Download or read book The Adoption of Marketing and Sales Automation written by Rowland T. Moriarty and published by . This book was released on 1991 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Senior Executives Perceptions of Marketing and Sales Automation written by Rowland T. Moriarty and published by . This book was released on 1989 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Automation For Dummies written by Mathew Sweezey and published by John Wiley & Sons. This book was released on 2014-04-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more. Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.

Download or read book Marketing and Sales Automation written by Uwe Hannig and published by Springer Nature. This book was released on 2023-05-02 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book clarifies based on latest findings and research what one needs to know about marketing and sales automation, how to manage projects to implement them, select and implement tools, and what results can be achieved. It also outlines what can be expected in the future such as the automation of corporate communication and Human Resources. The range of topics spans from the creation of a valid data base in the context of applied AI for realizing predictive intelligence and the effects of data regulations such as the European General Data Protection Regulation (GDPR) when addressing customers and prospects to recommendations for selecting and implementing the necessary IT systems. Experts also report on their experiences in regard to Conversion-rate-optimization (CRO) and provide tips and assistance on how to optimize and ensure the highest RoI for marketing and sales automation. A special focus will be placed on the dovetailing of marketing and sales and the management of the customer journey as well as the improvement of the customer experience.

Download or read book Hacking Marketing written by Scott Brinker and published by John Wiley & Sons. This book was released on 2016-03-02 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital. Marketing must move faster, adapt more quickly to market feedback, and manage an increasingly complex set of customer experience touchpoints. All of these challenges are shaped by the dynamics of software—from the growing number of technologies in our own organizations to the global forces of the Internet at large. But you can turn that to your advantage. And you don't need to be technical to do it. Hacking Marketing will show you how to conquer those challenges by adapting successful management frameworks from the software industry to the practice of marketing for any business in a digital world. You'll learn about agile and lean management methodologies, innovation techniques used by high-growth technology companies that any organization can apply, pragmatic approaches for scaling up marketing in a fragmented and constantly shifting environment, and strategies to unleash the full potential of talent in a digital age. Marketing responsibilities and tactics have changed dramatically over the past decade. This book now updates marketing management to better serve this rapidly evolving discipline. Increase the tempo of marketing's responsiveness without chaos or burnout Design "continuous" marketing programs and campaigns that constantly evolve Drive growth with more marketing experiments while actually reducing risk Architect marketing capabilities in layers to better scale and adapt to change Balance strategic focus with the ability to harness emergent opportunities As a marketer and a manager, Hacking Marketing will expand your mental models for how to lead marketing in a digital world where everything—including marketing—flows with the speed and adaptability of software.

Download or read book Adoption and Implementation of AI in Customer Relationship Management written by Singh, Surabhi and published by IGI Global. This book was released on 2021-10-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.

Download or read book Digital Business Strategies written by Jordan Ray and published by Jordan Ray. This book was released on 2021-02-16 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ 55% discount for bookstores! Now at $39.95 of $49,95! ★ ★★How do you refine existing processes to streamline workflows, improve customer experiences, and create new opportunities? How do you gather data specific to your operations and your customers to measure performance, forecast trends, and improve products?★★ Your customers will never stop using this amazing book! Digital transformation is less about technology and more about your business strategy. It's about your people, your process, and your data. How do you change your work culture so that your employees collaborate better, become more productive, and start innovating? In order to thrive in the digital age, organizations need leadership that can lead their transformation through innovation. They need to change existing business models, introduce new products and services, and guide the entire team through the process. Digital transformation is not just for larger enterprises; small and medium-sized businesses also need to transform digitally to stay competitive and scale operations for further growth. DOWNLOAD:: Digital Business Strategies -- Get the Most Out of Marketing Automation Explained for Beginners. Digital transformation requires strategic thinking. You can't implement technology without understanding its real value for your business. For a successful transformation, you must create a digital roadmap and use it as a guiding principle. Your team's readiness to support business objectives and foster a culture of innovation is crucial for meeting your goals. New digital technologies are advancing at a fast pace, which makes it difficult for most organizations to maintain in-house resources with the required skills. Many organizations are testing new technologies for business value. Don't be left out. While it may seem like a massive undertaking, you don't have to take on a digital transformation alone. Rely on technology partners to help you address your specific needs and to accelerate your transformation. Digital transformation is not an overnight change, but rather an ongoing journey that continues as digital technologies advance and business needs evolve. By building a strategic roadmap and starting with small changes, you can slowly begin to transform key areas of the business and eventually be successful in meeting all objectives. This book gives a comprehensive guide on the following: Understanding digital transformation Botnets and beyond Technologies powering digital transformation Roadmapping your digital transformation strategy Hands-on automating customer follow-up Email automation Micro sales funnels How to automate your marketing Levels of automation Cloud computing... and more!!! Risks of not adopting digital can be significant. You will continue to face growing competition from the digital-savvy competitors and digital startups in your industry. In the digital age, the only way to survive and thrive is to embrace digital! Scroll to the top of the page and select the Buy Now button.

Download or read book This is Marketing Automation This is Sales Automation written by Tim Cortinovis and published by . This book was released on 2020-11-26 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want sales and marketing on autopilot? You will love this book. You will get down to earth written and hands-on inspiration and ideas onSocial Media-Using AI for Finding Exciting Content-Automatically Posting on Nearly Every Network -Automatically grow your audienceEmail-Marketing: -Using AI to Publish Automated Newsletters-Sending out Emails Based on Interests and InteractionsSales Funnel: -Automating Your Sales Funnel-Creating Automated Sales Pipeline-Automating Prospecting-Use Chatbots to Qualify Leads-Following up Your Leads Automatically-Following up Your Fair Contacts AutomaticallyRemember: You can make money - but you can ́t make time.

Download or read book Modern Marketing Using AI written by Malay A. Upadhyay and published by BPB Publications. This book was released on 2021-12-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era

Download or read book The Automationist written by Chandan Kamal Sharma and published by Notion Press. This book was released on 2021-08-02 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when you can connect with your digital customers one-to-one, doesn’t matter wherever he or she is. No more guesswork, no more uncertainty and no more technological stress. With more than 47% companies already implementing some type of business automation, it has now become important that you develop an understanding of how business automation is transforming the world and getting them closer to their customers. Marketing Automation is a sub-set of business automation and has already penetrated deep into business systems. But a lot of entrepreneurs and businesses are getting it wrong. This book also has a marketing automation framework that will help you with: • Getting started with a Marketing Automation process for your business. • Choosing the best tool that is suitable for your business without wasting your time and money. • Learning the factors to consider before implementing Marketing Automation. • Understanding the overall structure of how the Marketing Automation providers are adopting the marketing technology stack to get higher ROI. • If you are seeking a career, finding the right path to take towards building a successful career. This book is based on years of practical experience and is filled with insights to create a system that works by simplifying the technology for you.

Download or read book Marketing Automation Unleashed written by Casey Cheshire and published by Advantage Media Group. This book was released on 2020-01-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketer's Manual to All Things Automated At a time when the importance of understanding the world of automated marketing has never been greater, Marketing Automation Unleashed: The Strategic Path to B2B Growth takes readers on an in-depth exploration of marketing automation and its significant impact on how we do business today. Casey Cheshire employs nearly a decade of experience as a marketing leader and consultant, as well as his in-depth discussions with industry experts, to deliver a comprehensive tutorial on the wide array of strategies, techniques, tools, and uses of marketing automation. Cheshire explains in detail how to build a successful marketing automation campaign by following the "Cheshire Success Index," a ten-step program divided into four distinct phases: Foundational, Growth, Alignment, and Optimization. Each phase leads readers through a series of questions and strategies to aid them in setting up cutting-edge marketing campaigns that are as effective as they are efficient. Along the way you will discover ways to bridge the all-too-common gap between sales and marketing teams, tools to help you identify and engage your customer, new techniques for nurturing your customer, and how to test the effectiveness of your campaign as it progresses without the tedious headache of traditional methods. Marketing Automation Unleashed: The Strategic Path to B2B Growth is an easy-to-read guide through the changing terrain of the marketing world, one focused on the ultimate goal of generating revenue rather than simply bringing in lead.

Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.

Download or read book Digital Business Automation written by Robert Dan Ramsey and published by . This book was released on 2019-11-29 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★★How do you refine existing processes to streamline workflows, improve customer experiences, and create new opportunities? How do you gather data specific to your operations and your customers to measure performance, forecast trends, and improve products?★★ Digital transformation is less about technology and more about your business strategy. It's about your people, your process, and your data. How do you change your work culture so that your employees collaborate better, become more productive, and start innovating? In order to thrive in the digital age, organizations need leadership that can lead their transformation through innovation. They need to change existing business models, introduce new products and services, and guide the entire team through the process. Digital transformation is not just for larger enterprises; small and medium-sized businesses also need to transform digitally to stay competitive and scale operations for further growth. DOWNLOAD:: Digital Business Automation -- Get the Most Out of Marketing Automation Explained for Beginners. Transformation and Best Growth Strategy Through Digital Marketing for Passive Income Digital transformation requires strategic thinking. You cannot implement technology without understanding its real value for your business. For a successful transformation, you must create a digital roadmap and use it as a guiding principle. Your team's readiness to support business objectives and foster a culture of innovation is crucial for meeting your goals. New digital technologies are advancing at a fast pace, which makes it difficult for most organizations to maintain in-house resources with the required skills. Many organizations are testing new technologies for business value. Don't be left out. While it may seem like a massive undertaking, you don't have to take on a digital transformation alone. Rely on technology partners to help you address your specific needs and to accelerate your transformation. Digital transformation is not an overnight change, but rather an ongoing journey that continues as digital technologies advance and business needs evolve. By building a strategic roadmap and starting with small changes, you can slowly begin to transform key areas of the business and eventually be successful in meeting all objectives. This book gives a comprehensive guide on the following: Understanding digital transformation Botnets and beyond Technologies powering digital transformation Roadmapping your digital transformation strategy Hands-on automating customer follow-up Email automation Micro sales funnels How to automate your marketing Levels of automation Cloud computing... and more!!! Risks of not adopting digital can be significant. You will continue to face growing competition from the digital-savvy competitors and digital startups in your industry. In the digital age, the only way to survive and thrive is to embrace digital! Scroll to the top of the page and select the Buy Now button.

Download or read book Marketing Automation and Decision Making written by Simone Guercini and published by Edward Elgar Publishing. This book was released on 2023-12-11 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ever-evolving marketing technologies now include the extensive use of advanced AI with important implications for the decision making processes of both marketers and consumers. This detailed and insightful book rigorously examines the role of heuristics and marketers’ decision making within the industry’s growing utilisation of AI.

Download or read book Effective Sales Force Automation and Customer Relationship Management written by Raj Agnihotri and published by Business Expert Press. This book was released on 2010-07-26 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing a changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these emerging issues. With this in mind, sales force technology usage has changed the methods of selling. Salespeople are no longer selling just a "product"; instead, they are providing a valuable "solution" to customer problems. Salespeople now act as consultants or experts and provide customized solutions. This role requires salespeople to develop a technological orientation to access, analyze, and communicate information in order to establish a strong relationship with customers. Sales technology enables salespeople to answer the queries of customers and effectively provide competent solutions. The ability to answer queries and provide solutions leads to strong relationships between a salesperson and a customer. Thus, technology tools are not only used for smoothing the work process, but also have strategic utilizations. With the adoption of technological tools at exponential rates, many firms fell into pitfalls and witnessed failure of their technology initiatives. The purpose of this book is to outline the important steps that must be considered and adhered to when implementing sales force technology. Perhaps the most important aspect covered within this book is that technology usage is both a strategy and a tool; therefore, we outline both strategic considerations as well as implementation procedures throughout each chapter. It is important to consider all the steps and the necessary actions that will need to take place before the first penny is spent; then and only then will the technology have its intended effect.

Download or read book The Automation Advantage Mastering Marketing Automation for Business Success written by Carl Corrigan and published by Carl Corrigan. This book was released on 2023-09-07 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a comprehensive guide to marketing automation, covering everything from strategy development to implementation and future trends. It aims to equip marketers with the knowledge and tools needed to thrive in the digital age of marketing and is designed to be read by senior leaders setting strategy, Marketing professionals building out automation capability and Marketeers who want to learn about Automation from the ground up.

Download or read book The Modern Sales Marketing Ecosystem written by Anthony Gindin and published by . This book was released on 2020-05-27 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step-by-step guide for sales and marketing leaders looking to modernize their entire ecosystem. This book provides a single model that brings together the crucial disciplines of brand positioning, digital presence, content marketing, team alignment and sales automation - providing a roadmap to leverage new ways of thinking, new platforms and new technologies to achieve faster and more efficient revenue growth.Too many organizations today receive a failing grade in their adoption and use of new platforms to achieve faster results with less effort. They sit, daunted by an endless bevy of options, frozen with indecision, enviously wondering how the most progressive companies make it all appear so simple. This book will help you focus on what's important and simplify what you do, while trimming away many of the traditional tactics that bog companies down (wasting valuable time and money). "It hurts to think back - all the time I spent (late nights, time away from family) trying to figure this all out for myself. Finally, someone has brought it all together into one clear model I can follow! This will be mandatory reading for all my new hires (and I hope my competitors never find this book)." - Lauren, Chief Marketing Officer (Seattle, WA)