Download or read book The 55 plus Market written by Stephan Buck and published by McGraw-Hill Companies. This book was released on 1990 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 50 Plus Market written by Dick Stroud and published by Kogan Page Publishers. This book was released on 2007 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawn from original research, this work takes an international perspective of the subject of marketing to the 50 and over demographic and includes insight into how leading multinationals view the 50-plus market.
Download or read book Statistical Bulletin written by and published by . This book was released on 1964 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Review of Marketing 1981 written by Ben M. Enis and published by Marketing Classics Press. This book was released on 2012-03-15 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Club Management Issues in Australia and North America written by Clayton W. Barrows and published by Routledge. This book was released on 2012-10-12 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the unique challenges confronting the club industry As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubs—on two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies. The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia’s marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues. The book provides: research on changes in memberships in clubs in the United States a study on declining waiting lists at clubs characteristics club managers look for in job applicants differences in equity and non-equity membership structures an overview of the history of machine gambling in New South Wales analyses of past issues of taxation legislation, employment relations, social issues, innovation, and others—and the need for further empirical study how regulatory changes impact wage determination the effects of legislation restrictions on gaming advertising, promotion, and external signage analysis of the impact of clubs’ involvement with special events consumer behavior in the club industry a case study of a club’s failed attempt to tap into the youth market Club Management Issues in Australia and North America is timely, informative reading for hospitality educators and students, hospitality professionals, and hospitality companies doing research in the private club industry.
Download or read book Generation Y in Consumer and Labour Markets written by Anders Parment and published by Routledge. This book was released on 2011-09-16 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. Generation Y particularly see work as a venue of self-realization and the boundaries between work and leisure time are becoming blurred—thus the consumer and labor markets converge in some critical dimensions. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations. It further outlines the experiences and best practice for attracting, recruiting, selling to, and communicating with Generation Y, based on the author’s experiences from hundreds of organizations where he has been involved as a consultant – offering the reader a better understanding of generations in marketing research, and the impact of generations in employee-employer relations.
Download or read book Inside Retirement Housing written by Sam Clark and published by Policy Press. This book was released on 2022-11-11 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many developed nations face the challenge of accommodating a growing, ageing population and creating appropriate forms of housing suitable for older people. Written by an architect, this practice-led ethnography of retirement housing offers new perspectives on environmental gerontology. Through stories and visual vignettes, it presents a range of stakeholders involved in the design, construction, management and habitation of third-age housing in the UK, highlighting the importance of design decisions for the everyday lives of older people. Drawing on unique and interdisciplinary research methods, its fresh approach shows researchers how well-designed retirement housing can enable older people to successfully age in place for longer, and challenges designers, developers and providers to evolve their design practices and products.
Download or read book Retooling for an Aging America written by Institute of Medicine and published by National Academies Press. This book was released on 2008-08-27 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the first of the nation's 78 million baby boomers begin reaching age 65 in 2011, they will face a health care workforce that is too small and woefully unprepared to meet their specific health needs. Retooling for an Aging America calls for bold initiatives starting immediately to train all health care providers in the basics of geriatric care and to prepare family members and other informal caregivers, who currently receive little or no training in how to tend to their aging loved ones. The book also recommends that Medicare, Medicaid, and other health plans pay higher rates to boost recruitment and retention of geriatric specialists and care aides. Educators and health professional groups can use Retooling for an Aging America to institute or increase formal education and training in geriatrics. Consumer groups can use the book to advocate for improving the care for older adults. Health care professional and occupational groups can use it to improve the quality of health care jobs.
Download or read book Televised Advertising and the Elderly written by United States. Congress. House. Select Committee on Aging and published by . This book was released on 1978 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Providing Healthy and Safe Foods As We Age written by Institute of Medicine and published by National Academies Press. This book was released on 2010-11-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does a longer life mean a healthier life? The number of adults over 65 in the United States is growing, but many may not be aware that they are at greater risk from foodborne diseases and their nutritional needs change as they age. The IOM's Food Forum held a workshop October 29-30, 2009, to discuss food safety and nutrition concerns for older adults.
Download or read book Market Growers Journal written by and published by . This book was released on 1926 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles of Marketing written by Philip Kotler and published by Pearson UK. This book was released on 2019 with total page 1628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research
Download or read book Focus on Retirement written by The Staff of the Wall Street Journal and published by Simon and Schuster. This book was released on 2001-01-10 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Several times a year, The Wall Street Journal publishes Special Reports about active living for those fifty-five and older. And with the number of older Americans at an estimated 45 million and growing, it's no wonder these reports are one of the most popular features of both the print and the interactive versions of the Journal. Here, in Focus on Retirement, is the best of these Special Reports. As you might expect from the nation's preeminent business publication, here are tips on how you can stretch your retirement income, when you should pay your estate taxes, and how many players you really need on your financial team. Here are the best stories from the popular If You're Thinking of Retiring In... feature, medical news on combating heart disease and other illnesses, and ideas on what to do with all that free time. In Focus on Retirement you will Meet Barbara Barrie, a 68-year-old actress who has turned her battle against colorectal cancer into a crusade for public awareness; Ride the rails with Ira Lomench, who organized an 18-day transcontinental charter train trip for a few friends; Investigate Sun City Huntley, an active-adult community 45 miles from Chicago that boasts a golf course and a 94,000-square-foot lodge with health club and lounges; and Join the annual national reunion of the Knickerbocker clan in Schaghticoke, New York, advertised on the family website. Collected and presented here for the first time in e-book format, Focus on Retirement is a searchable, portable, and hugely valuable resource from the award-winning staff of The Wall Street Journal.
Download or read book Innovating European Labour Markets written by Joop Schippers, Ton Wilthagen, Ruud Muffels, Peter Ester and published by Edward Elgar Publishing. This book was released on 2014-05-14 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines innovative theoretical perspectives and novel labour market policy responses to Europe's changing work demands, employment careers and life courses. It presents creative ideas and recommendations for flexicurity policies at various levels and in different social and economic contexts. The driving factors determining the performance of dissimilar pathways in Europe are identified in regard to their impact on the flexibility/security nexus. Key issues in the current European policy debate are addressed, including how innovative policies are designed in the areas of working time, education, work-life balance, employment relations, retirement and migration, how they are put into practice and what determines their level of success.
Download or read book Aging written by Harry R. Moody and published by SAGE Publications. This book was released on 2017-01-12 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting current research in an innovative text-reader format, Aging: Concepts and Controversies, Ninth Edition encourages students to become involved and take an informed stand on the major aging issues we face as a society. Not simply a summary of research literature, Harry R. Moody and Jennifer R. Sasser’s text focuses on controversies and questions, rather than on assimilating facts or arriving at a single "correct" view about aging and older people. Drawing on their extensive expertise, the authors first provide an overview of aging in three domains: aging over the life course, health care, and the socioeconomic aspects of aging. Each section is followed by a series of edited readings, offering different perspectives from experts and specialists on that subject. New readings focus on whether current federal spending on the elderly is sustainable and fair to other groups, how older consumers are reshaping the business landscape, and the challenges of marketing and selling to customers 60 and over. More emphasis is placed on how social class and inequality earlier in life can shape our final years and the number of older Americans living in poverty. The section on Aging and Health Care has been thoroughly updated to reflect the latest data about chronic diseases that affect the elderly, government spending on health care, and policy changes to programs like Medicaid and Medicare. The section on the Social and Economic Outlook for an Aging Society gives the most current picture of the racial and ethnic diversity of older Americans, their participation in the labor force, and their income and wealth.
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book Understanding the Older Consumer written by Barrie Gunter and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.
