Download or read book The Advertising Industry in the Middle East written by Jean-Jacques Lachaze and published by . This book was released on 2005 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Story of Middle East Advertising written by Ramzi Raad and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For more than 50 years Ramzi Raad has been at the forefront of the advertising industry in the Middle East and North Africa. A regional pioneer, he graduated from the American University of Beirut in 1969 and spent the following 12 years helping to transform Intermarkets Advertising Agency into the first regional network, by establishing branches in Kuwait and Bahrain first, then in Saudi Arabia, Egypt, Jordan, and Yemen. When the civil war erupted in Lebanon, Ramzi moved to Dubai in October 1975. In 1988, Ramzi was voted president of the UAE Chapter of the International Advertising Association (IAA). During his presidency the region's first advertising awards program was launched in 1990 and the IAA World Executive Committee members flew into Dubai to hold their first ever meeting out of their New York Headquarters. The chapter led large delegations to the IAA World Congresses in Chicago (1986), Sydney (1988) and Hamburg (1990); to Advista Arabia in Cairo (1989 and 1992); and to the Asian Advertising Congress in Lahore (1989). Ramzi held the post of IAA's World Vice President and Middle East Regional Director from 1990 to 1992. Ramzi helped establish (and became a board member of) the GCC Advertising Association, the Middle East Research Forum, and the Middle East Advertising Agencies Association. He has lectured on Arab Advertising in London, Zurich, Sydney, Lahore, Cairo, Bahrain, New Delhi, and Mexico, Ramzi also served as the Middle East consultant for the Hong Kong Trade Development Council (1988 to 2000). He also helped establish the Government of Dubai's Press Club and served as its consultant in 1999 and 2000. Ramzi established TBWA\RAAD in 2000 and went on to make it one of the most recognized communication groups in the region. Since 2009, Ramzi has been on Arabian Business' list of the "World's Most Powerful Arabs" and was named "Advertising Man of the Year" in 2010 by the Dubai Lynx. In March 2016, Ramzi was awarded the TBWA Founder Award in recognition of his passionate development of the TBWA brand in MENA since 1986." --Back cover.
Download or read book Advertising and Marketing Communications in the Middle East written by Kamal G. Darouni and published by . This book was released on 2002 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Business and Social Media in the Middle East written by Nehme Azoury and published by Springer Nature. This book was released on 2020-06-25 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effectiveness of Western organizations’ social media strategies in the Middle East. Social media has changed the rules of doing business, but the exact impacts vary across regions. In the context of Middle Eastern societies, social media is seen as a way for individuals and communities to communicate with each other and is generally not viewed as a means for brands to interact with individuals. Examining how the use of social media in the Middle East is shaped by the region’s culture, authors discuss the factors that businesses need to consider when creating digital marketing strategies targeted there. Including case studies of Middle Eastern companies, this book provides a comprehensive analysis of the rise of social media in the MENA region and the often-neglected role of culture in research in this area. It will provide researchers and practitioners with a deeper understanding of conducting business in the Middle East through the effective and efficient use of social media.
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Download or read book Mass Media in the Middle East written by Yahya Kamalipour and published by Greenwood. This book was released on 1994-08-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the very first handbook to offer a comprehensive survey of mass media in 21 Middle Eastern countries. Knowledgeable Middle Eastern media experts unfold the little known but timely information about the region and compendiously discuss communication philosophies, newspapers, magazines, radio, TV, motion pictures, media regulations, ownership patterns, news agencies, new technologies, external media services, and the role of media in national development in 21 country chapters. In addition to providing information about domestic and international media services, broadcast programming (domestic and imported), and print media contents, each chapter integrates geographical, social, political, religious, and economic factors to enhance our understanding of each country's mass media structure. Undergraduate and graduate students, educators, researchers, journalists, international media consultants, and media specialists will find this premier handbook an invaluable resource.
Download or read book International Business in the Middle East written by Erdener Kaynak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-10-16 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: 16.5 Within Western Countries -- 16.6 Between the Two Groups -- 16.7 Future Market Scenarios in the Middle East -- References -- The Editor -- The Authors -- Author Index -- Subject Index
Download or read book The Middle East Advertising Guide written by Kropps Middle East and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Marketing and Advertising for the Middle East written by Kamal G. Darouni and published by . This book was released on 1980* with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing in the Emerging Markets of Islamic Countries written by M. Marinov and published by Springer. This book was released on 2006-11-28 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book offers an exciting overview of the marketing opportunities, challenges and traditions in Islamic countries. Providing an insight into the specifics of marketing in Islamic countries, the book is an interesting and helpful read for marketers, students and all who enjoy marketing challenges presented by less well-known emerging markets.
Download or read book I m Not Done written by Akram Miknas and published by . This book was released on 2019 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Managing Intellectual Property in the Advertising Industry written by World Intellectual Property Organization and published by WIPO. This book was released on 2011-09-10 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study will address various IP-related issues that are important for the efficient management of companies active in creating and implementing advertising content and campaigns.
Download or read book The New Arab Media written by Mahjoob Zweiri and published by Apollo Books. This book was released on 2012-04-27 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Arab Media: Technology, Image and Perception provides a valuable introduction and analysis of some of the most important issues surrounding the new media revolution in the Middle East. In particular, the book examines the two Janus-like faces of the new media in the Middle-East: its role in reflecting developments within the region, as well as its function in projecting the Arab world outside the Middle East. Now available in paperback, the contributions address various aspects of new media developments, each one highlighting an aspect of the complexity of the relationship between new media developments and Middle Eastern cultures. The topics examined include: the impact of Al-Jazeera * implementation of the internet in the region * the use of the media for diplomacy and propaganda * image culture * the use of the internet by religious diasporas * information and communication technologies and the Arab Public Sphere * the influence of satellite television on Arab public opinion * the explosion of local radio stations in Jordan.
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2015 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Media and Culture in the Middle East written by Joe F. Khalil and published by John Wiley & Sons. This book was released on 2023-06-27 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Culture in the Middle East The Handbook of Media and Culture in the Middle East is an invaluable resource for anyone seeking to understand the profound and complex changes shaping the 21st century. With trans-regional contributions from established and emerging scholars, this ground-breaking volume offers conceptual essays and in-depth chapters that present rich analyses grounded in historical and geopolitical contexts, as well as key theory and empirical research. Rather than viewing the Middle East as a monolithic culture, this Handbook examines the diverse and multi-local characteristics of the region’s knowledge production, dynamic media, and rich cultures. It addresses a wide range of topics, including the evolving mainstream and alternative media, competing histories in the region, and pressing socio-economic and media debates. Additionally, the Handbook explores the impact of regional and international politics on Middle Eastern cultures and media. Designed to serve as a foundation for the next era of research in the field, The Handbook of Media and Culture in the Middle East is essential reading for all academics, scholars, and media practitioners. Its comprehensive scope makes it an excellent primary or supplementary textbook for undergraduate or graduate courses in global studies, media and communication, journalism, anthropology, sociology, economics, political science, and history.
