Download or read book The 7 Graces of Marketing written by Lynn Serafinn and published by . This book was released on 2011-10 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold, holistic and often spiritual examination not merely of the world of advertising, but also of the entire world view, this book reveals how people's relationships with self, others, their businesses, the economy, and the Earth impact every aspect of life. Serafinn shows why traditional ways of selling are ultimately doomed to fail, and how both business owners and consumers can begin to heal the world by embracing a new paradigm.
Download or read book Structures of Grace written by John Gallagher and published by New City Press. This book was released on 2014-12-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the business practices of a group of companies who are dedicated to changing the world. These companies participate in the Economy of Communion (EOC) project, which is an initiative of the international and ecumenical Focolare movement. For these companies, changing the world means “humanizing” the economy by consistently privileging relationships over profit-maximizing, and by putting profits in common and using them to address acute social needs and concerns. It also means “humanizing” companies and organizations through business practices that respect the inherent dignity of each person, and that are aimed at breaking down barriers between people in business. The book is the product of a rigorous, robust and multi-year research project involving more than a dozen U.S and Canadian based EOC companies, and should be considered a case study of the EOC rather than a study of any of the individual companies. What, indeed, do we mean by “structures of grace”? First and foremost, the title reflects our conviction that EOC companies are indeed different. And that difference is centered on a conviction of the business as a set of relationships, or more accurately, a community, and the conviction that the purpose of economic activity — the production and distribution of goods and services — is to bring people together, to create community. For us, this is the defining characteristic of the EOC.
Download or read book Grace in Tension written by Claire McGarry and published by Our Sunday Visitor. This book was released on 2021-10-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all face stress and tension in our daily lives. We might even wonder why our God of abundant goodness doesn’t remove the everyday struggles we face. Jesus’ interactions with Martha and Mary in the Gospel provide us the key to understanding how God shows us his love by allowing tensions in our lives. As we follow the sisters’ transformative journeys through their own struggles, reflecting on what transpires between Scripture verses, we see their initial tension become the catalyst that drives both Mary and Martha to the feet of Jesus — the place where all discover peace. Grace in Tension explores the areas where stress arises in our own lives. Each chapter ends with a thought-provoking prayer to inspire us to go to God with our problems, followed by questions for reflection to help us see all the ways he’s working for our good. God doesn’t create any of it, but he does show up amid life’s difficulties, ready to lead us through. No matter how big or small our struggle, when we seek him out, he reveals what we need to do to resolve our tension, transforming it into grace. ABOUT THE AUTHOR Claire McGarry is the founder of MOSAIC of Faith, a ministry for mothers of infants to school-aged children to explore their faith through motherhood. She contributes regularly to CatholicMom.com and blogs at ShiftingMyPerspective.com. She is the author of Lenten devotional With Our Savior, and her work has appeared in Chicken Soup for the Soul, Keys for Kids, These Days, and Focus on the Family magazine. She lives in New Hampshire with her husband and three children.
Download or read book The Blueprint for Strategic Advertising written by Margo Berman and published by Routledge. This book was released on 2016-07-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Download or read book The Five Graces of Life and Leadership written by Gary Burnison and published by John Wiley & Sons. This book was released on 2021-12-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five simple qualities that captures the essence of outstanding leadership today In today’s world, leadership is all about establishing community and connectivity so everyone can be part of something bigger than themselves. To have the grace to create this kind of leadership, we need greater self-awareness and genuine connection to others. In The Five Graces of Life and Leadership, CEO of the celebrated consulting firm Korn Ferry delivers a meaningful and thought-provoking exploration of leadership, emphasizing the five kinds of grace that leaders absolutely must have to lead their teams in today’s evolving workscape. In the book, you’ll learn how to the best leaders make their teams feel comforted, safe, and secure that they’re headed in the right direction. It includes insightful discussions on each of the five indispensable graces, including: Gratitude—the attitude that elevates our spirits, boosts morale, and lifts our hearts Resilience—the quality that allows us to achieve beyond our wildest dreams Aspiration—the knowledge that we can make tomorrow better than today Courage—the ability to understand and move beyond our fears Empathy—the understanding needed to connect with others from their perspectives The perfect book for managers, executives, and other business leaders doing their best to lead their teams through some of the most rapidly changing business and social environments we’ve seen in our lifetimes, The Five Graces of Life and Leadership is a can’t miss book on the human side of leadership at work, at home and anywhere else.
Download or read book Lumberjanes Vol 7 written by Shannon Watters and published by Boom! Studios. This book was released on 2017-12-06 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: The High Council is coming to camp and counselor Jen is determined to make everything perfect, even though a storm is brewing and kittens from the boys' camp are manifesting magical powers. It's every Lumberjane on deck as the girls do their best to prep the grounds for inspection . . . but there are some storms no one can prepare for. This New York Times bestseller and multiple Eisner Award-winning series is a story of friendship, hardcore lady-types, and kicking a lot of butt. Don't miss out on the continued adventures of the Lumberjanes written by Shannon Watters and Kat Leyh (Super Cakes) with stories illustrated by Carey Pietsch (Adventure Time: Marceline Gone Adrift) and newcomer Ayme Sotuyo.
Download or read book Brand Fusion written by Terry Smith and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-07-05 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profi t with purpose, are sustainable, and create mutually benefi cial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.
Download or read book The Garden of the Soul written by Lynn Serafinn and published by Bright Pen. This book was released on 2009-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Garden of the Soul: lessons from four flowers that unearth the Self is a book about becoming whole. It is a journey on the 'path of least resistance to the Self' through the imagery of four flowers that represent four spiritual principles: 'Give' (the Rose), 'Receive' (the Iris), 'Become' (the Daffodil) and 'Be' (the Lily). Taking the reader on a daring and magical journey through the author's life and imagination-from stage fright and burnout in a classical music conservatory, to life inside an Indian temple, to the hidden life of domestic violence, to finding inner peace atop an old English footbridge-The Garden of the Soul explores birth, death, love, art, spirituality and transformation in an eloquent, poetic and ultimately unforgettable way. It is an open invitation to readers to explore how they are already the heroes of their own lives.
Download or read book Ethical Branding and Marketing written by Hagai Gringarten and published by Routledge. This book was released on 2019-04-15 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical Branding and Marketing: Cases and Lessons provides current perspectives on fascinating global cases focusing on the specific combination of the two fields of "ethics" and "branding," on their relationship, and on how that joint perspective shapes brands, companies, business strategies, and the market itself. In a contemporary environment of "truthiness" and fake news, it is more important than ever to review core principles of ethics and to reassess how these principles apply to today’s branding and marketing practices. This book addresses practices in ethical branding and corporate culture. It includes such topics as truth, integrity, value, vulnerability, and differentiation. Collectively, these cases provide a contemporary overview of intriguing scenarios and best practices in ethical branding. The book provides the reader with real, updated insight into ethical decision making; helps students integrate ethics, branding strategy, and real life, complex situations into an effective learning process; and provides the reader with up-to-date ethical branding cases from around the world.
Download or read book Antecedents and Outcomes of Employee Based Brand Equity written by Bari, Muhammad Waseem and published by IGI Global. This book was released on 2022-06-17 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and important management task for human resource managers and marketers. Employee-based brand equity is a key advantage for the organization and an important part of the brand-based evaluation. To develop an effective and strong employee-based brand equity, firms need to focus on the perceptions of employees and promote positive attitudes about affiliation with the firm. Antecedents and Outcomes of Employee-Based Brand Equity explores the antecedents and consequences of employee-based brand equity from different perspectives and different artifacts of employee-based brand equity. This book highlights the importance of brand equity from a human resource management perspective. It further highlights the ways in which brand equity can be fruitful in understanding and learning different theories and concepts with the interaction of different industries and culture. Covering topics such as employee retention, psychological capital, and brand experience, this premier reference source is an indispensable resource for corporate offices, human resource managers, business leaders and managers, governmental organizations, marketing professionals, customer service professionals, libraries, students and educators of higher education, researchers, and academicians.
Download or read book Relationship Marketing in Franchising and Retailing written by Park Thaichon and published by Taylor & Francis. This book was released on 2023-03-31 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The topics this book covers include (but is not limited to): (1) relationships in the context of e-commerce within the franchising sector; (2) franchisees with multiple stakeholder roles: perceptions and conflict in franchise networks; (3) why franchisors recruit franchisees from the ranks of their employees; (4) franchisee advisory councils and justice; and (5) determinants of overall franchisee satisfaction. This book is ideal for students, practitioners and professionals interested in Relationship Marketing, Customer Services, and Marketing Communications. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
Download or read book The Power of the West in the Economy of Grace written by Eskil Jonsson and published by Wipf and Stock Publishers. This book was released on 2013-06-27 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall problem raised in this book is that the Western culture of modern rationality, power, and economics departs from a rather narrow, secular and ego-centric worldview. Therefore, it does not recognize the identity of traditional cultures and religions nor social, economic, or ecological justice in relation to the rest of the world. Western religion has, over history, often played a legitimating role for political power, and the expansion of institutional structures and has therefore lost much of its prophetic identity to be signs of peace, justice, and unity. The ecumenical and integrative model of stewardship as an economy of grace, with a deeper ecological philosophy, does, however, offer new visions for a multicultural and multireligious economy. This book is intended for leaders, students, and scholars interested in interdisciplinary studies of politics, religion, economics, and ecology. This will also be of interest to students and researchers in peace studies or conflict management, as well as to leaders who are engaged in the building of peace and justice.
Download or read book The Routledge Companion to Contemporary Brand Management written by Francesca Dall'Olmo Riley and published by Routledge. This book was released on 2016-07-15 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers. Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges. Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.
Download or read book Market Your Genius written by Nikki Nash and published by Hay House, Inc. This book was released on 2021-08-24 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: An expert-preneur's guide to building your audience Your experiences and expertise can make a profound difference in someone else's life. But to create a profitable business from your stories, you need to say good-bye to rapid strategy switching and hello to a simple plan for growing your audience. In this entertaining how-to guide, marketing mentor Nikki Nash reveals a straightforward, three-step process for generating audience growth and consistent revenue. Through it, you will: -- Pinpoint who wants to pay for your expertise -- Discover how to capture your audience's attention -- Create a plan for generating a consistent flow of leads -- Build your sales system for a sustainable business -- Develop a road map for keeping customers year after year This in-depth coaching session provides you with the clear action steps for creating and validating a marketing plan that aligns with your unique business vision, creating the pathway to discoverability and success.
Download or read book The Fearless Marketing Bible for Life Coaches written by Simone Seol and published by . This book was released on 2020-11-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the marketing book that life coaches have been waiting for. Simone is like your best friend, big sister, and business coach rolled into one. With straight-shooting insight and irreverent humor, she takes the mystery out of marketing and infuses it with joy.In these pages, Simone doesn't tell you how to follow a formula. Instead, she teaches how to create clients by being your authentic self, loving others, and making the world a better place. A compendium of the best wisdom that Simone has shared with her community, it will turn marketing from a stressful obligation to something you can't wait to do.Simone created a fully-booked life coaching practice and scaled it to 7-figures, and she teaches other coaches how to do the same.
Download or read book Statistics of Farmers Marketing and Purchasing Cooperatives 1944 45 written by Grace Wanstall and published by . This book was released on 1947 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Statistics of Farmers Marketing and Purchasing Cooperatives 1941 42 Marketing Season written by Ralph Henry Elsworth and published by . This book was released on 1943 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt:
