Download or read book The 1993 New Brunswick Marketing Plan written by Nouveau-Brunswick. Ministère du développement économique et du tourisme and published by . This book was released on 1993 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 1993 New Brunswick Tourism Planning Guide New Brunswick s Vantage Point the Strategic Plan 1993 95 Communicating a new New Brunswick Tourism Image the 1993 Marketing Plan written by New Brunswick. Department of Economic Development and Tourism and published by Fredericton, N.B. : Department of Economic Development and Tourism. This book was released on 1993 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The 1993 New Brunswick Tourism Planning Guide written by and published by . This book was released on 1993 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three year (1993-1995) strategic plan is designed to provide the direction and the initiatives necessary to bring New Brunswick maximum economic growth and job creation from its tourism industry. It focuses on trends, the current situation, the situation hoped for for 1995, and how to get to this position. It presents the details of the strategy. It also identifies the roles and responsibilities for government and the private sector in this plan. It lists support programs. Following the strategic plan is a detailed marketing plan with the aim of communicating a new tourism image for the province. It describes current and potential customers and the tourism product that the province has to sell. The document goes on to discuss the creation of new products, strategic alliances, advertising, promotions, the Roosevelt connection and the 1993 media plan.
Download or read book Marketing the Museum written by Fiona Mclean and published by Routledge. This book was released on 2012-12-06 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the Museum is the ideal guide to the ways in which museums can overcome the numerous hurdles on the route to truly achieving a marketing orientation. The history of the museum is one of shifting purposes and changing ideals and this volume asks if it is possible to define the 'product' which the modern museum can offer. This book explores the crucial question: Are the theories of marketing developed for manufactured goods in any way relevant to the experience of visiting a museum? In covering one of the most highly disputed issues in the field, this book is essential reading for museum professionals, students and anyone who has dealing in the many branches of the heritage industry around the world.
Download or read book Meanings of the Market written by James G. Carrier and published by Routledge. This book was released on 2020-05-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: For almost twenty years, the 'Free Market' has been a central feature of public debate in the West, Eastern Europe and elsewhere. In the name of the Market and its supposed benefits, governments and international agencies have imposed massive changes on peoples' lives. Curiously, scholars have paid little attention to the ways that the idea of the Market is invoked, to what it might mean and how it is being used. This book helps correct that state of affairs. Focusing on the United States, where the Market model is strongest, authors analyze portrayals of the Market, its values and the people within it, as a way of teasing out its assumptions and contradictions. They also describe extensions and practical applications of the Market model in policy-making in the United States and in explaining how firms work, show its political strengths and conceptual limitations. In bringing rigor and sustained critical analysis to a topic of growing global significance, this truly interdisciplinary study represents a coherent and incisive contribution to anthropology, sociology, politics, history and economics, as it challenges these disciplines to come to grips with one of the most potent cultural symbols of postmodernity.
Download or read book North American Cornucopia written by Ernest Small and published by CRC Press. This book was released on 2013-09-23 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many North American plants have characteristics that are especially promising for creating varieties needed to expand food production, and there are excellent prospects of generating new economically competitive crops from these natives. The inadequacy of current crops to meet the food demands of the world’s huge, growing population makes the potential of indigenous North American food plants even more significant. These plants can also generate crops that are more compatible with the ecology of the world, and many also have inherent health benefits. Presenting detailed scholarship, a thoroughly accessible style, and numerous entertaining anecdotes, North American Cornucopia: Top 100 Indigenous Food Plants is a full-color book dedicated to the most important 100 native food plants of North America north of Mexico that have achieved commercial success or have substantial market potential. The introductory chapter reviews the historical development of North American indigenous crops and factors bearing on their future economic success. The rest of the book consists of 100 chapters, each dedicated to a particular crop. The book employs a user-friendly chapter format that presents the material in sections offering in-depth coverage of each plant. The first section of each chapter provides information on the scientific and English names of the plants, followed by a section on the geography and ecology of the wild forms, accompanied by a map showing the North American distribution. A section entitled "Plant Portrait" comprises a basic description of the plant, its history, and its economic and social importance. This is followed by "Culinary Portrait," concerned with food uses and culinary vocabulary. The chapters then provide an analysis of the economic future of each crop, discuss notable and interesting scientific or technological observations and accomplishments, and present extensive references.
Download or read book The 1993 New Brunswick Tourism Planning Guide written by New Brunswick. Department of Economic Development and Tourism and published by . This book was released on 1993 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three year (1993-1995) strategic plan is designed to provide the direction and the initiatives necessary to bring New Brunswick maximum economic growth and job creation from its tourism industry. It focuses on trends, the current situation, the situation hoped for for 1995, and how to get to this position. It presents the details of the strategy. It also identifies the roles and responsibilities for government and the private sector in this plan. It lists support programs. Following the strategic plan is a detailed marketing plan with the aim of communicating a new tourism image for the province. It describes current and potential customers and the tourism product that the province has to sell. The document goes on to discuss the creation of new products, strategic alliances, advertising, promotions, the Roosevelt connection and the 1993 media plan.
Download or read book Contingency Factors of Marketing Mix Standardization written by Roxana Codita and published by Springer Science & Business Media. This book was released on 2011-02-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special consideration is given to the construct of product cultural specificity, for which a new measure is proposed.
Download or read book Marketing Higher Education written by Paul Sergius Koku and published by Taylor & Francis. This book was released on 2022-07-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
Download or read book Training the Excluded for Work written by Marjorie Griffin Cohen and published by UBC Press. This book was released on 2003 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years job training programs have suffered severe funding cuts and the focus of training programs has shifted to meet the directives of funders rather than the needs of the community. How do these changes to job training affect disadvantaged workers and the unemployed? In an insightful and comprehensive discussion of job education in Canada, Cohen and her contributors pool findings from a five-year collaborative study of training programs. Good training programs, they argue, are essential in providing people who are chronically disadvantaged in the workplace with tools to acquire more secure, better-paying jobs. In the ongoing shift toward a neo-liberal economic model, government policies have engendered a growing reliance on private and market-based training schemes. These new training policies have undermined equity. In an attempt to redress social inequities in the workplace, the authors examine various kinds of training programs and recommend specific policy initiatives to improve access to these programs. This book will be of interest to policymakers, academics, and students interested in policy, work, equity, gender and education.
Download or read book Federal Register written by and published by . This book was released on 1994-03-14 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transition from Socialist to Market Economies written by S. Ichimura and published by Springer. This book was released on 2009-10-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: 20 years after the collapse of communism in Central Eastern European countries and 30 years after the start of market-oriented reforms in China, this book provides a framework for understanding the differing emphasis and sequencing of two reforms and explores in-depth these issues in the demise of communism and the triumph of the market economy.
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Download or read book The Spatial Market Process written by David Emanuel Andersson and published by Emerald Group Publishing. This book was released on 2012-07-04 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Spatial Market Process
Download or read book Networks in Marketing written by Dawn Iacobucci and published by SAGE Publications. This book was released on 1996-08-07 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by a group of top American and international scholars, Networks in Marketing provides an overview of what networks are and how they are used in marketing management practices. This timely volume examines a variety of topics, including customer-to-customer and business-to-business networks, relationships as investment opportunities, and strategic alliances. It also looks at market dynamics, specifically brand switching and the structure of consumer networks. In addition to these major topics, a stellar cast of marketing scholars--Lou Stern, Robert Spekman, Joseph Galaskiewicz, and others--contributes mini chapters that reflect on their own research and expertise. The final chapter explores several advanced methodological issues and discusses directions for future research. Researchers and professionals in marketing, consumer behavior, relationship marketing, and methodologists will find the information provided in this volume valuable. This book may also be of interest to organizational networkers and traditional social network scholars.
Download or read book Planning Implementing and Evaluating Health Promotion Programs written by James F. McKenzie and published by Jones & Bartlett Learning. This book was released on 2022-07-18 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is written for students who are enrolled in their first professional course in health promotion program planning. It is designed to help them understand and develop the skills necessary to carry out program planning regardless of the setting. This book is unique among the health promotion planning textbooks on the market in that it provides readers with both theoretical and practical information"--
Download or read book 175 High Impact Resumes written by Richard H. Beatty and published by John Wiley & Sons. This book was released on 2003-11-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ingenious guide to making your resume stand out from thecrowd . . . 175 High-Impact Resumes, Third Edition providesthe tools, tips, and examples you need to build a professionalresume that packs a punch. It guides you step by step through theprocess of constructing your resume and highlighting key componentswhile giving you a clear understanding of the design, content, andoverall performance of each part. You'll learn how and when to usea variety of resume formats, including chronological, functional,linear, and others. With 175 hand-picked, successful resumes of both experienced jobseekers and recent college grads, there's definitely a resume herethat suits your needs. Almost all the resumes in this newThird Edition have been revised and updated toreflect the current thinking and terminology of the employmentprofession. And there's more: A new chapter that provides a practical checklist of the "do's"and "don'ts" of resume writing Guidelines for preparing a professional electronic resume Results of an authoritative survey of employment professionalsthat highlight what employers look for in resumes Resumes across a wide array of occupational areas, includingadministration, finance, accounting, human resources, publicrelations, law, marketing, sales, technical services, engineering,education, retail, and many more By following the guidelines and model resumes in this invaluablebook, you can automatically build a highly effective professionalresume with wallop. Regardless of your level of experience and nomatter what industry you're in, 175 High-Impact Resumes,Third Edition will help you get the big interview and landthat knockout job.
