Download or read book The 12 Attributes of Extraordinary Media Professionals written by Roger Cooper and published by Rowman & Littlefield. This book was released on 2021-08-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in media and creative professions are extremely competitive, with fewer direct pathways to jobs and advancement relative to more traditional or technical professions. Many future media professionals train for careers without a clear understanding that personal attributes like adaptability, integrity, and confidence are just as important as any practical or theoretical knowledge. In today’s flooded market of talented and intelligent job applicants, it is more important than ever that media and communications professionals master critical soft skills to succeed in building their career. In The 12 Attributes of Extraordinary Media Professionals, Roger Cooper shows young professionals that while personal attributes are essential to success, building these soft skills is a dynamic process that can be just as enjoyable as it is rewarding. This book fills a void in the personal and professional development of media professionals by presenting key attributes as a system of qualities that, when applied and considered together, add synergistic benefits for the individual’s career. Cooper combines examples of successful media professionals with activities to begin readers’ development of twelve attributes that will prove timeless and relevant regardless of an individual’s career stage or the inevitable changes in business practices and technology.
Download or read book The Rowman Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.
Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-04-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.
Download or read book Compelling People written by John Neffinger and published by Penguin. This book was released on 2013-08-15 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Required reading at Harvard Business School and Columbia Business School. Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to influence through a balance of strength (the root of respect) and warmth (the root of affection). Each seems simple, but only a few of us figure out the tricky task of projecting both at once. Drawing on cutting-edge social science research as well as their own work with Fortune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, Neffinger and Kohut reveal how we size each other up—and how we can learn to win the admiration, respect, and affection we desire.
Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Download or read book Clients for Life written by Andrew Sobel and published by Simon and Schuster. This book was released on 2001-02-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for—the first in-depth, guide to developing lasting client relationships. Millions of people in this country earn their livings by serving clients, and their numbers are growing every day. Unfortunately, far too few develop the skills and strategies needed to rise to the top in a world where clients have almost unlimited access to information and expertise. Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Supported by more than 100 case studies and wisdom gleaned from interviews with dozens of leading CEOs and prominent business advisors, Clients for Life identifies what clients really want and lays out the core qualities that distinguish the client advisor—an irreplaceable resource—from the expert for hire, a tradable commodity. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis—big-picture thinking—that is so highly valued by clients. Portraits of history's most famously successful advisors, including Machiavelli, Sir Thomas More, and J. P. Morgan, underscore these timeless qualities that modern professionals need to develop to excel in today's competitive environment.
Download or read book The Attributes written by Rich Diviney and published by Random House. This book was released on 2021-01-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have what it takes to succeed in any situation? According to a retired commander who ran training for Navy SEALs, true optimal performance goes beyond just skill. It’s all about THE ATTRIBUTES. “Diviney’s incredible book explains why some people thrive—even when things get hard.”—Charles Duhigg, New York Times bestselling author of The Power of Habit During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren’t telling him what he most needed to know: Who would succeed in one of the world’s toughest military assignments? It is similarly hard to predict success in the real world. It happens often enough that underdog students accomplish exceptional achievements while highly skilled, motivated employees fail to meet expectations. Dark-horse companies pull away from the pack while dream teams flush with talent and capital go under. In working with and selecting top special operators for decades, Diviney saw that beneath obvious skills are hidden drivers of performance, surprising core attributes—including cunning, adaptability, courage, even narcissism—that determine how resilient or perseverant we are, how situationally aware and how conscientious. These attributes explain how we perform as individuals and as part of a team. The same methodology that Diviney used in the military can be applied by anyone in their personal and professional lives, and understanding these attributes can allow readers and their teams to perform optimally, at any time, in any situation. Diviney defines the core attributes in fresh and practical ways and shares stories from the military, business, sports, relationships, and even parenting to show how understanding your own attributes and those of the people around you can create optimal performance in all areas of your life.
Download or read book Be Exceptional written by Joe Navarro and published by HarperCollins. This book was released on 2021-06-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anyone pursuing success must read this book." —Chris Voss, author of Never Split the Difference A master class in leadership from the world’s top body language expert From internationally bestselling author and retired FBI agent Joe Navarro, a groundbreaking look at the five powerful principles that set exceptional individuals apart Joe Navarro spent a quarter century with the FBI, pursuing spies and other dangerous criminals across the globe. In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by: Self-Mastery: To lead others, you must first demonstrate that you can lead yourself. Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation. Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire. Action: Build shared purpose and lead by example. Psychological Comfort: Discover the secret ingredient of exceptional individuals. Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.
Download or read book One Day written by Gene Weingarten and published by Penguin. This book was released on 2020-09-08 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: “One of the 50 Best Nonfiction Books of the Last 25 Years”—Slate On New Year’s Day 2013, two-time Pulitzer Prize winner Gene Weingarten asked three strangers to, literally, pluck a day, month, and year from a hat. That day—chosen completely at random—turned out to be Sunday, December 28, 1986, by any conventional measure a most ordinary day. Weingarten spent the next six years proving that there is no such thing. That Sunday between Christmas and New Year’s turned out to be filled with comedy, tragedy, implausible irony, cosmic comeuppances, kindness, cruelty, heroism, cowardice, genius, idiocy, prejudice, selflessness, coincidence, and startling moments of human connection, along with evocative foreshadowing of momentous events yet to come. Lives were lost. Lives were saved. Lives were altered in overwhelming ways. Many of these events never made it into the news; they were private dramas in the lives of private people. They were utterly compelling. One Day asks and answers the question of whether there is even such a thing as “ordinary” when we are talking about how we all lurch and stumble our way through the daily, daunting challenge of being human.
Download or read book Gay Community Survival in the New Millennium written by Michael R Botnick and published by Routledge. This book was released on 2021-06-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the international challenges facing gay male societies! This eye-opening account examines the idealistic, structural, and emotional meanings of community within the gay population. Gay Community Survival in the New Millennium explores the concept of “gay community” as well as the problems and progress that these communities are facing in the United States, Canada, and Israel. As a community leader, gay rights advocate, or policymaker, you will gain insight into issues that must be addressed now in order to strengthen your own community. Gay Community Survival in the New Millennium explores many of the fractures in gay society that must be addressed to ensure progress in the gay liberation movements, including: racial and ethnic divisions in the gay community, especially based on HIV-positive and HIV-negative status, and programs that work to bridge this gap the rift between HIV-positive and HIV-negative gay men based on the allocation of money for social programs meant to support entire gay communities AIDSphobia, the irrational fear of contracting the virus and how it has affected gay communities the Israeli gay rights movement, which is visibly pursuing full and equal citizenship in Israel, including acceptance into the Israeli military projections for gay rights movements in the future if homophobia continues to exist the enormous power that would be created if all gay and AIDS social organizations in a given geographic region banded together to influence change in social policies and eliminate stereotypes Gay Community Survival in the New Millennium explores what it means to be a gay man in today's communities, from the fear of AIDS and the need for financing of gay men's social programs to forming a collective organization that will work for the gay men's liberation movements. This essential guide will provide you with suggestions to help you shape and successfully change your gay community.
Download or read book Win written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2011-03-01 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new "words that work" for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING The ability to grasp the human dimension of every situation The ability to know what questions to ask and when to ask them The ability to see the challenge, and the solution, from every angle The ability to communicate their vision passionately and persuasively The ability to connect with others and create an enduring chemistry and 10 other universal attributes of winners.
Download or read book Leadership for Health Professionals written by Gerald (Jerry) R. Ledlow and published by Jones & Bartlett Publishers. This book was released on 2010-10-25 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership for Health Professionals: Theory, Skills, and Applications concentrates on leadership as a subject of study and enables students to apply and practice the theories, models, and responsibilities of leadership within a health organization context. This thorough, well-organized text includes practical cases from leaders in various health professions, presenting leadership principles with an emphasis on enabling and empowering students and professionals to become better leaders in practice, develop an efficacious personal leadership model, and improve health outcomes through better leadership. Leadership for Health Professionals: Theory, Skills, and Applications provides students with the fundamentals of leadership theory and bridges the gap between theory and practice with an emphasis on practical application. With exercises and discussion questions to reinforce key concepts and create critical thinking opportunities, Leadership for Health Professionals combines theoretical foundations with practical applications and is the ideal text to prepare students and professionals for leadership opportunities. Instructor Resources Include: Instructor's Manual, TestBank, Exercises, PowerPoint Slides and Exercises
Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--
Download or read book Be An Icon written by Kenneth Nkemnacho and published by Kenneth Vision Media. This book was released on 2016-03-14 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: In BE AN ICON, you'll be motivated, educated and informed. Within this book, you'll find: How ordinary people became extraordinary How to change your mindset for the best The relevance of focus, keenness, and precision What you mustn't lose as a visionary, and How to generate and develop ideas.BE AN ICON is endowed with goal-setting techniques, the need for being resolute, the essence of positioning, direction, and destination; and so much more. Looking into the book will make you realise that you can't get enough of it. It is not a one-time read book; it is a book that is required daily for continuous success!
Download or read book REFERRALS The Professional Way written by Frank Maselli and published by Advantage Media Group. This book was released on 2013-11-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's Time For The TRUTH! One of the greatest lies you've ever been told in your career is, "Referrals are easy. All you have to do is ask for them!" In fact, getting referrals from your top clients and centers of influence like accountants and attorneys may be the most difficult thing you ever do. If you are like most advisors, you've been using the same worn out techniques for decades and they don;t work. Even worse, they may be sending your best people the wrong message about you, your business and your stature as a professional. It's time to learn a new way...a powerful process for making referrals a core part of your business. No more "begging for names" or clever conversational Kunf Fu. No more clumsy and aggressive techniques that make you look like a slick salesman. Welcome to the new world of the professional referral where your understanding of the client will bring your entire business up to a new level of success and enjoyment.
Download or read book Discovering the Glorious Gospel written by Paul Washer and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The gospel of Jesus Christ - the "good news" that He has made a way for the salvation of sinners - is of utmost importance for the believer. In this book, the second of his Biblical Foundations for the Christian Faith series, Paul Washer helps the student to navigate through the Scriptures in search of the gloriously rich truths of the gospel of our salvation that lie therein! --
Download or read book The Media Book written by Chris Newbold and published by Hodder Education. This book was released on 2002 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.
