Download or read book The Americanization of Austria from a Historical Point of View and the Power of the American Image in Austrian Advertisements written by Katharina Eder and published by GRIN Verlag. This book was released on 2011-05 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject English Language and Literature Studies - Culture and Applied Geography, grade: 1, University of Vienna, language: English, abstract: The paper is concerned with the Americanization of Austria. In the beginning the most important historical stages and events with regards to U.S.American influence on Austria as well as an overview on the most important student exchange programs shall help gain a better understandig of the topic. The second part will focus on the the power and influence of U.S.American advertisements, whereas the the analysis of a print-medium advertisement will exemplify and support my theories and thoughts concerning this matter.
Download or read book The Americanization Westernization of Austria written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Americanization Westernization of Austria written by Anton Pelinka and published by . This book was released on 2017 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Austria and America written by Joshua Parker and published by LIT Verlag Münster. This book was released on 2014 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the end of the US's civil war marked a boom in US tourism in Europe, Austria's own civil war in 1934 both curtailed American tourism in Austria and marked a small, but important, wave of Austrian emigration to the US. The essays in this volume explore the ways Austrian-born immigrants in those years defined their own identities as American citizens; how they interpreted, performed, and profited from "American" modernity at home; and how their work - as immigrating authors, film makers, and musicians - impacted mainstream culture in the US, illuminating often overlooked connections, not only between Austria and America, but also between Austrians and Americans. (Series: American Studies in Austria - Vol. 14) [Subject: Social History, U.S. Studies, Austrian Studies, Migration Studies]
Download or read book Accept No Substitutes written by Christina B. Mierau and published by Twenty-First Century Books. This book was released on 2000-01-01 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a social history of advertising in America, from its origins in the 1600s to the present, showing how it has influenced and been influenced by American culture.
Download or read book Cross Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Download or read book The Mirror Makers written by Stephen R. Fox and published by New York : Morrow. This book was released on 1984 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book traces the evolution of advertising through print, radio, and television, and in the process discusses the image of advertising itself as seen in novels and films. It also investigates the role of women and minorities in advertising, explaining the rise of Jews, the coming of age of Italians, and why blacks have yet to gain a real foothold"--Cover.
Download or read book Austria and America written by Joshua Parker and published by . This book was released on 2017 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Americanization written by Carol Aronovici and published by Palala Press. This book was released on 2015-09-01 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Fables Of Abundance written by T. J. Jackson Lears and published by . This book was released on 1994-11-24 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving from the carnivals and market fairs of Renaissance Europe to the traveling peddlers of nineteenth-century America, Jackson Lears shows how early advertisers encouraged a new kind of magical thinking, detached from religious traditions and geared to an emerging market society.
Download or read book Advertising in America written by and published by . This book was released on 1889 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History and Development of Advertising written by Frank Presbrey and published by Greenwood. This book was released on 1968 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Conference of the American Academy of Advertising written by American Academy of Advertising. Conference and published by . This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising from the Earliest Times Illustrated by Anecdotes Curious Specimens and Biographical Notes written by Henry Sampson and published by . This book was released on 2017-08-19 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Representation of Women in Austrian and American Magazine Advertisements written by Sabine F. Dowlati and published by . This book was released on 1994 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by . This book was released on 1999 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book, illustrated with nearly 200 ads, exposes the hidden messages and social meanings of contemporary advertising.
Download or read book AMERICANIZATION written by Carol 1881-1957 Aronovici and published by Wentworth Press. This book was released on 2016-08-24 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
