Download or read book The 42nd E S O M A R Marketing Research Congress Stockholm 3rd 7th September 1989 written by and published by . This book was released on 1989 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Proceedings of the Annual Conference written by and published by . This book was released on 1990 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Index of Conference Proceedings written by British Library. Document Supply Centre and published by . This book was released on 1990 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Patronage Behavior and Retail Management written by William R. Darden and published by North Holland. This book was released on 1983 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes bibliographical references and index
Download or read book Advances in Advertising Research Vol IV written by Sara Rosengren and published by Springer Science & Business Media. This book was released on 2013-05-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.
Download or read book What are Qualitative Research Ethics written by Rose Wiles and published by A&C Black. This book was released on 2012-11-08 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has been an increasing interest in research ethics over the last decade given the increasing ethical regulation of social research. 'Ethical literacy' encourages researchers to understand and engage with the ethical issues that emerge in the process of research. This book provides a short, succinct and accessible overview of the field, highlighting the key issues and everyday ethical dilemmas that researchers are likely to face in different contexts. Covering a range of methods, the book provides clear guidance for researchers on how to identify an approach that fits with their moral and intellectual framework. It explores ethical issues relating to 'traditional' research methods as well as to new and emerging methods and approaches - particularly visual and online methods. Illustrated throughout with real-world examples, this book also includes an annotated bibliography of key texts and other helpful resources. What are Qualitative Research Ethics? will be a vital resource for social science researchers across a range of disciplines.
Download or read book Retail Patronage Dynamics written by Martti Laaksonen and published by . This book was released on 1987 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competitive Structure in Retail Markets The Department Store Perspective written by Donald W. Stampfl and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Theory Philosophy of Science Perspectives written by Ronald F. Bush and published by Marketing Classics Press. This book was released on 2011-10-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Competing on Capabilities written by George Stalk and published by . This book was released on 1992 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gift Giving written by Cele Otnes and published by Popular Press. This book was released on 1996 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gift Giving brings together 21 scholars from a variety of disciplines - including consumer behavior, communications, and sociology - who are dedicated to the understanding of what motivates gift selection, presentation, and incorporation of a gift into a person's life. The text explores the role of values in gift exchange; the influence of ethnic, generational, and subcultural differences in gift exchange; how gifts to the self are manifested; and new directions and topics in gift giving. In these essays, gift giving occasions are probed for the meanings that can be illuminated with respect to this pervasive, yet not always positive, phenomenon. For anyone interested in gift giving behavior, this volume should prove both enlightening and provocative.
Download or read book Intermittent Demand Forecasting written by John E. Boylan and published by John Wiley & Sons. This book was released on 2021-06-02 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERMITTENT DEMAND FORECASTING The first text to focus on the methods and approaches of intermittent, rather than fast, demand forecasting Intermittent Demand Forecasting is for anyone who is interested in improving forecasts of intermittent demand products, and enhancing the management of inventories. Whether you are a practitioner, at the sharp end of demand planning, a software designer, a student, an academic teaching operational research or operations management courses, or a researcher in this field, we hope that the book will inspire you to rethink demand forecasting. If you do so, then you can contribute towards significant economic and environmental benefits. No prior knowledge of intermittent demand forecasting or inventory management is assumed in this book. The key formulae are accompanied by worked examples to show how they can be implemented in practice. For those wishing to understand the theory in more depth, technical notes are provided at the end of each chapter, as well as an extensive and up-to-date collection of references for further study. Software developments are reviewed, to give an appreciation of the current state of the art in commercial and open source software. “Intermittent demand forecasting may seem like a specialized area but actually is at the center of sustainability efforts to consume less and to waste less. Boylan and Syntetos have done a superb job in showing how improvements in inventory management are pivotal in achieving this. Their book covers both the theory and practice of intermittent demand forecasting and my prediction is that it will fast become the bible of the field.” —Spyros Makridakis, Professor, University of Nicosia, and Director, Institute for the Future and the Makridakis Open Forecasting Center (MOFC). “We have been able to support our clients by adopting many of the ideas discussed in this excellent book, and implementing them in our software. I am sure that these ideas will be equally helpful for other supply chain software vendors and for companies wanting to update and upgrade their capabilities in forecasting and inventory management.” —Suresh Acharya, VP, Research and Development, Blue Yonder. “As product variants proliferate and the pace of business quickens, more and more items have intermittent demand. Boylan and Syntetos have long been leaders in extending forecasting and inventory methods to accommodate this new reality. Their book gathers and clarifies decades of research in this area, and explains how practitioners can exploit this knowledge to make their operations more efficient and effective.” —Thomas R. Willemain, Professor Emeritus, Rensselaer Polytechnic Institute.
Download or read book The Ethics of Online Research written by Kandy Woodfield and published by Emerald Group Publishing. This book was released on 2017-12-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the ethics of internet and social networking research, exploring the ethical challenges faced by researchers making use of social media and big data in their research.
Download or read book Service Parts Management written by Nezih Altay and published by Springer Science & Business Media. This book was released on 2011-03-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the pressure of time-based competition increasing, and customers demanding faster service, availability of service parts becomes a critical component of manufacturing and servicing operations. Service Parts Management first focuses on intermittent demand forecasting and then on the management of service parts inventories. It guides researchers and practitioners in finding better management solutions to their problems and is both an excellent reference for key concepts and a leading resource for further research. Demand forecasting techniques are presented for parametric and nonparametric approaches, and multi echelon cases and inventory pooling are also considered. Inventory control is examined in the continuous and periodic review cases, while the following are all examined in the context of forecasting: • error measures, • distributional assumptions, and • decision trees. Service Parts Management provides the reader with an overview and a detailed treatment of the current state of the research available on the forecasting and inventory management of items with intermittent demand. It is a comprehensive review of service parts management and provides a starting point for researchers, postgraduate students, and anyone interested in forecasting or managing inventory.
Download or read book The Global Marketing Imperative written by Michael R. Czinkota and published by McGraw Hill Professional. This book was released on 1996 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helps in bringing students quickly up to speed on the essentials of international marketing and teaches them how to strike back when global competitors move into a company's territory and shrink its markets.
Download or read book Pursuing Customers written by Robert C. Prus and published by SAGE Publications, Incorporated. This book was released on 1989-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accounts of owners, sales administrators, marketing personnel and sales representatives are used to describe the basics of modern business practices in Pursuing Customers. The author focuses on the processes by which a business prepares for its customers from set up and management to purchasing goods, pricing, advertising and display. Each step in the process is brought alive with commentary by its participants - from shoe salesperson to department store manager. Business is described as an arena where participants construct a world of enticement, competition, strategy and negotiation.
Download or read book Mastering Global Markets written by Michael R. Czinkota and published by South Western Educational Publishing. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed for business professionals that are either thinking about taking their business global or want to improve their global strategy. Beginning first with an overview of the global business environment, it covers all aspects of entering global markets from strategic planning to tactical implementation.
