Download or read book The Advantages of Loyalty Programms for Customers A Case Study of the Lufthansa Miles More Programm written by Gesa Vanessa Krack and published by GRIN Verlag. This book was released on 2022-04-07 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,2, University of Applied Sciences Essen (FOM Hannover), language: English, abstract: This thesis firstly covers definitions of customer loyalty, loyalty cards and the different types of loyalty programs. Section two deals with some important details of Lufthansa’s Miles & More program, such as the background of Miles & More, important facts about Star Alliance, the possibilities that Lufthansa offers its frequent flyers to earn and spend reward miles, information about the different status levels of Miles & More, and basic knowledge about data protection with Miles & More. In addition to the established research, an empirical study in the form of a 15-question survey was performed on several platforms to which frequent flyers have access. This survey is discussed in the third section of this thesis. To obtain information about how frequent flyers value the Miles & More program, this first-hand information was required and used to evaluate the Miles & More program. The performed survey can be found in Appendix 1, page 51 ff., and the results of the survey can be found in Appendix 2, page 58 ff. The survey consisted of four parts: the first part contained information about the topic itself and data protection. The second part compromised four questions about the flying pattern of each participant, and the frequent flyer status that each participant had with Miles & More. The third and most extensive part of the survey dealt with the number of miles that each participant owned, the benefits for frequent flyers with Miles & More, and the satisfaction of the participants with the program. The last part contained questions for statistical reasons, such as the gender and age of the participants. The fourth section of this thesis further addresses the results of the survey and provides explanations for why the most important benefit of Lufthansa’s Miles & More program is so significant for customers. The fifth section deals with improvements to make the Miles & More program much more appealing to customers, regarding frequent flyer satisfaction, the earning and spending of frequent flyer miles, and the addition to the program of new benefits for frequent flyers. This thesis concludes the topic in the sixth section.

Download or read book Practice Oriented Marketing written by Ralf T. Kreutzer and published by Springer Nature. This book was released on 2023-03-08 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.

Download or read book Business Travel and Tourism written by John Swarbrooke and published by Routledge. This book was released on 2012-05-23 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new technologies on the business tourism market * How to organise successful conferences, exhibitions, and incentive travel packages Case studies include Disneyland Paris, Hong Kong, Amsterdam RAI International Exhibition and Congress Centre, Hilton, Page and Moy Marketing, Lufthansa, Air France, and Legoland UK. 'Business Travel and Tourism' is the first text to offer a comprehensive overview of the growing but neglected area of business tourism. With the use of a wide range of up-to-date case studies and major practical exercises to help students to broaden and deepen their understanding of this area of tourism, it is an invaluable text for all students on travel and tourism courses at degree and BTEC/HND level, or those taking tourism options in leisure, business studies, hospitality management or geography.

Download or read book International Business and Tourism written by Tim Coles and published by Routledge. This book was released on 2008-02-13 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is changing. This innovative textbook examines a key international service industry in the context of globalization processes, the state, and increased individual mobility, using case studies to illustrate wider themes and key issues.

Download or read book Theory and Applications of Models of Computation written by T V Gopal and published by Springer. This book was released on 2014-04-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 11th Annual Conference on Theory and Applications of Models of Computation, TAMC 2014, held in Chennai, India, in April 2014. The 27 revised full papers presented were carefully reviewed and selected from 112 submissions. The papers explore the algorithmic foundations, computational methods and computing devices to meet today's and tomorrow's challenges of complexity, scalability and sustainability, with wide-ranging impacts on everything from the design of biological systems to the understanding of economic markets and social networks.

Download or read book Total Relationship Marketing written by Evert Gummesson and published by Routledge. This book was released on 2011-01-05 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Total Relationship Marketing confirms it as a classic text on the subject of relationship marketing and CRM, areas which have become accepted – and debated – parts of marketing but are currently undergoing dramatic change. A major contribution to marketing thought internationally, this seminal title presents a powerful in-depth analysis of relational approaches to marketing where the three words relationships, networks and interaction are king. The book effects a dramatic shift in the fundamentals of marketing thought, with the author’s refined model of thirty relationships, the 30Rs, presenting a sophisticated and cogent challenge to the traditional 4Ps schema. Previous editions were widely praised as breakthrough texts in the field, combining incisive and searching analysis with an accessible and pragmatic approach to putting the theory to work. This third edition is the first book on relationship marketing and CRM to integrate the ongoing evolution in marketing through the service-dominant logic, lean consumption and the customer’s value chain, the augmented role of the customer in value creation, the increasing importance of customer-to-customer (C2C) interaction, network-based many-to-many marketing, and marketing accountability and metrics. It addresses both the high tech, information technology aspects of marketing and the high touch, human aspects. Further, customer-centricity is suggested to be broadened to balanced centricity, a trade-off between the needs of all stakeholders of a network of relationships. Examples, cases, concepts and references have been updated. Highly informative, practical in style and packed with illustrations from real companies, Total Relationship Marketing is an essential resource for all serious marketing practitioners as well as undergraduate and postgraduate students.

Download or read book Air Transport Management written by Lucy Budd and published by Routledge. This book was released on 2020-04-03 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Air Transport Management: An International Perspective provides in-depth instruction in the diverse and dynamic area of commercial air transport management. The 2nd edition has been extensively revised and updated to reflect the latest developments in the sector. The textbook includes both introductory reference material and more advanced content so as to provide a solid foundation in the core principles and practices of air transport management. This 2nd edition includes a new chapter on airline regulation and deregulation and new dedicated chapters focusing on aviation safety and aviation security. Four new contributors bring additional insights and expertise to the book. The 2nd edition retains many of the key features of the 1st edition, including: • A clearly structured topic-based approach that provides information on key air transport management issues including: aviation law, economics; airport and airline management; finance; environmental impacts, human resource management; and marketing; • Chapters authored by leading air transport academics and practitioners worldwide which provide an international perspective; • Learning objectives and key points which provide a framework for learning; • Boxed case studies and examples in each chapter; • Keyword definitions and stop and think boxes to prompt reflection and aid understanding of key terms and concepts. Designed for undergraduate and postgraduate students studying aviation and business management degree programmes and industry practitioners seeking to expand their knowledge base, the book provides a single point of reference to the key legal, regulatory, strategic and operational concepts and processes that shape the form and function of the world’s commercial air transport industry.

Download or read book Customer Relationship Management Lufthansa written by and published by GRIN Verlag. This book was released on 2007 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Strategic Management and Policy in the Global Aviation Industry written by Kurnaz, Salim and published by IGI Global. This book was released on 2024-04-09 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry presents a unique conundrum with the complex relationship between government oversight and business management. While the aviation industry operates in a business-oriented manner, a considerable number of aviation companies and airports worldwide are still government-owned. The COVID-19 pandemic has accentuated the pivotal role of governments in the industry, highlighting the need for a comprehensive understanding of this interaction, given the sector's massive economic influence and the extensive investment required. The need for an in-depth exploration of this liaison has never been more pressing. Strategic Management and Policy in the Global Aviation Industry offers an insightful and comprehensive solution to this enigmatic issue. This book delves into the dynamics of the aviation sector's reliance on government intervention and support, providing invaluable perspectives for academic scholars and industry enthusiasts. It explores the critical role governments play in the development and sustainability of aviation companies, especially in the wake of the pandemic, where governments worldwide stepped in to bolster their national aviation companies. Additionally, the book explores the industry's efforts to align with the United Nations' sustainability targets and the critical influence of government regulations in achieving these goals. It also dissects the digital transformation and the integration of innovative technologies in aviation, setting the stage for a more efficient and innovative industry. Furthermore, it unveils the burgeoning role of artificial intelligence in the quest for cost reduction and enhanced operational efficiency in the fiercely competitive aviation market.

Download or read book EBOOK Marketing Management written by Christian Homburg and published by McGraw Hill. This book was released on 2012-12-16 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The authors combine their experience as researchers and industry consultants to provide the conceptual and theoretical underpinning of marketing and empirical research, helping students to understand how marketing concepts can be applied and implemented. The book covers a full range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

Download or read book Managing Airports written by Anne Graham and published by Taylor & Francis. This book was released on 2023-02-27 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully revised and updated to consider recent developments in the industry, the sixth edition of Managing Airports: An International Perspective provides comprehensive and cutting-edge insight into the processes behind running a successful airport. Logically structured and embellished with illustrative diagrams and tables throughout, this edition approaches management topics from a strategic and commercial perspective and provides an innovative and accessible understanding of how modern-day airports are operated. Containing a plethora of global case studies covering a range of different airports from many different parts of the world, the book maintains a balance between coverage of key principles and practice of airport management, together with thorough consideration of current and topical issues. This edition has been updated to include: • New content on the significant economic and operational impacts of the COVID-19 pandemic on the global air transport industry, technological and digital advances, the changing air transport environment, airline developments, net zero goals and evolving markets. • Updated and expanded content on sustainability development and airports’ adoption of sustainable development goals, changes in airline business models, airport digital marketing, the passenger biometric airport journey and airport diversification strategies. • New and updated international case studies to show recent issues and theory in practice. International and multidisciplinary in approach, this edition is a vital resource for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.

Download or read book Loyalty Schemes in Retailing written by Nicolas Hoffmann and published by Forschungsergebnisse der Wirtschaftsuniversität Wien. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.

Download or read book Customer Engagement Marketing written by Robert W. Palmatier and published by Springer. This book was released on 2017-08-29 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Download or read book Artificial Intelligence in Commercial Aviation written by Ricardo V. Pilon and published by Taylor & Francis. This book was released on 2023-07-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a must read for aviation managers and all stakeholders that are interested in improving the business performance of airlines. In this book, the first of its kind on AI in Commercial Aviation, the author outlines how Machine Learning and AI are accelerating and improving the performance of airlines. Moreover, the author shares insights into many new use cases that emerging technology can deliver. He tackles all crucial functions from air navigation, flight operations, to sales, distribution, cargo, retailing, and commercial optimization. He then looks forward to blockchain and the metaverse and its opportunities. With connected devices and the Internet of Everything (IoE), airlines can become retailers, sell, deliver, and service holistic experiences tailored to individuals in real time. This requires airlines to modernize processes and practices supported by decision intelligence (AI) that ingests sophisticated insights and executes service automation in real time. Transforming airlines from a production to a services-based execution also requires departments to be aligned along overriding customer experience and profitability goals. The book demonstrates how AI can be deployed to redesign airline organization as well. The author also describes the next wave of business transformation around the integration of commercial functions using Composite AI at enterprise level. With his holistic understanding and experience in the airline industry, the author provides valuable insights and helps managers understand how to embrace ML and AI and contribute to future commercial aviation and cargo success.

Download or read book Gamification for Tourism written by Feifei Xu and published by Channel View Publications. This book was released on 2021-05-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Download or read book Interactive Broadband Media written by Nikolaus Mohr and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interactive broadband services are currently in the process of being transformed into a new communications standard for all households. This book provides a unique overview and serves as a guide for companies faced with the evolution from traditional media to the new world of interactive broadband media. The challenge here is to achieve a good return on high initial investments. The authors provide actual examples of business models that are successful in the long term.