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Download or read book Seminar on the Ideal Product the Ideal Customer the Ideal Company written by Esomar and published by . This book was released on 1993 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Seminar on Qualitative Research a Critical Review of Methods and Applications Rome Italy 14th 16th February 1993 written by and published by Esomar. This book was released on 1993 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Multicultural Diversity written by Professor C P Rao and published by Gower Publishing, Ltd.. This book was released on 2012-08-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.
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