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EBookClubs

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Book EMAC ESOMAR Symposium on Micro and Macro Market Modelling Research on Prices Consumer Behavior and Forecasting Tutzing F R Germany 26th 28th October 1987

Download or read book EMAC ESOMAR Symposium on Micro and Macro Market Modelling Research on Prices Consumer Behavior and Forecasting Tutzing F R Germany 26th 28th October 1987 written by European Marketing Academy and published by . This book was released on 1987 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book 48th ESOMAR Marketing Research Congress

Download or read book 48th ESOMAR Marketing Research Congress written by ESOMAR. Congress and published by . This book was released on 1995 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The New Strategic Brand Management

Download or read book The New Strategic Brand Management written by Jean-Nol︠ Kapferer and published by Kogan Page Publishers. This book was released on 2004 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise and Reviews "the best book on brands yet"- Design Magazine"New exciting ideas and perspectives on brand building are offered that have been absent from our literature."- Philip Kotler, S C Johnson & Sons Distinguished Professor of International Marketing, Northwestern University, Kellogg School of Management"Managing a brand without reading this book is like driving a car without your license."- Haesun Lee, Senior Vice President of Marketing, AMOREPACIFIC Co, Korea"Kapferer's hierarchy of brands is an extrordinary insight"- Sam Hill and Chris Lederer, authors of The Infinite Asset, Harvard Business School Press"One of the definitive resources on branding for marketing professionals worldwide."- Vikas Kumar, The Economic Times, India"One of the best books on brand management. Kapferer is thought provoking and always able to create new insights on various brand related topics."- Rik Riezebos, CEO Brand Capital and director of EURIB / European Institute for Brand ManagementThe first two editions of Strategic Brand Management were published to great critical acclaim. The New Strategic Brand Management has been rewritten and fully revised to bring readers absolutely up-to-date with the dramatic changes that have taken place in brand management worldwide.Dealing with the concept and practice of brand management in its totality, it is packed with fresh examples and case studies of brands from all over the world, paying particular attention to global brands. It also looks at the hype surrounding branding and stresses the role of sound business decisions when building a brand. There are several new chapters, including:brand and business buildingthe challenge of growth in mature marketsmanaging retail brands.Plus completely new sections on innovation and its role in growing and reinventing brands, and corporate branding.The New Strategic Brand Management will provide all marketing and brand managers with a thorough understanding of the new rules of brand management and how to put them into practice.

Book Civil Society and Class Politics

Download or read book Civil Society and Class Politics written by Irving Louis Horowitz and published by Routledge. This book was released on 2017-07-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seymour Martin Lipset's work throughout a long and distinguished career has been stamped by several features: a powerful linkage of research data and social theory, innovative views of historical events, and a realization that politics is an activity native to all human beings, voters and non-voters, democratic and non-democratic systems, and advanced and developing economies. He has earned the right to be called a genuine pioneer in the field now recognized as political sociology. In this special collection of professional comment and personal tribute, some of Lipset's closest colleagues have gathered to review his life work in political sociology. This volume includes essays on sociology and socialism, the collapse of class politics, political leadership, the perpetuation of inequality across generations, political extremism, religion as a source of polarization, working-class authoritarianism, and an examination of civil life in the United States across the century. Among the contributors are Nathan Glazer, Terry Nichols Clark, Richard J. Samuels, Sidney Verba, Nancy Burns, Kay Lehman Schlozman, Robert B. Smith, William Schneider, Dick Houtman, and Marcella Ridlen Ray. The volume is further graced by two special features: an academic memoir entitled "Steady Work" written by Lipset, and a full-scale bibliography of his books, monographs and pamphlets. In short, this is a specialist volume for social scientists that can be easily enjoyed by readers outside the field. This volume was initially presented as a double issue of The American Sociologist. Horowitz was commissioned by the editor of the journal to serve as special editor for the volume. In turn, the contributions originated at a series of invited panels at the Eastern Sociological Society meetings in 2002.

Book Seminar on Business to Business Research

Download or read book Seminar on Business to Business Research written by and published by Esomar. This book was released on 1988 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Strategic Brand Management

Download or read book Strategic Brand Management written by Jean-Noël Kapferer and published by Simon and Schuster. This book was released on 1994 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The art of building sales is, to a large extent, the art of building brands. After reading Kapferer's book, you'll never again think of a brand as just a name. Several exciting new ideas and perspectives on brand building are offered that have been absent from our literature".--Philip Kotler".An invaluable reference for designers, marketing managers and brand managers alike".--Design magazine.

Book Seminar on The Untapped Gold Mine

Download or read book Seminar on The Untapped Gold Mine written by and published by . This book was released on 1989 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Seminar on New Methodologies in Test Marketing

Download or read book Seminar on New Methodologies in Test Marketing written by and published by Esomar. This book was released on 1988 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing and Research Today

Download or read book Marketing and Research Today written by and published by . This book was released on 1995 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Seminar on Research for Financial Services

Download or read book Seminar on Research for Financial Services written by and published by . This book was released on 1988 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Computer Assisted Interviewing

Download or read book Computer Assisted Interviewing written by Willem E. Saris and published by SAGE Publications. This book was released on 1991-08-14 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book forms a useful introduction to computer assisted interviewing. . . . The book offers useful practical tips for those previously involved in more traditional questionnaire design, and gives examples of how questions can be adapted for use in computer assisted interviews. . . . Anyone who is already convinced that a computer-assisted interview meets their data gathering needs will find the book a worthwhile addition to the literature on questionnaire design. --International Journal of Nursing Studies "A practical and self-contained manual for doing CADAC, written by an author with a lot of experience in this field. It also contains a helpful list of software firms (with addresses) and a good bibliography for further in-depth work on the subject." --Bulletin de Methodologie Sociologique "This is a useful resource for those wishing to explore CADAC techniques." --British Journal of Mathematical and Statistical Psychology Since survey research is a time-consuming and involved process, researchers have found the computer a boon for facilitating the recording and coding of survey responses. As a result, the use of computer-assisted data collection (CADAC) is growing each year. Aimed at aiding researchers in the improvement of their data′s quality, Computer-Assisted Interviewing will help the reader identify the possibilities and difficulties that arise in computer-assisted interviewing. Using concrete examples from surveys, the author annotates samples of actual research questionnaires so that the reader can compare the actual paper questionnaire against the extra statements needed for clear computer-assisted interviewing. In addition, the book includes coverage of the extra possibilities that computer-assisted interviewing has to offer to interviewer-administered interviewing, self-administered interviewing and panel surveys and an overview of the important features to consider if one wants to purchase a CADAC program.

Book The New Strategic Brand Management

Download or read book The New Strategic Brand Management written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2008 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply the reference source for senior strategists, positioning professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy but also has become synonymous with the topic itself. The new edition builds on this impressive reputation and keeps the book at the forefront of strategic brand thinking. Revealing and explaining the latest techniques used by companies worldwide, author Jean-Noël Kapferer covers all the leading issues faced by the brand strategist today, supported by an array of international case studies. With both gravitas and intelligent insight, the book reveals new thinking on a wealth of topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment, and much, much more. Whether you work for an international company seeking to leverage maximum financial value for your brand, or whether you are looking for practical guidance on brand management itself, Kapferer's market-leading book is the one you should be reading to develop the most robust and watertight approach for your company.