Download or read book The 7 Secrets of Creative Radio Advertising written by Tony Hertz and published by Ecademy Press. This book was released on 2013 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Download or read book Effective Radio Advertising written by Marc G. Weinberger and published by Lexington Books. This book was released on 1994 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Download or read book Exploring the Benefits of Creativity in Education Media and the Arts written by Silton, Nava R. and published by IGI Global. This book was released on 2016-06-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of imagination can lead to greater outcomes in problem solving, innovation, and critical thinking. By providing access to creative outlets, productivity increases in schools, businesses, and other professional settings. Exploring the Benefits of Creativity in Education, Media, and the Arts is a pivotal reference source for the latest scholarly research on the stimulation and implementation of creative thinking in academic and professional environments. Highlighting the foundations of creativity from theoretical and neuroscientific perspectives, this book is ideally designed for academics, professionals, educators, and practitioners.
Download or read book An Advertiser s Guide to Better Radio Advertising written by Andrew Ingram and published by John Wiley & Sons. This book was released on 2006-02-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Download or read book Radio Advertising written by Pete Schulberg and published by Contemporary Books. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Download or read book Radio Tips written by and published by . This book was released on 2005-10-01 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: "... short, simple bursts of information -- much like radio advertising -- these tips will help you craft stronger radio commercials, make smarter buying decisions and help you understand the way people use radio." -- from front fold of dust jacket.
Download or read book And Now a Few Laughs from Our Sponsor written by Larry Oakner and published by John Wiley & Sons. This book was released on 2002-10-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Beste aus 50 Jahren Radiowerbung! "And Now A Few Laughs from Our Sponsor" gibt einen fundierten Einblick in die erfolgreichsten und unterhaltsamsten Radiowerbespots der letzen 50 Jahre. Präsentiert von Altmeister Larry Oakner. Umfangreiche Interviews mit Kundenbetreuern, Kunden, Produzenten und Schauspielern vermitteln nicht nur eine einzigartige Sichtweise über die Gestaltung humorvoller Radiowerbespots, sondern machen auch deutlich, worauf es bei einer unvergesslichen und effektiven Werbekampagne wirklich ankommt. Mit Begleit-CD. Sie enthält die Originalaufnahmen der im Buch besprochenen Werbesendungen. Dieses Buch zeigt jedem Werbeprofi, wie er 60 Sekunden Sendezeit optimal nutzt, um beim Verbraucher einen bleibenden Eindruck zu hinterlassen und ihn für sich zu gewinnen. "And Now A Few Laughs from Our Sponsor" unterscheidet sich massiv von Konkurrenzwerken, denn es enthält wichtige Lektionen, wie man die Aufmerksamkeit von Verbrauchern gewinnt. Dadurch wird es zur absoluten Pflichtlektüre für alle Fachleute im Bereich Radiowerbung und Copywriting. Demonstriert bedeutende Beispiele, in denen sich Werbung mit Parodie, Popkultur und Comedy verbindet. Ein neuer Band aus der ausgesprochen erfolgreichen 'Adweek'-Reihe.
Download or read book The 7 Secrets of Synchronicity written by Trish MacGregor and published by Simon and Schuster. This book was released on 2010-05-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When we are alert to the coincidences in our lives, we experience them more frequently - and they take on greater significance. And once we recognize synchronicities as meaningful, they open us to new information, new possibilities. We suddenly find that we're in the right place at the right time, meet the right people at the right moment, and our lives are changed for the better." --From the Introduction There are signs everywhere, pointing the way to a better life, if you know how to read them. Signs are the stuff that synchronicity is made of - harness the power of synchronicity, and you can transform your life. In this groundbreaking book, bestselling authors Trish and Rob MacGregor reveal the seven secrets that allow you to recognize synchronicity when it happens - and make the most of it. You'll learn to interpret the meaning of the signs you encounter every day, and use such tools as the tarot, I-Ching, and astrology to understand your past, inform your present, and guide your future. Synchronicity - your key to making magic in your own life! In The 7 Secrets of Synchronicity, you'll see why there really is no such thing as coincidence - and how your life can be the better for it. Synchronicity is the universal language of transformation - and its secrets reveal how you can live a life rich in fulfillment and meaning and wonder. With this enlightening guide, you'll learn to read the signs all around you and transform your world - one amazing synchronicity at a time!
Download or read book The Secret Journey of Marketing written by Zameer Ahmed Shaikh and published by Zameer Ahmed Shaikh. This book was released on 2023-06-20 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Secret Journey of Marketing" is an all-encompassing guide that covers the fundamentals, strategies, and career opportunities within the dynamic field of marketing. Whether you're a seasoned marketer or just starting, this book provides valuable insights and practical knowledge to help you excel in the ever-evolving marketing landscape. The book begins with an Introduction to Marketing, offering a comprehensive overview of the discipline. It explores the core principles of marketing and their application across various industries. By understanding the fundamentals, readers can build a solid foundation for their marketing endeavors. The 8Ps of Marketing, a popular marketing framework, is thoroughly discussed. This model covers the key components of marketing, including product, price, place, promotion, people, process, physical evidence, and positioning. Readers gain a deep understanding of how each element contributes to successful marketing campaigns and overall business strategy. "The Secret Journey of Marketing" dives into the world of Traditional Marketing, exploring tried-and-true methods that have long been employed by marketers. It covers traditional advertising channels, such as print, television, radio, and direct mail, and highlights their strengths and limitations in today's digital age. Digital Marketing takes center stage as the book delves into the power of online platforms and techniques. Readers learn about search engine optimization (SEO), content marketing, social media marketing, email marketing, and paid advertising. The book emphasizes the importance of leveraging digital channels effectively to reach and engage target audiences. Marketing Strategy is a crucial aspect of any successful marketing campaign. This book offers valuable insights into crafting effective marketing strategies, including market research, consumer segmentation, branding, storytelling, and persuasive copywriting. It emphasizes the significance of data-driven decision-making and analytics in optimizing marketing efforts. To understand the context and evolution of marketing, the book explores the History of Marketing. It delves into the origins of marketing and examines how it has evolved in response to societal changes and technological advancements. This historical perspective provides readers with a broader understanding of the field. Lastly, "The Secret Journey of Marketing" sheds light on the numerous Career Opportunities available in marketing. It highlights the diverse roles and responsibilities within the industry, ranging from brand management to digital marketing, market research, advertising, and public relations. Readers gain valuable insights into the skills and qualifications required for various marketing careers. Overall, "The Secret Journey of Marketing" is a comprehensive resource that equips readers with the knowledge and tools necessary to succeed in the competitive field of marketing. By combining theory with practical application, this book empowers marketers to develop effective strategies, leverage digital platforms, and make data-driven decisions. Whether you're a professional marketer or aspiring to enter the field, this book serves as an invaluable guide to achieving marketing success.
Download or read book Seven Secrets to Success written by Richard Webster and published by . This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally written as a letter from the author to his suicidal friend, this inspiring little book has been photocopied, passed along from person to person, and has even appeared on the Internet. Now available in book form for the first time, this underground classic offers hope to the weary and motivation to all who wish to let go of the past and follow their dreams.
Download or read book Radio Advertising Why Radio Commercials are More Effective Than Advertisers Think written by Caroline Harsch and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Advertising written by Bob Schulberg and published by N T C Business Books. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Secrets to Running a Successful Business written by Angelica Rose and published by angelica rose. This book was released on 1993 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illustrates many of the effective methods used in today's business world as a leader. * Easy to read format * Covers the facets to increase success & avoid costly mistakes * Action guide, getting direct results on what is taught * Proven success formulas used by millions Contents for Secrets to Running a Successful Business Company profitability and Mission Statement: Preface Chapter 1: The Business Plan Outline of a Business Plan Business Plan Exercise Mission Statement Chapter 2: Creative Planning and Pro-Action Steps Helpful Hints For Achieving Results Creative Planning Pro-Action Steps The Most Common Fears Tasks to Do Networking Serendipity Focus Vs. Murphy Law Syndrome Opportunities of Wisdom Chapter 3: Time Management & Organization Skills Time Wasters Plan of Action 20 ways to Effective Organization Effective Decision Making Solving Your Challenges Exercise Ways Out of Guilt and Resentment Summary on Solving Your Challenges Major Factors to Observe and Learn From Chapter 4: Creative Marketing Creative Marketing What Makes Your Product (Service) Unique? Relationship Based Marketing Measuring Your Advertising and Sales Tools Types of Sales Tools Used to Bring in Profit Exercise Advertising Analysis Chapter 5: Increasing Your Client Base Monthly Sales Projections and Actuals Pre-Planning Where to Get Business: Resources Marketing Letters Sales Letters Cold Calling Telemarketing Calculating Your Worth Chapter 6: Increasing Your Sales Volume Weeding Out the Non-Prospect Credibility and Company Credentials Personality Types Communication: Levels and Understanding Conversation Communication Styles The 10 Traits of an Effective Person Finding Motive to Buy Formula For Improving Your Listening Skills Improving Your Communication Skills Test Closes Giving Your Presentation How to Solve Prospects' Concerns/Fears Sales Practice Sales Observation Chapter 7: Customer Service & Improving profits Customer Service Customer Service: Follow-Up Referrals Healthy Self Image Chapter 8: Tax Preparation Tax and License Information Bibliography Autobiography
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Radio Advertising 101 5 written by Bill West and published by . This book was released on 1999 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 7 Secrets of Marketing in a Multi cultural World written by Gilbert C. Rapaille and published by Executive Excellence Publishing. This book was released on 2001 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7 Secrets of Marketing in a Multi-Cultural World offers strategies for applying cultural archetypes and the logic of emotion to make domestics and international marketing efforts more effective and profitable.
Download or read book Kick Ass Business and Marketing Secrets written by Bob Pritchard and published by John Wiley & Sons. This book was released on 2011-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete course on the rules of marketing for today’sclimate In this fast-paced, cluttered, and global marketplace, newinfluences are constantly affecting your business. Today'ssophisticated consumers are searching for products that meet anemotional need, have added value, and come with no purchase risk.They want environmentally friendly products, and it’simportant that they buy from businesses that share their corebeliefs. Despite these demands, effective marketing still comesdown to knowledge, empathy, and communication. Kick Ass Businessand Marketing Secrets offers a complete course on business andmarketing, with simple, easily implemented rules for marketingsuccess. The author, “Mr. Marketer” Bob Pritchard, offersexpert guidance to help you thoroughly research and understand yourproduct, market place, and competitors. Delivers step-by-step advice on how to add value to everypurchase Details various communication vehicles and advises on how tochoose the most appropriate vehicle for your campaign Develops critical thinking skills to push you beyond yourcomfort level With so many new sources of market pressure, there’s noroom for poor marketing strategies. Get the new rules formarketing, and stand out from the rest.
