Download or read book The Marketing Mix written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-02 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the 4 Ps of marketing This book is a practical and accessible guide to understanding and implementing the marketing mix, providing you with the essential information and saving time. In 50 minutes you will be able to: • Launch a new product or test an existing marketing strategy • Understand the 4 Ps of the marketing mix and use them to attract your target market • Analyze case studies of well-known companies to see how the marketing mix operates in real life ABOUT 50MINUTES.COM| Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

Download or read book Basic Marketing written by Mccarthy E. Jerome and published by McGraw-Hill/Irwin. This book was released on 1987-02-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The 20 Ps of Marketing written by David Pearson and published by Kogan Page Publishers. This book was released on 2013-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact of issues of sustainability and ethics. As the business landscape has transformed so have the fundamental areas marketers need to master to succeed. The 20 Ps of Marketing provides a thorough guide to marketers at all levels of the new elements of the marketing mix they need to contend with for business success including: planning; persuasion; publicity; positioning; productivity; partnerships; passion and more. Combining practical advice with case studies it covers brands that have changed the game through mastery of the 20 Ps such as Häagen-Dazs and Sony, and others, such as Kodak, who got left behind. This essential guide to the current face of marketing strategy provides marketers with a thorough and valuable grounding to the new fundamentals of marketing.

Download or read book Key Management Models written by Gerben Van den Berg and published by FT Press. This book was released on 2015-01-14 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This best selling management book is a true classic. If you want to be a model manager, keep this new, even better 3rd edition close at hand. Key Management Models has the winning combination of brevity and clarity, giving you short, practical overviews of the top classic and cutting edge management models in an easy-to-use, ready reference format. Whether you want to remind yourself about models you’ve already come across, or want to find new ones, you’ll find yourself referring back to it again and again. It's the essential guide to all the management models you’ll ever need to know about. Includes the classic and essential management models from the previous editions. Thoroughly updated to include cutting edge new models. Two-colour illustrations and case studies throughout. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Download or read book Global Content Marketing How to Create Great Content Reach More Customers and Build a Worldwide Marketing Strategy that Works written by Pam Didner and published by McGraw Hill Professional. This book was released on 2014-12-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engage Customers Around the World with Cross-Regional Content Marketing Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. LEARN HOW TO: Create content that engages people--regardless of their country and culture Identify key actions and strategies to apply to your projects Connect "dots" that others don't see and connect them in ways you never thought of before "Content marketing across geographies is a diff erent animal. In this smart, practical, and authoritative book, Pam Didner has tamed this animal for all of us." -- DOUG KESSLER, Creative Director, Velocity "A valuable guide to developing and distributing your global content effectively." -- NANCY BHAGAT, former VP, Global Marketing Strategy, Intel, and current Divisional CMO, TE Connectivity "This book is the blueprint for engineering a modern scalable content marketing operation." -- PAWAN DESHPANDE, CEO, Curata “Finally the book that explores all critical aspects of global content marketing! Whether you are a small business or a Fortune 500 company, it is essential to understand the 4P’s developed by Pam Didner. Read it and take your content strategy to the whole new level." -- EKATERINA WALTER, author of Think Like Zuck and coauthor of The Power of Visual Storytelling

Download or read book The Lenovo Way Managing a Diverse Global Company for Optimal Performance DIGITAL AUDIO written by Gina Qiao and published by McGraw Hill Professional. This book was released on 2014-08-15 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Lenovo Way to Profitability and Growth In 2005, the Chinese corporation Lenovo acquired what was seen as a sacred American icon--IBM's personal computer business. It has since grown to become the world’s biggest PC company and is now rapidly growing in the global mobile space. The Lenovo Way reveals practical methods for managing a truly diverse workforce operating around the world, drawn from both China and the United States. Gina Qiao is Senior Vice President of HR at Lenovo. Yolanda Conyers is Vice President of HR Operations and Chief Diversity Officer at Lenovo.

Download or read book The Brand Driven CEO written by David Kincaid and published by University of Toronto Press. This book was released on 2020-11-03 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Brand-Driven CEO demonstrates how senior leadership can use their brand to align and guide the behaviors, decisions, and operations of their entire organization in order to drive value. David Kincaid delivers practical assessments and game plans for senior executives and managers across functional areas, clarifying the confusion between brand and marketing management. He introduces the "New 4Ps" of brand management: People, Process, Intellectual Property, and Partnerships. This paradigm shift equips business leaders with a new approach to managing growth, profitability, risk, and sustainable value. Using real-life, current case studies from today’s fastest growing and most valuable brands – including Starbucks, Apple, and BMW – this book reveals the critical importance of managing big businesses as integrated business systems. The Brand-Driven CEO includes criteria to conduct your own brand self-assessment and a stepby-step roadmap that can be applied to help transform your brand and its management.

Download or read book Write a Book Grow Your Business written by Lois Hoffman and published by Createspace Independent Publishing Platform. This book was released on 2016-04-22 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how this award-winning book can help you! Grow Your Business with Authority Marketing Business moves fast and gaining social proof is just too slow. You are tired of yelling to be heard in a crowded marketplace and feel like people don't know or appreciate your knowledge or expertise. You want to make a difference in people's lives and struggle to get help to the people that really need you. There has to be a better way to get customers, the ones that are best served by the work you do and the ones that best serve your business. The advent of self-publishing opened the doors to entrepreneurs at every stage and to business professionals at any level who have knowledge to share or a unique view of their area of expertise to unleash on the world. Find out how writing a book can help you grow your business.

Download or read book What He Must Be written by Voddie Baucham Jr. and published by Crossway. This book was released on 2009-01-30 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: All parents want their daughters to marry godly young men. But which qualities, specifically, should they be looking for? What will you say when that certain young man sits down in your living room, sweaty-palmed and tongue-tied, and asks your permission to marry your daughter? What criteria should he meet before the two of them join together for life? What He Must Be... If He Wants to Marry My Daughter outlines ten qualities parents should look for in a son-in-law, including trustworthiness, a willingness to lead his family, an understanding of his wife's role, and various spiritual leadership qualities. Author Voddie Baucham follows up on his popular book Family Driven Faith with this compelling apologetic of biblical manhood. By studying the principles outlined in his book, parents who want their daughter to marry a godly man-as well as those who want their sons to become godly men-will be well equipped to help their children look for and develop these God-honoring qualities.

Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Download or read book Holy Bible NIV written by Various Authors, and published by Zondervan. This book was released on 2008-09-02 with total page 6793 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NIV is the world's best-selling modern translation, with over 150 million copies in print since its first full publication in 1978. This highly accurate and smooth-reading version of the Bible in modern English has the largest library of printed and electronic support material of any modern translation.

Download or read book The 4 A s of Marketing written by Jagdish N. Sheth and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.

Download or read book CEO Branding written by Marc Fetscherin and published by Routledge. This book was released on 2015-06-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, profit, and stock returns), as well as non-financial terms (reputation, trust, and firm strategy). The book also includes ‘lessons learned’ and many examples that illustrate how companies can measure and manage the CEO brand. This comprehensive, authoritative volume will give students, researchers, marketing and communication managers, and CEOs themselves a thorough understanding of all aspects of the CEO brand. A must read for any CEO who is serious about developing, managing and measuring their own brand. For more information, visit www.ceobranding.org

Download or read book Business Ethics and Corporate Governance written by Fernando A.C. and published by Pearson Education India. This book was released on 2010-09 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book U S History written by P. Scott Corbett and published by . This book was released on 2024-09-10 with total page 1886 pages. Available in PDF, EPUB and Kindle. Book excerpt: U.S. History is designed to meet the scope and sequence requirements of most introductory courses. The text provides a balanced approach to U.S. history, considering the people, events, and ideas that have shaped the United States from both the top down (politics, economics, diplomacy) and bottom up (eyewitness accounts, lived experience). U.S. History covers key forces that form the American experience, with particular attention to issues of race, class, and gender.

Download or read book P S You re Invited written by Erica Domesek and published by Simon and Schuster. This book was released on 2013-09-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re new to the do-it-yourself (DIY) scene, or an experienced artist, designer, or a style maven simply trying to find ways to make life more beautiful and fun, Erica Domesek, founder of the DIY lifestyle brand P.S.-I Made This, knows exactly what you need and shows you how! P.S.- You’re Invited… features over forty awe-inspiring DIY projects that will give you cause for celebration. And in the words of the design and style expert herself, “Don’t wait for a get together to get it together!” Get inspired to grab your girls and craft your way into a colorful Mexican fiesta, a modern girl’s game night, a perfect picnic afternoon, or a Moroccan-styled tea party. Inside you’ll find simple step-by-step instructions and a shopping guide outlining Erica’s favorite resources, ranging from the best hardware and craft stores to those secret spots where she hand picks unique materials. Each chapter features video links with how-to details, tips, and tricks. With its charming illustrations and bold, colorful layouts, P.S.- You’re Invited… has all the ideas and inspiration you’ll need for extraordinary fetes that are to DIY for.

Download or read book Basic Marketing written by William D. Perreault, Jr. and published by McGraw-Hill/Irwin. This book was released on 2006-10 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic Marketing 16e builds on the foundation pillars of previous editions – the four Ps framework, managerial orientation, and strategy planning focus. 16e builds upon its pioneering beginnings that introduced the “four Ps” to the introductory marketing course. The unifying focus of Basic Marketing has always been on how to make the marketing decisions that a manager must make in deciding what customers to focus on and how best to meet their needs. Over many editions there has been constant change in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle. As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. Throughout all of these changes, Basic Marketing and the supporting materials that accompany it have been more widely used than any other teaching materials for introductory marketing. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy planning approach, integrating concepts tightly with the marketing strategy planning model.