Download or read book The Advertising On ramp written by Belle Frank and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Advertising On-Ramp" provides strategies readers can use to make their job prospecting more effective. It also serves as a source of emotional support for job seekers, which is increasingly needed in these complicated economic times. This book is a must-read for college seniors and new graduates in communications, marketing, and advertising, or those in liberal arts who want to move into those fields. Belle Frank is responsible for hiring, so it addresses many issues that marketing professionals have encountered when interviewing and hiring. "The Advertising On-Ramp" is also important for professionals in the marketing business who are responsible for attracting and developing new talent as well as those who are advising graduates about career choices.

Download or read book The Revenue Ramp written by Lisa Cole and published by Demand Accelerated LLC. This book was released on 2021-06-25 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stress of the economic downturn is taking its toll on you and your team. You're being pushed to generate more leads, but there are already tons of marketing leads that have been ignored or mishandled. Your demand generation engine is stalled because of market disruption, rapidly changing buyer preferences and the inability to depend on in-person events as a source of low-cost leads. Despite the pressure for more leads, your budget has been reduced to bring operating expenses in line with lower than expected revenues. You know the answer cannot simply be do more and even if your team was able to deliver more, you're worried that you won't be able to prove that Marketing was a significant driver of your company's revenue recovery. If this sounds familiar, this book is for you. Following the proven step-by-step process outlined in The Revenue RAMP, you will fix the leaks in your revenue pipeline, change Sales' perception of Marketing and lead quality, enable your prospective customers to make smarter buying decisions and unlock the true potential of your team to build the ramp your business needs to grow revenue. All without stretching your team too thin, compromising lead quality, or begging for more resources.

Download or read book Roll Slope and Slide written by Michael Dahl and published by Capstone Classroom. This book was released on 2006-01-01 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how and why ramps and other inclined planes are used in everyday life.

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Download or read book Off Ramp written by Hank Stuever and published by Macmillan. This book was released on 2005-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We visit discount funeral homes ("Let's say you're dead..."), campgrounds where international bonds are formed ("We are from Netherlands, and we are for two days wonderink, who it is you are"), and storage facilities where America keeps its strangest secrets. We meet the men who drew the comic-book characters (including Wonder Woman) Stuever loved as a child, professional bowlers, waterbed aficionados, and some Texans on "debris drives" in search of pieces of the fallen Columbia shuttle. Finally, we travel to Stuever's hometown of Oklahoma City where the bombing of the Alfred P.Murrah federal building has created a kind of Elsewhere he has never seen before."--BOOK JACKET.

Download or read book Ramp Rats written by Liam O'Donnell and published by Orca Book Publishers. This book was released on 2008-10-01 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fresh from his adventures in Wild Ride, Marcus is back and helping his cousin, Bounce, learn to skate. Between learning how to ollie and do a 50-50 grind, Bounce and his friends also have to avoid the skate-park goons and take on the outlaw bikers who are terrorizing the small town. Excitement, action and some radical skating tips. Hang on for another wild ride!

Download or read book Ramp Hollow written by Steven Stoll and published by Hill and Wang. This book was released on 2017-11-21 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the United States underdeveloped Appalachia Appalachia—among the most storied and yet least understood regions in America—has long been associated with poverty and backwardness. But how did this image arise and what exactly does it mean? In Ramp Hollow, Steven Stoll launches an original investigation into the history of Appalachia and its place in U.S. history, with a special emphasis on how generations of its inhabitants lived, worked, survived, and depended on natural resources held in common. Ramp Hollow traces the rise of the Appalachian homestead and how its self-sufficiency resisted dependence on money and the industrial society arising elsewhere in the United States—until, beginning in the nineteenth century, extractive industries kicked off a “scramble for Appalachia” that left struggling homesteaders dispossessed of their land. As the men disappeared into coal mines and timber camps, and their families moved into shantytowns or deeper into the mountains, the commons of Appalachia were, in effect, enclosed, and the fate of the region was sealed. Ramp Hollow takes a provocative look at Appalachia, and the workings of dispossession around the world, by upending our notions about progress and development. Stoll ranges widely from literature to history to economics in order to expose a devastating process whose repercussions we still feel today.

Download or read book The Geometry of Wealth written by Brian Portnoy and published by Jaico Publishing House. This book was released on 2023-04-25 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MONEY HELP IN CREATING A HAPPY LIFE? In The Geometry of Wealth, behavioral finance expert Brian Portnoy delivers an inspired answer based on the idea that wealth, truly defined, is funded contentment. It is the ability to underwrite a meaningful life. This stands in stark contrast to angling to become rich, which is usually an unsatisfying treadmill. At the heart of this groundbreaking perspective, Portnoy takes readers on a journey toward wealth, informed by disciplines ranging from ancient history to modern neuroscience. He contends that tackling the big questions about a joyful life and tending to financial decisions are complementary, not separate, tasks. These big questions include: • How is the human brain wired for two distinct experiences of happiness? And why can money “buy” one but not the other? • Why is being market savvy among the least important aspects of creating wealth but self-awareness among the most? • Can we strike a balance between pushing for more and being content with enough? This journey memorably contours along three basic shapes: A circle, triangle, and square help us visualize how we adapt to evolving circumstances, set clear priorities, and find empowerment in simplicity. In this accessible and entertaining book, Portnoy reveals that true wealth is achievable for many—including those who despair it is out of reach—but only in the context of a life in which purpose and practice are thoughtfully calibrated.

Download or read book Quantitative Momentum written by Wesley R. Gray and published by John Wiley & Sons. This book was released on 2016-10-03 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: The individual investor's comprehensive guide to momentum investing Quantitative Momentum brings momentum investing out of Wall Street and into the hands of individual investors. In his last book, Quantitative Value, author Wes Gray brought systematic value strategy from the hedge funds to the masses; in this book, he does the same for momentum investing, the system that has been shown to beat the market and regularly enriches the coffers of Wall Street's most sophisticated investors. First, you'll learn what momentum investing is not: it's not 'growth' investing, nor is it an esoteric academic concept. You may have seen it used for asset allocation, but this book details the ways in which momentum stands on its own as a stock selection strategy, and gives you the expert insight you need to make it work for you. You'll dig into its behavioral psychology roots, and discover the key tactics that are bringing both institutional and individual investors flocking into the momentum fold. Systematic investment strategies always seem to look good on paper, but many fall down in practice. Momentum investing is one of the few systematic strategies with legs, withstanding the test of time and the rigor of academic investigation. This book provides invaluable guidance on constructing your own momentum strategy from the ground up. Learn what momentum is and is not Discover how momentum can beat the market Take momentum beyond asset allocation into stock selection Access the tools that ease DIY implementation The large Wall Street hedge funds tend to portray themselves as the sophisticated elite, but momentum investing allows you to 'borrow' one of their top strategies to enrich your own portfolio. Quantitative Momentum is the individual investor's guide to boosting market success with a robust momentum strategy.

Download or read book A Kick In The Ads written by Tim Burt and published by Tim Burt. This book was released on 2019-06-06 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your marketing and advertising isn't bringing in the sales that you expect, you need A KICK IN THE ADS. Ready to ramp up your sales? It all starts with your advertising and marketing message. A successful ad is comprised of three parts: An effective marketing message Delivering that message to the right audience Constant, consistent, relentless repetition Most businesses get #2 and #3 above correct. But #1 - the message - in most marketing and advertising is usually a complete mess. The message is confusing, muddled, and usually buried under worthless words and phrases. A KICK IN THE ADS focuses on one thing: fixing your marketing message QUICKLY, so YOU can start making SALES. Each page is its own chapter, containing a marketing and advertising principle, guideline, strategy, or unbreakable rule. These are the same mantras I follow when creating any advertising for any business. While it may not be the thickest book you'll own, it might just be the most powerful. In fact, I advise you not to just skim through it. You should do a full stop at the end of each page, and think about how you can apply what's on the page to your particular situation. A KICK IN THE ADS has over 50 of my personal rules and guides in it, which have generated well over $50 million in sales globally. But like anything else in life, this info only works if you apply it. This might be the most unique marketing book you'll ever read...and want to have with you at all times. When you get A KICK IN THE ADS, you'll never look at your marketing and advertising the same way again. Just make sure to get your copy before your competition does. p.s. There is a BONUS included inside the book (3 marketing and advertising strategy videos) that are worth $997. And they're INCLUDED with your copy of A KICK IN THE ADS.

Download or read book Rocket Men written by Robert Kurson and published by Random House. This book was released on 2018-04-03 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • The riveting inside story of three heroic astronauts who took on the challenge of mankind’s historic first mission to the Moon, from the bestselling author of Shadow Divers. “Robert Kurson tells the tale of Apollo 8 with novelistic detail and immediacy.”—Andy Weir, #1 New York Times bestselling author of The Martian and Artemis By August 1968, the American space program was in danger of failing in its two most important objectives: to land a man on the Moon by President Kennedy’s end-of-decade deadline, and to triumph over the Soviets in space. With its back against the wall, NASA made an almost unimaginable leap: It would scrap its usual methodical approach and risk everything on a sudden launch, sending the first men in history to the Moon—in just four months. And it would all happen at Christmas. In a year of historic violence and discord—the Tet Offensive, the assassinations of Martin Luther King, Jr., and Robert Kennedy, the riots at the Democratic National Convention in Chicago—the Apollo 8 mission would be the boldest, riskiest test of America’s greatness under pressure. In this gripping insider account, Robert Kurson puts the focus on the three astronauts and their families: the commander, Frank Borman, a conflicted man on his final mission; idealistic Jim Lovell, who’d dreamed since boyhood of riding a rocket to the Moon; and Bill Anders, a young nuclear engineer and hotshot fighter pilot making his first space flight. Drawn from hundreds of hours of one-on-one interviews with the astronauts, their loved ones, NASA personnel, and myriad experts, and filled with vivid and unforgettable detail, Rocket Men is the definitive account of one of America’s finest hours. In this real-life thriller, Kurson reveals the epic dangers involved, and the singular bravery it took, for mankind to leave Earth for the first time—and arrive at a new world. “Rocket Men is a riveting introduction to the [Apollo 8] flight. . . . Kurson details the mission in crisp, suspenseful scenes. . . . [A] gripping book.”—The New York Times Book Review

Download or read book Ramping Your Brand written by James F. Richardson and published by Pgs Press. This book was released on 2019-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Download or read book Sales Engagement written by Manny Medina and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage in sales—the modern way Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way. • Find common factors holding your sales back—and reverse them through channel optimization • Humanize sales with personas and relevant information at every turn • Understand why A/B testing is so incredibly critical to success, and how to do it right • Take your sales process to the next level with a rock solid, modern Sales Engagement strategy This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.

Download or read book Marketing Built by Love written by Daniel Bussius and published by Greenleaf Book Group. This book was released on 2023-09-26 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever ​Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started. In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human. Whether you’re a small business owner, marketer, or executive, this book will teach you: • How to mimic the human experience to cultivate customer loyalty • The four vital components every foundational marketing plan needs • How to align your marketing with the five science-based stages of human relationships • How to implement these strategies in a proven marketing framework Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.

Download or read book Fascinate written by Sally Hogshead and published by HarperCollins. This book was released on 2016-04-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%? And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone. The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus. This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world. This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment. Dive into the science of fascination and learn how to: Increase prices with ideas from poker to Play-Doh Build revenue by learning about the $14 million license plate Get better leads through hypnosis by Sigmund Freud and Steve Jobs Attract raving fans by following the cult of pistachio ice cream Whether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here: Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

Download or read book Marketing to Leading edge Baby Boomers written by Brent Green and published by Paramount Market Publishing. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2010, 30 percent of the U.S. population will be over age 50. Even today, the over-50 segment has $750 billion in spending power and controls a majority of the nation's assets. The generation's front-runners are Leading-Edge Baby Boomers, founders of modern youth culture and then yuppie materialism. These early Boomers have proven that they don't just occupy life stages -- they transform them. Now this influential generation is roaring into retirement and shaping a new future. They deserve -- and will amply reward -- your marketing investment. The paperback edition presents stimulating chapters that will show you:-Critical "bipolar metavalues" that influence the buying behavior of Leading-Edge Baby Boomers-Select the right advertising media to achieve your marketing goals-LOHAS: a new lifestyle segment that's changing everything-How to plan and organize "bandwagon" Boomer events and promotions-Exceptional opportunities for reaching Boomers through the InternetPer Brent Green, reading this book promises something beyond an insightful and challenging analysis of a generation moving into retirement. You will discover some original ideas about how the Baby Boom is shaping the future. What happens next will be interesting, if not tumultuous.

Download or read book Pioneering African American Women in the Advertising Business written by Judy Foster Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.