Download or read book The 17 Key Online Channels Every Business Needs written by Nikolay Tzonev and published by Nikolay Tzonev. This book was released on 2014-09-30 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you using Online Distribution sites as part of your marketing strategy? Do you know the various types of websites that are available and the pros and cons of each? These pages provide a complete account of the many different approaches to online distribution including websites, social media, blogs, and mobile advertising. Every vital online marketing strategy is presented, with honest evaluations of the advantages and disadvantages of each, so you can take this information and immediately use it in your business. This eBook will help you start or improve the online presence of your business. This short, but thorough overview of online distribution platforms will help you plan and develop a marketing campaign that works.

Download or read book UGC NET Management 17 Practice Question Bank Include 4000 Question Answer With Solution MCQ As Per Updated Syllabus written by DIWAKAR EDUCATION HUB and published by DIWAKAR EDUCATION HUB. This book was released on 2021-09-07 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: MCQs Highlights - 1. Complete Units Cover Include All 10 Units Question Answer 2. 400 Practice Question Answer Each Unit 3. Total 4000 + Practice Question Answer 4. Try to take all topics MCQ 5. Include Oriented & Most Expected Question Answer 6. As Per the New Updated Syllabus 7. All Question With Answer & Explanations For More Details Call 7310762592

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Download or read book Information Technology for Education Science and Technics written by Emil Faure and published by Springer Nature. This book was released on with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Security and Trust Management written by Catherine A. Meadows and published by Springer. This book was released on 2012-04-29 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the 7th International Workshop on Security and Trust Management, STM 2011, held in Copenhagen, Denmark, in June 2011 - co-located with IFIPTM 2011, the 5th IFIP International Conference on Trust Management. The 12 revised full papers presented together with 4 invited papers were carefully reviewed and selected from 33 submissions. Focusing on high-quality original unpublished research, case studies, and implementation experiences, STM 2011 features submissions from academia, industry, and government presenting novel research on all theoretical and practical aspects of security and trust in information and communication technologies.

Download or read book Managing e Business Transformation written by Ali Farhoomand and published by Bloomsbury Publishing. This book was released on 2021-01-21 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing (e)Business Transformation comprises text and cases designed to show students how a business can be transformed into an internetworked enterprise where IT infrastructures are used to link customers, suppliers, partners and employees to create superior economic value. The book is written based on the premise that integrating internet technologies throughout the value chain is crucial to building and managing customer relationships. Importantly, it underscores the centrality of basic business and economic principles within the context of a networked environment. The book builds on established business and economic theories, concepts and fundamentals to show that 'e-business' will soon be synonymous with 'business'. The book takes a strong managerial perspective, especially popular with MBA students, to argue that the internet is simply an enabling technology, which allows firms to build the infrastructure needed to operate in an evolving business world. The application of theory/concepts is emphasized throughout and contains a range of international case studies enhance the learning experience. This book is a must for all students studying e-business strategy at undergraduate, MBA and postgraduate level. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/farhoomand/index.asp

Download or read book Encyclopedia of Information Science and Technology Second Edition written by Khosrow-Pour, Mehdi and published by IGI Global. This book was released on 2008-10-31 with total page 5266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.

Download or read book Sales Management written by Thomas N. Ingram and published by Taylor & Francis. This book was released on 2024-01-22 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 11th edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals. Reflecting today’s emphasis on analytics and customer experience (CX), this edition focuses on the importance of employing different data-based selling strategies for different customer groups, as well as integrating corporate, business, marketing, and sales-level strategies and plans. Sales Management includes coverage of the current trends and issues in sales management, along with real-world examples from the contemporary business world that are used throughout the text to illuminate chapter discussions. The new 11th edition includes: Emphasis on data-driven decision making, ethics, the use of artificial intelligence, the customer experience, leadership, sales enablement technology, and new communication technologies; Updated end-of-chapter cases with application questions, along with skill-building experiential exercises with discovery investigations and focused role plays, which place students in the role of sales manager; Updated ethical dilemmas for students to practice ethical decision making; Revised ‘Sales Management in Action’ boxes; Multiple vignettes embedded in each chapter featuring sales management professionals and well-known companies discussing key topics from that chapter. This text is core reading for postgraduate, MBA, and executive education students studying sales management. An updated online instructor’s manual with solutions to cases and exercises, a revised test bank, and updated PowerPoints is available to adopters.

Download or read book Toward Cross Channel Management written by Thomas Rudolph and published by Walter de Gruyter GmbH & Co KG. This book was released on 2014-12-16 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: New digital devices enable consumers to ubiquitously access the Internet and inspire them to switch between online and offline channels when shopping – a phenomenon extant research on consumer behavior terms cross-channel shopping. This considerable change in consumer behavior offers great potential for retailers worldwide to strengthen their competitiveness. Today, retail incumbents aspire to integrate their channels to offer compelling switching opportunities among all online and offline channels – an approach we coin cross-channel management. However, addressing cross-channel shoppers may entail a rise in business model complexity which can only be tackled by installing a firm-wide strategic change process. Set against this transformative background, this book offers insight into how firms can overcome said inertia and successfully transform their current channel specific business model to a much more integrated system of online and offline channels. With the help of 71 interviews with top and middle managers in retailing, this book derives a variety of recommendations in the field of cross-channel management for retailers and manufacturers.

Download or read book Information Systems Security written by Venkata Ramana Badarla and published by Springer Nature. This book was released on 2022-12-10 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the18th International Conference on Information Systems Security, ICISS 2022, held in Tirupati, India, during December 16–20, 2022 The 8 full papers and 5 short papers included in this book were carefully reviewed and selected from 55 submissions. They were organized in topical sections as follows: ​ostinato: cross-host attack correlation through attack activity similaritydetection; DKS-PKI: a distributed key server architecture for public keyinfrastructure;generating-set evaluation of bloom filter hardening techniques in privaterecord linkage; etc

Download or read book Proceedings of the 3rd International Conference on Reinventing Business Practices Start Ups and Sustainability ICRBSS 2023 written by Meena Rani Nimmagadda and published by Springer Nature. This book was released on 2024 with total page 1000 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zusammenfassung: This is an open access book. About the ICRBSS-2023 International Conference on Reinventing Business Practices, Start-ups, and Sustainability-Responsible Consumption and Production- ICRBSS 2023 brings together scholars, researchers, educators, and professionals from around the world to discuss the latest trends, challenges, and opportunities in the spheres of businesses, regulatory environment, consumer groups, advocacy agencies and the environment at large. The sub-theme of the conference this year- Responsible Consumption and Production is the 12th goal of the UN Sustainable Development Goals. The conference provides a platform for industry experts, policymakers, and the academic fraternity to share their experiences and insights. The sessions are designed to promote interaction among participants through keynote speaker sessions, panel discussions, presentations, and the like

Download or read book Technology Distribution Channels written by Julian Dent and published by Kogan Page Publishers. This book was released on 2014-08-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Technology Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. As the only approved text book for the Global Technology Distribution Council's Accreditations, Technology Distribution Channels contains expert guidance for both the Certificate and the Diploma programs. Comprehensive and clear, Technology Distribution Channels provides readers with the knowledge needed to improve their business model to ensure maximum market exposure and successful product delivery.

Download or read book JCERT Exam Scorer Commerce Class 12 Latest Edition 2025 Jharkhand Board written by SBPD Editorial and published by SBPD Publications . This book was released on 2024-09-29 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hindi (Core) 2 Model Papers (Soved) Hindi (Elective) 2 Model Papers (Soved) ENGLISH (Core) 2 Model Papers (Solved) ENGLISH (Elective) 2 Model Papers (Solved) ECONOMICS 2 Model Papers (Solved) ACCOUNTANCY 2 Model Papers (Solved) BUSINESS STUDIES 2 Model Papers (Solved) ENTREPRENEURSHIP 2 Model Papers (Solved) BUSINESS MATHEMATICS AND STATISTICS 2 Model Papers (Solved) COMPUTER SCIENCE 2 Model Papers (Solved) Board Examination Papers (JAC), 2024 Of All Subjects

Download or read book What Happened to Serie A written by Steven G. Mandis and published by Birlinn Ltd. This book was released on 2018-10-04 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s and 1990s, Serie A was known as 'Il campionato più bello del mondo' – the most beautiful championship in the world – and had the highest match attendances in Europe. The stadiums were not only full of people, but full of colour, flags, songs and rituals. Italy hosted World Cup 1990 and the stadia and stars on show in Serie A became iconic. Across a ten year period from 1989 to 1999 a remarkable 10 different Serie A clubs occupied nearly half the places in the finals of the Champions League and Europa Cup. They were dominant. But then in the 2000s they began to fall behind and despite the Azzurri winning the World Cup in 2006 and Inter Milan winning the Champions League in 2010, Italian football was on a downwards trajectory that saw the national team fail to qualify for the 2018 World Cup, their first absence from the tournament since 1958. What happened and why? In this extraordinary book, Steven G. Mandis investigates. Given unprecedented behind-the-scenes access to Italian clubs and key decision makers and players, Mandis is the first outside researcher to rigorously analyse both the on-the-pitch and business aspects of a club and league. What he learns is completely unexpected and challenges popular explanations and conventional wisdom.

Download or read book Marketing For Dummies WHS Travel Edition written by Ruth Mortimer and published by John Wiley and Sons. This book was released on 2011-03-23 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart marketing techniques to get your business noticed Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time. Plan your marketing strategy and maximise your success – make use of a wide range of resources to research your customers, competitors and market, position your business and prepare a powerful marketing plan Create successful advertising and promotions – explore your options for cost-effective advertising, produce press and print ads, design signs and posters and create ads for TV, radio and online Expand online with the latest e-marketing tools – spread your message with viral marketing, make the most of search engines, get mobile with your marketing and harness the power of social networking Connect with your customers – create a brand identity, design eye-catching packaging, price your products to maximise your sales and provide first-class customer service Open the book and find: Up to date information on all the latest marketing innovations Clear guidance to help you plan your strategy Advice on making the seven Ps work for you Tools and techniques to maximise your marketing impact Information on using direct marketing and PR Guidance to help you stay on the right side of the UK data laws Top tips for saving money in marketing Learn to: Research your market and find out what your customers really want Choose the right marketing strategy for your business Prepare a practical marketing plan Use the latest marketing tools and techniques

Download or read book International Case Studies in Tourism Marketing written by Gürhan Aktaş and published by Taylor & Francis. This book was released on 2022-06-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning. The dynamic characteristic of the industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies follows a logical and uniform structure and covers topics such as marketing mix, crisis management, digital marketing, quality development, product development and sustainability. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Download or read book Contemporary Business written by Louis E. Boone and published by John Wiley & Sons. This book was released on 2024-10-01 with total page 610 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amazon's founder, Jeff Bezos continues to lead a company that has gone from clever garage-based startup to global e-commerce and technology powerhouse. His journey in transforming the budding company focused simply on selling books over the internet to one of the world's most influential companies highlights two of the greatest forces that are influencing business today: globalization and technology. Innovative companies like Amazon contribute greatly to the national and global economy. A growing economy, one with increased production of goods and services over time, also yields income for its business owners and their employees. Businesses are how we make and share new wealth through things like products, services, pay for employees, and taxes that go to the government at different levels. A country depends on the wealth its businesses generate, from giants like the Walt Disney Company, to nimble, fast-growing, online startups like Airbnb, and even local mom-and-pop diners where you live. What all these companies and many others share is a creative approach to meeting society's needs and wants"--