Download or read book The 5 Minute Guide To Content Marketing written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-06-01 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Content Marketing is for entrepreneurs who want to leverage the power of content marketing for their brands & businesses, and need to know where to start. This guide shows you how to take your content marketing plan from point A to Z as quickly as possible. This book, the 6th in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Why Using Content Marketing Will Benefit Your Business ✔️ Content Marketing Basics ✔️ Identifying Your Target Audience ✔️ 10 Content Types Your Can Use ✔️ How To Develop A Content Marketing Strategy ✔️ How To Create Your Content Blueprint ✔️ How To Generate Tons Of Content Ideas With 3 Simple Techniques ✔️ How To Write Good Copy ✔️ Tips To Increase Engagement ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Download or read book The 5 Minute Guide To Building An Incredible Brand written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-04-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Building An Incredible Brand is for entrepreneurs who want to build a solid brand around their business, but might not know where to start. This guide aims to provide simple and clear guidance on the basics of what branding really is, and how to make sure they are setting up their branding the right way. This book, the fourth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Why Branding Is So Important ✔️ Defining Your Brand ✔️ Building Your Brand ✔️ Building Brand Credibility ✔️ Promoting Your Brand ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book The 5 Minute Guide To Success On LinkedIn written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-08-01 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Success On LinkedIn is for entrepreneurs who want to leverage the incredible secret power of LinkedIn for business growth, expert positioning, and lead generation. This guide walks you through why you should be using LinkedIn, and how to use it the right way, to unleash the platform's unique power for your success. This book, the 7th in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ How To Create A Professional Profile ✔️ Showcase Your Work ✔️ Watch Who's Watching Your ✔️ Finding Your Group ✔️ Keeping Your Account Active ✔️ Providing Value & Expertise ✔️ Why Sharing Is Caring ✔️ Sponsoring Your Content ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️  Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book The 5 Minute Guide to Developing Your Entrepreneur Mindset written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-01-01 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Developing Your Entrepreneur Mindset is for anyone just starting out on their entrepreneurial journey, and wanting to know how to best cultivate the type of mindset that they will need to succeed. This book, the first in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ What Is An Entrepreneur? ✔️ Developing Your Entrepreneurial Mindset ✔️ Habits You Can Implement To Become a More Successful Entrepreneur ✔️ Why Your Entrepreneurial Mindset Must Never Stop Evolving ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: · Entrepreneurship · Mindset · Leadership · Business Branding & Personal Branding · Content Marketing · and Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book Epic Content Marketing How to Tell a Different Story Break through the Clutter and Win More Customers by Marketing Less written by Joe Pulizzi and published by McGraw Hill Professional. This book was released on 2013-09-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.

Download or read book The 5 Minute Guide To Turning Your Business Idea Into A Success written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-02-01 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Turning Your Business Idea Into A Success is for new entrepreneurs who have an idea for what they want to do/create/offer, but are not sure where to start. This guide aims to provide some quick guidance and reference points for these entrepreneurs to get a better idea of where to start, and what steps they should take to move their idea forward. This book, the second in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Ideation ✔️ Finding & Filling A Need ✔️ Turning Your Idea Into A Business ✔️ Validating Your Business ✔️ Creating Your Prototype/Mockup ✔️ Securing Funding ✔️ Introducing Your Product/Service To The World ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. Wellington's 5-Minute Guides For Success Editorial Reviews: "Wellington's 5-Minute Guides For Success Should Be Essential Reading For Every Entrepreneur Just Starting Their Journey" - Think7Figures Magazine "Wellington hit it out of the park with these short guides. If you're just starting out as an entrepreneur, you want these on your reading list." - Silicon Valley Times "New entrepreneurs today can easily get bogged down with too much information, and the "Wellington's 5-Minute Guides For Success" book series is the perfect solution to this issue, as the guides offer simple and clear coverage of the most important fundamentals of any entrepreneurial journey." - Founders Courier "Wellington's 5-Minute Guides For Success" get straight to the point, without any unnecessary "fluff". While Mr. Wellington says these are intended for the "new" entrepreneur, more experienced entrepreneurs may still want to give these a read as well. While they were a great "refresher" on most things, we actually gained several new insights and ideas ourselves (especially from the Branding and Content Marketing guides) that we will be implementing into our own growth strategies." - Entrepreneurs News Journal "For those looking to start a business, it's hard to know where to start. We loved how the "Wellington's 5-Minute Guides For Success" series perfectly breaks down the basics for new entrepreneurs, and do so in simple and easy-to-understand ways." - Ecommerece News Journal ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book The 5 Minute Guide To Becoming A Leader Worth Following written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-03-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Becoming A Leader Worth Following is for those who are ready to step up and lead, and who want to make sure they become a leader that their teams truly want to follow. This guide aims to provide simple (yet sometimes overlooked) methods, beliefs, and thought processes that every aspiring leader should have in their back pocket, especially if this is their first time in a leadership position. This book, the third in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ 4 Beliefs Of A Good Leader ✔️ Stepping Up As A Leader ✔️ Protecting Your Team ✔️ Nurturing Your Team ✔️ Guiding Your Team ✔️ Communicating With Your Team ✔️ Inspiring Your Team ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book The 5 Minute Guide To Personal Branding written by Roman Alexander Wellington and published by Wellington Press, LLC. This book was released on 2020-05-01 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 5-Minute Guide To Personal Branding is for entrepreneurs who want to establish themselves as a brand or as an Influencer or Thought Leader in their niche. It's also for those who are interested in learning how to leverage the power of personal branding to help bring more awareness to their business brand, but might not know where to start. This book, the fifth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Understanding Personal Branding ✔️ 3 Ways To Start Your Personal Brand ✔️ How To Increase Credibility For Your Personal Brand ✔️ 4 Common Mistakes Made In Personal Branding ✔️ 7 Awesome Benefits Of Building Your Personal Brand & Becoming An "Influencer" In Your Niche ✔️ Networking With Other Big Brands & Influencers In Your Niche ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.

Download or read book 30 Minute Website Marketing written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-10-18 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

Download or read book Building a StoryBrand written by Donald Miller and published by HarperCollins Leadership. This book was released on 2017-10-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Download or read book The Definitive Guide to Strategic Content Marketing written by Lazar Dzamic and published by Kogan Page Publishers. This book was released on 2018-07-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand content marketing best practice from a new perspective with exclusive insight and contributions from leading academics, experts, global thought leaders and influencers in the industry on key topics, to create a truly unique resource - including a foreword by Tom Goodwin and bonus online chapters. Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it is mere hype: a new name for what marketers have always done. The Definitive Guide to Strategic Content Marketing brings together all these diverse perspectives, structuring them around useful key topics that provide insight into the multi-faceted nature of content marketing, weaving together different voices to present a balanced view of the subject. Grouping the discussion around relevant subjects such as content monetization, native advertising, visuals vs video, and the challenge of measuring results, this book allows readers to cherry-pick the most useful aspects of each discussion according to their interests and apply it to their own marketing initiatives. With a foreword written by Tom Goodwin (author of Digital Darwinism and EVP, Head of Innovation at Zenith USA) and containing contributions from brands such as GE, General Motors, HSBC, Football Association, Diageo and Pernod Ricard, plus agencies including Oglivy Group UK, Havas, Zenith, Vizeum, Accenture, this book is a truly unique resource. Insight and contributions from A-list industry professionals and influencers, include: Tim Lindsay, Bob Garfield, Bob Hoffman, Faris Yakob, Thomas Kolster, Rebecca Lieb, Tia Castagno, Scott Donaton, Rober Rose, David Berkowitz, Professors Mara Einstein, Mark Ritson and Douglas Rushkoff.

Download or read book Practical Content Strategy Marketing written by Julia McCoy and published by Julia McCoy. This book was released on 2017-11-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally: a real-life, practical industry guide on content strategy and marketing. Practical Content Strategy & Marketing is your go-to guide on a practical content strategy and marketing education, created by author Julia McCoy as a written accompaniment to her new course, the Content Strategy & Marketing Course (www.contentstrategycourse.com). If you run a business, or if you’re trying to break into a top-dollar content marketing career, you need to know the practical concepts involved in content strategy and marketing. The “how,” the “why,” the “where” of content. Content marketing itself involves so many platforms, formats, content types, strategies, tools—and to get the most ROI from your approach to content marketing and strategy, you have to know how to do the most important content marketing practices. Forget FOMO and trying to figure out too many things. This guide will teach you the most important foundations and skills you actually need in order to get far in our booming industry of content marketing. For the first time in the industry, Practical Content Strategy & Marketing lays the “hows” of content marketing and strategy out, in a step-by-step approach, book form. Each section has written exercises built to solidify what you’re reading and learning—you’ll be able to fill these out with a pen. Don’t be afraid to mark up this book! Why is this book different? You’re not going to find corporate, birds-eye, mumbo-jumbo fluff in this content marketing guide. Quite the opposite. The author, Julia McCoy, won her way to the top (awarded as the top 33rd content marketer in 2016) the hard-knocks way. She dropped out of college and built a content agency, Express Writers, on nothing but $75 and the tenacity to go and follow her dream and see it through. Five years later, Julia’s business has served over 5,000 clients and employs over 40 team members, and her content consistently ranks at the top of Google and among the highest-shared for guest publications. Her go-to marketing strategy? A practical, hands-on content marketing approach that has ended up bringing her 99% of the clients her agency currently works with. With Julia as your guide, learn the principles and physical “how-to” behind these six key cores of effective content marketing: Module 1: Core Foundations of an ROI-Based Content Strategy Module 2: Audience Persona Discovery, Sales Funnel Content Mapping, & Style Guidelines Module 3: Understanding Keywords, SEO Opportunities, & Creating Keyword Reports Module 4: How to Build Content Cores (Your Content House) for an Authority Presence Online Module 5: Practical Content Creation (Your Site & Guest Blogging) Module 6: Content Promotion, Setting a Budget, Preparing Your Editorial Calendar, & Maintenance Along the way, you’ll get to build a working content strategy from the ground up, using the Brand Strategy Exercises in each module. Have your pen and thinking cap ready—and a brand you want to build an entire working strategy for! Practical Content Strategy & Marketing is a field guide for the smartest content marketers who know that strategy is the key to thriving in our world of new marketing through content. Bonus: leading business marketing expert Mark Schaefer joins Julia to write the foreword, and guests Sujan Patel, Michele Linn, Steve Rayson and more appear in guest lessons throughout the book.

Download or read book Effective SEO and Content Marketing written by Nicholas Papagiannis and published by John Wiley & Sons. This book was released on 2020-01-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get beyond the basics and see how modern-day users are reimaging the SEO process SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. Above all it can help improve the amount of free traffic coming to your web properties. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business. Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes. General education on SEO and organic content marking Understanding which search engines to focus on How SEO and content can solve business problems Building a new brand through SEO and content Identifying who your true competitors are Which Analytics reports you should be regularly monitoring How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics and countries What needs to be in place to maximize free traffic levels to your brands assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas and asset types Understanding different content asset types from standard items like articles to highly advanced assets like films, podcasts, white papers and other assets Calculating ROI for SEO and Content initiatives Small business marketing via content and SEO and having the right small business mindset for success Website and content design considerations (accessibility, principles of marketing) Optimizing for the future and looking at other search venues Amazon Optimization YouTube Optimization App Store Optimization (ASO) Podcast Optimization Optimizing Blogs and other off-site content Prepping and optimizing for the newest technologies, including voice search, artificial intelligence, and content discovery vehicles How to build an optimization path and programs that drive results and manage risks In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!

Download or read book Valuable Content Marketing written by Sonja Jefferson and published by Kogan Page Publishers. This book was released on 2015-07-03 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.