Download or read book The 25 Cognitive Biases written by Kai Musashi and published by Createspace Independent Publishing Platform. This book was released on 2016-05-16 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 25 Cognitive Biases You NEED To Know! Want To Get Ahead In Life? Well You've Come To The Right Place... Learn These 25 Cognitive Biases Today! Have you ever found yourself wondering why you make the decisions you make? Why you seem to like the same things as others, or why you believe only what you want to believe? Well, it may be because certain Cognitive Biases are working-and they're slowly taking over your brain. Now, this really isn't something good because it means you are somehow not in control of yourself anymore. Cognitive Biases also begin to blind you. They make you believe in certain things that could cloud your judgment-and that's why you do the things you do. However, there's a way for you to fight these Cognitive Biases-and you'll find them all right here! With the help of this book, you'd learn about the 25 Cognitive Biases-what they're about, and how to stop being their victim! Read this book now and be a better, more decisive, and confident you in time!
Download or read book Unconscious Marketing written by Sam Page and published by . This book was released on 2015-08-01 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: These mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not. Whatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.
Download or read book The Choice Factory written by Richard Shotton and published by Harriman House Limited. This book was released on 2018-02-12 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
Download or read book Cognitive Biases in Visualizations written by Geoffrey Ellis and published by Springer. This book was released on 2018-09-27 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together the latest research in this new and exciting area of visualization, looking at classifying and modelling cognitive biases, together with user studies which reveal their undesirable impact on human judgement, and demonstrating how visual analytic techniques can provide effective support for mitigating key biases. A comprehensive coverage of this very relevant topic is provided though this collection of extended papers from the successful DECISIVe workshop at IEEE VIS, together with an introduction to cognitive biases and an invited chapter from a leading expert in intelligence analysis. Cognitive Biases in Visualizations will be of interest to a wide audience from those studying cognitive biases to visualization designers and practitioners. It offers a choice of research frameworks, help with the design of user studies, and proposals for the effective measurement of biases. The impact of human visualization literacy, competence and human cognition on cognitive biases are also examined, as well as the notion of system-induced biases. The well referenced chapters provide an excellent starting point for gaining an awareness of the detrimental effect that some cognitive biases can have on users’ decision-making. Human behavior is complex and we are only just starting to unravel the processes involved and investigate ways in which the computer can assist, however the final section supports the prospect that visual analytics, in particular, can counter some of the more common cognitive errors, which have been proven to be so costly.
Download or read book Cognitive Biases written by J.-P. Caverni and published by Elsevier. This book was released on 1990-08-23 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many studies in cognitive psychology have provided evidence of systematic deviations in cognitive task performance relative to that dictated by optimality, rationality, or coherency. The texts in this volume present an account of research into the cognitive biases observed on various tasks: reasoning, categorization, evaluation, and probabilistic and confidence judgments. The authors have attempted to discern the contribution of the study of bias to our understanding of the cognitive processes involved in each case, rather than proposing an inventory of the different types of biases. A special section has been devoted to studies on the correction of biases and cognitive aids.
Download or read book The Great Mental Models Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.
Download or read book Cognitive Bias in Intelligence Analysis written by Martha Whitesmith and published by Edinburgh University Press. This book was released on 2020-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critiques the reliance of Western intelligence agencies on the use of a method for intelligence analysis developed by the CIA in the 1990s, the Analysis of Competing Hypotheses (ACH).
Download or read book The Optimism Bias written by Tali Sharot and published by Vintage. This book was released on 2011-06-14 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychologists have long been aware that most people maintain an irrationally positive outlook on life—but why? Turns out, we might be hardwired that way. In this absorbing exploration, Tali Sharot—one of the most innovative neuroscientists at work today—demonstrates that optimism may be crucial to human existence. The Optimism Bias explores how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how emotions strengthen our ability to recollect; how anticipation and dread affect us; how our optimistic illusions affect our financial, professional, and emotional decisions; and more. Drawing on cutting-edge science, The Optimism Bias provides us with startling new insight into the workings of the brain and the major role that optimism plays in determining how we live our lives.
Download or read book BIASES and HEURISTICS written by Henry Priest and published by Independently Published. This book was released on 2019-07-06 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful Hidden Forces (Biases) Impair Our Decisions. Here is a Comprehensive Collection Biases to Help You Understand How They Work and How to Overcome Them Are you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis? Do you know that all of us have mental blind spots which prevent us from being rational? If you have seen or read about the recent financial crisis that straddled across the globe and brought down some of the oldest and most venerated financial institutions in the world, then you need this book! In this book, I share authentic research findings on cognitive biases and how they impact our judgment. These are powerful biases that you must avoid in order to succeed. Improve Your Judgment by Knowing How Biases Work This book is a comprehensive guide on cognitive biases, with inputs from real academic research with full references. If you are a financial sector executive and want to learn how to improve decisions, then this book is for you. In this book you will: * Identify the most powerful cognitive biases that impair business and financial decisions * Understand how cognitive biases work * Learn techniques to overcome them Here are the answers to some questions you might have about this book: Q: What is this book about? A: This book is a guide on how to identify cognitive biases. In this book, you learn about powerful biases which afflict the world of business and banking. Understanding how biases work (Bias-in-Action) can help avoid these biases, and at times even use the presence of biases in our competitors to our advantage. Q: What kind of techniques will I get to learn in this book? A: This is a comprehensive collection of all empirically proven cognitive biases that impair our decisions. In this book, I bring out the most powerful cognitive biases that impair judgment. You will also get to learn about more biases that impair decisions in business and banking. Q: Do I need to have prior qualifications before I read this book? A: The only thing that is required is your keenness to learn. Some experience in the financial sector or knowledge of basic economics can make the grasping faster, but it is not a prerequisite. Every day that you delay is another day that you stagnate in your growth as a manager-leader. Take action now and buy this book by clicking the 'Buy now with 1-click' button
Download or read book Cognitive Biases And The Blind Spots Of Critical Thinking written by Phillip T. Erickson and published by Phillip T. Erickson. This book was released on 2020-05-27 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: You Don’t Ever Want To Lose Out On Achieving Super Success In Life On Account Of Cognitive Biases and Blind Spots of Critical Thinking Blighting Your Decision Making? Then Read On! Are you one of those people who find it difficult to get along with people or read situations? Do you feel that your life would change considerably for the better if you could get rid of your cognitive biases and improve your critical thinking skills? Have you always been awed at the sight of some people being able to feel comfortable in whatever situation life puts them in? Would you like to be one of those people? Do you also worry about your irrational behavior becoming a stumbling block in your personal and professional growth? What if you were told that you could find a great way of getting rid of your biases, blind spots and display of irrational behavior? Do you think that there is nothing on the face of this world that can help you overcome your predilection to make a hash of your social interactions? Then this book is what squarely addresses your concerns. You need to look no further than this masterfully created tome about all things concerning concealed biases, blind spots and irrational models of behavior! It contains everything that you need to know about critical thinking––what it is and what you can do to enhance it. It explains why some people have great emotional maturity and critical thinking ability and some seemingly none whatsoever. It makes you understand and believe that you can develop great emotional stability and the ability to come out on top in crucial situations. By reading this book you get to: -Understand what cognitive biases and blind spots of critical thinking are. -Understand the impact of critical thinking on decision-making. -Understand what critical thinking is and how it can stop you from following irrational mental models of thinking. -Learn to be great at critical thinking and optimal decision making. Sure, there are a million articles and many books out there that make similar claims, but those are nothing more than just claims. Understanding cognitive biases, and blind spots of critical thinking involves the study of the human mind, which anyone will tell you is in the realm of the highest science. This book has referenced the latest scientific advances that are peer validated and accepted as relevant facts by the scientific community. Reading this book will bring about an epiphany of your mind and transform your life. But only if you act now!
Download or read book Biased written by Henry Priest and published by Independently Published. This book was released on 2019-05-26 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rational Man?Homo sapiens, the biological name for humans, literally means discerning, wise or sensible human being. But, are humans really sensible or rational? The Biased BrainResearch in psychology and economics has shown that human beings are systematically irrational. Not only do they misjudge situations, but they do it in fairly predictable patterns. Famous BiasesThis compilation of academic research by eminent psychologists and economists presents 50 famous cognitive biases that impair our judgment. These biases occur frequently and affect us all - from the baker to the banker, the pariah to the priest. 'Bias-in-Action' Alongside the biases you will find an easy-to-use tool or 'Bias-in-Action' to help you understand how the bias operates and prepare you for possible counter to them. FREE Bonus!Upon buying this paperback, you get a copy of its Kindle eBook, absolutely FREE!
Download or read book Why Are We Yelling written by Buster Benson and published by Penguin. This book was released on 2019-11-19 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever walked away from an argument and suddenly thought of all the brilliant things you wish you'd said? Do you avoid certain family members and colleagues because of bitter, festering tension that you can't figure out how to address? Now, finally, there's a solution: a new framework that frees you from the trap of unproductive conflict and pointless arguing forever. If the threat of raised voices, emotional outbursts, and public discord makes you want to hide under the conference room table, you're not alone. Conflict, or the fear of it, can be exhausting. But as this powerful book argues, conflict doesn't have to be unpleasant. In fact, properly channeled, conflict can be the most valuable tool we have at our disposal for deepening relationships, solving problems, and coming up with new ideas. As the mastermind behind some of the highest-performing teams at Amazon, Twitter, and Slack, Buster Benson spent decades facilitating hard conversations in stressful environments. In this book, Buster reveals the psychological underpinnings of awkward, unproductive conflict and the critical habits anyone can learn to avoid it. Armed with a deeper understanding of how arguments, you'll be able to: Remain confident when you're put on the spot Diffuse tense moments with a few strategic questions Facilitate creative solutions even when your team has radically different perspectives Why Are We Yelling will shatter your assumptions about what makes arguments productive. You'll find yourself having fewer repetitive, predictable fights once you're empowered to identify your biases, listen with an open mind, and communicate well.
Download or read book Spatial Biases in Perception and Cognition written by Timothy L. Hubbard and published by Cambridge University Press. This book was released on 2018-08-23 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Numerous spatial biases influence navigation, interactions, and preferences in our environment. This volume considers their influences on perception and memory.
Download or read book Thinking Fast and Slow written by Daniel Kahneman and published by Farrar, Straus and Giroux. This book was released on 2011-10-25 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: Major New York Times bestseller Winner of the National Academy of Sciences Best Book Award in 2012 Selected by the New York Times Book Review as one of the ten best books of 2011 A Globe and Mail Best Books of the Year 2011 Title One of The Economist's 2011 Books of the Year One of The Wall Street Journal's Best Nonfiction Books of the Year 2011 2013 Presidential Medal of Freedom Recipient Kahneman's work with Amos Tversky is the subject of Michael Lewis's The Undoing Project: A Friendship That Changed Our Minds In his mega bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation—each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.
Download or read book The Road Less Travelled written by M. Scott Peck and published by Random House. This book was released on 2012-10-31 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Life is difficult. This is a great truth, one of the greatest truths.' A timeless classic in personal development, The Road Less Travelled is a landmark work that has inspired millions. Drawing on the experiences of his career as a psychiatrist, Scott Peck combines scientific and spiritual views to guide us through the difficult, painful times in life by showing us how to confront our problems through the key principles of discipline, love and grace. Teaching us how to distinguish dependency from love, how to become a more sensitive parent and how to connect with your true self, this incredible book is the key to accepting and overcoming life's challenges and achieving a higher level of self-understanding.
Download or read book Heuristics and Biases written by Thomas Gilovich and published by Cambridge University Press. This book was released on 2002-07-08 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 2002, compiles psychologists' best attempts to answer important questions about intuitive judgment.
Download or read book The Bias That Divides Us written by Keith E. Stanovich and published by MIT Press. This book was released on 2021-08-31 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why we don't live in a post-truth society but rather a myside society: what science tells us about the bias that poisons our politics. In The Bias That Divides Us, psychologist Keith Stanovich argues provocatively that we don't live in a post-truth society, as has been claimed, but rather a myside society. Our problem is not that we are unable to value and respect truth and facts, but that we are unable to agree on commonly accepted truth and facts. We believe that our side knows the truth. Post-truth? That describes the other side. The inevitable result is political polarization. Stanovich shows what science can tell us about myside bias: how common it is, how to avoid it, and what purposes it serves. Stanovich explains that although myside bias is ubiquitous, it is an outlier among cognitive biases. It is unpredictable. Intelligence does not inoculate against it, and myside bias in one domain is not a good indicator of bias shown in any other domain. Stanovich argues that because of its outlier status, myside bias creates a true blind spot among the cognitive elite--those who are high in intelligence, executive functioning, or other valued psychological dispositions. They may consider themselves unbiased and purely rational in their thinking, but in fact they are just as biased as everyone else. Stanovich investigates how this bias blind spot contributes to our current ideologically polarized politics, connecting it to another recent trend: the decline of trust in university research as a disinterested arbiter.
