Download or read book The American Campaign Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008-01-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.
Download or read book The American Campaign Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell's "theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell's cogent thinking and clear style present students with a readable survey of presidential elections and political scientists' ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides:a summary and assessment of each of the serious predictive models of presidential election outcomes;a historical summary of many of America's important presidential elections;a significant new contribution to the understanding of presidential campaigns and how they matter.
Download or read book The American Campaign Second Edition written by James E. Campbell and published by Texas A&M University Press. This book was released on 2008-01-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reporting data and predicting trends through the 2008 campaign, this classroom-tested volume offers again James E. Campbell’s “theory of the predictable campaign,” incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions. Campbell’s cogent thinking and clear style present students with a readable survey of presidential elections and political scientists’ ways of studying them. The American Campaign also shows how and why journalists have mistakenly assigned a pattern of unpredictability and critical significance to the vagaries of individual campaigns. This excellent election-year text provides: a summary and assessment of each of the serious predictive models of presidential election outcomes; a historical summary of many of America’s important presidential elections; a significant new contribution to the understanding of presidential campaigns and how they matter.
Download or read book Campaigns and Elections American Style written by James A. Thurber and published by . This book was released on 2018-09-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Download or read book Political Polling written by Jeffrey M. Stonecash and published by Rowman & Littlefield Publishers. This book was released on 2008-07-25 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information is crucial for candidates in political campaigns. This book, written by someone who has polled for 23 years, first focuses on the process of acquiring information during a campaign through polling. The book describes how to write questions, draw samples of voters, and conduct calling. The second major concern of the book is how to analyze results, and then interpret and present results in a way that will contribute to forming a strategy for a campaign. The book deals with the issues of biased questions and results, and why it is of no value to candidates to engage in such practices.
Download or read book Interest Groups in American Campaigns written by Mark J. Rozell and published by Oxford University Press, USA. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's era of greatly divisive partisanship in Washington, interest groups have become increasingly powerful forces in U.S. politics. In races for the presidency, Congress, and state legislatures, these groups often help to elect--or reelect--candidates who support their causes and views. Now in its third edition, Interest Groups in American Campaigns: The New Face of Electioneering focuses on the key role that interest groups play in U.S. elections. Authors Mark J. Rozell, Clyde Wilcox, and Michael M. Franz present an extensive analysis based on interviews with interest group leaders, campaign finance filings, and election surveys. Opening with an introduction to the nature of our federal election system, they then examine how interest groups ally themselves with political parties and influence candidate nominations and party platforms. The authors also describe how interest groups interact with political candidates--by contributing money, goods, and services to campaigns--and with their own members and the broader electorate--through social networking, Tweeting, Internet advertising, television ads, direct mail, and phone calls. Throughout the book, diverse and compelling examples clearly illustrate how interest groups operate in the real world. Revised and updated, the third edition of Interest Groups in American Campaigns delves into the 2010 election campaign; recent reforms and campaign finance laws that have substantially changed the roles played by interest groups; and how these recent changes will affect the 2012 races for federal offices.
Download or read book Do Campaigns Matter written by Thomas Holbrook and published by SAGE Publications. This book was released on 1996-06-18 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough examination of the impact of campaign politics on presidential elections in the United States is presented in this book. Using actual election results and empirical evidence, the author also incorporates data on additional factors such as media coverage, the impact of nominating conventions on public opinion, presidential debates, and other events such as staff shake-ups, endorsements and scandals. In so doing, Holbrook develops a model for testing campaigns and proves how campaigns play a key role in shaping public opinion and, ultimately, influencing outcomes.
Download or read book Campaign Advertising and American Democracy written by Michael M. Franz and published by . This book was released on 2007-11-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It has been estimated that more than three million political ads were televised leading up to the elections of 2004. More than $800,000,000 was spent on TV ads in the race for the White House alone and presidential candidates, along with their party and interest group allies, broadcast over a million ads -- more than twice the number aired before the 2000 elections. What were the consequences of this barrage of advertising? Were viewers turned off by political advertising to the extent that it disuaded them from voting, as some critics suggest? Did they feel more connected to political issues and the political system or were they alienated? These are the questions this book answers, based on a unique, robust, and extensive database dedicated to political advertising. Confronting prevailing opinion, the authors of this carefully researched work find that political ads may actually educate, engage, and mobilize American voters. Only in the rarest of circumstances do they have negative impacts.
Download or read book Campaigning in the Twenty First Century written by Dennis W. Johnson and published by Routledge. This book was released on 2016-02-12 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In view of the 2016 US election season, the second edition of this book analyzes the way political campaigns have been traditionally run and the extraordinary changes that have occurred since 2012. Dennis W. Johnson looks at the most sophisticated techniques of modern campaigning—micro-targeting, online fundraising, digital communication, the new media—and examines what has changed, how those changes have dramatically transformed campaigning, and what has remained fundamentally the same despite new technologies and communications. Campaigns are becoming more open and free-wheeling, with greater involvement of activists (especially through social media) and average voters alike. At the same time, they have become more professionalized, and the author has experience managing and marketing the process. Campaigning in the Twenty-First Century illustrates the daunting challenges for candidates and professional consultants as they try to get their messages out to voters. Ironically, the more open and robust campaigns become, the greater is the need for seasoned, flexible, and imaginative professional consultants. New to the Second Edition Includes coverage of the 2012 and 2014 elections, looking ahead to 2016. Updates coverage of campaign finance since the landmark Citizens United Supreme Court decision. Adds to the discussion of demographic and technological changes in elections since 2012.
Download or read book The Pacific Campaign in World War II written by William Bruce Johnson and published by Routledge. This book was released on 2006-05-02 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a fascinating new account of how diplomacy and politics gave way to military strategy and warfare in the Pacific. Presenting previously unpublished documents this book freshly examines the key events in the fight for the Pacific.
Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2016-02-24 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns. Through the eyes of more than 100 campaign managers and political professionals, it takes a behind-the-scenes look at the ways campaigns are managed, the strategies that are employed, the roles played by both staff and the candidates, and all the ways campaigns affect election outcomes. The expert author team of William J. Feltus, Kenneth M. Goldstein, and Matthew Dallek provide guidance drawn from actual campaign case studies, contribute their own data-backed assessment of the current state of modern political campaign management, and offer a trove of observations and war stories. Interviewees include high-profile professionals such as David Axelrod, Ken Mehlman, James Carville, and Kevin Sheekey, as well as lesser-known political journeymen and women who manage America’s state and local campaigns. Democrats and Republicans are evenly represented, giving students a balanced, unique and valuable insight into how campaigns operate.
Download or read book The Constitution and Campaign Finance Reform written by Frederick Gilbert Slabach and published by . This book was released on 1998 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alice Paul and the American Suffrage Campaign written by Katherine H Adams and published by University of Illinois Press. This book was released on 2010-10-01 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Past biographies, histories, and government documents have ignored Alice Paul's contribution to the women's suffrage movement, but this groundbreaking study scrupulously fills the gap in the historical record. Masterfully framed by an analysis of Paul's nonviolent and visual rhetorical strategies, Alice Paul and the American Suffrage Campaign narrates the remarkable story of the first person to picket the White House, the first to attempt a national political boycott, the first to burn the president in effigy, and the first to lead a successful campaign of nonviolence. Katherine H. Adams and Michael L. Keene also chronicle other dramatic techniques that Paul deftly used to gain publicity for the suffrage movement. Stunningly woven into the narrative are accounts of many instances in which women were in physical danger. Rather than avoid discussion of Paul's imprisonment, hunger strikes, and forced feeding, the authors divulge the strategies she employed in her campaign. Paul's controversial approach, the authors assert, was essential in changing American attitudes toward suffrage.
Download or read book Parties Interest Groups and Political Campaigns written by Matthew J. Burbank and published by Oxford University Press, USA. This book was released on 2011-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Just in time for the 2012 elections, this book shows how political parties and interest groups have become highly interdependent in the era of candidate-centered elections, issue advocacy organizations, and media-driven campaigns. With up-to-date data including 2008 and 2010 mid-term resultsand analysis, this book looks ahead to 2012 in illustrating such important developments as the emergence of the Tea Party, increasingly polarized politics, divided government, social media, lobbying and interest group developments including the passage of health care and financial sector reformlegislation, and the impact of the Citizens United Supreme Court decision on campaign finance reform. Parties, Interest Groups, and Political Campaigns provides one-stop shopping for understanding the new style of American politics.
Download or read book Campaigns and Elections written by John Sides and published by W. W. Norton. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 book--now updated through 2018
Download or read book How to Win Campaigns written by Chris Rose and published by Routledge. This book was released on 2012-06-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Win Campaigns is a practical guide for creating and running successful campaigns. Written for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics. Applicable to any issue and from any point of view, the book's key steps and tools provide models of motivation, analysis and communication structure. This fully revised and updated second edition includes the following new features: * Campaign Master Planner * Political Checklist * Motivational Values * Behaviour Change * Campaigning and the Climate Issue * Dealing With Disasters * Using Celebrities * Being Interesting * Brainstorming * Visual Narratives * A Strategy For Values, Behaviour, Politics and Opinion * Emergencies * Tame and Wicked Problems * How To Tell If You Are Winning * Plus all new case studies on - new media and the Obama campaign, the smoking ban, chemicals and health and greening Apple computers.
Download or read book Public Relations Campaign Strategies written by Robert Kendall and published by Addison-Wesley Longman. This book was released on 1996 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kendall's how-to guide delivers a theory laden step-by-step approach to public relations. The text is layered with real, relevant examples of public relations in action. Checklists, illustrations, and diagrams accompany directives and take the reader through the process of research, adaptation, implementation, and evaluation. Public Relations Campaign Strategies, 2nd Edition emphasizes the application of building socially responsible relationships through public relations. The book is intended for professionals or intermediate to advanced students of public relations.
