, Gene Expression Analysis: Methods and Protocols aims provide useful information to researchers worldwide.

Book Pedigree Handicapping

Download or read book Pedigree Handicapping written by Lauren Stich and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pedigree Handicapping reveals how evaluating a horse's bloodline is most commonly used in maiden special weight races. It also points out the many other areas where pedigree handicapping has proven to be a powerful tool.

Book Business Intelligence and Modelling

Download or read book Business Intelligence and Modelling written by Damianos P. Sakas and published by Springer Nature. This book was released on 2021-01-31 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights interdisciplinary insights, latest research results, and technological trends in Business Intelligence and Modelling in fields such as: Business Intelligence, Business Transformation, Knowledge Dissemination & Implementation, Modeling for Logistics, Business Informatics, Business Model Innovation, Simulation Modelling, E-Business, Enterprise & Conceptual Modelling, etc. The book is divided into eight sections, grouping emerging marketing technologies together in a close examination of practices, problems and trends. The chapters have been written by researchers and practitioners that demonstrate a special orientation in Strategic Marketing and Business Intelligence. This volume shares their recent contributions to the field and showcases their exchange of insights.

Book The Making of Yeats s A Vision

Download or read book The Making of Yeats s A Vision written by George Mills Harper and published by SIU Press. This book was released on 1987 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Yeats, his wife surprised him on 24 October 1917, four days after their marriage, "by attempting automatic writing." Excited, he offered to spend the remainder of his life organizing and explaining the "scattered sentences." Over a period of approximately 30 months they collaborated in 450 sittings, he asking questions, she responding to fill a total of more than 3,600 pages. Quoting copiously from the Script, Harper has traced in two volumes these incredible experiments day by day as the Yeatses moved about England, Ireland, and America. He has also cited hundreds of parallel explanatory passages from many workbooks, notebooks, and the concordance arranged like a card index in which Yeats codified the System he projected in A Vision and numerous poems and plays. Harper also has examined the extensive personal revelations that were excluded from A Vision and carefully concealed in many passages of "personal Script." As Professor Harper demonstrates, Yeats had these often oblique, highly allusive passages in mind when he admitted "To Vestigia" that he had "not even dealt with the whole of my subject, perhaps not even with what is most important, writing nothing about the Beatific Vision, little of sexual love."

Book Loving Someone with Borderline Personality Disorder

Download or read book Loving Someone with Borderline Personality Disorder written by Shari Y. Manning and published by Guilford Press. This book was released on 2011-08-18 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: People with borderline personality disorder (BPD) can be intensely caring, warm, smart, and funny—but their behavior often drives away those closest to them. If you're struggling in a tumultuous relationship with someone with BPD, this is the book for you. Dr. Shari Manning helps you understand why your spouse, family member, or friend has such out-of-control emotions—and how to change the way you can respond. Learn to use simple yet powerful strategies that can defuse crises, establish better boundaries, and radically transform your relationship. Empathic, hopeful, and science based, this is the first book for family and friends grounded in dialectical behavior therapy (DBT), the most effective treatment for BPD.

Book Digital Marketing

    Book Details:
  • Author : Dave Chaffey
  • Publisher : Pearson Higher Ed
  • Release : 2022-02-28
  • ISBN : 1292400994
  • Pages : 562 pages

Download or read book Digital Marketing written by Dave Chaffey and published by Pearson Higher Ed. This book was released on 2022-02-28 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals. Pearson, the world's learning company.

Book Programming Salesforce Marketing Cloud

Download or read book Programming Salesforce Marketing Cloud written by ZHONGCHEN ZHOU and published by ZHONGCHEN ZHOU. This book was released on 2019-04-03 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces concepts to integrate with marketing cloud using API and build custom components in a platform agnostic way, including the following aspects: Marketing Cloud Package Custom Journey Builder Activity API Integration (Server to Server & Web App) Custom Marketing Cloud App Server Side JavaScript These concepts will be applicable to any programming language and platform. After introducing the concepts, we will implement these concepts using APEX programming language within Salesforce sale cloud. Tips, patterns and special considerations will be introduced when using APEX in sales cloud to implement these concepts, for example: how to serve custom activity configuration file; how to expose less REST service and write less APEX class and at the same time achieve right level of encapsulation; how to decode JWT passing from marketing cloud Journey Builder; how to build user interface and allow marketing cloud users without sales cloud account to access; how to display visualforce page inside marketing cloud iframes how to set up the right architecture.

Book Hazard Communication Guidelines for Compliance

Download or read book Hazard Communication Guidelines for Compliance written by and published by . This book was released on 1990 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Quantity Surveying N4 Student s Book

Download or read book Quantity Surveying N4 Student s Book written by Sparrow Consulting (Firm) and published by TVET First Nated Series. This book was released on 2021-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Unrelated Business Income Tax

Download or read book The Unrelated Business Income Tax written by Joseph Morris Galloway and published by John Wiley & Sons. This book was released on 1982 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Architect Mindset

    Book Details:
  • Author : Chris Gardner
  • Publisher :
  • Release : 2021-07-02
  • ISBN :
  • Pages : 168 pages

Download or read book The Architect Mindset written by Chris Gardner and published by . This book was released on 2021-07-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of my favorite parts of working in the Salesforce ecosystem is the opportunity to work with many incredibly talented admins, analysts, consultants, developers, project managers, and architects. As I grew in my Salesforce consulting career, I started to see a pattern. There were specific individuals that consistently delivered successful projects. Some were project managers, others were architects, and others were consultants or developers. And their success didn't really depend on the project size, industry, or team. These "Rockstar" team members each possessed their own unique mix of skills. I surveyed colleagues and clients to help identify the skills that help someone succeed. The survey identified six specific skills that were found in top performers. Each one provides benefits to any Salesforce role. But the combination of multiple skills shapes the way one approaches problems. I call this combination of skills "The Architect Mindset". It provides a framework to tackle problems, work with stakeholders and achieve successful Salesforce projects. In this book, we'll be diving deep into each of the six skills outlined by the survey. Where appropriate, I'll share real-world examples and scenarios that I've encountered. First, we'll discuss the process of setting expectations. In my opinion, this is the most critical factor in the success or failure of a Salesforce project. If expectations aren't set and maintained, projects are at great risk. Next, we'll dive into database architecture. Knowing how databases are constructed, and how that translates to Salesforce provides crucial context for design decisions. This foundational knowledge informs the logic behind Salesforce best practices and limits. With that background, we will talk about balancing technical debt in chapter 4. Every customization in Salesforce carries some debt, so it is crucial to understand the impacts. You'll learn how to merge processes and systems in the best way possible. Understanding the impact of debt will often require you to deny requests. So, in chapter 5, we'll discuss the importance of saying "no, but...". You need to protect the org, but present alternatives to keep things moving forward. In chapter 6, we'll talk about the importance of designing for your end users. Adoption is a key metric in any Salesforce project. An incredible solution that goes unused is just wasted effort. So, go directly to the source when you try to solve a problem. Finally, we'll talk about the importance of documentation. From project documents, to internal Salesforce documentation, making things accessible and useful for your audience will reduce rework and issues.