Download or read book The 2010 Census Integrated Communications Campaign Criteria for Implementation written by United States. Congress and published by Createspace Independent Publishing Platform. This book was released on 2018-01-12 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 census integrated communications campaign; criteria for implementation : measurements for success : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, first session, September 22, 2009.
Download or read book The 2010 Census Integrated Communications Campaign Criteria for Implementation Measurements for Success written by United States House of Representatives and published by . This book was released on 2019-10-16 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2010 census integrated communications campaign; criteria for implementation : measurements for success : hearing before the Subcommittee on Information Policy, Census, and National Archives of the Committee on Oversight and Government Reform, House of Representatives, One Hundred Eleventh Congress, first session, September 22, 2009.
Download or read book The 2010 Census Integrated Communications Campaign Criteria for Implementation written by United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives and published by . This book was released on 2009 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Legislative Calendar written by United States. Congress. House. Committee on Oversight and Government Reform and published by . This book was released on with total page 876 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Legislative Calendar written by United States. Congress. House. Committee on Government Operations and published by . This book was released on 2009 with total page 868 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Activities of the Committee on Oversight and Government Reform written by United States. Congress. House. Committee on Oversight and Government Reform and published by . This book was released on 2011 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 2010 Census Communication Contract written by United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives and published by . This book was released on 2010 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today's hearing, as the title indicates, will examine the 2010 Census Integrated Communications Campaign in hard-to-count areas. The hearing will assess and examine ethnic print and broadcast media's role in preventing an undercount. We will further examine avenues to aid the Census Bureau in its efforts to reach those who are more likely to be undercounted--children, minorities, and renters."--P. 1.
Download or read book Census 2010 written by United States. Congress. House. Committee on Oversight and Government Reform. Subcommittee on Information Policy, Census, and National Archives and published by . This book was released on 2009 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 2010 census written by Robert Goldenkoff and published by . This book was released on 2008 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: An accurate decennial census relies on finding and counting people-- only once--in their usual place of residence, and collecting complete and correct information on them. This is a daunting task as the nation's population is growing steadily larger, more diverse, and according to the U.S. Census Bureau (Bureau), increasingly difficult to find and reluctant to participate in the census. Historically, undercounts have plagued the census and the differential impact on various subpopulations such as minorities and children is particularly problematic. GAO was asked to describe (1) key activities the Bureau plans to use to help reduce the differential undercount and improve participation, (2) the various challenges and opportunities that might affect the Bureau's ability to improve coverage in 2010, and (3) how different population estimates can impact the allocation of federal grant funds. This testimony is based primarily on GAO's issued work in which it evaluated the performance of various Census Bureau operations. The Bureau's strategy for reducing the undercount and improving participation in the 2010 enumeration appears to be comprehensive, integrated, and shaped by the Bureau's experience in the 2000 Census. If implemented as planned, the various activities the Bureau is developing should position the agency to address the undercount. Key operations include building a complete and accurate address list, implementing an Integrated Communications Campaign to increase awareness and encourage participation, and fielding special enumeration programs targeted toward historically undercounted populations. For example, the Bureau develops its address list and maps over the course of a decade using a series of operations that sometimes overlap to ensure all housing units are included. Among other activities, temporary census workers go door to door across the country in an operation called address canvassing to verify addresses. To help find hidden housing units, the Bureau's workers look for clues such as two mailboxes or utility meters that could indicate additional households. Likewise, the Bureau's communications campaign includes paid media, public relations, and partnerships with national and grassroots organizations, among other efforts, some of which will be targeted toward hard-to-count groups. Despite the Bureau's ambitious plans, a number of challenges and uncertainties remain. For example, the performance of the handheld computers that is critical to address canvassing has technical shortcomings, while the communications campaign faces the historical challenge of converting awareness of the census to an actual response. Further, success will depend in large part on the extent to which the various operations (1) start and finish on schedule, (2) are implemented in the proper sequence, (3) are adequately tested and refined, and (4) receive appropriate staffing and funding. It will also be important for the Bureau to have a real-time monitoring capability to track the progress of the enumeration, target its resources to where they are most needed, and to quickly respond to various contingencies that could jeopardize the accuracy or cost of the count. Our past work indicates that the accuracy of state and local population estimates may have an effect, though modest, on the allocation of grant funds among the states. Many of the formulas used to allocate grant funds rely upon measures of the population, often in combination with other factors. For example, we analyzed the sensitivity of Social Services Block Grants (SSBG) to alternative population estimates, rather than the actual census. We selected SSBG for our analysis because the formula, which was based solely on population, and the resulting funding allocations were particularly sensitive to alternative population estimates. Based on our simulation of the funding formula, 27 states and the District of Columbia would have gained $4.2 million and 23 states would have lost $4.2 million of the $1.7 billion in 2004 SSBG funding.
Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.
Download or read book Contemporary Issues in Marketing written by Ayantunji Gbadamosi and published by SAGE. This book was released on 2019-09-02 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1986-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Bulletin of the Atomic Scientists written by and published by . This book was released on 1995-03 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.
Download or read book Integrated Marketing Communication written by Robyn Blakeman and published by Rowman & Littlefield. This book was released on 2018-02-01 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Download or read book Children and the European Union written by Helen Stalford and published by Bloomsbury Publishing. This book was released on 2012-08-14 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines in detail the status of children in the EU. Drawing on a range of disciplinary perspectives, including the sociology of childhood and human rights discourse, it offers a critical analysis of the legal and policy framework underpinning EU children's rights across a range of areas, including family law, education, immigration and child protection. Traditionally children's rights at this level have been articulated primarily in the context of the free movement of persons provisions, inevitably restricting entitlement to migrant children of EU nationality. In the past decade, however, innovative interpretations of EU law by the Court of Justice, coupled with important constitutional developments, have prompted the development of a much more robust children's rights agenda. This culminated in the incorporation of a more explicit reference to children's rights in the Lisbon Treaty, followed by the Commission's launch, in February 2011, of a dedicated EU 'Agenda' to promote and safeguard the rights of the child. The analysis presented in this book therefore comes at a pivotal point in the history of EU children's rights, providing a detailed and critical overview of a range of substantive areas, and making an important contribution to international children's rights studies.
Download or read book Principles and Recommendations for Population and Housing Censuses Revision 3 written by United Nations Department of Economic and Social Affairs and published by United Nations. This book was released on 2017-11-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its early years, the United Nations has issued a series of international recommendations on population and housing censuses under the title “Principles and Recommendations for Population and Housing Censuses”. These publication series, which are based on good national practices in census taking, are widely used by national statistical offices and census officials in countries throughout the world in planning and carrying out population and housing censuses, as well as other related data collection activities, particularly demographic and and socio-economic surveys. The recommendations provide guidance on the main characteristics of population and housing censuses, general material on census methodology, planning, and operations, and more detailed guidance on the content of censuses, in terms of topics for population and also housing. These series are currently revised to assist countries in preparing for the 2020 round of censuses by taking into account changes in methodology, technology, as well as the need for better data dissemination and utilization.
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
